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00 Graphic Design & AI Course Curriculum

The document outlines a 3 to 6-month live graphic design program that includes training in marketing, branding, and AI, along with hands-on projects and portfolio development. It highlights the growing demand for graphic designers in India and worldwide, detailing various job roles and salary expectations. The program features live classes, mentorship, and extensive course materials, with a focus on practical experience and industry-standard portfolio creation.

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balaji207748
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0% found this document useful (0 votes)
48 views25 pages

00 Graphic Design & AI Course Curriculum

The document outlines a 3 to 6-month live graphic design program that includes training in marketing, branding, and AI, along with hands-on projects and portfolio development. It highlights the growing demand for graphic designers in India and worldwide, detailing various job roles and salary expectations. The program features live classes, mentorship, and extensive course materials, with a focus on practical experience and industry-standard portfolio creation.

Uploaded by

balaji207748
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 25

3 & 6 MONTHS LIVE

Graphic Design
Marketing, Branding & AI
Live Industry Projects & Portfolio Masterclass

Duration
Duration ModeMode Next Batch
Next Batch

3 Months
6 & 6 Months LIVE
LIVE JulyOct 15th 2024
1st 2024
Incl. 1-Month Internship & Recorded Classes
& Website Access COHORT 5
COHORT 7

Integrated with AI
6 MONTHS LIVE TERM 1 - 6

Graphic Design
Marketing,
Branding & AI

3 MONTHS LIVE TERM 1 - 4

Graphic Design
Marketing & AI
Why Graphic Design Career?
With the boom in startups and the digital economy,
India has seen a surge in demand for graphic designers.

1M+ Jobs Worldwide 100k+ Jobs in India

Top 5 Careers of the Future $43.4 B Worth Industry

List of Graphic Design Jobs

Graphic Designer Packaging Designer


Brand Identity Designer Advertising Designer
Web Designer Marketing Designer
Visual Designer Branding Designer
Digital Media Designer Art Director
Typography Designer Creative Director

Average Freshers Salary

India Dubai, Doha Singapore UK, USA


30 - 35k Per Month 80k - 1L Per Month 1L - 1.2L Per Month 2L+ Per Month

Mid-Level Salary (2-4 Years Exp)

India Dubai, Doha Singapore UK, USA


60 - 80k Per Month 1.5 - 2L Per Month 2 - 2.5L Per Month 4L+ Per Month

Freelance Opportunities: According to a survey, over 20% of graphic designers


were self-employed, indicating a trend towards freelance or contract work.
The Future Of
Graphic Design
ɩǞɈǘƊȲɈǞ˛ƧǞƊǶǞȁɈƵǶǶǞǐƵȁƧƵ‫ـ‬X‫ف‬
Graphic Design AI

Midjourney: Image Generative AI

Diagram: Design with AI magic

Khroma - The AI color tool for designers


Term 01

Adobe
Photoshop
Week 01 Week 02
Introduction to Photoshop Windows
Photoshop & Tools & Image Editing
Introduction & Course Overview PS Typography
Setting Up Workspace Colours & Gradients
How to Use Menu & Options Bar Layerstyle Effects
Open & Save Options Adjustment Filters
Photoshop Layers Camera Raw Tool
Photoshop Tools with Projects PS Filters

Week 03 Week 1 - 3
Photoshop Masking Photoshop
& Photo Manipulation Assignments
Masking Basics and Layer Mask Selection Tool Project
Clip Masking Clone, Brush & Pen Tool Project
Vector & Quick Mask Gradients & Colors Project
Adjustment Layer Mask Image Editing Project
Photo Manipulation Basics Masking Project - Airlines Ads
Photo Manipulation Advanced Photo Manipulation - Travel Project
Sports, Food, Travel Posters Lessons PS Project - Food Ads

Learning Outcome
Term 02

Adobe
Illustrator
Week 04 WEEK 05
Introduction to Adobe Illustrator
Adobe Illustrator & Tools Objects & Brushes
Introduction & Course Overview Masking
Setting Up Workspace ˃˔˧˛Ѓˡ˗˘˥
How to Use Menu & Options Bar Combined Shapes
Open & Save Options Alignments
Illustrator Tools (15 Lessons) Brush Panel & Paint Brush Tool
Types Of Brushes & Libraries

