Cultural Shock
Cultural Shock
Cultural Shock
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Quora
3-4 minutes
In 1997 my family and I moved from suburban Australia to live on a remote island in the Pacific for nearly ten
years. There were some pretty big cultural shocks.
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And so on, and so on. We were easily the richest people living on that whole ridge, by several orders of
magnitude. We owned this automotive icon:
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There were, of course, many cultural shocks for us, as we adjusted to living in this very different place. But to
answer the original question - which was the biggest?
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It came on a visit back to Australia, after having lived on this island for several years. We landed at the airport in
Brisbane, and walked through corridors lined with advertising for products like this:
After which we had to walk through a duty-free section to get to baggage claim, like this:
We were picked up at the airport by a family member and got on the motorway, where there was sign after sign
like this:
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When we arrived at their home, where we were staying, there was stuff on the coffee table like this:
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We got through the evening, and went to bed, and my wife and I turned to each other, and I said: Did all that hit
you as hard as it hit me? And she said: Yes!!!, she knew exactly what I was talking about!
From the moment we’d arrived, we’d been subjected to an almost unceasing stream of messages saying, buy
this, buy this, you need this, you want this, this is what you’ve got to have, this is what is missing from your life -
and ALL of it was unimaginable luxury compared to the village we’d walked out of that morning!
One of those Rolex’s would probably pay for a water tank for the village. A single product display in that duty free
shop would probably pay for school fees for the whole village. The idea of spending that much money on the
advertising itself, let alone actually purchasing the products being advertised, seemed almost obscene to us.
Most of all, the idea that people could think that this was normal - that of course these were the things that
ordinary people should aspire to and work for, that of course this is what life is all about, that of course what
really matters is just getting more, more, more useless luxury stuff - that crass materialism appeared so pointless
and self-centred and ugly in that moment.
In a life where I’ve experienced many culture shocks, that was easily the biggest. We’ve been back in Australia
for 14 years now, and one of the saddest things for us is how easily we find ourselves slipping back into thinking
the same way about things ourselves. We’re not immune from crass materialism. But we do know, deep down,
that it’s not normal. This life we live in the West is not the norm for most; for the greater part of the world’s
population, it’s luxury beyond their wildest dreams. They’re the normal ones. We’re the wierdos.
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