Chapter 2 Management and Organization Structure
Chapter 2 Management and Organization Structure
1. FUNCTIONAL STRUCTURE
A functional structure is an organizational design where the company is divided into departments
based on specialized functions or areas of expertise. Common functional areas include marketing,
finance, human resources (HR), production, research and development (R&D), and customer service.
Each department focuses on a specific area and has its own manager or team leader responsible for
overseeing its operations.
2. DIVISIONAL STRUCTURE
A divisional structure is an organizational design where the company is divided into semi-
autonomous units or divisions, each responsible for a specific product, service, geographical region,
or customer group. Each division operates as its own entity, with its own resources, personnel, and
leadership, and reports to top management.
3. MATRIX STRUCTURE
A matrix structure is an organizational design that combines both functional and divisional
structures, creating a grid-like framework. In this structure, employees report to multiple managers:
one from a functional area (e.g., marketing, finance) and another from a project or product division
(e.g., a specific product line or geographic market). This dual authority allows for both functional
specialization and cross-functional collaboration.
4. Line Structure
A line structure is the simplest form of organizational structure, where authority flows directly from
top management down through a clear chain of command. In this structure, managers have direct
control over employees, and each employee reports to only one superior. There are no functional
departments; the organization operates with a straightforward, hierarchical approach.
5. LINE-AND-STAFF STRUCTURE
The line-and-staff structure is a combination of line (direct authority) and staff (advisory roles)
where managers have direct authority over operations, but staff members provide specialized
support, advice, and assistance. This structure incorporates both the simplicity of the line structure
and the expertise of functional specialists.
6. CIRCULAR STRUCTURE
The circular structure is a variation of the traditional hierarchical structure where authority flows
outward from a central point, typically represented by top management or key decision-makers. In
this structure, communication and authority do not just move up and down the chain but also spread
outwards, often depicted in concentric circles. Each level of management has a broader circle that
encompasses and interacts with other levels.
1. Purchasing
Purchasing refers to the process of acquiring goods, services, and raw materials needed by an
organization to produce its products or deliver services. It involves identifying, selecting, and buying
the right products or services at the right price, from the right supplier, and at the right time to meet
organizational needs.
Characteristics of Purchasing:
1. Procurement of Goods and Services: Purchasing focuses on obtaining goods, raw materials,
equipment, and services that are essential for production or business operations.
2. Supplier Relationships: It involves establishing and maintaining relationships with suppliers
to ensure a steady and reliable flow of resources.
3. Strategic Process: Purchasing is not merely transactional; it is a strategic function that
impacts cost management, quality, and supply chain efficiency.
4. Cost Management: The goal of purchasing is often to optimize costs while ensuring the
availability of high-quality inputs.
5. Resource Planning: Purchasing helps organizations plan their material needs based on
production schedules, inventory levels, and sales forecasts.
6. Quality Control: Ensures that the purchased goods and services meet the required quality
standards.
Functions of Purchasing:
1. Strategic Sourcing: Identifying the most suitable suppliers based on quality, price, and
reliability.
2. Inventory Management: Determining when and how much to buy to maintain appropriate
inventory levels.
3. Cost Negotiation: Procuring materials or services at competitive prices through effective
supplier negotiations.
4. Supplier Relationship Management: Building and nurturing partnerships with suppliers to
ensure long-term reliability and mutual benefit.
5. Compliance and Contract Management: Ensuring that all purchasing activities comply with
legal and contractual obligations.
6. Forecasting and Planning: Analyzing market trends and forecasting future material needs to
ensure smooth production processes.
7. Inventory Control: Managing stock levels to avoid overstocking or stockouts, balancing
supply and demand.
2. Industrial Relations
Industrial relations refers to the relationships between employers, employees, unions, and other
stakeholders in the workplace. It involves the processes, practices, and systems that govern
interactions in the workplace, focusing on employment conditions, rights, responsibilities, and
collective bargaining to ensure smooth operations and labor peace.
