Kiro Yan Partners

CREDENTIALS
© 2024 KIROYAN PARTNERS. All rights reserved.

KIROYAN PARTNERS
About Us
We are a research-based public affairs and strategic
communications consulting firm that aspires to build
strong reputations and solve challenges between
businesses and their stakeholders by applying
ethical, responsible communications practices.
Through a comprehensive and multidisciplinary approach, we
help our clients fully grasp stakeholder expectations and
societal concerns to develop narratives and communication
strategies designed to foster support from stakeholders and the
society.
01 | © 2024 KIROYAN PARTNERS.

KIROYAN PARTNERS
Vision Mission
To become a leader To provide workable
in the active business solutions that
adhere to good
promotion of corporate governance
sustainable business and corporate social
practices in responsibility principles
Indonesia. as well as provide a
cultural bridge between
Indonesia and the
international business
community.

KIROYAN PARTNERS
Our Values
ETHICS AND SOCIAL PERSONAL INTEGRITY TRUST RESPECT INDIVIDUAL EXCELLENCE
RESPONSIBILITY All of our clients and It is essential for our firm, Throughout all our By constantly working to
We always conduct business stakeholders are treated with team members, and business operations, no matter how enhance our team members’
according to a strict code of personal integrity and fairness partners to trust one another. big or small, we treat knowledge and skills, we are
ethics and social – it’s the least we can do. Without trust, we cannot everyone with respect. able to deliver maximum
responsibility. address our clients’ needs value to our clients.
effectively.
TEAMWORK “GOOD” IS NOT GOOD PROFESSIONALISM SUSTAINABLE CLIENT

Collaboration is key. In our ENOUGH We adhere to strict RELATIONSHIP
experience, teamwork We must excel in whatever we professionalism at all times. We value our clients as
produces far stronger results do, and especially in our business partners with whom
than individual processes. areas of expertise. we’ve built long-term
relationships based on mutual
trust and respect.

KIROYAN PARTNERS
Our Commitment
Kiroyan Partners is a signatory member of the UN Global Compact (UNGC) since 2008.
We support the ten principles of the Global Compact in respect to:

1. Human Rights,
2. Labor Rights,
3. the Protection of the Environment and
4. Anti-corruption.
We advance those principles within our sphere of influence, and commit to making the
Global Compact and its principles part of our strategy, culture, and day-to-day operations
of our company. We support public accountability and transparency, and undertake to
make a clear statement of this commitment – both to our employees, partners, clients and
to the public.
The company’s performance in all of these principles is evaluated annually and

communicated to the public through the annual Communication on Progress (CoP)
report. We strengthened our commitment to sustainability by publishing our first
Sustainability Report in 2018 adhering to the GRI Standards.
Our latest Sustainability Report is publicly available at the Global Compact website and
can be downloaded here. We welcome feedback on its contents.

Global knowledge, local insights
25 40 + 400 + 500
COUNTRIES NATIONALITIES CONSULTANTS CLIENTS
Kiroyan Partners is representing global strategic communications consultancy Kreab Worldwide in

Indonesia. Founded in 1970, the Swedish origin communication consultancy firm works with a
team of 500 consultants of 40 nationalities in 25 countries serving 700 clients.
Kreab advises on issues of strategic importance in business, finance and politics, helping clients to solve
complex communications challenges and achieve their strategic goals.

KIROYAN PARTNERS
Our Services
CORPORATE COMMUNICATIONS POLITICAL RISK ADVISORY
Communications Strategy ● ● Political and Policy Forecasting
Communications Campaign ● ● Macro-Environment Scanning
Reputation Building ● ● Investment Due Diligence
Reputation and Perception Audit ● ● Executive Counsel
Communications Audit ●
Stakeholder Engagement Strategy ●
ISSUES MANAGEMENT SOCIAL RESPONSIBILITY

Issues Mapping and Monitoring ● ● CSR Strategy
Issues Analysis and Forecasting ● ● CSR Communications
Stakeholder Mapping ● ● Sustainability Reporting
Issues Advocacy ● ● CSR Impact Evaluation
Crisis Communications ● ● CSR Reputation Audit
Litigation Communications ●
CONVENTIONAL & DIGITAL MEDIA EXECUTIVE TRAINING

Media Relations Strategy ● ● Media Handling
Digital Strategy ● ● Corporate Communications
Media Outreach ● ● Stakeholder Analysis and Engagement
Media Events ● ● Government Relations
Influencer Engagement ● ● Issues Management
Messaging and Content Strategy ● ● Executive Coaching

KIROYAN PARTNERS
Our Team
Our consulting team consists of local talents with global and
intercultural experience, blending a multitude of professional
and personal backgrounds in every work we do.
RAHMAD BUDI ADI ABIDIN TALITA DESY HARTINI OKKY NUR BERINGIN MARGARETH
HARTO Public Policy & PUTRIYANTI Communicatio IRMANITA KUSUMA OLIVIA
Lead Consultant Stakeholder Communicatio ns Specialist Media Public Affairs Senior
NOKE KIROYAN Management ns Specialist Specialist & Specialist Consultant &
Executive Chairman & Specialist Senior Writer Media Analyst
Chief Consultant
MADE INTAN RIZKY AKBAR MUHAMMAD KARL GADING SALMA F. DELLA

ISWARI IBRAHIM ABQORI SAYUDHA NOVIANDRA CAMELLIA
SATRIA Consultant GUNAWAN Analyst Analyst Project Assistant
VERLYANA V. MASAYU YULIEN Senior Analyst
HITIPEUW VINANDA Consultant
CEO & Principal Consultant Director &
Principal Consultant

KIROYAN PARTNERS
Our Team
We have a team of advisors that provides valuable
insights as well as extensive experience and
expertise in public affairs issues.
COUNCIL OF EXPERTS SENIOR ADVISORY COUNCIL

SPECIAL EXPERTISE WISDOM, INSIGHT, CONTACTS
Dr. MARIA NINDITA Dr. PHILIPS VERMONTE Dr. BAYU PRAWIRA HIE Dr. MARZUKI Dr. MUHAMMAD A.S. Rear-Adm. (ret.) Air Chief Marshall
RADYATI Senior Expert on Senior Expert on Healthcare DARUSMAN HIKAM YOOST F. MENGKO (ret.) CHAPPY HAKIM
Chairwoman, Senior Political Affairs & Digital Transformation Chairman
Expert on Sustainability
Dr. GREGORIA ARUM Dr. IRWANDY ARIF Dr. ANWAR Lieutenant General TEUKU MOHAMMAD Dr. RONNY
YUDARWATI Senior Expert on Mining NASUTION (ret.) AGUS WIDJOJO HAMZAH THAYEB ADHIKARYA
Senior Expert on
Communications

KIROYAN PARTNERS
Our Clients
Our clients consist of national & international
companies operating in various branches of industry,
as well as government & international organizations.
Find out more at www.kiroyan-partners.com

CASE STUDIES
© 2024 KIROYAN PARTNERS. All rights reserved.

KIROYAN PARTNERS: SELECTED CASE STUDIES
OVERCOMING RESOLVING CRISIS TO

REPUTATIONAL RISK SECURE FUTURE
THROUGH CRISIS OPERATIONS
COMMUNICATION *Name of client withheld as Kiroyan Partners is bound by a Non-disclosure Agreement.
*Name of client withheld as Kiroyan Partners is bound by a Non-disclosure Agreement.

