Tendeal

BRAND GUIDELINES
Contents
INTRODUCTION.................................................3
MOOD.......................................................................4
BASICS ELEMENT OVERVIEW.................5
 Logo design
 Logo rationale
 Color palette
 Logo Usage / Unacceptable usage
 Co-branding logo guidelines
 Corporate logo present size for regular layout
 the correct logo placement
 Typography

CORPORATE STATIONERY.........................17
EMAIL SIGNATURE...........................................25
SOCIAL MEDIA...................................................27
POWERPOINT TEMPLATE..........................33
LOGO PLACMENT FOR EVENTS.........46
APPLICATION......................................................49
 INTRODUCTION

INTRODUCTION :

The purpose of this Tendeal Guidelines is to ensure that the established personality and style of the
brand is locally and globally consistent. This Brand Guidelines are meant to be instructional and technical.

This document is no way meant to be exhaustive. It serves mainly to provide instructions on the standard usage
and rules to follow when producing visual assets. All productions must first be submitted for approval to Tendeal’s
marketing department.

Tendeal
www.tendeal.qa

Doing so will allow us to protect the integrity, image and values of our brand.

BRAND GUIDELINES > INTRODUCTION 3

 MOOD

Elegantly Friendly !
MOOD
Tendeal’s brand aim to be elegant and efficient. A minimalist and sophisticated logo to be easily remembered.
The colors chosen are familiar with the E-commerce and mobile app landscape.
In color psychology, orange represents creativity,
adventure, enthusiasm, success, and balance. In color psychology, grey represents neutrality and balance.

BRAND GUIDELINES > MOOD 4

Basic Element Overview
 Corporate Logo
LOGO DESIGN

Brand identity

Brand name

T+ =
Lettre T Tendeal

This concept was translated visually by using of the letter T, which is the first letter in the word “Tendeal” , to link the symbol
to the name of the logo ,combined with an arrow symbolizing the tendeal.
In order to generate the user's passion for the unification between the symbol and the logo, this adds strength in terms of
simplicity, consistency and clearness.

BRAND GUIDELINES > LOGO DESIGN 6

 Corporate Logo
LOGO RATIONALE

The corporate logo is protected by a minimum clear space and ensure no other graphic elements appear in the clear space.
The minimum size is determined to ensure the logo is always legible and recognizable in all application.

CLEAN SPACE
The height of symbol is defined as T, for both horizontal and vertical lock-up, the size of the minimum clear space is 0.35T.

0.35

0.35
0.35

0.35

BRAND GUIDELINES > LOGO RATIONALE 7

 Corporate Logo
LOGO RATIONALE

MINIMUM SIZE
The minimum printing size of the symbol vertical lock-up is 8mm in width, minimum digital size is 50px.
The minimum printing size of horizontal lock-up is 25mm in width, minimum digital size is 100px.

100 pixels
50 pixels 25 mm
8 mm

BRAND GUIDELINES > LOGO RATIONALE 8

 Corporate Logo
COLOR PALETTE

Color is an integral part of brand identity. Consistent use of

the color palette will not only reinforce the cohesiveness of
the brand, but color also serves a psychological purpose by
communicating a certain feeling to the audience.

Very dark Pure

grayish (or mostly pure)
blue orange

#282f39
CMYK C 80 M 68 Y 55 K 56
RGB/WEBSAFE R 40 G 47 B 57

#ea9c00
CMYK C 7 M 43 Y 100 K 0
RGB/WEBSAFE R 234 G 156 B 0

BRAND GUIDELINES > COLOR PALETTE 9

 Corporate Logo
MONO COLOR

Sometimes, often due to production costs, only one

color of ink is available and so the logo must be
reproduced using only one color. In this scenario, the
logo, logotype, or symbol must be used following the
convention of using a light color type on a dark
background or in a dark color type on a light back-
ground.

#000000
The logotype and/or symbol outline must be clearly CMYK C 0 M 0 Y 0 K 100
RGB/WEBSAFE R 0 G 0 B 0
distinguishable from the background color.
You must honor the logo palette when possible, using #ffffff
black or white if necessary CMYK C 0 M 0 Y 0 K 0
RGB/WEBSAFE R 255 G 255 B 255

BRAND GUIDELINES > MONO COLOR 10

 Corporate Logo
LOGO USAGE

USE ON PHOTO AND COLORED BACKGROUND

TITLE There are a couple of ways the logo can be used on photographic backgrounds, but
HERE each option should be exercised withcare, making sure the logo and type aren’t
obstructed by the image.