Finance deals with the management of an organization’s monetary resources, including budgeting,
accounting, financial planning, reporting, and control to ensure financial stability, profitability, and
compliance with legal and regulatory requirements.
Finance Functions:
1. Budget Planning: Preparing budgets that outline an organization’s projected expenses and
income, ensuring optimal allocation of resources.
2. Accounting: Keeping financial records of transactions, ensuring accuracy in bookkeeping, and
preparing financial statements.
3. Financial Reporting: Preparing periodic financial reports, such as balance sheets, income
statements, and cash flow statements, for internal and external stakeholders.
4. Cost Management: Monitoring costs and expenses, identifying areas where financial savings
can be achieved, and improving financial efficiency.
5. Cash Flow Management: Tracking inflows and outflows of money to ensure the organization
maintains sufficient liquidity to meet its financial obligations.
6. Tax Compliance: Ensuring the organization complies with tax laws by accurately calculating
and filing taxes.
7. Risk Management: Identifying and managing financial risks, ensuring that the organization
has adequate controls and insurance to mitigate potential financial losses.
8. Financial Planning: Creating long-term financial strategies and plans to guide organizational
growth, investments, and cost management.
Characteristics of Marketing:
1. Customer-Centric Focus: Marketing revolves around understanding and addressing customer
needs, preferences, and behaviors.
2. Value Creation: It focuses on delivering value to customers through products or services that
meet their demands.
3. Integrated Communication: Marketing includes a combination of promotional activities,
such as advertising, sales, public relations, and digital marketing.
4. Target Market Identification: Marketing strategies are aimed at specific groups of consumers
or businesses that are most likely to purchase a product or service.
5. Market Research: Marketing involves researching market trends, customer insights,
competitor analysis, and market dynamics to develop effective strategies.
6. Brand Management: A key part of marketing is building, managing, and protecting a brand’s
reputation and identity in the market.
7. Sales and Distribution: Marketing encompasses strategies for product sales, distribution
channels, and ensuring that products reach customers efficiently.
8. Digital and Traditional Platforms: Marketing uses both traditional methods (TV, radio, print)
and digital tools (social media, email, websites) to connect with customers.
Functions of Marketing:
1. Market Research: Gathering information about customer needs, preferences, market trends,
and competitor strategies to inform marketing decisions.
2. Product Development: Developing products or services that meet customer demands based
on market research insights.
3. Segmentation and Targeting: Identifying and segmenting the target market based on
demographics, geographic location, behavior, or other factors.
4. Promotion: Creating awareness and interest in products through advertising, sales
promotions, public relations, and personal selling.
5. Pricing Strategies: Determining optimal pricing based on costs, customer willingness to pay,
competitor pricing, and market demand.
6. Sales Management: Planning and managing the sales force, including setting sales targets,
training, and performance evaluation.
7. Distribution: Ensuring efficient and effective distribution channels to deliver products to the
target market at the right time and place.
8. Customer Relationship Management (CRM): Building and maintaining strong relationships
with customers to increase satisfaction, loyalty, and repeat business.
5. Manufacturing
Manufacturing is the process of converting raw materials, components, or parts into finished goods
through mechanical, physical, or chemical means. It involves the design, production, and assembly of
products for mass consumption or industrial use, with the aim of meeting specific customer
demands and achieving efficiency and cost-effectiveness.
Characteristics of Manufacturing:
1. Production of Goods: Manufacturing focuses on producing goods—either for direct
consumption or for use in other industries.
2. Conversion of Raw Materials: The process involves transforming raw materials into usable or
marketable products through various techniques like machining, molding, assembly, or
chemical processing.
3. Automation and Technology: Modern manufacturing often incorporates automation,
robotics, and advanced technology to improve efficiency, precision, and scalability.
4. Mass Production: Manufacturing is typically designed to produce goods in large quantities,
reducing unit costs and increasing supply availability.
5. Quality Control: Ensures that manufactured products meet specific standards of quality,
safety, and performance.