CHALLENGE
Through a merger and acquisition process, a foreign natural
CHALLENGE resources company became a minority owner of an asset that was
Kiroyan Partners was enlisted by a multinational oil and gas later entangled in a crisis that exposed the company to risks that
exploration and production company in Thailand to assist the threatened its operations elsewhere in Indonesia. It had 100%
company in anticipating and preparing strategic decisions to face exposure for an asset it owned only about 10% of.
unfolding socio-political developments resulting from an oil spill
incident. It was alleged that the oil spread into Indonesian waters APPROACH
and was eventually stopped three months later. This incident By a combination of lobbying, media strategy, stakeholder analysis
threatened the company’s reputation and operations, as it was and issues management, Kiroyan Partners’ team of experts
blown out by local interest groups and the government extricated the foreign company from the precarious situation
demanding hefty financial compensations. through a multi-year process.
APPROACH RESULT
Kiroyan Partners launched a number of researches to verify facts The client’s issue was resolved, as the company was able to
and analyze the situation related to the oil spill incident through remove itself by selling its ownership while keeping its reputation
environmental scanning and social impact assessment. The field unharmed and good relations with the government and its
research found that the allegations were not true: locals reported domestic business partners in the project intact.
that no oil spill reached the shores, while seaweed farmers and
coral reef ecosystems appeared to be largely unaffected.
On the crisis communications side, we extensively provided
advisory to the spokesperson and formulated a messaging
strategy. We also carried out media relations activities to explain
the facts to influential media outlets. These activities resulted in
more balanced coverage of the incident and mitigated negative
impacts on the client’s reputation.
RESULT
Over three years, Kiroyan Partners managed to understand the
local socio-political context and identified the stakeholders. Based
on this identification, the company benefited from detailed
recommendations outlining the priority level of stakeholders and
possible courses of action to engage with them.

OVERCOMING IMPROVING PUBLIC AFFAIRS

REPUTATIONAL RISK TO DEAL WITH
THROUGH CRISIS ENVIRONMENTAL
COMMUNICATION ALLEGATIONS
*Name of client withheld as Kiroyan Partners is bound by a Non-disclosure Agreement. *Name of client withheld as Kiroyan Partners is bound by a Non-disclosure Agreement.
CHALLENGE CHALLENGE
The world’s leading organization in nature conservation was led A foreign-owned fish farming company underwent negative media
into a crisis as Indonesian government decided to terminate their exposure and accusations of water pollution. Although studies had
forestry cooperation agreement. The termination was said to be suggested that the company did not cause any contamination,
influenced by the difficult relationship that exists, nonetheless the criticisms remained and escalated, which brought high risks to the
exact reason was unclear. Hence, the organization wanted to get a company’s reputation and operations.
clearer idea of the reason behind the termination to better
strategize their communication response. APPROACH
Kiroyan Partners combined proactive and pre-emptive
APPROACH approaches through stakeholder mapping, communication
The crisis communication advisory was constructed based on strategy formulation, and media training. In addition to these, we
information garnered through intelligence gathering to fully assisted the company by providing advisory assistance in
comprehend the background and motivation of the cooperation implementing the strategy and facilitating meetings with key
termination. Findings sent across the counter helped guide stakeholders such as local government officials and local media.
positioning, communication and engagement moving forward.
RESULT
RESULT The company improved its internal and external communications
After the rigorous process of issue mapping and analysis, Kiroyan capabilities and increased its readiness to deal with the problem
Partners was able to deliver strategic counsel and sound strategically. The company also established positive relationships
recommendation to be able to employ communication strategy with the local community in the area and explored opportunities
and assist the organization during crisis. for stakeholder partnerships to secure its social license to operate.

DISPUTE RESOLUTION TURNING LITIGATION INTO

TURNS STRATEGIC MEDIA AN OPPORTUNITY
ENGAGEMENT *Name of client withheld as Kiroyan Partners is bound by a Non-disclosure Agreement.

CHALLENGE
A leading textile producer faced reputational risk after one of its
CHALLENGE employees was charged with theft. Although the company
An Indonesian official distributor of a multinational HVAC pump believed its staff member was innocent, it did note that the
producer company faced legal charges of patent infringement, prosecution was marked by several inconsistencies that tend to be
document forgery, and defamation brought by the former unfavorable and may lead to an unfair court decision.
distributor. During the legal proceedings, the former distributor
also carried out a black campaign to scare the customers by APPROACH
mentioning that the pump's purchase could potentially lead to an Kiroyan Partners devised a public relations strategy designed to
infraction charge. increase media coverage and public awareness of the case and, in
turn, ensure a fair court proceeding.
APPROACH
Kiroyan Partners devised a media engagement strategy to RESULT
increase media exposure and public awareness of the case and The media attention was significant and emphasized flaws in the
ensure a fair court proceeding. The strategy was implemented case, which put pressure on a fair trial for the company’s
through a series of media visits, articles publication, and regular employee, who was fully acquitted. Furthermore, the company
digital activation and social media assets management. In was allowed to maintain its reputation in the marketplace despite
addition, we assisted the client with messaging strategy for the trial.
instilling confidence among consumers that the charges were
baseless and would inflict no harm to them.
RESULT
The media attention increased, and many publications have
resulted from the engagement efforts. Furthermore, the company
could maintain its reputation among the customers and in the
marketplace despite the legal cases.

REVIVING CORPORATE DEVELOPING STRATEGY TO

REPUTATION THROUGH COMMUNICATE WITH KEY
COMMUNICATION STAKEHOLDERS
CHALLENGE CHALLENGE
Having existed in Indonesia for over 40 years, a leading German An international donor organization provides a grant for three
adhesive manufacturer was hardly recognized as a prominent governmental institutions to improve their internal and external
player in the industry. With that being said, the company sought to communication on anti-corruption. Communications skills and
strengthen its reputation and become a thought leader in the strategy are crucial for the success and sustainability of these anti-
industry. corruption initiatives.
APPROACH APPROACH
Kiroyan Partners developed a grand communication strategy that Kiroyan Partners assessed the existing communication strategy
matched the company’s business objective. This strategy was later and programs, including communication materials and channels.
translated into a practical plan that best met the company’s need We found several key areas to improve and develop an effective
to soar its reputation in Indonesia’s national and local media and strategy tailored for each institution from the assessment results.
among key industry players.
Through the advisory component of the service, we also helped RESULT
the company to better understand the unique media landscape The government institution had, for the first time, the government
and dynamics in Indonesia. The counsel given has equipped the institution had a one-year communication strategy that enables
company with practical knowledge when encountering media effective and consistent communication with internal and external
inquiry, and more importantly, it managed more sustainable stakeholders.
relations with national and local media.
RESULT
The company had received greater media exposure to its
technology portfolio and forged a closer relationship with national
and local news outlets in Indonesia. We helped the company
secure in-depth interview coverage of the newly appointed CEO at
prominent national paper TEMPO, and other media including
Kontan, Bisnis Indonesia, Republika, and numerous national and
local media (online and print). As part of the services, we also
provided communication collaterals, assisted the company on
stakeholder engagement, secured an op-ed at national media,
and responded to media queries.

RISING ABOVE THE NOISE DEFINING

WITH ISSUES MONITORING COMMUNICATION
AND MEDIA RELATIONS STRATEGY TO SUPPORT
TRANSFORMATION
CHALLENGE
A leading German-based technology company faced fierce
business competition competitiveness in the Indonesian power CHALLENGE
plant and electricity generation market. Hence the company A leading state-owned telecommunication company in Indonesia
needed to keep an eye on the industry trend in order to rise above aims to transform its business and take the lead in the digital era.
the noise and at the same time manage business risk emerging To smoothen the process, the company intended to optimize its
from a diverse range of external dynamics. internal communication strategy to motivate and acquire
employee support for its transformation.
APPROACH
Kiroyan Partners identified and reported trends in the industry, APPROACH
including competitors update through regular media monitoring. Kiroyan Partners conducted a thorough analysis to identify the
The insights provided the client with the necessary knowledge strengths and weaknesses of the client’s existing internal
when encountered with media queries and other business communications programs to develop a more appropriate and
challenges. workable communication strategy that is in line with the
company’s transformation agenda.
For media relations, we assisted the client in establishing
relationships with media and developing a communication
RESULT
strategy that aligns with its business objective. We focused on the
The communication strategy provided new insights to the client on
localization of its products and technology as well as the
managing internal communications. It was accepted by the client
importance of its Indonesian business to its global supply chain of
and applied in their internal communications.
high-tech in order to capture media interest.
RESULT
The company gained positive exposure from Indonesian media,
established itself as a thought leader and built its public reputation
as a company with a long-term commitment to Indonesia. We
pitched several op-eds successfully published at national media,
namely, The Jakarta Post, Kontan, and Investor Daily. We also
assisted the company with media relations during product
launching or events, resulting in significant local and national
media coverage.

