Vansh_Srivastava_31_12_2024 (1)

VANSH SRIVASTAVA
Contact Information - +91-9643804133 · vanshh1806@gmail.com · LinkedIn

Address - E-14/14, DLF Phase 1, Gurgaon, Haryana 122002
PROFESSIONAL SUMMARY
With 8 years of overall experience including 7 years in data centric roles, , I am a seasoned Product/Business Analytics Manager. My expertise lies
in statistical problem-solving and consulting in solving business and product issues using data analytics and data science. I excel at collecting,
managing, and synthesising large data sets and information from disparate sources to translate analytical insights into business strategies.
WORK EXPERIENCE
MakeMyTrip May 2023 - Present
Product Analytics Manager
Leading a team of 3 Product Analysts. Creating/scaling features and products through data-centric strategies using SQL, Python and Generative AI.
Impact-Based Projects:
1. Analytics Leadership: Led high-priority projects like MMT Black, Content Score, External Calendar Sync, and Cancellation Policy; collaborating cross
functionally and with CXOs to drive data-informed business strategies.
2. Data Platform Migration: Led migration to Adobe Omniture, reducing data discrepancies from 60% to <2%, ensuring data integrity.
3. Correction of Max Cutoff: Improved platform efficiency by adjusting Max Cutoff, leading to an incremental increase of 57 RPD.
4. Fraud Prevention: Created PII decryption scripts to prevent fraud, enabling cross-functional teams to access data securely for campaigns and compliance.
User Experience & Product Growth:
5. Property Onboarding Optimisation: Improved onboarding TAT by 88% and maintained a steady 75% live rate, adding 10,000+ sellable properties.
6. A/B Testing for App Optimisation: Reduced app homepage bounce rate by 34% through design testing, improving user retention and engagement.
7. Chat and Booking Flow Improvements: Increased Response Rate from 45% to 80% and reduced Expiration Rate from 38% to 14%, enhancing the
booking experience for users and property owners.
Automation & Data Strategy:
8. Automation via LLMs: Automated feature inclusions on the platform by implementing statistical models, leading to an additional 150 RoomNights/day.
9. Audit and Reporting Pipelines: Developed scalable reporting systems for biannual audits, streamlining internal and external reporting processes.
Team Development & Mentorship:
10. Up-skilling Team Members: Mentored team members in SQL, Python, and Generative AI, reducing delivery TAT. Key contribution to improving team
effectiveness and reporting accuracy.
YouTube, Google January 2022-May 2023

Solutions Consultant
Worked as a Growth Solutions Consultant in simsim, part of YouTube.
Improvement of platform and generating actionable insights that drove new business strategies.
1. Defined Tiered loyal customer base based on past user history. Improved the platform's CR% from 2.5% to 4.8% .
2. Developed Fraud Detection Model with 90% accuracy, reducing Fraud from 22% to 6%, saving $1.5M annually.
3. Improved Search bar results accuracy to 83% by deep diving into search trends and platform’s results.
4. Developed Price change Index using internal & external data for evaluating effective discounts. Achieved a 98% price parity with competitors.
Data modelling, forecasting and improved reporting pipelines to drive improvement in existing process and business
5. Built the global GMV Forecasting model to automate heavily manual monthly processes for OKR setting and tracking key trends.
6. Devised business strategies to improve the profitability metric (CM1%) from -7% to +2% in 2 months using the model.
7. Created new metrics and provided daily visibility to derive new business processes and improve operations and team performance.
Awarded: Spot bonus for exceptional work in Flagship sale.
BharatPe July 2021-January 2022

Growth Business Analyst
Launched a new loan segment leading to achievement of monthly disbursal goals and 13% new users acquisition.
Created effective analysis and visualisations. Enhanced daily reporting and visibility of key metrics for the team and the CXOs.
Achieved a 23% increase in loan disbursal, reached a target of 100 CR loan disbursal for the first time.
Delivered high impact presentations for PR reviews, investor and board meetings, Founders and CXOs.
Zomato September 2017-July 2021

Supply Chain Business Analyst (October 2020 - July 2021)
Led the market entry of Zomato in the supply chain business - Zomato Markets.
Improved the category depth by 33% by creating a framework to track category metrics daily and regular metric analysis.
Enhanced search bar accuracy to 91% by improving the product ranking algorithm, driving customer satisfaction .
Strategised category placements and improved category visibility on the app, resulting in an 11% order growth.
Product Owner, Food Hygiene Ratings (June 2019 - September 2020)
Led the product - Food Hygiene Ratings across India, Australia, Turkey, UAE Phillipines and Lebanon.
Worked with government bodies - FSSAI & WHO to uphold the user’s food trust and safety standards during the COVID-19 outbreak.
Sustained the business post the COVID-19 outbreak by laying new processes and saw a 55% spike in sales.
Devised a scalable framework for onboarding non-KYC merchants (~10L) in lieu with the new government guidelines.
Designed the Hygiene Ratings product on the Zomato app by collaborating with the internal product and design team.
Collaborated globally to launch in potential markets-Turkey and UAE.
Developing the brand image and messaging of the Hygiene Ratings initiative.
Senior Product and Data Associate (June 2018 - May 2019)
Launched Zomato in 9 tier 2 and tier 3 cities (that eventually contributed to 12% orders in India).
Online Content Associate (September 2017 - June 2018)
Managed Technical Operations by tracking daily metrics to make sure the Online Content team met the daily targets, ensuring operational efficiency.
Made sure the content added by the team adheres to the platform content guidelines.
Tech Mahindra September 2016-February 2017

Software Engineer
Leveraged programming languages like JAVA, C++, PLSQL & SQL to build a website for AT&T from scratch.
EDUCATION
Bachelors In Engineering, Galgotia's College of Engineering & Technology, 7.0 CGPA
Student of Electronics and Instrumentation Engineering, specialising in Mathematics, Physics & Statistics. President of Student Affairs.
Class XII, VSEC, Kanpur, 9.0 CGPA
Class X, VSEC, Kanpur, 9.2 CGPA
SKILLS
SQL | SAS | Excel | Project Management | Stakeholder and Partnership Management | Problem Solving Skills | Python
Strategic Planning | Team Leadership | Communication | Creativity| Collaboration | Tableau | Power BI | GCP

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VANSH SRIVASTAVA

Contact Information - +91-9643804133 · vanshh1806@gmail.com · LinkedIn

YouTube, Google January 2022-May 2023

BharatPe July 2021-January 2022

Zomato September 2017-July 2021

Tech Mahindra September 2016-February 2017

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