Related Literature and Studies

A.Foreign Literature and Studies

Foreign Literature

Andra Picincu stated that setting up a website, displaying your products and advertising online
require less time and money than running a brick-and-mortar store.The advantages of online
selling go beyond time and cost savings. If you choose this path, you'll find it easier to compete
with larger businesses and put your products in front of a global audience.Furthermore, you can
improve your offerings and marketing efforts by using customer data. Facebook Ads, Google Ad
words and other advertising channels provide detailed insights into customer behavior,
preferences, purchasing power and more.

The sellers running a brick and mortar business need to invest in manpower, infrastructure and
maintain a huge stock of goods. Then they must provide enough security against burglary. All
this involves a lot of money and effort. But in the case of e-commerce, the business can be
managed with limited infrastructure and manpower. There is no need to sustain a vast stock of
goods. . These goods may be stocked with the manufacturers. Whenever an order is placed via
the e-commerce sites usually these goods are picked from the makers and then shipped to the
address of the buyer. The business need not be confined to the geographical location.
Outstation orders can be taken and the business can also grow globally. The seller can sell
goods for less online because they don’t have to pay salaries or rent for the shops too. This
works in their favor.

As much as the sellers benefit from this new trend of buying goods via the internet the buyers
also get a lot of benefits. One of the great upsides to online retail is that, once your online shop
opens, it never has to close. You don’t need to have staff around to handle transactions online,
so you aren’t limited by your usual working hours. This means that shoppers can buy from you
whenever they want. You can essentially make your shop 24/7, without having to hire on more
staff for the graveyard shift. By offering customers the option to shop, whenever they want, you
can tap into the growing market of shoppers who prefer to browse products and make
purchases, from the comfort of their own beds, outside of usual working hours.The buyer can
shop from the comfort of his or her home and need not to travel long distances to buy the
necessary goods. This helps save a lot of time and effort for the buyers. The buyers and
compare the goods for price and quality and make an informed choice when they buy online. In
the physical stores, the seller may not be able to throw much light on the price and other specs
of the goods of different brands. Usually, they may stock only a few brands and may try to push
to sell these goods.

According to Donna L. Montaldo, Online selling can be an excellent resource for those looking
to expand their purchasing options and save money. Online stores are highly competitive with
other stores, which drives prices down. Price-comparison websites make deal hunting easier
and you can find the online stores with the best reputations by reading reviews submitted by
other shoppers.

Matthew Hudson(2018) stated that online retailers can increase their sales and profits faster
than a brick and mortar establishment because selling online offers the advantage of being open
twenty-four hours a day, seven days a week.Selling online also allows retailers to sell their
merchandise in any part of the world without additional expense. This means e-retailers can
expand into global markets or target an extremely focused segment, such as selling burkas to
Middle Eastern women.While the small retail store on Main Street would never dream of
competing with a national chain retailer, a mom-and-pop shop may find itself on a more level
playing field with its big-box competitors.People can find your brand and interact with it when
you establish an online presence, including tapping into a whole new (potential) customer base.
Much of online traffic is organic, meaning that if you build your e-store correctly, customers will
find you without spending a dime. All you need is a robust Facebook, Twitter, or other social
media platform to spread the news. Also, while traditional advertising is very costly, if you do get
involved in digital advertising, the cost is nominal.

Making a profit is pretty difficult if a seller is just starting out. Due to the competition in the
market, smart investing is the way to go. For quick sales and an influx in profit due to low
operating costs, the modern seller should consider using the internet.

Online shopping not only benefits buyers but also benefits the sellers and producers too.Here's
the benefits of online seller, according to Ebtehal Haliem.

1.Start and grow

The online channel is the best way for small and new businesses to start.It can open many
opportunities for start-up businesses.Businesses can reach your target or even global audience,
launching products and services with no costs.Also, business owners can reach suppliers with
lower costs.

2.Low Cost
An online presence guarantees business with nearly no operational cost.There is no rent cost
for a physical store, sales representatives’ salaries or any operational costs.
You just build up your business and start.

