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Managerial Communication - Syllabus

The document outlines the syllabus for the Managerial Communication course at Bharathidasan University, aimed at enhancing students' communication skills for effective business processes. It covers various aspects of communication including types, barriers, correspondence, non-verbal communication, report writing, and conducting meetings. The syllabus also includes recommended textbooks for further study.

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22 views2 pages

Managerial Communication - Syllabus

The document outlines the syllabus for the Managerial Communication course at Bharathidasan University, aimed at enhancing students' communication skills for effective business processes. It covers various aspects of communication including types, barriers, correspondence, non-verbal communication, report writing, and conducting meetings. The syllabus also includes recommended textbooks for further study.

Uploaded by

keerthiivel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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BHARATHIDASAN UNIVERSITY

(Re-accredited with ‘A’ Grade by NAAC)


CENTRE FOR DISTANCE EDUCATION
PALKALAIPERUR, TIRUCHIRAPPALLI – 24

M.B.A
FIRST SEMESTER
CORE – II
MANAGERIAL COMMUNICATION
Syllabus Revised from 2017 onwards

Copy right reserved For Private Circulation only


CORE COURSE - II
MANAGERIAL COMMUNICATION
(Syllabus)

Objectives:
The course aims to develop all forms of communication skills of the students to
enable them to conduct well in any business process without any communication
barrier. To train students to enhance their skills in written as well as oral
Communication through practical conduct of this course. This course will help
students in understanding the principles & techniques of business communication.
Unit I
Communication – Meaning and Significance for Management – Types of
Communication – Media – Barriers to Communication – Principles of Effective
Communication.
Unit II
Correspondence – Norms for Business Letters – Letter for different kinds of
situations – Personalized stand letters, enquiries, customers’ complaints, collection
letters – Sales promotion letters, Application letters.
Unit III
Non-verbal communication – Personal Appearance Posture – Body Language – Use
of Charts, Diagrams & Tables – Visual & Audio Visual Aids for communication –
Dyadic communication : Face to Face Communication – Telephonic Conversation.
Listening: Meaning, Importance, Types of listening, Tips for effective listening,
Barriers for listening
Unit IV
Report Writing – Structure of Reports – Long & Short Reports – Formal & Informal
Reports – Writing Research Reports, Technical Reports – Norms for including
Exhibits & Appendices.
Unit V
Conducting Meetings : Procedure – Preparing agenda, Minutes and Resolutions
Conducting Seminars & Conferences : Procedure of Regulating Speech Evaluating
Oral Presentation – Group Discussion : Drafting Speech – Negotiation Skills.
Recommended Text books
1. Business communication – PC Bhatia – Ane books Pvt ltd., - www.anebooks.com.
2. Business communication, principles and methods and Techniques – Nirmal singh,
Deep and Deep publications Pvt Ltd., - www.ddpbooks.com
3. Business communication – Sathya swaroop Debaish Bhagabandas – PHI learning
private ltd.,
4. Business communication – Meenakshi Raman, Prakash singh, Oxford university press
5. Foundations of Business communication, India Edition – Dona. J. Young Tata mcgraw – Hill.

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