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Globalization on Communication

The document discusses the impact of globalization on communication, highlighting increased business opportunities, cultural awareness, and the challenges posed by cultural barriers and language differences. It outlines strategies for effective global communication and differentiates between local and global communication, as well as cross-cultural and intercultural communication. Additionally, it identifies sources of cross-cultural miscommunication, such as assumptions of similarities and nonverbal misinterpretation.

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10 views2 pages

Globalization on Communication

The document discusses the impact of globalization on communication, highlighting increased business opportunities, cultural awareness, and the challenges posed by cultural barriers and language differences. It outlines strategies for effective global communication and differentiates between local and global communication, as well as cross-cultural and intercultural communication. Additionally, it identifies sources of cross-cultural miscommunication, such as assumptions of similarities and nonverbal misinterpretation.

Uploaded by

ememmontefalco0428
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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IMPACT OF GLOBALIZATION ON COMMUNICATION

Increase business opportunities


Fewer cultural barriers
Create global village
Virtual Interaction
Cultural Awareness
Time Differences
Other aspects

COMMUNICATION AND GLOBALIZATION


• The following are possible cultural barriers to effective communication in a global environment.
1. Cultural relativism- is a notion that reflects the superiority of a certain group. The denial of others’ values
2. Lack of knowledge of others’ culture
3. Discrimination and harassment
4. Language difference

• Krizan (2014) suggests these strategies to become an effective global communicator


1. Review communication principles
2. Analyze the message receiver.
3. Be open to an accepting of other cultures.
4. Learn about cultures and apply what is learned.
5. Consider language needs.

LOCAL AND GLOBAL COMMUNICATION IN MULTICULTURAL SETTINGS

CULTURE – A system of thinking and acting that is taught by, and reinforced by, a group of people. Cultural groups
teach their members certain sets of values, with accompanying behaviors and communication preferences
(Stringer & Cassiday, 2009)

CULTURAL UNDERSTANDING – influences our personal preference in communication style and continues to
influence our perception of others throughout our life (Haslett, 1989, in Stringer & Cassiday, 2009)

CROSS-CULTURAL COMMUNICATION – Cross-cultural deals with the comparison of different cultures. In cross-
cultural communication, differences are understood and acknowledged, and can bring about individual change, but
not collective transformations.

Occurs between people who may have different cultural perspectives. This can include the entire range of
differences from nationality to age to different departments within the same organization (Stringer & Cassiday,
2009).

WHAT IS INTERCULTURAL COMMUNICATION? – Intercultural describes communities in which there is a deep


understanding and respect for all cultures.

Intercultural communication refers to interaction with people from divers cultures (Jandt, 1998).

MULTICULTURAL SETTINGS – Multicultural refers to a society that contains several cultural or ethnic groups.
People live alongside one another, but each cultural group does not necessarily have engaging with each other.

LOCAL COMMUNICATION – Local communication is being able to communicate with the members of your local
area. It can either be in your local language (mother tongue), or common a common language that you speak
within your town.

GLOBAL COMMUNICATION – Global communication is the term used to describe ways to connect, share, relate
and mobilize across geographic, political, economic, social and cultural divides. It redefines soft and hard power as
well as information power and diplomacy in ways not considered by traditional theories of international relations.

ISSUES

• Generalizations- are the patterns of communication used by most people in any cultural group.

• Stereotypes- are cultural norms applied to everyone in a group in a rigid manner.

• Perception- is highly susceptible to both personal and cultural experiences.


CROSS-CULTURAL MISCOMMUNICATION

Laray Barna’s six primary sources of cross-cultural miscommunication:

1. Assumption of similarities: This refers to our tendency to think how we behave, and act is the universally
accepted rule of behavior.

2. Language Differences: Problems occur when there is an inability to understand what the other is saying
because different languages are being spoken. Talking the same language itself can sometimes lead to
discrepancies as some words have different meanings in various contexts, countries or cultures

3. Nonverbal Misinterpretation: The way we dress, the way we express ourselves through our body
language, eye contact and gestures also communicates something.

4. Preconceptions and Stereotypes: Stereotypes involves putting people into pre-defined slots based on
our image of how we think they are or should be. It may consist of a set of characteristics that we assume
that all members of a group share.

5. Tendency to evaluate: Humans tend to make sense of the behavior and communication of others by
analyzing them from one’s own cultural point of view without taking into consideration why the other person
is behaving or communicating a certain way

6. High anxiety: Sometimes being confronted with a different cultural perspective will create an anxious state
in an individual who does not know how to act or behave and what is considered to be appropriate (For
example: A Japanese man and an American having a business meeting where both are unsure of the other’s
cultural norms)

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