In most cases, you can use either a solid white or solid black logo on top of background
image.

TIPS:
 Photos with shallow depths-of field work best.
 Avoid busy images with too much detail.
 Applying a darker transparent overlay on an image helps makes texts more readable.

One of the essence of Tendeal’s branding is the graphic background. We encourage

the use of illustrative background with the given color palette in the book.

BRAND GUIDELINES > LOGO USAGE 11

 Corporate Logo
UNACCEPTABLE USAGE

A few rules are necessary for maintaining the integrity of the brand. Don’t compromise the overall look of the logo by rotating, skewing,
or distoring in any way - that includes adding unecessary and unacttractive text decorations like drop shadows and outlines.
Here are a few examples of some ways you should NEVER ever consider using the logo.

A Don’t rotate the logo. E Don’t rearrange parts or create compositions that are not already provided.
B Don’t squash or strech. F Don’t add unofficial graphics to the logo.
C Don’t place elements in the logo clear space. G Don’t use off-brand colors. Refer to the approved color palette only.
D Don’t resize any part. H Never use the symbol alone

A B C D

OPEN
SOON

E F G H

BRAND GUIDELINES > UNACCEPTABLE USAGE 12

 Corporate Logo
CO-BRANDING LOGO GUIDELINES

Co-branding refers to the situations where two or more brands from two different companies join together for a short term, long term
association, or partnership. Visually, co-branding is expressed as a combination of several brand names or logos.

Co-brand Logo Specification :

1. When the partner logo is a vertical lock-up, use the vertical lock-up
of the Tendeal corporate logo. When partner logo is a horizontal
lock-up, use horizontal lock-up of the Tendeal corporate logo VERTICAL LINE WIDTH IS 0.25Y

2. When Tendeal is the organizer of an event or related activities, the

Tendeal corporate logo should be placed on the left side of the
partner's logo. When the organizer is Tendeal’s partner or industry X
associations, the Tendeal corporate logo should adhere to the 5X 5X
respective guidelines of both parties or the agreement between
the two parties. If the partner does not have clear guidelines, then
place the partners’ logo on the left of the Tendeal corporate logo.
VERTICAL LINE WIDTH IS 0.25Y
3. The height of the partner's logo should be the same as the Tendeal
corporate logo

4. In co-branding situations, and if allowed by partner and actual

conditions, the preferred placement of the co-branding logo is on the
lower right corner of the layout; consistent with the preferred
placement of the Tendeal corporate logo on the lower right corner in
layouts as stated in this guideline

5. The partner's logo and the Tendeal corporate logo must be

X 6X 6X
separated by a vertical line, and the vertical line is as tall as the
symbols, the specific proportional relationship is shown in the
examples here

BRAND GUIDELINES > CO-BRANDING LOGO GUIDELINES 13

 Corporate Logo
CORPORATE LOGO PRESENT SIZE FOR REGULAR LAYOUT

Co-The sizes of the corporate logo are determined in a layout to build strong brand awareness and recognition and must be strictly
followed.
This section provides specifications for both vertical and horizontal lock-ups for standard document sizes.

Layout Size Corporate Logo Height (mm)

A7 Vertical Lock-up 8.3 Horizontal Lock-up 5.5

A6 Vertical Lock-up 9.5 Horizontal Lock-up 7

A5 Vertical Lock-up 13.5 Horizontal Lock-up 10

A7
A4 Vertical Lock-up 22 Horizontal Lock-up 14 Height 8.3mm
8.3mm

A3 Vertical Lock-up 27 Horizontal Lock-up 20 A6 9.5mm

Height 9.5mm

A2 Vertical Lock-up 38 Horizontal Lock-up 28

A5 13.5mm
A1 Vertical Lock-up 54 Horizontal Lock-up 40 Height 13.5mm

Vertical Lock-up 13 Horizontal Lock-up 8.5

Regular Poster 1 (500X700) Vertical Lock-up 46 Horizontal Lock-up 33 A4 22mm

Height 22mm

Regular Poster 2 (570X840) Vertical Lock-up 52 Horizontal Lock-up 38

Pull Up Banner (800X2000) Vertical Lock-up 140

Background board (5000X2500) Vertical Lock-up 290 A3 27mm

Height 27mm

Background board (8000X2500) Vertical Lock-up 370

Background board (12000X2500) Vertical Lock-up 650

Examples on the right does not include all possible needs,

for detailed specifications please refer to this table above

BRAND GUIDELINES > CORPORATE LOGO PRESENT SIZE FOR REGULAR LAYOUT 14
 Corporate Logo
THE CORRECT LOGO PLACEMENT

Explanation :
To place Tendeal logo in the correct way
please use one of the approved styles
that are shown on the right.
To place the Tendeal logo in other ways
is not allowed.