BUILDING THOUGHT MAKING REPORT FINDINGS

LEADERSHIP THROUGH RELEVANT TO INDONESIAN
MEDIA RELATIONS MEDIA
*Name of client withheld as Kiroyan Partners is bound by a Non-disclosure Agreement. Client: PayPal
CHALLENGE CHALLENGE
A logistics company offering end-to-end logistics solutions from Kiroyan Partners was commissioned by PayPal, a global payments
warehousing and fulfilment to transport distribution has worked provider, to help with their recent survey findings launch. PayPal
with thousands of businesses of all sizes across Indonesia. Due to was facing problems connecting with their target audience in the
COVID-19, digital transformation in logistics chain is becoming region as most of their communications material were research-
increasingly important for businesses to maintain their operational centric and content heavy. PayPal was also challenged in
efficiency and transparency. However, the pandemic situation also highlighting its report’s relevance for Indonesian media.
made some limitations for the company to engage media in
certain traditional engagements. APPROACH
Kiroyan Partners assisted PayPal in conducting Indonesian media
APPROACH activation surrounding its Global Freelancer Survey launch. Our
Kiroyan Partners built a thought leadership through media support focused on providing local insight for PayPal taking into
relations engagements composed of op-ed and feature article account social, political and economic context to ensure its
placements, online media visits, online interviews with executives, report’s relevance to Indonesian media and audience. In addition,
speaking opportunities, online media gatherings, and media we assisted the development and localization of communication
monitoring analysis to place the company in a more favourable materials, material dissemination and media pitching for the
public position, The activities also intended to showcase the report.
company’s support for National Logistics Ecosystem initiated by
the government. RESULT
Kiroyan Partners provided PayPal a guide to Indonesian media.
RESULT The report launch’s media activities generated positive and in-
The resulting media activities supported the company to reach depth coverage from top-tier general and business media.
desirable amount of exposure which also help the company to
build its reputation among key stakeholders as a leading player in
its sector. This is an ongoing project.

SHAPING REPUTATION BY MEDIA RELATIONS FOR

BUILDING ENGAGEMENT BETTER GOVERNMENT
WITH THE MEDIA SUPPORT AND REPUTATION
CHALLENGE CHALLENGE
A new established joint-venture company developing a A leading polyester manufacturer encountered difficulties
sustainable natural rubber production is facing challenges in obtaining government approval of its debt restructuring. The
securing support from stakeholders particularly from the local company’s plans were hampered by the poor reputation of former
communities due to rampant encroachment. In this respect, the owners, whose tenure had tarnished the company in the eyes of
company understands that the media plays a strategic role in government officials. The company decided to change its name
shaping the perceptions of key stakeholders, including the local and logo. Communication assistance of the change to key
community, civil society, government, and the public. stakeholders was needed.
APPROACH APPROACH
Kiroyan Partners conducted media mapping of national and local Kiroyan Partners assisted the company by conducting
media in provinces where the company operates. The study was comprehensive research and stakeholder analysis. Building on the
complemented through intensive content analysis from the media stakeholder analysis, a communication strategy was developed to
monitoring to better understand how the company was being assist the communication effort.
portrayed in the media.
RESULT
RESULT The company was able to communicate the change well to key
The study on media mapping and media content analysis have stakeholders.
provided fundamental inputs in determining priority media,
developing key messages to be conveyed to the media, as well as
designing appropriate media engagement tactics for each priority
media.

PROVIDING PUBLIC EMPOWERING SMEs

RELATIONS SERVICES TO THROUGH DIGITAL
STAY AHEAD INTEGRATION
Client: Akamai Technologies Client: Sea Group
CHALLENGE CHALLENGE
Akamai Technologies, a global content delivery network, Sea Group, a global consumer internet company, was planning to
cybersecurity, and cloud service company, providing web and raise its profile in Indonesia as the parent company of Garena and
Internet security services, aimed to introduce stakeholders in Shopee, while highlighting their contribution in empowering SMEs
Indonesia a platform to understand and explore the latest trends in Southeast Asia.
and offerings in cloud content delivery, web and mobile
experiences and cyber security. APPROACH
Kiroyan Partners organized a media roundtable, in collaboration
APPROACH with CSIS Indonesia, around the Sea Group Report Launch, a
Kiroyan Partners supported Akamai in conducting media briefing collaborative research with Bain & Company, Google and Tan Sri
related to Akamai Tech Day in Indonesia. Our media relations Rebecca that outlines steps that Indonesia and other ASEAN
support focused on raising brand awareness in Indonesia, members can take to accelerate the path to digital integration.
sustaining local media relations and position Akamai as an expert
in cloud content delivery and cyber security. On the technical side, RESULT
we facilitated media brief activity, communication materials The event resulted in attendance and positive coverage from 9
development and media engagement. top-tier media in Indonesia.
RESULT
The company gained positive exposure from top-tier Indonesian
media and established key media contacts from the event.

ESTABLISHING AWARENESS
AND THOUGHT LEADERSHIP
AS A MARKET ENTRY
STRATEGY
CHALLENGE
An international top-ranking university had opened its branch in
Indonesia and looked to establish its brand in Indonesia. With
numerous existing reputable competitors, the client needed to
showcase its uniqueness and expertise among the Indonesian
audience.
APPROACH
Collaborating with the client’s headquarter, Kiroyan Partners
developed a communication strategy and provided strategic
counsel, where our insights ensured that the client’s messages
take into account the local context and trend in order to meet
targeted audience interest. Our strategic communication advisory
and assistance targeted the conventional and digital media front.
RESULT
The client benefitted from an 18-month strategic communication
plan, which served as the guideline for communication activities
implementation, as well as its measurement and evaluation tool.
Our media relations support included advisory, liaison, and
pitching activity facilitation according to the agreed plan. During
the beginning of our service, we managed to assist our client in
securing one op-ed article at a leading English publication, The
Jakarta Post (organic effort).
On the digital front, we provided digital communication content
development support. The client also benefited from a regular
social media calendar plan, as well as supporting materials such as
infographics, feature stories, etc.

DIGITAL PUBLIC AFFAIRS TO DIGITAL EVENT PROMOTION

OVERCOME NATIONAL TO STRENGTHEN THE
SCALE NEGATIVE IMAGES POSITIONING OF A
PRESTIGIOUS ANNUAL
CHALLENGE
EVENT
For years, a US-based gold mining company has experienced *Name of client withheld as Kiroyan Partners is bound by a Non-disclosure Agreement.
negative news exposure in various media, wanting to address the
issue starting from digital media. Although the company has
carried out various activities to improve the people’s standard of CHALLENGE
living around the mining area and indirectly help the country’s An international event and MICE company in 2018 wants to
economy, criticism and negative sentiments continue to emerge. It promote one of its main events, which is held regularly every year
poses a high risk to the sustainability of the company's operations. to all Indonesian people, by utilizing digital media to reach a wider
audience and strengthen its positioning as a prestigious event.
APPROACH
Kiroyan Partners assists companies by combining a proactive and APPROACH
pre-emptive approach through stakeholder mapping, formulation Kiroyan Partners helped the company by combining a massive and
of communication strategies, and preparation of SOPs for media creative approach through the supply of periodic content about
handling. This approach is supported by regular consultations on events, as well as providing updates on live events, from the pre-
the implementation of communication strategies as well as event stage to the end of the event. The content presented
facilitating meetings with key stakeholders, from opinion leaders focuses on the activities presented during the event, from guest
on social media to national experts and politicians. In addition, stars to performers to product categories and brands that are
content about actual conditions in the field is presented on social present to enliven the event. Everything is done directly from the
media, which aims to increase the company’s credibility in the field while maintaining visual and creative aesthetics to provide a
public's eyes. clear event positioning for potential visitors.
RESULT RESULT
The company’s positive reputation increases internally and As a brand challenger, the event succeeded in creating positive
externally, increasing its readiness to deal with problems associations with expected keywords in the public's eyes.
strategically. The company also began to gain public trust and
eventually changed the perception of the Indonesian people in
general regarding the role and importance of the company.