WEEK 06 Week 4 - 6
Creative Design, Illustrator
Typography & Packaging Assignments
Strokes & Swatches Typography Project
Color & Appearance Panel Fashion Project
AI Effects Texture & Patterns Project
AI Typography ID Card Project
Package Design - Branding Package Designing
AI Projects Menu Card Designing
Brochure Designing

Learning Outcome
Term 03

Fundamentals Of
Graphic Design,
Color Theory & Typography

PANTONE PANTONE PANTONE


2022 2023 2024
Very Peri Viva Magenta Peach Fuzz
Term 03

Fundamentals
of Graphic Design, Color Theory
& Typography
Week 07 WEEK 08
Fundamentals of Fundamentals
Graphic Design & of Typography
Color Theory
Types of Visual Design Typeface
Design Principles Web Open Font
Contrast, Balance, Typeface Family Vs Font
Emphasis, Proportion and more. Special Characters
History of Design Alignments
Dadaism, Bahaus, Pop Art, Terms Applicable
Art Deco Surrealism To a Group of Characters Glyphs
Colour Theory Leading, Kerning, Tracking
RGB : The Additive Color Mixing Model Line Length, Point Size
CMYK: The Subtractive Color Mixing Model Typography Games
Color Wheel Choosing a Typeface
Hue, Hue, Saturation and Luminance Free Font Websites and more
Complimentary & Monochromatic Color
Geographical & Climatic response
Income Response and more
Term 03

Fundamentals
Advanced Of
Graphic Design,
Creative Design
Color| Color
Layout Theory & |Typography
| Image Type | Dimensions

WEEK 09 & 10 WEEK 11 & 12

Practical Design Principles, Creative Design and


& e-Practicing tools Brand Campaign Lesson
What is Creative Designing Design Color & Images
Good vs Poor: Emphasis, Balance Design Typography
Alignment, Contrast, Proportion, Variety Design Dimensions
Hierarchy, Proximity & White Space Live Project - Layout, Color, Image,
What is e-Practicing Tool? Typography & Dimension
E-Practicing Design Layouts Creative Art Workshop
Good vs Poor Design Templates Multiple Design Variations
Brand Campaign

Assignments
Creative Design - Project
Brand Campaign - Project
Design Principles - Projects
ʹ˔˦˛˜ˢˡˊˢ˥˞Ѓ˟˘ʷ˘˦˜˚ˡ˦
˃˥ˢ˗˨˖˧ˊˢ˥˞Ѓ˟˘ʷ˘˦˜˚ˡ˦
Term 04
Graphic Design
Marketing
Portfolio Masterclass & Live Industry Project
Term 04

Graphic Design

Marketing
Social Media Ads | Email Design | Google Ads
Landing Pages | Marketing Campaigns

WEEK 13 & 14 WEEK 15 & 16

Social Media Emailers


& Google Ads & Landing Pages
Types of Digital Marketing Email Marketing
Designer's role in marketing Noise - Emailer Design
Marketing Creatives Introduction to Landing pages
Introduction to Social Media Marketing ʴ˗ˢ˕˘ʻ˘˔˗˘˥ʟʻ˘˥ˢʟʵ˘ˡ˘Ѓ˧˦ʟ
Ikea, Ather, Emirates Design & Features & Testimonials Section
learning outcome Google Display Ads Form and Footer
Nike & Tesla - Google Ads Interactions & Mobile Layout
Adobe Learning outcome
WEEK 17 & 18
Marketing Campaigns
Introduction to Marketing Campaigns
Instagram & Linkedin Spotify Ad
Google Display Ads
Desktop & Mobile Emailers
Landing Page Hero
ʵ˘ˡ˘Ѓ˧˦ˇ˘˦˧˜ˠˢˡ˜˔˟˦˔ˡ˗ʹˢ˥ˠʟ
Mobile Layout
Campaign Learning Outcome
Marketing Portfolio
Live Industry Project
Term 05

Graphic Design

Brand Identity
Brand Identity Development | Brand Strategy
Corporate Branding | Logo Design

WEEK 19 WEEK 20

Brand Logo Design


Fundamentals and Visual Identity
Introduction to Branding Principles of Logo Design
Brand Identity Creating Memorable
The Role of a Designer in Branding Timeless Logos
Brand Strategy and Positioning Visual Identity Systems
Learning to Craft Brand Stories Typography in Branding
Case Studies: Apple & Nike Color Palettes in Branding
Hands-On Project
Designing a Logo and Visual Identity
WEEK 21
Corporate Branding
Corporate Communication Materials
Designing Branded Business Templates
Internal Branding and Employee Engagement
Brand Style Guides and Brand Manuals
Analyzing and Redesigning -
Existing Corporate Brands
Term 05