PARAMETER
Example
297 X 210 mm
DIN A4

BRAND GUIDELINES > THE CORRECT LOGO PLACEMENT 15

 Corporate Logo
THYPOGRAPHY

Thypography is a powerful brand tool when used consistently.

This set of typefaces best represent the bold and modern feel
of the brand and should be used across all print and web
applications.

Diaria Pro Medium Diaria Pro Medium

Use for headlines or to emphasize
a word or short phase.
ABCDEFGHIJKLMNOPQRSTUVWXRZ
abcdefghijklmnopqrstuvwxrz

Comfortaa
Use for body copy, for everyday
Comfortaa
communications . ABCDEFGHIJKLMNOPQRSTUVWXRZ
abcdefghijklmnopqrstuvwxrz

Adobe Devanagari
A specific alternative font has
Adobe Devanagari
been chosen for computer-based ABCDEFGHIJKLMNOPQRSTUVWXRZ
applications when Diaria Pro abcdefghijklmnopqrstuvwxrz
Medium is not available.

BRAND GUIDELINES > THYPOGRAPHY 16

Corporate stationery
 Business card
Dimension :
85 mm (W)
50 mm (H)

Tendeal

Name Surname
Business title

123456789
your email
website

BRAND GUIDELINES > CORPORATE STATIONERY 18

 Letterhead
Dimension :
A4
210 mm (W)
297 mm (H)

123456789 your email website adress

BRAND GUIDELINES > CORPORATE STATIONERY 19

 Envelope
Dimension :
DL
210 mm (W)
110 mm (H)

123456789
your email
website

BRAND GUIDELINES > CORPORATE STATIONERY 20

 Envelope
Dimension :
C4
229 mm (W)
324 mm (H)

BRAND GUIDELINES > CORPORATE STATIONERY 21

 TITLE TITLE

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123456789 • Lorem ipsum

your email
• Lorem ipsum
website
• Lorem ipsum
• Lorem ipsum
TENDEAL

BRAND GUIDELINES > CORPORATE STATIONERY 22

 Notebook and Pen
Dimension :

A5

BRAND GUIDELINES > CORPORATE STATIONERY 23

 Paper bag
Dimension :

A3

BRAND GUIDELINES > CORPORATE STATIONERY 24

Email signature
 Email Signature
Dimension :

600 pixels (W)

200 pixels (H)
Option 1:

MR. YOUR SURNAME

BUSINES TITLE

Your adress
Your phone number
Your email
website

Option 2:

MR. YOUR SURNAME

BUSINES TITLE

Your adress
Your phone number
Your email
website

BRAND GUIDELINES > EMAIL SIGNATURE 26

Social media
 Social Media
FACEBOOK

Tendeal

Tendeal

Tendeal
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in culpa qui officia deserunt mollit Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
anim id est laborum.

BRAND GUIDELINES > SOCIAL MEDIA 28

 Cover photo
FACEBOOK
Dimension :
1500 pixels (W)
500 pixels (H)

BRAND GUIDELINES > SOCIAL MEDIA 29

 Cover photo
TWITTER
Dimension :
851 pixels (W)
315 pixels (H)

BRAND GUIDELINES > SOCIAL MEDIA 30

 Cover photo
LINKEDIN
Dimension :
1128 pixels (W)
191 pixels (H)

BRAND GUIDELINES > SOCIAL MEDIA 31

 Profile photo
FACEBOOK-INSTAGRAM-SNAPCHAT-TIKTOK-TWITTER-YOUTUBE-LINKEDIN
Dimension :
Facebook: Instagram: Snapchat: Tiktok: Twitter: Youtube: Linkedin:
170 pixels (W) 320 pixels (W) 320 pixels (W) 200 pixels (W) 400 pixels (W) 800 pixels (W) 400 pixels (W)
170 pixels (H) 320 pixels (H) 320 pixels (H) 200 pixels (H) 400 pixels (H) 800 pixels (H) 400 pixels (H)

