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BBA 202 (EDC) - Business Communication

This document outlines the syllabus for a Business Communication course that is part of a BBA (Hons) program. The course aims to develop students' communication skills that are important for business, including business writing, report writing, grammar, and presentations. It provides details on the course structure, learning outcomes, assignments, reference materials, and breakdown of topics and lectures across 5 units.

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116 views2 pages

BBA 202 (EDC) - Business Communication

This document outlines the syllabus for a Business Communication course that is part of a BBA (Hons) program. The course aims to develop students' communication skills that are important for business, including business writing, report writing, grammar, and presentations. It provides details on the course structure, learning outcomes, assignments, reference materials, and breakdown of topics and lectures across 5 units.

Uploaded by

faheemmsd7
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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J.D.

BIRLA INSTITUTE
SYLLABUS FOR NEW CURRICULUM UNDER NATIONAL EDUCATION POLICY

COURSE: BBA (Hons)


YEAR: 1st │SEMESTER: II
NAME OF SUBJECT: Business Communication (Theory)
SUBJECT CODE: BBA202 (EDC)
Credit: 04 │Marks: 100│ Lectures per week: 04 │Duration per lecture: 01 hour

Programme Specific Outcome:


This course will give students a good understanding of: effective business writing, effective
communication skills, research approaches and information collection.

Course Outcome:
CO1: To develop knowledge on the development of language and process of communication
CO2: To learn to effectively write for business purposes.
CO3: To learn the basic format of business report writing.
CO4: To recapitulate English grammar.
CO5: To understand how to effectively plan out a presentation in the workplace.

Course Structure
Units Content Course No. of Weightage
Outcome Lectures of (%)
01 Hour
Duration
I Introduction
Introduction to Communication and Development
of Language; Process of Communication; Types of
Communication; Different forms of CO1 08 14%
Communication; Individual and Group
Communication; Barriers to Communication.

II Written Communication
Introduction to Written Communication; Business
Letter Writing; Inviting quotations; Sending
quotations; Placing orders; Inviting tenders; Sales
letters; Claim & adjustment letters; Social
CO2 24 43%
correspondence; Memorandum / Inter -office
Memo; Notices; Agenda for Meeting; Minutes of
the Meeting; Job application letter; Preparing the
resume.

III Business Report Writing


Introduction to Business Report; Business reports,
Types, Characteristics, Importance, Elements of
structure; Process of writing report; Order of
writing report; The first draft; The final draft; CO3 07 13%
Checklist for reports.
IV English Grammar
Words often confused; Words often misspelt;
Common errors in English; Parts of Speech;
CO4 09 16%
Agreement of the Verb with the Subject;
Punctuation.

V Presentation – Oral & Written


Importance of Written and Oral Presentation;
Preparation of Presentation Plan; Power point CO5 08 14%
presentation; Visual aids.

TOTAL LECTURES (Over 14 weeks) 56 hours


Assignments
1 MCQ / Quiz 4th Week
2 PPT Presentation 8th Week
3 Assignment 12th Week
Tutorials 15th Week

Reference Source
1 Bovee, and Thill, Business Communication Today, Pearson Education.
2 Lesikar, R. V. & Flatley, M. E. Kathryn Rentz; Business Communication Making
Connections in Digital World, 11th ed., McGraw Hill.
3 Shirley Taylor, Communication for Business, Pearson Education.
4 Locker and Kaczmarek, Business Communication: Building Critical Skills, McGraw Hill
5 Leena Sen, Communication Skills, PHI Learning

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