created by

CREATIVE PERSONAL BRANDING

®
date
substance, style, conviction and grace
4. What‘s your Vision? place
And why is it so important
to you? What’s in your core that 6. What‘s your Positioning?
makes you special? What’s the difference between
2.What do you do? you and your competition?
What do you offer Vision, Purpose, Values
1.What‘s your your customers? Personality Traits Exclusive or mass market
Culture and Language Bespoke service or standard products
value provided? Supported cause Pricing strategy
What benefit do clients enjoy? Specific industry insights

Why can they trust you?

Product or Service?
Describe Describe 8. How do your future
Describe it precisely
clients learn about you?
Where can they read or find
Best cases - describe
Method & Toolbox information about you?
References
Intellectual Property Describe
Education Websites
Track Record Magazines
Video
Describe
5. What are your concrete Linkedin
and most efficient actions? Social media
3.How do you look like? What are your three concrete
What design look and feel actions for the next four weeks
and tonality do your clients perceive? that have impact? 7. Who‘s your client
today/tomorrow?
• Design: Describeitte
Moodboard for
Define Elevator Speed What‘s their interests, needs,
Create a 45s video
all touch points Attach three new clients desires and frustrations?
from colors Create one new product
to material
Describe Client Persona - describe Describe
• Tonality: Stakeholders
Elegant Influencers
Sporty Google
Classic
Conscious
Puntual

9.What do you need to succeed? 10.What are your goals and objectives?
Where do you focus your money, time and energy on? What do you expect in one, three and ten years from now?

Describe
In which Partnership do you need to invest? Assistant, Team etc. Premium Price Describe
External Specialists: Lawyer, Finance Consultant, PR, Turnover
Projekt Manager etc. Visibility
Intellectual Property Recognition
Brand Material: Web, Cards, Video etc. Leadership
Specific Skills: Programming, Sales Training etc. Community
Legacy
Specific Skills: Programming, Sales Training etc.

CPB-lab.com | The business model canvas has been developed by Osterwalder & Pigneur (strategyzer.com). We have changed most fields and put different questions that you might find helpful in the context of developing your Creative Personal Branding Masterplan.