6. Supply Chain Integration: Manufacturing is tightly linked to supply chain management,
ensuring timely delivery of raw materials and efficient distribution of finished products.
7. Energy and Resource Management: Efficient use of energy, raw materials, and resources is
critical in manufacturing to reduce waste and minimize costs.
8. Cost Optimization: Manufacturing focuses on achieving cost efficiency through lean
practices, process optimization, and automation.
Functions of Manufacturing:
1. Production Planning: Creating detailed plans for the manufacturing process, including
resource allocation, scheduling, and production timelines.
2. Design and Engineering: Developing product designs, prototypes, and technical
specifications that guide the manufacturing process.
3. Raw Material Procurement: Sourcing the right quality and quantity of raw materials required
for production.
4. Production Control: Managing the actual production process, ensuring that manufacturing
runs efficiently and meets quality standards.
5. Quality Assurance: Monitoring and ensuring that manufactured products meet predefined
quality standards and comply with regulations.
6. Inventory Management: Managing raw material, work-in-progress, and finished goods
inventory to prevent overstocking or stockouts.
7. Cost Management: Implementing cost-saving measures, optimizing manufacturing
processes, and improving productivity to reduce production expenses.
8. Equipment Maintenance: Maintaining machinery, tools, and equipment to ensure they
function efficiently and reduce downtime.
6. Product Development
Product development is the process of creating new products or improving existing ones to meet
customer needs, solve problems, or take advantage of market opportunities. It involves
conceptualization, design, production, and launch of a product, from the initial idea stage through
to commercialization.
AUTHORITY VS RESPONSIBILITY
Authority
Authority is the legitimate right or power granted to individuals or positions within an organization to
make decisions, direct actions, and allocate resources to achieve specific goals. It is derived from
roles, responsibilities, or delegated power, and its use must align with organizational objectives and
structures.
Objectives of Authority:
1. Achieve Organizational Goals: Authority ensures that decisions and actions within an
organization contribute to the attainment of overall objectives.
2. Coordination: It facilitates coordination among different departments, teams, and individuals
by giving them the power to direct and manage activities.
3. Control and Oversight: Authority provides leaders with the ability to oversee work, ensure
tasks are being performed efficiently, and ensure accountability.
4. Decision-Making: It empowers individuals to make informed decisions, both strategically and
operationally, in pursuit of organizational success.
5. Resource Allocation: Authority allows individuals to distribute resources, such as manpower,
budget, and materials, effectively to achieve tasks and goals.
Characteristics of Authority:
1. Legitimacy: Authority is derived from an official position or role within an organization and is
recognized as valid by the employees and stakeholders.
2. Responsibility: With authority comes the responsibility to make decisions, lead others, and
ensure actions align with organizational policies and objectives.
3. Power to Command: Authority provides the power to direct and guide employees, issue
orders, and ensure tasks are completed.
4. Formal Structure: Authority typically follows an established hierarchy within an organization,
flowing from top to bottom.
5. Delegation: Authority can be delegated, meaning higher levels of management can assign
decision-making power to subordinates.
6. Accountability: Those with authority are accountable for their actions, decisions, and
outcomes to their superiors and the organization.
Importance of Authority:
1. Effective Leadership: Authority is crucial for leaders to guide, motivate, and influence team
members toward achieving organizational goals.
2. Decision-Making Efficiency: It streamlines decision-making processes, allowing quicker and
more efficient resolutions to problems.
3. Organization Structure: Authority provides the organizational structure, clarifying roles,
responsibilities, and reporting lines, leading to smoother operations.
4. Resource Utilization: Authority ensures that resources—human, financial, and material—are
allocated efficiently and used optimally.
5. Accountability and Control: Authority helps establish clear lines of accountability and control,
ensuring tasks are performed according to standards and regulations.
6. Goal Achievement: It guides individuals and teams in aligning their efforts with
organizational objectives, enhancing productivity and goal realization.
7. Conflict Resolution: Authority helps resolve disputes and conflicts within teams by directing
actions and ensuring decisions are made in line with organizational policies.