DEVELOPING SUSTAINABLE FORMULATING

STRATEGY THROUGH STAKEHOLDER
STAKEHOLDER ENGAGEMENT MAPPING
ENGAGEMENT FOR MARKET ENTRY IN
GOVERNMENT
CHALLENGE
INFRASTRUCTURE PROJECT
An international F&B company intended to develop a sustainable *Name of client withheld as Kiroyan Partners is bound by a Non-disclosure Agreement.
sourcing strategy for cocoa and coffee in Indonesia. Aiming to
build capacity development and welfare programs of cocoa and
coffee farmers, the company needed to consult and engage with CHALLENGE
various stakeholders, especially the government, both at the A steel manufacturing company with global operations and
national and local levels. presence intends to enter the Indonesian market. To ensure a
smooth market entry process, the company acknowledged the
importance of a comprehensive understanding of Indonesian
APPROACH
regulations and key stakeholders relevant to its industry.
To equip the company with an appropriate and effective strategy,
Kiroyan Partners thoroughly mapped relevant issues and
stakeholders. We organized and facilitated meetings with APPROACH
government officials, including at the local level and with various Kiroyan Partners developed a government mapping study to gain
development organizations. We also provided ad hoc assessments insights into infrastructure projects in the government sector. This
to help the client understand issues and make the right decisions. engagement roadmap is developed to provide more practical
guidance on the approach to penetration of client's coated steel
products in government projects. Additionally, we also provides
RESULT
strategic engagement and marketing approach towards the
The client obtained support for stakeholder engagement,
government are aimed at creating interest within the government
especially the government as the key stakeholder. The company
which will then demands product from project contractors.
successfully launched its development programs for cocoa and
coffee farmers in Indonesia.
RESULT
Our work helps client engagement efforts to further leverage
products position within the government’s mind by conveying
messages that are intentionally developed to attract the
government’s interest and communicate their values, credibility
and messages to cement their favorable position in the eyes of
their stakeholders.

MAPPING AND EMPOWER THE

ENGAGEMENT OF GOVERNMENT
STAKEHOLDERS TO BUILD STRATEGIZING THE
STRONG REPUTATION OUTREACH
CHALLENGE CHALLENGE
An Australian company operating in Indonesia at that time was The issue of climate fund usually fall under the auspice of the
developing its business in the logistics services sector with mining government institution that oversee the environment and the
companies in Indonesia. To expedite this agenda, the company greenery (forest). What if the task of communicating the climate
builds a good reputation through corporate social responsibility fund befall to a government institution specialized in fiscal issue?
(CSR) programs and harmonious relationships with stakeholders. Stakeholders definitely will have doubt on the capability of the
institution in managing the climate issue as well as the utilization of
APPROACH the fund itself. Can the institution make the issue more attractive to
Kiroyan Partners offers its services in three areas, namely the stakeholders as well as to the media?
government and public affairs, stakeholder engagement and crisis
management. Of the three areas, Kiroyan Partners carries out APPROACH
various activities, such as mapping stakeholders, both government Kiroyan Partners assisted the government institution in developing
and community organizations; provide recommendations for the engagement strategy to reach the stakeholders that have the
stakeholder engagement; review company crisis management interest and potential in accessing the climate fund. In addition,
documents. Kiroyan Partners assisted the government institution in media
relation activities as well as provided media training for the key
RESULT staff of the government institution to enable to communicate the
After the implementation of these services, the company at the climate fund issue better to the media.
end of the project succeeded in building a good reputation and
was able to successfully maintain the sustainability of the RESULT
company's business. The engagement strategy has been adopted by the government
institution as the guidance to implement the outreach campaign
until 2021. The climate fund issue also has been more recognized
by the mainstream media.

STAYING RELEVANT SUSTAINABILITY THROUGH

THROUGH STAKEHOLDER COMMUNITY SUPPORT
IDENTIFICATION *Name of client withheld as Kiroyan Partners is bound by a Non-disclosure Agreement.

CHALLENGE
A major precious-metal mining project was finally launching after a
CHALLENGE decade of waiting, during which the Contract of Work changed
As part of its commitment to social responsibility, a local mining hands several times and the surrounding communities grew
company wanted to identify its main stakeholders, who were key sceptical of the project’s value.
parties in its mining operations and what were their expectations
and concerns. APPROACH
Kiroyan Partners performed an in-depth study of community
APPROACH perception and needs via extensive field research. Through our
Kiroyan Partners thoroughly researched and analyzed the mining work, we were able to build the foundation for sustainable
company’s operations to identify key stakeholders, along with the community development programs.
overall perception they had about the company. Our analysis
considered the local context, as well as the background RESULT
information of key stakeholders as part of a well-rounded The mining company benefitted from a comprehensive blueprint
explanation of their concerns and perceptions. of long-term community development programs that would, in the
long run, lead to sustainable business.
RESULT
The research provided a starting point for the company to build a
solid, harmonious relationship with stakeholders, thereby
cementing its social license to operate and ensure the
sustainability of its operations.

COMMUNICATION EASING TRANSITION FOR

ASSISTANCE AND NEW FOREIGN BANK
STAKEHOLDER OWNER
ENGAGEMENT TO IMPROVE *Name of client withheld as Kiroyan Partners is bound by a Non-disclosure Agreement.
REPUTATION CHALLENGE
*Name of client withheld as Kiroyan Partners is bound by a Non-disclosure Agreement. A foreign investor acquired a prominent Indonesian bank, which
raised public concern about the risks associated with foreign
ownership of domestic banks, among others related to
CHALLENGE reputational risk, stakeholder pressure, policy changes, and
A state-owned infrastructure financing agency needed to potential unrest within foreign and domestic units.
implement its communication strategy and programs with five
proposed approaches to be utilized, namely awareness building,
APPROACH
stakeholder engagement, advocacy, internal communication
Kiroyan Partners helped the client assess strategic issues, conduct
system development, crisis and media handling.
a stakeholder analysis, and build a list of recommendations for
dealing with various potential challenges. We also helped the
APPROACH client develop an internal and external communications strategy to
Kiroyan Partners helped the agency assist its communication help handle future issues.
program and stakeholder engagement to various targeted parties,
including its key stakeholder and prominent national media.
RESULT
Prior to the recommendations, we conducted extensive The client benefited from a complete mapping of stakeholders
stakeholder mapping and analysis research, which later became and issues and recommendations that helped them make the best
the foundation to develop new policies, strategies, and decision. The client then adopted a slow transition process where
communication programs for the agency. This service also the banks merged after a few years without any significant issues.
included training for crisis and media handling for selected
representatives and spokespersons from the agency.
RESULT
The agency gathered a comprehensive understanding of the
strengths and weaknesses of its communication performance, as
well as stakeholder perception. The communication strategy and
programs that we have implemented significantly impacted the
agency’s reputation, which was also considered a highly
appreciated achievement by the agency.