Graphic Design

Branding
Packaging Desiging | Digital Branding
Final Portfolio Masterclass

WEEK 22 WEEK 23

Packaging and Digital Brand


Environmental Branding Management
Packaging Design Fundamentals Digital Brand Presence and Consistency
3D Mockups and Presentations Social Media Branding and Campaigns
ˆ˜˚ˡ˔˚˘˔ˡ˗ˊ˔ˬЃˡ˗˜ˡ˚ˆˬ˦˧˘ˠ˦ Email Branding and Newsletter Design
Retail Environment Branding Website Branding:
Workshop:- Incorporating Brand Identity Online
Sustainable Packaging Design Solutions Interactive Project:
Developing a Digital Branding Kit

WEEK 24
Final Branding Project
Portfolio Strategy & Structure
Selecting Key Projects
Visual Storytelling Techniques
Cohesive Aesthetic Design
Client Project Showcase
Interactive Feedback Incorporation
Digital Portfolio Formats
Final Presentation Skills
Industry Standard Portfolio Tools
Online Portfolio Platformsts
Branding Portfolio
Live Industry Project
Term 06

Graphic Design
Virtual Internship
Marketing & Branding

Gain hands-on experience with tasks similar to those


ƊɈɈȌȯƮƵȺǞǐȁ˛ȲǿȺƊȁƮcreate an industry-standard
portfolio to showcase your skills.

Engage in Real-World Tasks


ÀƊƧDzǶƵƮƵȺǞǐȁɈƊȺDzȺǿǞȲȲȌȲǞȁǐɈǘȌȺƵƊɈȯȲȌǏƵȺȺǞȌȁƊǶǐȲƊȯǘǞƧƮƵȺǞǐȁ˛ȲǿȺ‫خ‬
RƊȁƮǶƵȯȲȌǯƵƧɈȺǞȁƦȲƊȁƮǞƮƵȁɈǞɈɯƊȁƮǿƊȲDzƵɈǞȁǐƮƵȺǞǐȁ‫خ‬

Exposure to Branding and Marketing


0ɮȯǶȌȲƵȺɐƧƧƵȺȺǏɐǶƦȲƊȁƮȺɈȌȲɯɈƵǶǶǞȁǐƊȁƮɨǞȺɐƊǶȺɈȲƊɈƵǐǞƵȺ‫خ‬
(ƵɨƵǶȌȯǞǿȯƊƧɈǏɐǶǿƊȲDzƵɈǞȁǐǿƊɈƵȲǞƊǶȺǏȌȲƮǞɨƵȲȺƵƊɐƮǞƵȁƧƵȺ‫خ‬

Portfolio Development
ɐǞǶƮƊƧȌǿȯȲƵǘƵȁȺǞɨƵȯȌȲɈǏȌǶǞȌƮƵǿȌȁȺɈȲƊɈǞȁǐɯȌɐȲǞȁɈƵȲȁȺǘǞȯȺDzǞǶǶȺ‫خ‬
Present professional-quality design projects to potential employers

Internship Outcomes
Gain practical experience with real design projects.
ªƵƧƵǞɨƵƵɮȯƵȲɈǏƵƵƮƦƊƧDzɈȌȲƵ˛ȁƵɯȌɐȲȺDzǞǶǶȺ‫خ‬
Boost employability with a professional portfolio
showcasing your design expertise.
The Program Highlights

10 4 8 4 2
Master Industry AI Tools Case Years
Portfolios Live Project Studies Access

Portfolio & Industry Projects

Assemble a compelling portfolio while gaining


hands-on experience through real-life industry projects.

CV & Interview Preparation

Comprehensive guidance on creating a standout CV and


˛ˢˡ˜ˡ˚˜ˡ˧˘˥˩˜˘˪˦˞˜˟˟˦˧ˢ˖ˢˡЃ˗˘ˡ˧˟ˬˣ˨˥˦˨˘ˬˢ˨˥˖˔˥˘˘˥˜ˡ˗˘˦˜˚ˡʡ

100% Placement Assistance

ʵ˘ˡ˘Ѓ˧˙˥ˢˠ˗˘˗˜˖˔˧˘˗˦˨ˣˣˢ˥˧˜ˡ˦˘˖˨˥˜ˡ˚˔˝ˢ˕
ˢˣˣˢ˥˧˨ˡ˜˧˜˘˦˜ˡ˧˛˘˗˘˦˜˚ˡЃ˘˟˗ʡ
The Program Features

One-on-One Mentorship

Personalized guidance and feedback from experienced


design mentors.

