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The document outlines a comprehensive course on research methodologies, covering topics such as research design, hypothesis formulation, sampling techniques, data collection, and analysis methods. It also emphasizes the importance of ethics in research and provides guidelines for report writing. Reference books for further reading are included to support the course content.

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Mitali
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3740401-BRM_cc

The document outlines a comprehensive course on research methodologies, covering topics such as research design, hypothesis formulation, sampling techniques, data collection, and analysis methods. It also emphasizes the importance of ethics in research and provides guidelines for report writing. Reference books for further reading are included to support the course content.

Uploaded by

Mitali
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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COURSE CONTENT

1.​ Introduction to Research: What is research, objectives of research, types of


research, difference between basic and applied research, research
approaches, criteria for good research, research methods vs research
methodology, social research, social research approaches. Research
applications in social and business sciences, and the research process.

2.​ Research Problem, Literature review and Formulation of Research


Hypotheses: what is research problem, problem selection, necessity of
defining the problem, Management Decision Problem vs Management
Research Problem; Problem identification process; Components of the
research problem; Objectives of literature review, Use of literature review,
search for related literature, reading the literature, importance of literature
review, sources of literature, literature review gaps, Types of Research
hypothesis, and important terms. Writing research proposal- Contents of a
research proposal.

3.​ Research Design: Nature and Classification of Research Designs, need for
research design, features of a good design, research design frame work,
Induction and deduction, Dependent, independent variables. Exploratory
research design, descriptive, diagnostic research design, Experimental
research design.

4.​ Sampling: Sample design, Sampling design process, sampling and


non-sampling errors, types of sampling (probability and non-probability),
sample vs census, sample size decision. Determination of Sample size-
Sample size for estimating population mean, Determination of sample size for
estimating the population proportion.
5.​ Attitude Measurement and Scaling: quantitative and qualitative data,
classification of measurement scale, goodness of measurement scale, types
of scale, scale classification base, scaling techniques (comparative vs non
comparative scaling techniques), and criteria for good measurement.

6.​ Data collection and Data processing: Data collection: Primary Data;
Observation methods, survey methods, questionnaire, process of
questionnaire, Types of Questionnaires, Process of Questionnaire
Designing; Advantages and Disadvantages of Questionnaire Method. Pilot
survey, sample questionnaire, difference between questionnaire and
schedule. Interviews: types of interviews. Secondary data; classification of
data (internal and external data), research authentication (Methodology
check and accuracy check). Data processing: Editing Field Editing
(centralized in house editing) Coding- Coding Closed ended structured
Questions, Coding open ended structured Questions; Classification and
Tabulation of data. Data cleaning, data adjusting.

7.​ Univariate and Bivariate Analysis of Data: Descriptive vs inferential


analysis, descriptive analysis of univariate data (Missing data, analysis of
multiple responses, grouping large data), descriptive analysis of bivariate
data (cross-tabulation), calculating rank order, data transformation. Microsoft
EXCEL: Working in the spreadsheet, creating a worksheet. Reliability test-
Cronbach alpha

8.​ Testing of Hypothesis: Concepts in Testing of Hypothesis – Steps in testing


of hypothesis, Test Statistic for testing hypothesis about population mean;
Tests concerning Means- the case of single population; Tests for Difference
between two population means; Use of SPSS in testing Hypothesis.
Parametric and non-parametric test Z-test, t-test, f-test, One sample test,
Two independent sample test, two related samples test.
9.​ Analysis of variance: The ANOVA techniques, basic principles, one way
ANOVA, Two-way ANOVA, ANOCOVA, MANCOVA

10.​ Chi-Square Tests: Chi square test for the Goodness of Fit; Chi square
test for the independence of variables; Chi square test for the equality of
more than two population proportions

11.​Data analysis: Statistical analysis, multivariate analysis, correlation


analysis, regression analysis, Principal component analysis. Cluster Analysis

12.​ Research Report Writing and Ethics in research: Need for effective
documentation, types of research report, report preparation and
presentation, report structure, general tips for writing research report,
presentation of data, bibliography and references. Guidelines for presenting
tabular data, Guidelines for visual Representations. Meaning of Research
Ethics; Clients Ethical code; Researchers Ethical code; Ethical Codes
related to respondents; Responsibility of ethics in research Plagiarism check
and understanding consequences of unethical practice.

Reference Books

1.​ Business Research Methods – Cooper Schindler

2.​ Research Methodology Methods & Techniques – C.R. Kothari

3.​ Statistics for Management – Richard L Levin

4.​ Saunder: Research Methods for business students (Pearson)

5.​ Business Research Methods – Alan Bryman& Emma Bell – Oxford


Publications

6.​ Research Methodology & Techniques – C.R. Kothari & Gaurav Garg,
New age Intl Ltd.

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