BRAND GUIDELINES > SOCIAL MEDIA 32

Powerpoint template
 Powerpoint template

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adipiscing elit, sed do eiusmod tempor incididunt
eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim
ut labore et dolore magna aliqua. Ut enim ad
ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut
minim
aliquip ex ea commodo consequat. Duis aute irure dolor in reprehen-

LOREM IPSUM
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehender-
it in voluptate velit esse cillum dolore eu

BRAND GUIDELINES > POWERPOINT TEMPLATE 45

Logo placement for events
 Pull up banner
Dimension :
800 mm (W)
2000 mm (H)

TITTLE
HERE
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do
eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut
enim ad minim veniam, quis nostrud exercitation ullamco laboris
nisi ut aliquip ex ea commodo consequat.

Duis aute irure dolor in reprehenderit in voluptate velit esse

cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat
cupidatat non proident, sunt in culpa qui officia deserunt.

PLACE YOUR TEXT HERE

Lorem ipsum dolor sit amet, consectetur adipiscing
elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris nisi ut aliquip.

PLACE YOUR TEXT HERE

Lorem ipsum dolor sit amet, consectetur adipiscing
elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris nisi ut aliquip.

PLACE YOUR TEXT HERE

Lorem ipsum dolor sit amet, consectetur adipiscing
elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris nisi ut aliquip.

www.companyweb.com

BRAND GUIDELINES > LOGO PLACEMENT FOR EVENTS 47

 Stand

TITTLE TITTLE
HERE HERE
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do
eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut
eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut
enim ad minim veniam, quis nostrud exercitation ullamco laboris
enim ad minim veniam, quis nostrud exercitation ullamco laboris
nisi ut aliquip ex ea commodo consequat.
nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse
Duis aute irure dolor in reprehenderit in voluptate velit esse
cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat
cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat
cupidatat non proident, sunt in culpa qui officia deserunt.
cupidatat non proident, sunt in culpa qui officia deserunt.

PLACE YOUR TEXT HERE

Lorem ipsum dolor sit amet, consectetur adipiscing
PLACE YOUR TEXT HERE
elit, sed do eiusmod tempor incididunt ut labore et Lorem ipsum dolor sit amet, consectetur adipiscing
dolore magna aliqua. Ut enim ad minim veniam, quis elit, sed do eiusmod tempor incididunt ut labore et
nostrud exercitation ullamco laboris nisi ut aliquip. dolore magna aliqua. Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris nisi ut aliquip.

PLACE YOUR TEXT HERE

Lorem ipsum dolor sit amet, consectetur adipiscing
PLACE YOUR TEXT HERE
elit, sed do eiusmod tempor incididunt ut labore et Lorem ipsum dolor sit amet, consectetur adipiscing
dolore magna aliqua. Ut enim ad minim veniam, quis elit, sed do eiusmod tempor incididunt ut labore et
nostrud exercitation ullamco laboris nisi ut aliquip. dolore magna aliqua. Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris nisi ut aliquip.

PLACE YOUR TEXT HERE

Lorem ipsum dolor sit amet, consectetur adipiscing
PLACE YOUR TEXT HERE
elit, sed do eiusmod tempor incididunt ut labore et Lorem ipsum dolor sit amet, consectetur adipiscing
dolore magna aliqua. Ut enim ad minim veniam, quis elit, sed do eiusmod tempor incididunt ut labore et
nostrud exercitation ullamco laboris nisi ut aliquip. dolore magna aliqua. Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris nisi ut aliquip.

www.companyweb.com www.companyweb.com

BRAND GUIDELINES > LOGO PLACEMENT FOR EVENTS 48

Application
 Application

STORE HOME SCREEN NOTIFICATIONS

BRAND GUIDELINES > APPLICATION 50

 Application

BRAND GUIDELINES > APPLICATION 51

 Application

BRAND GUIDELINES > APPLICATION 52

 Application

BRAND GUIDELINES > APPLICATION 53

 Application

BRAND GUIDELINES > APPLICATION 54

 Application

BRAND GUIDELINES > APPLICATION 55

 Application

BRAND GUIDELINES > APPLICATION 56

 Application

BRAND GUIDELINES > APPLICATION 57

Thank you