WhatsApp Interaction

Convenient and direct communication with instructors


for quick assistance and support.

Private Design Community

Exclusive membership to a community of designers for


networking and collaboration.

Weekly Live Q&A Sessions

Participate in live sessions to clarify doubts and deepen


understanding of design concepts.

2 Years Course Access

Gain extended access to course materials and updates


for two full years post-enrollment.
The Learing Format

2-3 100+ 60+ 240+


Live Classes Hours Modules Lessons
Weekly Recorded
Sessions

Class Timings: 8pm to 9pm | Only Weekdays (Mon - Fri)

Course Language: English

Live Class Recording Access

Access recordings of live classes if you missed a session,


ensuring you never fall behind.

Weekly Assignments

Engage consistently with practical assignments to


reinforce learning and apply new skills.

Tutor Feedback

˅˘˖˘˜˩˘˜ˡ˗˜˩˜˗˨˔˟˜˭˘˗˙˘˘˗˕˔˖˞˙˥ˢˠ˧˨˧ˢ˥˦˧ˢ˛˘˟ˣ˥˘Ѓˡ˘
your work and improve your design techniques.
ˉ˘˥Ѓ˘˗ʶ˘˥˧˜Ѓ˖˔˧˜ˢˡ

 Ø
OF COMPLETION
GRPAHIC DEISGN
MARKETING & BRANDING

This is to certify that

0 0
For successfully completing the Graphic Design Course at

“ARTISTO PICASSO E-LEARNING PVT-LIMITED”


And is therefore awarded this qualification with distinction

Nishanth H June 12th 2023


Director of Studies Date

ˉ˘˥˜Ѓ˘˗ʶ˘˥˧˜Ѓ˖˔˧˜ˢˡ

ʸ˔˥ˡ˔˥˘˖ˢ˚ˡ˜˭˘˗˖˘˥˧˜Ѓ˖˔˧˘˜ˡʺ˥˔ˣ˛˜˖ʷ˘˦˜˚ˡ˨ˣˢˡ˦˨˖˖˘˦˦˙˨˟
completion of the course, validating your skills and knowledge.

Accreditation Credentials

˂˕˧˔˜ˡ˔ˡ˔˖˖˥˘˗˜˧˘˗˖˘˥˧˜Ѓ˖˔˧˘˧˛˔˧˘ˡ˛˔ˡ˖˘˦ˬˢ˨˥
ˣ˥ˢ˙˘˦˦˜ˢˡ˔˟ˣ˥ˢЃ˟˘˔ˡ˗˖˥˘˗˜˕˜˟˜˧ˬ˜ˡ˧˛˘˚˥˔ˣ˛˜˖˗˘˦˜˚ˡ˜ˡ˗˨˦˧˥ˬʡ
Course Fees and Financing

3 Months TERM 1 - 4

Graphic Design
Marketing & AI
29,990 18,000
Incl. GST | EMI Option Available

No Cost EMI options available

Starts at INR 2990/- per month.


Live sessions by Experienced Designers

Upto 25% Scholarship Available On Tuition Fee

Designed to Fit College Students' Schedules

Free Premium Resources worth 12k

75% Off Website Design Course for Graduates

Additional discount for those who attend the webinar!

Contact Us
+91 93533 82356

info@artistopicasso.com
Course Fees and Financing

6 Months TERM 1 - 6

Graphic Design
Marketing, Branding & AI
39,990 24,000
Incl. GST | EMI Option Available

No Cost EMI options available

Starts at INR 2990/- per month.


Live sessions by Experienced Designers

Upto 25% Scholarship Available On Tuition Fee

Designed to Fit College Students' Schedules

JƵɈƧƵȲɈǞ˛ƵƮׁwȌȁɈǘßǞȲɈɐƊǶXȁɈƵȲȁȺǘǞȯ

Free Premium Resources worth 12k

75% Off Website Design Course for Graduates

Additional discount for those who attend the webinar!