FORMULATING STAKEHOLDERS AND ISSUES

ENGAGEMENT STRATEGY MAPPING TO MANTAIN
THROUGH STAKEHOLDER REPUTATION
IDENTIFICATION *Name of client withheld as Kiroyan Partners is bound by a Non-disclosure Agreement.

CHALLENGE
A subsidiary of one of the giant SOEs is facing the issue of
CHALLENGE changing regulations related to the company's industry. The
A major development initiative funded by the USA government development of the issue not only affects the company, but also
worked in cooperation with the government of Indonesia to other key stakeholders. A comprehensive and effective approach
achieve the objectives of poverty alleviation through economic from a communication perspective is needed to deal with this
growth. However, communication and coordination challenges issue.
were met due to the complexity of the stakeholder environment,
which may put the program’s success at risk. APPROACH
Kiroyan Partners undertook a two-pronged approach:
APPROACH development of communication strategies, and consultation and
Kiroyan Partners reviewed and analyzed the ongoing discussion of strategic issues. Through this approach, Kiroyan
communication practices and efforts. Additionally, relevant Partners carried out several activities, such as issue mapping,
stakeholders were also identified, and comprehensive mapping stakeholder mapping, preparation of communication strategies,
was conducted to understand various interests and constituencies. and assistance in implementing communication strategies.
A communication framework was formulated to execute
communication and stakeholder engagement activities effectively. RESULT
At the end of the project, the company is able to manage attitudes
RESULT and steps in dealing with the issue of changing regulations
Within four months, we provided the client with a comprehensive effectively and efficiently. In addition, reputation and relationships
communication strategy, communication plan, and stakeholder with stakeholders can be well maintained.
engagement plan. The client adopted these for further
implementation to help successfully deliver their poverty
alleviation programs.

ENGAGING MEDIA TO EARN PR COACHING FOR A NEWLY

GOVERNMENT’S TRUST INDEPENDENT ENTITY
CHALLENGE CHALLENGE
A company that operates in the infrastructure sector, carried out A major domestic bank spun off its sharia unit in order to comply
communication, stakeholder engagement, and advocacy activities with central banking regulations, in turn leaving the unit to its own
to build government and public trust in an ongoing project. In this devices. In its new state of independence, the unit struggled to
regard, the Company also needs to build good relations with the manage public relations and management issues.
media. To develop their capacity in interacting with the media, the
Company requires media handling training. APPROACH
Kiroyan Partners helped the client develop public relations
APPROACH acumen through mentoring and organizing press campaigns, as
Kiroyan Partners conducted a media handling training that well as media training, monitoring, and visits.
combined theoretical presentation with interview and press
conference simulations. The training was also facilitated by a RESULT
senior figure from an Indonesian media who represented media After just one year, the unit was fully equipped to handle public
perspective. affairs in a modern business environment.
RESULT
After the training, participants gained an understanding in strong
messages, how to deliver them effectively with the appropriate
techniques, and be able to differentiate interviews that
successfully conveyed messages to target audiences with those
that did not.

MEDIA HANDLING TRAINING CRISIS COMMUNICATION

AND CRISIS SIMULATION MANAGEMENT TO
MAINTAIN REPUTATION
Client: PT Pertamina EP Aset 1 Jambi
CHALLENGE
The world’s leading organization in nature conservation has always
attracted the attention of the media and other stakeholders. CHALLENGE
Despite positive media coverage on the organization’s activities, PT Pertamina EP Asset 1 is often faced with crisis conditions
there were still negative reports, one of which was the accusation related to operational and social impacts around the operational
of a lack of transparency in cooperation with the Indonesian area. Crisis communication management skills are essential, and
government in the agrarian program. the company needs to design the crisis communication guideline
appropriately.
APPROACH
The training began with a deepening of the participants’ APPROACH
understanding on the media in Indonesia, practical guidance on Kiroyan Partners conducted the first crisis communication
building media relations and effective interviewing techniques. management training for the client to improve their crisis
Participants were given training exercises to develop their skills in communication management and media handling skills. The
dealing with the media during a crisis. training was packaged with a simulation-based approach to real
crisis situations that highlighted participants’ active participation
RESULT and scenarios designed specifically for the client.
The training and simulations provided knowledge and enhanced
the capability of the spokespeople of the organization. The use of RESULT
relevant case studies, training and simulations, prepared the client The training participants gained a thorough understanding of
in handling media when a crisis occurs in the future. crisis communication management and media handling when a
crisis occurs. After the training, participants understand the
principles of managing issues and crises, be they potential or have
occurred, to protect their reputation.

STRENGTHENING UNDERSTANDING
COMMUNICATION SKILLS STRATEGIC FUNCTIONS OF
OF LAW ENFORCERS CORPORATE
COMMUNICATIONS
CHALLENGE
In disseminating information related to legal cases, the client is
bound by regulations, however, they are obligated to uphold CHALLENGE
public transparency. Leaders in these legal institutions are A company in the production and distribution of packaged
required to have the ability to communicate appropriately with beverages required a better understanding of the strategic
stakeholders and the media, not only in accordance with functions of corporate communications before developing a
regulations, but also to be able to convey a strong message to Communication Plan.
uphold the integrity, transparency, and accountability of the
judicial system. APPROACH
Kiroyan Partners conducted a corporate communications training
APPROACH covering subjects of reputation management and public affairs,
Kiroyan Partners helped develop the communication skills of the media handling, internal communication, CSR communications,
leaders of these legal institutions by developing modules and and stakeholder analysis. The training was carried out in a
conducting training on public speaking, effective presentations, as participatory manner, emphasizing the participants'
well as media communication and handling. understanding of the concept and practice.
RESULT RESULT
The training participants expressed high satisfaction with the At the end of the training session, participants provided positive
presented material and facilitators. Through this training, legal feedback. The results of the post-training evaluation showed an
institution leaders are equipped with better communication and increase in understanding and knowledge of corporate
media handling skills. communication.

BETTER STAKEHOLDER SHARING KNOWLEDGE ON

RELATIONS THROUGH IN- COMMUNITY RELATIONSHIP
DEPTH CSR TRAINING MANAGEMENT
CHALLENGE CHALLENGE
A diversified mining and metals company wanted to improve its In the globalization era and rapid flow of information, public
understanding of CSR in order to plan and implement programs relations plays a strategic role for companies, especially on how to
that followed ethical business practices and ensured sustainable deliver messages to target audiences at the right time and place.
growth through stakeholder engagement.
APPROACH
APPROACH Kiroyan Partners was the expert speaker to a subsidiary company
Kiroyan Partners helped the client educate and train senior staff in to Indonesia’s electricity distribution company. We shared
each business unit on CSR development, implementation, and experiences on strategic communication planning to gain the
communication. Topics included stakeholder management, from support of stakeholders through communication and public
identification to engagement, issues specifically affecting the relations efforts.
company’s industry of mining, sustainability reporting, and social
responsibility standards. RESULT
Through theoretical exposure and sharing experiences with
RESULT experts from Kiroyan Partners, the workshop participants gained a
The company’s staff improved its skills and knowledge of CSR, and deeper understanding of the strategic functions of public relations
was able to more constructively interact with stakeholders. to support the achievement of the company's business goals.

IMPROVING
UNDERSTANDING
THROUGH CSR TRAINING
CHALLENGE
The world’s largest energy company from the United States
appointed Kiroyan Partners to assist the company in increasing
understanding of CSR issues and stakeholder engagement.
APPROACH
With knowledge and experience in CSR issues and stakeholder
engagement in theory and practice, Kiroyan Partners provided a
comprehensive two-day workshop involving competent facilitators
in this field.
RESULT
The client has gained a thorough understanding of CSR issues and
stakeholder engagement from the workshops provided by Kiroyan
Partners. They can apply the good practices during the workshop
in their future work.

