CSR Reflection re

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Corporate Social Responsibility (CSR) is the term used to describe a business's

dedication to moral behavior, sustainability, and creating a positive impact on society in addition

to maximizing profits. I used to think of corporate social responsibility (CSR) as just another

marketing tactic, but as time has gone on, I've seen it transform into an essential framework for

real societal impact. For example, learning about businesses that include environmental

stewardship into their business strategy, such as Patagonia, altered my viewpoint on the

possibility of corporate social responsibility. Furthermore, Unilever's Sustainable Living Plan

case study illustrated how CSR can spur innovation and long-term corporate success. My

conviction that genuine CSR can balance profit and purpose for the good of communities and

businesses has grown as a result of this. A notable example is Coca-Cola's water usage

controversy in India, where the company faced backlash for depleting local water resources,

impacting farmers and communities. Coca-Cola responded by implementing water conservation

projects and engaging with local stakeholders to address concerns1. However, they could have

been more transparent and proactive from the outset. As a manager, I would have prioritized

early community engagement and invested in sustainable water management technologies to

prevent such issues and build trust with the local population. The technology industry has been

improving corporate social responsibility (CSR) initiatives to have a beneficial social impact.

Businesses like Apple and Microsoft have put in place sustainability-focused programs that

include lowering carbon footprints, boosting energy efficiency, and encouraging ethical material

procurement. Apple's pledge to use only recycled aluminum in its products, for instance, greatly

lessens its environmental effect. In an effort to close the digital divide, tech corporations are also

spending more money on community projects like educational campaigns. In addition to helping

communities and the environment, these initiatives improve the businesses' standing and foster

client loyalty.

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