Purposive Communication

GE 05 : Purposive Communication
1st Semester I BSMA 1
S.Y. 2024 – 2025

Each person has a unique style of

“Naval Language” ​or ​The Belly
communicating, which may depend
Button Psyche​
not only on his/her linguistic ability but
- Naval language and the belly button also on his/her cultural and social
psyche are both concepts related to context. Some are outspoken; some
nonverbal communication, particularly are quieter yet on point. Some always
body language. They suggest that a seem formal, while some have a lot of
person's body orientation, especially introduction before getting to the main
the direction of their belly button, can point. ​
reveal their true interest or
engagement in a conversation. Communication style

- refers to the choices people make

and the strategies or tools they use in
Local and Global Communication ​in
the process of communication. A style
Multicultural Setting
may sometimes depend on the

​1. Describe the styles in demands of the communicative

communication considering various situation, as well as on the needs and

multicultural settings.​ requirements of the target recipients of

the information.
2. Determine varieties and registers
of spoken and written language.​
Different Communication Styles​
3. Adopt cultural an intercultural
Spirited​
awareness and sensitivity in
Considerate
communicating ideas.​
​Direct​
4. Develop a sense of appreciation Systematic
on the richness and diversity of
registers used in written and spoken
communication.
 their feelings or exert some effort for
these feelings not to show.

Language Varieties​

- Also called “lects”, refer to the

different variants of a language that
can be sufficiently delimited from one
another in terms of social, historical, or
geo-spatial factors, thus forming
language clusters.​

Each style has two dimensions: the (1)

Classification of Language Variety
assertiveness level and the (2)
expressiveness level, which is shown in
1. Pidgin
the Communication Styles Matrix
- refers to a new language that
above.
develops into situations where
speakers of different languages need
People who are categorized within the
to communicate but do not share a
assertive communication level tend to
common language. Examples are
tell or instruct others what to do and
Chavacano in the Philippines and
sometimes even how to do it, while the
Bislama, a language spoken in
less assertive styles usually tend to be
Vanuatu.​
on the receiving end, often asking for
​
guidance, instructions or directions. ​
2. Creole
​
- is a pidgin that becomes the first
On the other hand, people who fall
language of the children, or the mother
under the expressive level usually show
tongue of a certain community.
their real feelings and emotions
Examples are the Gullah and the
through facial expressions, tone of
Patwa, is a creole in Jamaica.​
voice, or language use. The less
​
expressive ones tend to either hide
3. Regional Dialect
Language Register
- is not a language that is not distinct
from a national language, but rather a - A language register is characterized
variety of a language spoken in a by the way a speaker uses language
particular area of a country. Examples differently in different social
are as Cebuano, Waray, Ilocano, and circumstances. These are determined
Hiligaynon in the Philippines. by such factors as social atmosphere,
purpose of communication, audience,
4. Minority Dialect and the general context of the
- is a variety used as a marker of discourse.​
identity, usually alongside a standard
variety, by the members of a particular Generally, language registers can be
minority ethnic group. Examples are classified as (1) formal, (2) casual, (3)
the Sinama of the Badjaos in the intimate, (4) frozen, and (5)
Philippines and the London-Jamaican consultative.
variety in Britain.​
​
5. Indigenized Varieties
- are spoken mainly as second
languages in former colonies with
multilingual populations. A classic
example is Singlish (or Singaporean
English).​
​
6. Sociolect
- is a variety of language that is used
by a particular social group
 Formal

- These registers are used in professional, academic, or legal settings where

communication is expected to be respectful, uninterrupted, and restrained to
specific rules. Slang is never used, and contractions are rare. Examples are
registers used in research paper, government documents, business letters, and
in business presentations.​

Casual

- These registers are used when communicating with friends, close

acquaintances, colleagues, and family members. These are used in birthday
parties or family gatherings.

Intimate​

- These registers are reserved for special occasions, usually between only two
people and often in private. Examples are an inside joke between two high
school friends or sweet nothings whispered to your “special someone.”​

Frozen​

- These registers refer to historic language that is intended to remain

unchanged. Examples are the registers used in the Philippine Constitution and
the Holy Bible.​

Consultative​

- This is used in conversations when people are speaking with someone who
has specialized knowledge or is offering advice. Tone is often respectful, such
as the use of honorifics or courtesy titles, but may be more casual if the
relationship between or among the communicators is friendly. Examples are
registers used in local television broadcasts or in a conversation with a doctor
during medical examination.