3.Personalized online experience

One of the main advantages of a business owner is website personalization.You can collect the
customer data after they made an order.Knowing which category prefers, frequency of ordering
it and other data.

Thus, you can segment your audiences’ email list depending on locations, purchasing history,
product preferences and so on.And make offers and deal with each segment that is suitable for
their purchasing behavior on the website.
4.No opening time restrictions
Unlike physical stores, you are not restricted by opening and closing time.You can receive
orders at any time and during your weekend.
This benefits your business, as you are maximizing your sales and profits.

Selling online has huge advantages for any business. It makes you look modern and
professional while also helping you reach a much wider market. You can even start selling
internationally. Whether you’re offering products for delivery or services, online storefront
software will help you make more sales instantly to more people.

If your business hasn’t already taken to the web, it’s vital that you do. Not only does having a
successful website help you reach more customers, but it also allows you to sell products and
services online.

According to statistics from Shopify’s Global Ecommerce Playbook, online sales accumulated
over $2.8 trillion in 2018, and this is expected to grow to over $4.8 trillion by 2021. Many
consumers nowadays prefer the convenience of online shopping, and accommodating this can
result in huge success for your business.Here are five reasons why your business should sell
online:

1. You’ll Instantly Increase Your Sales

2.You Can Market Your Business Better
3.It Can Increase Customer Retention
4.It Can Increase Customer Retention
5.It Helps You Beat Out Your Competition

Shopping style has been changed a lot with the use of internet. It has significant advantages
and its benefits. People prefer buying things online rather buying it from stores.Online stores
want to keep you as a customer, so they may offer deep discounts, rewards, and cash back if
you sign up for their newsletters. This can keep you updated on all the best upcoming sales.

Shopping online offers a much easier way for customers to search for exactly what they want at
the click of a button. The customer data gathered from online searches offers great insights into
what customers want.An online store allows your customers the option to shop from further
afield as they are not restricted by geographical location.

E-commerce has become one of the most popular terms used when talking about business over
the past decade, and even before that in some countries. The term is mainly used to refer to the
process of shopping or selling online, using different technological means.

Location is no longer a limitation: This has benefited both customers and sellers. As a customer,
you are no longer limited to buying from shops and stores existing within your neighborhood or
city, which might fail to meet your taste or quality standards; and as a seller, you have access to
many more customers without having to incur all the financial and legal costs associated with
opening a new store.

Higher ability to collect and analyze data: The online presence allows business owners to keep
a much better track of all the orders that have been made; and later on, this data can be
analyzed, providing very valuable information that can help the business grow. Information like
this includes orders per country, most viewed products, most viewed products per gender, and
the exact time at which the site gets most visits. With traditional retail, collecting data is a much
harder process, as employees will have to ask customers to be surveyed after they are done
shopping; and many people might not want to cooperate or give information about themselves.

Access to reviews: This is a major advantage to customers. Instead of buying products with
uncertainty about their real quality, only to find out a few days later that it’s no good. With
e-commerce, you can easily read previous reviews written by other customers on the website.
For the sake of their integrity, most e-commerce sellers will have to include a review section on
their websites, as it can also be a great marketing tool when the reviews are great.

Ability to receive a higher number of orders: E-commerce allows businesses to accept a much
higher level of orders as opposed to traditional retail. All they need to do is to set up a website
and that’s it — anybody can access and anybody can make an order. In traditional retail, the
number of accepted orders can be limited by the size of the place and the number of the store’s
available employees who can attend to those visiting customers.

Lower cost for everyone: Another major advantage of e-commerce is the resulting reduction in
costs. Businesses can now operate and make a profit while avoiding costs such as rent,
construction, legal permits, and all the extra salaries that go with that. These benefits are
reaped by the customers. Since the decreased costs allow sellers to offer lower and more
competitive prices without harming their ability to make profits.

Online selling is faster buying/selling procedure, as well as easy to find products. More reach to
customers, there is no theoretical geographic limitations. Low operational costs and better
quality of services. Customers can easily select products from different providers without moving
around physically.