STRATEGIC BRAND EXPLORATION

COMMUNICATION STUDY FOR STRATEGIC
SUPPPORT FOR POSITIONING AS AN
INSTITUTIONAL INDEPENDENT ENTITY
TRANSFORMATION *Name of client withheld as Kiroyan Partners is bound by a Non-disclosure Agreement.

CHALLENGE
A non-profit organization engaged in the environmental sector
CHALLENGE transforms into an independent entity in Indonesia. The
A state-owned infrastructure financing company was facing an organization needed a benchmark and perception evaluation of
institutional transformation which would increase the company’s the general public, partners, and academics related to the
legitimacy and authority. While the bill was in deliberation, the organization compared to other organizations. The study results
company needed to strengthen its reputation prior to the are expected to assist companies in developing future operations,
transformation. This increased the importance of a strategic marketing, and communication strategies.
communication and stakeholder relations management.
APPROACH
APPROACH Using the principle of brand exploration studies, the survey is
Kiroyan Partners supported the company through a three- designed to find out the elements of branding starting from the
pronged approach. First, First, a research based-communication level of awareness, knowledge, position among similar
strategy was developed using the AMEC (International Association organizations, and public attachment to the organization. By
for Measurement and Evaluation of Communication) analytical combining quantitative and qualitative approaches, the study is
framework to evaluate organizational communication activities, as expected to assess the organization’s needs. The study was held
well as the Corporate Reputation Quotient (CRQ) model, which online to solve the limitations during the pandemic.
was used to measure the reputation known to stakeholders.
Second, we assisted and provided advisory for the RESULT
implementation of the communication strategy. Lastly, a capacity Acquired nearly 900 respondents, the survey was distributed
building was conducted to increase the readiness and skills of the systematically and can represent the desired target group of
company’s communication personnel. respondents. The study results were deemed by the client as
informative, as they confirmed the client’s initial assumptions and
RESULT provided unexpected insights that could assist the client in
The company was thoroughly supported in its transformation developing strategies. The client continues the strategic
preparation. The company was able to gather comprehensive engagement with us to follow up on the findings.
understanding on its performance in the eyes of its stakeholders
and was able to conduct a more strategic communication efforts.
The communication personnel’s capabilities had increased and
resulted in their capacity in conducting communication efforts in
the future.

COMPREHENSIVE DEVELOPMENT OF CRISIS

COMMUNICATION AUDIT RISK PROCEDURE THROUGH
FOR A SUCCESSFUL COMMUNICATION AUDIT
TRANSFORMATION *Name of client withheld as Kiroyan Partners is bound by a Non-disclosure Agreement.

CHALLENGE
A state-owned manufacturing company had faced several crises
CHALLENGE throughout its time. Due to the nature of its industry and the scale
A state-owned manufacturing company is undergoing an of its company, several potential crises could escalate from its
organizational transformation. The company became a giant stakeholders in its plants, causing harm to the company’s
group of companies with a number of previously independent reputation. The company needs a crisis communication procedure
subsidiaries. This major change prompted the company to review that could be applied across its group and subsidiaries to allow for
all communication efforts made prior to the transformation strategic and efficient crisis communication handling.
through a comprehensive communications audit. It is hoped that
the audit results can show a complete picture of its communication APPROACH
process. Kiroyan Partners assisted the company by developing a crisis
communication procedure based on international best practices
APPROACH and the needs as well as internal processes of the company. FGDs
Kiroyan Partners helped the company conduct comprehensive and interviews were conducted to look into the risks and crises
communications audits for its parent and subsidiaries. Primary and that the company face.
secondary data collection methods were conducted intensively for
almost two months. Top management, employees and external RESULT
stakeholders are also involved in the audit process. The company and its corporate communication function have
gained insight to identify an issue and a crisis. In addition, the
RESULT company now has a clear procedure in conducting its crisis
After the entire audit process is completed, the company and its communication. The crisis communication procedure assisted the
corporate communications function gain insight to identify the company in facing any potential crises, including those caused by
company’s communication challenges, areas that need the pandemic.
improvement, and the guidelines/SOPs needed for a more
effective communication process. We also formulates
recommendations for future improvement steps. One of the
concrete follow-ups of this communication audit was the
preparation of crisis communication guidelines, which we also
assisted.

PERCEPTION STUDY AS PART PERCEPTION AUDIT TO

OF POST-CAMPAIGN IMPROVE COMMUNICATION
EVALUATION PERFORMANCE
CHALLENGE CHALLENGE
A British organization specializing in cultural relations and As part of its commitment to corporate social responsibility, a well-
educational opportunities conducted an educational campaign known mining company from Indonesia would like to conduct a
throughout Indonesia to advocate better linguistic standards. After perception study to identify key issues, expectations, and concerns
one year of its implementation, the organization wanted to of key stakeholders and the general public.
evaluate the effectiveness of the public campaign and how the
organization is perceived by its stakeholders. APPROACH
Kiroyan Partners conducted a stakeholder perception study
APPROACH through a combination of qualitative and quantitative approaches,
Kiroyan Partners has developed a combination of qualitative and which was carried out in stages to provide a benchmark on how
quantitative research based on our own adaptation of two the company was perceived. A qualitative study was conducted to
internationally-acknowledged evaluation standards for obtain an initial picture of stakeholder perceptions of the
communication and reputation. An online survey with incentives company. To support these results, a quantitative study was
distributed through the organization’s social media was conducted carried out to confirm the perceptions of each stakeholder group
to accommodate the client’s limited budget. and the general public regarding the company and its operations.
RESULT RESULT
More than 300 respondents from various regions in Indonesia This study was the starting point for the company in collecting and
participated in the online survey. This study provided relevant studying the perceptions of stakeholders and the general public.
insights into campaign effectiveness and organizational Through this study, the company gained insight into key issues
reputation. In addition, this study will also serve as a reference for and the level of significance of the study target's concerns, which
organizations to improve their campaign performance in the can be considered in the future in developing a communication
future. strategy targeting stakeholder groups and communities.

REPUTATION STUDY TO
REPOSITION THE
ORGANIZATION IN THE
MARKET
CHALLENGE
A not-for-profit organization that aims to contribute towards the
creation of sound and ethical business practices in the country was
considering pivoting its advocacy to suit the market’s demand.
APPROACH
Kiroyan Partners developed an online survey based on an
internationally acknowledged reputation measurement standard.
Targeting the organization’s former, current, and potential
partners, the survey was designed to evaluate the reputation of the
organization’s performance, governance, and relevance.
RESULT
The study had served as an evaluation of the organization’s overall
performance and relevance in the eyes of its main stakeholders.
The client appreciated the result and was said to be very
informative for their decision-making.

STRENGTHENING BILATERAL FORGING BILATERAL

RELATIONS THROUGH ECONOMIC RELATIONSHIP
SOCIO-POLITICAL THROUGH POLICY PAPER
UNDERSTANDING Client: IA-BPG through ACCI

CHALLENGE
With an ultimate goal to improve trade and investment policy and
CHALLENGE decision-making in order to underpin sustainable growth and
An embassy with newly appointed Ambassador and officials was in development in both countries, the Indonesia-Australia Business
need of a comprehensive overview of the Indonesian economy Partnership Group (IA-BPG) sought to identify impediments to
and politics. The client needed to quickly understand the bilateral trade and investment and recommend mitigation
complexities of Indonesian politics and society, which may at times mechanisms that could be explored in the economic partnership
appear difficult to comprehend. agreement between the governments of Indonesia and Australia
(IA-CEPA) negotiations.
APPROACH
Kiroyan Partners provided a brief overview of key political, policy APPROACH
Kiroyan Partners assisted IA-BPG by carrying out facilitation and
and investment dynamics, that were of interest to the client. This
secretariat function for its members, namely the Australian
provided the basis for further discussions and advice to the client. Chamber of Commerce and Industry (ACCI), the Indonesian
Chamber of Commerce and Industry (KADIN Indonesia), the
RESULT Australia-Indonesia Business Council (AIBC), the Indonesia-
The overview and analysis equipped the client with a better Australia Business Council (IABC), the Indonesian Employers
understanding of Indonesian politics and society, which was Association (APINDO) and the Australian Industry Group (Ai
fundamental for the achievement of the client’s diplomatic Group). In this function, we organized broad-based consultations
objectives. with businesses and member associations through individual
interviews, workshops and written submissions has been hailed as
the ‘gold standard’ for private sector engagement in the
preliminary stages of a bilateral trade negotiation of this type.
RESULT
This activity resulted in a joint business position paper in 2012,
that consists of business advice to the both governments on what
the business communities’ judge the primary trade, investment,
and economic cooperation objectives should be.
In 2016, governments of both countries restated their support for
a bilateral agreement, We helped the IA-BPG in producing
updates on the joint business positions that presented the features
that the IA-BPG is advocating for the IA-CEPA and became an
important reference for the bilateral trade and investment
negotiations, which is currently under finalization by the two
governments.

