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BRM Syllabus

The syllabus outlines the Business Research Methods course, covering essential topics such as the introduction to research, planning, measurement methods, statistical data analysis, and report writing. It includes five units focusing on research objectives, design, hypothesis testing, sampling techniques, and data analysis methods. The course utilizes key textbooks and references to support learning in business research methodologies.

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11 views

BRM Syllabus

The syllabus outlines the Business Research Methods course, covering essential topics such as the introduction to research, planning, measurement methods, statistical data analysis, and report writing. It includes five units focusing on research objectives, design, hypothesis testing, sampling techniques, and data analysis methods. The course utilizes key textbooks and references to support learning in business research methodologies.

Uploaded by

notesmedicaps
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Syllabus

Course Code Course Name


L T P Credit

MS5CO26 Business Research Methods 3 0 0 3

Curriculum:

Unit-I
Introduction to Research: Introduction to Research, Importance of Research, Objectives of
Research, Characteristics of a Good Research, Types of Research, Limitations of Research,
Research Applications in Business Decision.

Unit-II
Planning for Research: Research Process, Identification and Formulation of the Research
Problem, Literature Review, Concept, Variables and Types of Variables – Independent,
Dependent, Extraneous, Moderating and Mediating Variables.
Hypothesis and Development of Research Hypothesis: Hypothesis Types and Hypothesis Testing
Process, Type I and Type II Error.
Research Design: Need for Research Design, Features of a Good Research Design, Types of
Research Design.

Unit-III
Measurement Methods and Sampling:
(a) Measurement Methods: Types of Data, Method of Data Collection, Introduction to
Questionnaire and its process of Designing, Measurement and Scaling, Measurement
Scales, Techniques of Developing Scales, Reliability and Validity of Scales.
(b) Sampling Concepts: Population and Sample, Sampling Design Process, Sampling
Techniques, Sampling and Non-sampling errors.

Unit-IV
Statistical Data Analysis: Parametric and Non-Parametric Tests, Descriptive Statistics,
Comparing Means using t-test - One Sample, Independent Samples and Paired Samples; One- way
Analysis of Variance (ANOVA), Chi-square Test.

Unit-V
Report Writing and Presentation of Results: Importance of Report Writing, Types of Research
Reports, Report Structure and Guidelines for effective Report Documentation, Synopsis Writing.
Text Books:
1. Donald, R. Cooper and Parmela, S. Schindler, Business Research Methods, Tata McGraw
Hill.
2. Levin and Rubin, Statistics for Management, PHI.
3. William G. Zikmund, Business Research Methods, Cengage Learning India.

Reference Books:
1. Mcburney, Research Methods, 7th edition, Cengage Learning.
2. Alan Bryman and Emma Bell, Business Research Methods – Oxford University Press.
3. C.R. Kothari, Research Methodology, Methods and Techniques, New Age International (P) Ltd.

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