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MCDM Assignment 01

Multi Channel assignment

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Syed Jehanxeb
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2 views

MCDM Assignment 01

Multi Channel assignment

Uploaded by

Syed Jehanxeb
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Assignment# 1

9 Student ID: _______ /_______ /_______ /_______ Date: 25-10-2024


_________________________________
Code: MKT- Class: BBA-3year/ BBA-2years-III
Course: Multi-Channel Digital Marketing Duration: 02 Weeks
: Instructor: Waseem ullah Qureshi Marks: 15 Marks
Assignment Title: “Designing a Multi-Channel Digital Marketing Strategy for a Brand”

Objective: The goal of this assignment is to provide you with practical experience in designing an
integrated digital marketing strategy across multiple channels for a chosen brand / service. You will
need to consider how various digital platforms work together to create a cohesive marketing
approach that enhances customer engagement and achieves business objectives.

Submission Instructions:
a) Please submit on LMS as well as in Hard copy, without HARD Copy of the assignment your
file will not be graded.
b) For LMS submit only in word format with times new roman, justified with twelve points and
single line spacing.
c) Late submissions are strictly prohibited.
d) Copying ideas from your colleagues and cheating current and previous students will result in
deduction of marks.
e) Try to grasp ideas from various sources like Books, Journal and Magazines and draft the
concept in your own words. Your e-copy will be evaluated through Turnitin.
f) Ensure proper citation for any sources used.
g) Please use this page as the front cover and return it with the assignment with your name and
student ID reflecting on the top.
---------------------------------------------------------------------------------------------------------------------

1. Product or Service Selection: Choose an existing or hypothetical product / services. The


product / services can be from any industry (e.g., fashion, food, tech, etc).

2. Define the Business Objective: (03 Marks)

 Define the key objective for the brand's marketing efforts (e.g., increase brand
awareness, lead generation, and drive online sales).
 Explain how digital marketing will help achieve this objective.
 Clearly outline who the target audience is, focusing on their demographics,
psychographics, and behavior patterns.

3. Research and Analyze the Brand’s Current Digital Presence: (04 Marks)

 Evaluate the brand’s current presence across multiple digital channels (e.g., social
media, search engines, email marketing, content marketing).
 Include a brief competitor analysis, comparing at least two competitors and their
multi-channel strategies. Analyze which channels they are using effectively.

4. Multi-Channel Strategy Proposal (06 Marks)


Develop a multi-channel strategy that includes:

 Channel selection: Select the appropriate channels (e.g., social media, SEO, paid
search, display ads, content marketing, email marketing) and justify why they are
effective for your target audience.
Assignment# 1
 Content creation: Develop mock content pieces for each platform (e.g., social media
posts, ad copy, email templates, blog headlines) that align with the campaign's
objective.

 Ad creative’s and calls-to-action (CTAs): Include examples of CTAs and visual


assets (you can use mockups) for platforms like Facebook, Google Ads, and
Instagram.

 Timing and frequency: Provide a timeline for the campaign, including the
scheduling and frequency of posts, emails, and ads across the channels.

5. Key Performance Indicators (KPIs) and Success Metrics (02 Marks)

Define the KPIs for each channel and how success will be measured. Explain why these
metrics are important to the brand's goals.

 Website traffic (Google Analytics)


 Social media engagement (likes, shares, comments)
 Conversion rates (sales, leads)
 Email open and click-through rates
 Return on Ad Spend (ROAS) for paid campaigns

Good Luck!

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