PLANNING FOR CHANGE IN FORGING GOVERNMENT

AN UNCERTAIN POLITICAL ENGAGEMENT AND POLICY
CLIMATE ADVOCACIES
CHALLENGE CHALLENGE
An Australian-based international gold mining company caused An application provider with a global presence was looking to
concern in Indonesia’s 2014 political year as the country wrapped strengthen its relationship with government stakeholders in a bid
up legislative elections and prepared to hold its presidential to resolve operational issues and advocate for an innovation-
election. With elections fast approaching, the company realized friendly regulatory environment across regions in Indonesia.
that its stature could be dramatically affected by new political
configurations, policy trends, and power distribution in the wake APPROACH
of a new president, cabinet, and supporting political parties in the Kiroyan Partners started with horizon scanning and mapping key
House of Representatives. stakeholders to set an essential groundwork for more strategic
engagement with policymakers. In addition to forging government
APPROACH relations and providing advisory for engagement, we also
Kiroyan Partners conducted a political mapping study to identify developed advocacy activities where they could engage with third
stakeholder significance and roles in the post-election political parties that were influential in supporting their advocacy.
climate. Our team also mapped each person and institution that
could potentially have decision-making power in the new RESULT
government, particularly regarding the mining sector. Our mapping helped them recognize the country’s unique
regulatory landscapes, priority issues, and how they can engage
RESULT key government stakeholders more strategically.
The company gained an in-depth insight into the post-election
climate and formed a concrete plan for targeting specific
stakeholders to maintain sustainability.

REFINING ENGAGEMENT PRESERVING MARKET

THROUGH REGULATORY THROUGH REGULATORY
UPDATES AND STRATEGIC UPDATES AND STRATEGIC
ADVISORY ADVISORY
CHALLENGE CHALLENGE
A prominent food and beverages company wants to improve their A European carmaker that produces luxury automobiles and
understanding on the Indonesian socio-political and regulatory motorcycles wants to improve its understanding of the Indonesian
issues. They have concerns that relevant changes on socio-political socio-political and regulatory issues relevant to the automotive
climate and policies may affect the company’s operation in industry. They have concern that relevant changes in socio-
Indonesia. political climate and policies may affect the company’s operation
in Indonesia.
APPROACH
Kiroyan Partners provided monthly analysis and updates on APPROACH
ongoing socio-political and regulatory issues in Indonesia. We also Kiroyan Partners provides monthly analysis, alerts, and updates on
provided continuous advisory for client to handle any arising Indonesia's ongoing socio-political and regulatory issues. We help
issues in a strategic manner. the client better understand the regulatory and social dynamics
that occur and provide continuous advisory for the client to handle
RESULT any arising issues strategically.
The company has received continuous reports and analyses as
well as strategic recommendations in accordance with RESULT
developments in regulations and policies, market conditions, and The client benefits from monthly analysis of updates and strategic
other socio-political issues. These supports enabled the company recommendations, as well as alerts from our team to navigate the
to easily determine a direction that fits the current conditions and various public affairs issues they face.
objectives.

STRATEGIZING MARKET GOVERNMENT AFFAIRS

ENTRY THROUGH STRATEGY TO ENTER A NEW
COMPREHENSIVE MARKET
SITUATION ANALYSIS *Name of client withheld as Kiroyan Partners is bound by a Non-disclosure Agreement.

CHALLENGE
Kiroyan Partners is assisting a technology company from the
CHALLENGE United States that will enter the Indonesian market. To ensure this
After a long period of absence, a multinational defense, security smooth operation, the company realizes the importance of a
and aerospace company wishes to re-enter Indonesian market and comprehensive understanding of regulations in Indonesia, as well
anticipate various issues faced previously on the company’s strong as key stakeholders related to the company's industry. In addition,
ethical dimension and strict business compliance requirements. the company also needs to implement a strategy and plan for
Therefore, prior to re-entering, the company feels the need to stakeholder engagement
assess various factors that may affect its conduct of business and
potential hurdles to be overcome in the market. APPROACH
To ensure that this goal is realized, Kiroyan Partners carries out its
APPROACH work through three main approaches. First, a communication
Kiroyan Partners supported the company’s need for market campaign to change the narrative regarding the company's
entrance by providing a comprehensive and sufficient data on the products, as well as increase the company's profile. Second, the
country’s situation particularly in relation to the economic, involvement of stakeholders by actively building productive
industrial, political, and cultural aspects. relationships. Third, maintaining the company's reputation in
Indonesia.
RESULT
In an approximately 3-month time, we successfully produced a RESULT
comprehensive report highlighting updated market and situation As a derivative of this approach, Kiroyan Partners undertook three
landscapes in Indonesia, industrial challenges, and strategic works covered in the framework of government affairs
recommendation. This report becomes a key reference for the (government affairs), namely mapping and stakeholder analysis,
company to strategize their entry into Indonesian market. assistance in stakeholder engagement, and regulatory analysis.

GAINING OPPORTUNITIES GAINING SOCIO-POLITICAL

INSIGHTS FOR A MARKET INSIGHTS FOR A MARKET
STRATEGY REFINEMENT REENTRY
CHALLENGE CHALLENGE
In order to promote expansion in the international market for its To support a market re-entry to Indonesia, a US based mining
country’s businesses, a trade and investment development agency company is seeking information on the dynamic of socio-political
sought to obtain a comprehensive understanding on oil and gas situation in a province where it plan to invest in the mining sector.
industry in Indonesia.
APPROACH
APPROACH Kiroyan Partners conducted a stakeholders mapping in a province
Kiroyan Partners conducted a market intelligence research in Kalimantan that map out the actors in the political and social
consisting of ongoing projects in Indonesia as well as business sphere as well as provided analysis on the latest political situation
opportunities in oil and gas sector for explorers, producers, in relation with the simultaneous regional election.
exporters, and service providers in the industry. The service also
included insights on Indonesian regulatory system and framework RESULT
for procurement in oil and gas sector. The socio-political analysis and stakeholders mapping provided
the company with valuable information to avoid the non-market
RESULT risk in its investment plan.
A thorough report on the Indonesian oil and gas market was
presented to the Client. It served as a reliable source of
information for business players in the oil and gas industry, in
particular the explorers as well as equipment, technology and
service providers in Indonesia’s oil and gas industry.