Contact Us
+91 93533 82356

info@artistopicasso.com
About Us
àƵƊȲƵƊȁƵٌǶƵƊȲȁǞȁǐȯǶƊɈǏȌȲǿǏȌƧɐȺƵƮȌȁɈǘƵƊȲɈƊȁƮɈƵƧǘȁǞȱɐƵȌǏǐȲƊȯǘǞƧƮƵȺǞǐȁ‫خ‬
Our expertise lies at the nexus of technology and creativity, where we are commit-
ɈƵƮɈȌȺǘƊȲǞȁǐǞȁɨƊǶɐƊƦǶƵDzȁȌɩǶƵƮǐƵɩǞɈǘɈǘƵǐǶȌƦƊǶƧȌǿǿɐȁǞɈɯ‫خ‬àƵ‫ز‬ȲƵƮȲǞɨƵȁƦɯƊ
deep-seated passion and a clear purpose: to help learners select and succeed in the
ǐȲƊȯǘǞƧƮƵȺǞǐȁƧȌɐȲȺƵɈǘƊɈ‫ز‬ȺȲǞǐǘɈǏȌȲɈǘƵǿ‫خ‬

„ɐȲƮƵƮǞƧƊɈǞȌȁǞȺȲƵ˜ƵƧɈƵƮǞȁȌɐȲȲƵǶƵȁɈǶƵȺȺȺƵƊȲƧǘǏȌȲǞȁȁȌɨƊɈǞɨƵǿƊɈƵȲǞƊǶȺɈȌƊȲǿ
graphic designers with the essential tools and resources they need to perfect their
ƧȲƊǏɈƊȁƮƊƮɨƊȁƧƵɈǘƵǞȲȺDzǞǶǶȺ‫خ‬ÀǘƵƧȌȲƵɨƊǶɐƵȺɈǘƊɈɐȁƮƵȲȯǞȁȌɐȲȌȯƵȲƊɈǞȌȁȺƊȁƮ
interactions are impact, trust, care, simplicity, and hard work—values that guide our
ƧȌȁƮɐƧɈƊȁƮƮƵƧǞȺǞȌȁٌǿƊDzǞȁǐȯȲȌƧƵȺȺƵȺ‫خ‬

àǞɈǘƊȁǞȁȺɈȲɐƧɈȌȲȲƊɈǞȁǐȌǏׄ‫ةׂخ‬ƦƊƧDzƵƮƦɯׁ‫ڕ׀׀׀‬ȲƵɨǞƵɩȺ‫ة‬ɩƵǘƊɨƵƵƮɐƧƊɈƵƮׁ‫ڕ׀׀׀׀‬
ȺɈɐƮƵȁɈȺàȌȲǶƮɩǞƮƵ‫خ‬ɈȲɈǞȺɈȌ§ǞƧƊȺȺȌ‫ة‬ɩƵ‫ز‬ȲƵƊƦȌɐɈǿȌȲƵɈǘƊȁǯɐȺɈɈƵƊƧǘǞȁǐ‫و‬ɩƵ‫ز‬ȲƵ
about creating a vibrant, supportive community for all our learners, ensuring a
ƮƵǶǞǐǘɈǏɐǶƊȁƮƵȁȲǞƧǘǞȁǐǶƵƊȲȁǞȁǐǯȌɐȲȁƵɯ‫خ‬

A World of Learning
10,000+ Students Worldwide
T
120+ Countries and 4.6+ Ratings

India: 24.2%
USA: 11.0%
Egypt: 6.6%
Nigeria: 5.4%
Turkey: 4.2%
Mexico: 3.1%
Peru: 2.7%
Morocco: 2.5%
United Kingdom: 2.0%
Colombia: 1.9%

Special thanks to the individual learners from...


Sierra Leone, Seychelles, Latvia, Luxembourg
Estonia, Congo, Benin & Belize.
3 & 6 MONTHS LIVE

Graphic Design
Marketing, Branding & AI
Live Industry Projects & Portfolio Masterclass

Duration Mode Next Batch


Duration Mode Next Batch
6&
3 Months
6 Months LIVE
LIVE July
Oct 1st2024
15th 2024
Incl. 1-Month Internship &&Recorded Classes
Website Access COHORT 5
COHORT 7

Join Now
to become a Pro
Graphic Designer
+91 93533 82356 +91 9108696447

info@artistopicasso.com www.artistopicasso.com

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