created by

CREATIVE PERSONAL BRANDING

®
date
substance, style, conviction and grace
4.What‘s your Vision? place
And why is it so important
to you? What’s in your core that
makes you special? 6.What‘s your Positioning?
2.What do you do? What’s the difference between
What do you offer you and your competition?
Vision, Purpose, Values
1.What‘s your your customers? Personality Traits
Culture and Language
value provided? Supported cause
Exclusive or mass market
Bespoke service or standard products
What benefit do clients enjoy? Pricing strategy
Why can they trust you?
Product or Service?
Specific industry insights 8. How do your future
Describe it precisely
clients learn about you?
Where can they read or find
Best cases - describe
Method & Toolbox information about you?
References
Intellectual Property
Education Websites
Track Record Magazines
Video
5.What are your concrete Linkedin
and most efficient actions? Social media
3.How do you look like? What are your three concrete
What design look and feel actions for the next four weeks
and tonality do your clients perceive? that have impact? 7.Who‘s your client
today/tomorrow?
• Design: Define Elevator Speed What‘s their interests, needs,
Create a 45s video
Moodboard for all touch points from colors
Attach three new clients
desires and frustrations?
to material
Create one new product

• Tonality: Client Persona - describe

Elegant Stakeholders
Sporty Influencers
Classic Google
Conscious
Puntual

9.What do you need to succeed? 10.What are your goals and objectives?
Where do you focus your money, time and energy on? What do you expect in one, three and ten years from now?

In which Partnership do you need to invest? Assistant,Team etc. Premium Price

External Specialists: Lawyer, Finance Consultant, PR, Turnover
Projekt Manager etc. Visibility
Intellectual Property Recognition
Brand Material: Web, Cards, Video etc. Leadership
Specific Skills: Programming, Sales Training etc. Community
Legacy
Specific Skills: Programming, Sales Training etc.

CPB-lab.com | The business model canvas has been developed by Osterwalder & Pigneur (strategyzer.com). We have changed most fields and put different questions that you might find helpful in the context of developing your Creative Personal Branding Masterplan.