8. Employee Motivation: Properly applied authority can motivate employees by giving them a
clear understanding of expectations and empowering them to take ownership of their work.
Duration of Authority:
Permanent Authority: Some authority positions, like top management roles, are permanent
or long-term, provided they remain within the organization and meet performance
expectations.
Temporary Authority: Certain authorities may be temporary, such as authority granted for
specific projects or tasks, which expire once the task is completed.
Flow of Authority:
Vertical Flow: Authority generally flows from top management to lower levels in an
organization, following the formal chain of command.
Horizontal Flow: Authority can also flow horizontally between departments or across teams
to facilitate coordination and collaboration.
Delegation: Lower levels within an organization receive delegated authority from higher
levels to perform tasks and make decisions within their scope of responsibility.
Responsibility
Responsibility refers to the duty or obligation assigned to an individual or group to perform specific
tasks, fulfill commitments, and achieve desired outcomes within an organization. It is closely linked
to roles and is directly tied to accountability and performance.
Characteristics of Responsibility:
1. Obligation: Responsibility is the duty to carry out tasks, assignments, or functions to meet
organizational goals or expectations.
2. Accountability: With responsibility comes the accountability to report progress, make
decisions, and justify actions to superiors or relevant stakeholders.
3. Delegation: Responsibility can be delegated from one person to another, meaning someone
can be assigned tasks by someone in a higher position.
4. Clarity: Responsibility is clearly defined within an organization, specifying who is accountable
for what tasks, decisions, and outcomes.
5. Execution: It involves performing assigned tasks efficiently and effectively, ensuring that work
is done according to expectations and standards.
6. Timeliness: Responsibility includes the obligation to complete tasks within the defined
timeframes.
7. Limits: While responsible for tasks, individuals must operate within the boundaries of their
authority and role.
8. Mutual Dependence: Responsibility often involves teamwork and collaboration, as
individuals depend on each other to complete tasks.
Types of Responsibility:
1. Line Responsibility: Direct responsibility where individuals supervise the work of others (e.g.,
managers supervising staff).
2. Staff Responsibility: Indirect responsibility where individuals support line managers by
providing expertise, advice, or specialized services (e.g., HR, IT teams).
3. Functional Responsibility: Responsibility tied to specific functions, like marketing, production,
or finance.
4. Personal Responsibility: The obligation of an individual to ensure tasks are completed
according to their role, commitments, and performance expectations.
Importance of Responsibility:
1. Goal Achievement: Responsibility ensures that tasks are executed efficiently, contributing to
the accomplishment of organizational objectives.
2. Accountability: It establishes clear accountability for results, ensuring individuals are
answerable for their actions and outcomes.
3. Resource Utilization: Responsibility helps in efficient allocation and use of organizational
resources (time, finances, materials).
4. Organizational Efficiency: Clear responsibilities enhance coordination, minimize duplication
of efforts, and ensure smooth workflows.
5. Motivation: Responsibility fosters a sense of ownership among employees, encouraging
them to perform well and take initiative.
6. Employee Development: It provides opportunities for skill development, learning, and career
growth through fulfilling responsibilities.
7. Conflict Resolution: Responsibility ensures that roles and tasks are clearly defined, helping
reduce misunderstandings and conflicts within teams.
8. Leadership Development: Responsibility is a critical part of leadership, preparing individuals
to take on greater roles and decision-making positions.
Flow of Responsibility:
Downward Flow: Responsibility generally flows from superior to subordinate within an
organizational hierarchy, where managers assign tasks to employees.
Horizontal Flow: Responsibility can also flow horizontally across departments or teams to
ensure collaboration and coordination.
Upward Flow: Subordinates report progress and outcomes upward to superiors, providing
feedback and seeking guidance.
Key Differences Between Authority and Responsibility
Summary:
Authority is the power to make decisions and direct actions within an organization.
Responsibility is the duty to perform tasks and achieve outcomes, which may or may not
include decision-making power.
While authority involves command and decision-making, responsibility focuses on task
execution and accountability.