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Brand Management

Autoserv, Inc. aims to create a mobile application that serves as a marketplace for buying and selling spare auto parts, focusing on trustworthiness and affordability. The app targets busy individuals and businesses in Egypt, providing convenient auto maintenance services delivered to their location. With a budget of 350,000 pounds and a timeline of 10 months for development, Autoserv seeks to streamline the process of locating and purchasing auto parts while enhancing customer satisfaction.

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8 views3 pages

Brand Management

Autoserv, Inc. aims to create a mobile application that serves as a marketplace for buying and selling spare auto parts, focusing on trustworthiness and affordability. The app targets busy individuals and businesses in Egypt, providing convenient auto maintenance services delivered to their location. With a budget of 350,000 pounds and a timeline of 10 months for development, Autoserv seeks to streamline the process of locating and purchasing auto parts while enhancing customer satisfaction.

Uploaded by

v76xpprzpk
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Creative Brief – Autoserv

Company Overview:
The goal of Autoserv, Inc. is to create an advanced mobile application that functions as a
single marketplace for the purchase and sale of spare auto parts. The main objective of the
app is to offer trustworthiness, affordability, and easy access to both private automobile
owners in addition to automotive companies searching for a smooth platform to exchange car
components. We mainly focus on being an intermediary application between the spare parts
sellers and the buyers with the least possible costs. We are a commission-based application
with no inventory or purchasing/selling process, just a tool to connect suppliers and buyers.

Mission Statement: Autoserv aims to provide the ultimate convenience in car repair and
maintenance by delivering these services right to customers' front doors. We are committed
to being your trusted auto expert, technician, and advisor.

Vision Statement: Autoserv strives to offer seamless auto repair and maintenance services
delivered directly to customer's doorsteps, backed by highly skilled professionals,
manufacturer-recommended procedures, and genuine replacement parts. Our goal is to cater
to busy individuals, save time and money, and expand our services beyond Cairo and Giza,
across Egypt.

Brand Personality: Autoserv's brand personality is characterized by convenience, expertise,


trustworthiness, and innovation. It aims to provide hassle-free auto maintenance and repair
solutions while building a reputation for excellent service and customer satisfaction.

Value:
We help our customers purchase spare parts from an application and effectively reduce the
effort of searching and delivery time. Our customer gathers all their demands in a single
quotation request and we will take care of all the service we are providing, as well as in
selecting the best prices and conditions in the market.
The Name:
Auto-Serv" conveys the notion of providing automotive services or assistance related to spare
parts. The "Auto" portion signifies its focus on the automotive industry, while "Serv" is a
shortened form of "service," indicating that the application serves as a helpful and reliable
platform for all your car part needs. This name suggests a convenient and service-oriented
approach to finding and purchasing car spare parts.

Slogan:
Discover,Fix, and Return on the Road

Brand Messaging:
Key Messages:
1-Convenient auto service at your doorstep or workplace.
2-Skilled technicians and genuine replacement parts.
3-Commitment to hassle-free car maintenance and repair.

Target Audience: Autoserv primarily targets busy individuals and businesses in Egypt
seeking hassle-free car maintenance and genuine spare parts delivered to their location.

Competitive environment:
There are no direct competitors for us as an intermediary spare parts applications but spare
parts sellers are considered an indirect competitor for us as they are in the same industry and
their selling can be affected if we enter the market and have a powerful demand base. Their
main focus in this market is supply, customer service, new entrants, and prices. Most of these
sellers have the same options as it is imported from outside so no quality difference except
for the storage methods for example, but other than this their main focus is the above four
elements

Key Features:
1- Consumers can swiftly look to find particular items, determine via model and
manufacturer, and then evaluate costs.
2- The majority of the customers are struggling to find the best deal, locating the components
themselves, and making the long journey through rush hour traffic.
3- So we came up with this solution to solve this issue. We are providing an application that
will let you locate, buy, and install any replacement part for your vehicle using your
smartphone.
4- We will provide you with all the necessary spare parts at fixed prices, along with the added
benefit of having an expert set up them on your motor vehicle, reducing your time, effort, and
money.
5- This app will have a chat pot so we can get feedback from customers and also
communicate with them to meet their satisfaction.

Creative guidelines:
Visual Identification: The application should have a simple, contemporary layout with color
combinations inspired by automobiles (such as metallic, blue, or grey tones). Both lasting and
representative of the automotive sector should be the logo.
Tone and Messaging: The application should have a reliable, informative, and customer-
focused tone.
Advertising and Marketing An emphasis on email campaigns, social media, influencer
partnerships in the automotive industry, and digital marketing is most important. Use loyalty
plans and special offers to entice users.

Essential Outcomes:
1-An Android and iOS smartphone application that works effectively.
2-The simple interface and layout of the app.
3-A wide range of replacement auto parts.
4-advertisement and commercial products.
5-continuous assistance to clients.

Budget and timeline:


We are looking for 350,000 pounds to fund our application. 100,000 for the app development
and 250,000 for the office including equipment and furniture. All of these funds have a 25%
rate of return after 3 years. The work project is scheduled to be finished in 10 months, with a
4-month soft release.

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