BETTER REPUTATION AIMING AT BETTER

THROUGH BETTER CSR REPUTATION THROUGH
BETTER CSR PROGRAMS
CHALLENGE
A major national bank in Indonesia sought to improve its CSR
performance in an effort to advance its reputation. CHALLENGE
A leading multinational insurance company has been
APPROACH implementing extensive community development programs as
Kiroyan Partners conducted a systematic evaluation of the bank’s part of its Corporate Social Responsibility effort. Driven by the
CSR programs and implementation. We found that although the motivation to improve its performance, the company seeks to
organization’s CSR programs were comprehensive, their streamline these programs strategically to support achieving the
implementation lacked direction. They also struggled against company’s goals.
ineffective execution and communication.
APPROACH
RESULT Kiroyan Partners made a comprehensive internal and external
Our evaluation report outlined several areas in need of environmental assessment to review the various community
improvement, including an expansion of their CSR initiatives and a programs. Each program was then prioritized based on its
clearer alignment of programs with stakeholder concerns. strategic value to the company and the high positive impact to
society. Based on this, a CSR strategy was tailor-made for the
needs of the company.
RESULT
The company adopted the proposed streamlining of programs
and strategic approaches. The client then re-launched its
community investment programs that are now better aligned with
issues in insurance, stakeholder expectations and the SDGs.

ENHANCING PUBLIC CRAFTING SOCIAL

AWARENESS AND MARKETING CAMPAIGN FOR
ADVOCACY CAMPAIGN COMPETITIVENESS
Client: Asian Development Bank (ADB)
IMPROVEMENT
Client: International Labour Organization (ILO)
CHALLENGE
The Minimum Service Standards Capacity Development Program
(MSS-CDP) aims to help ensure that quality standards of basic CHALLENGE
education are met across Indonesia. However, parents and local The International Labour Organization (ILO) needed to raise
communities are usually not aware of the existence of the awareness about responsible workplace practices in Small and
standard, which is their and their children’s right. The client aimed Medium Enterprises (SMEs) that promotes better workplace
to secure stakeholders’ buy-in necessary to ensure MSS-CDP conditions and cooperation between management and workers.
implementation across Indonesia. ILO wanted to launch a pilot social marketing campaign in two
cities to understand its feasibility and effectiveness, before
APPROACH deciding to replicate it in other areas in Indonesia as well as other
Kiroyan Partners designed the campaign with a two-pronged developing countries.
approach, combining awareness building and advocacy
campaigns that aimed to pressure and incentivize local APPROACH
governments to apply minimum service standards. The multi- Kiroyan Partners assisted the development of a social marketing
channel strategy included more than 30 activities to ensure campaign called “Sukses Milik Bersama” (Success Belongs to
national and local outreach, combining digital and conventional Everyone), designed to allow for local adaptations. The campaign
media production and dissemination. The awareness program strategy was built based on primary and secondary research and
centered on a YouTube video series called “Murid 5” (Five must be approved by a multi-stakeholder group of governments,
Students). businesses and labor organizations. During the pilot in Jakarta and
Makassar, we led the development of campaign materials and
RESULT events, including the coordination between various stakeholders.
The end-line survey showed that the campaign has successfully
raised stakeholders’ awareness of the minimum service standards RESULT
in targeted districts and municipalities. Within three years, the Evaluation reports and lessons learned documents were delivered
campaign generated more than 600 coverages, secured op-ed by at the end of the pilot. The strategy was refined, and
prominent KOLs published in KOMPAS and Jawa Pos, and up to implementation guidelines developed to help replication in other
200,000 views on YouTube. Furthermore, a number of local areas. A post-campaign survey of the pilot revealed that 89% of
governments have shown their commitment by integrating the respondents were aware of the campaign messages and 52% felt
standards into local regulations. it affected their work.

STAYING AHEAD BY AMPLIFYING AWARENESS

IMPROVING RELEVANCE THROUGH MEDIA AND
THROUGH STRATEGIC PR DIGITAL CAMPAIGN
CHALLENGE CHALLENGE
A foreign tourism agency launched a global tourism brand for 2 Rapid development in the financial technology sector in Indonesia
years as part of its marketing effort. Although the Indonesian comes with a lot of new challenges, from illegal fintech companies,
market had recognized the brand, the survey showed that the low financial literacy, to data privacy and security. In this
brand messages had not come across well among the Indonesian case, industry players need to be adaptive and innovative to keep
audience. The agency struggled to develop a PR campaign that up with the trends and development challenges. As a financial
better resonates with the Indonesian audience. technology association, our client would like to retain its position
as a thought leader in the sector by increasing its awareness and
APPROACH presence in communicating the sector's most pressing issues and
Kiroyan Partners developed a communication strategy that aimed building stronger engagement with its internal and external
to promote the country as a compelling travel destination by stakeholders.
taking local context and trends into account. We helped the APPROACH
agency to enhance its relations with local and national media
through various media engagement events that entail developing Kiroyan Partners developed a communications strategy aimed to
and executing event concepts, providing talking points for events, raise awareness and visibility of the client as the thought leader in
as well as liaising with the agency’s spokesperson during media its sector by facilitating the client with various media engagement
rendezvous. activities and developing strategic partnerships with potential
partners. We also helped the client to build stronger engagement
On a daily basis, we assisted the client in localizing and pitching with its company members and increase its presence in digital
numerous press releases, providing media monitoring to help the platforms through digital marketing strategies.
agency stay ahead of competitors, managing the agency’s
relationship with KOLs, and providing ongoing strategic counsel.
RESULT
The client managed to increase its presence in conventional and
RESULT social media, shown through the number of coverages on press
The client managed to stay ahead of competitors on media release distribution and engagements on published infographic
relations, particularly shown through the number of media and social media posts. Media's enthusiasm was also shown
coverage both on national and local media, such as KOMPAS, during the client's regular events and webinar series , generating a
Jawa Pos, and Bazaar Indonesia, among others, including digital high number of media attendance during the events, particularly
media. A rise in social media engagement is also seen through from top-tier national media, such as ANTARA, Bisnis.com, CNN
more localized content and selections of both national and local Indonesia, and Katadata, as well as from international news agency
KOLs. such as Bernama.

Your social license expert T H A N K YO U
More about us in
www.kiroyan-partners.com
PT KOMUNIKASI KINERJA
Menara Karya 10th Floor Suite H
Jl. H.R. Rasuna Said Blok X-5 Kav. 1-2
Jakarta 12950 – INDONESIA
Phone: +6221 5794 4594
e-Mail: info@kiroyan-partners.com

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TEAMWORK “GOOD” IS NOT GOOD PROFESSIONALISM SUSTAINABLE CLIENT

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We support the ten principles of the Global Compact in respect to:

The company’s performance in all of these principles is evaluated annually and

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Kiroyan Partners is representing global strategic communications consultancy Kreab Worldwide in

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ISSUES MANAGEMENT SOCIAL RESPONSIBILITY

CONVENTIONAL & DIGITAL MEDIA EXECUTIVE TRAINING

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MADE INTAN RIZKY AKBAR MUHAMMAD KARL GADING SALMA F. DELLA

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COUNCIL OF EXPERTS SENIOR ADVISORY COUNCIL

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OVERCOMING RESOLVING CRISIS TO

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OVERCOMING IMPROVING PUBLIC AFFAIRS

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DISPUTE RESOLUTION TURNING LITIGATION INTO

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REVIVING CORPORATE DEVELOPING STRATEGY TO

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RISING ABOVE THE NOISE DEFINING

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BUILDING THOUGHT MAKING REPORT FINDINGS

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SHAPING REPUTATION BY MEDIA RELATIONS FOR

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PROVIDING PUBLIC EMPOWERING SMEs

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DIGITAL PUBLIC AFFAIRS TO DIGITAL EVENT PROMOTION

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DEVELOPING SUSTAINABLE FORMULATING

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MAPPING AND EMPOWER THE

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STAYING RELEVANT SUSTAINABILITY THROUGH

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COMMUNICATION EASING TRANSITION FOR

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FORMULATING STAKEHOLDERS AND ISSUES

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ENGAGING MEDIA TO EARN PR COACHING FOR A NEWLY

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MEDIA HANDLING TRAINING CRISIS COMMUNICATION

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BETTER STAKEHOLDER SHARING KNOWLEDGE ON

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