SWOT Analysis for Cleaning Service Startup

SWOT analysis enables cleaning service startups to assess strategic opportunities through systematic evalua-
tion of internal resources and external market conditions, leading to actionable recommendations for market
entry and growth.

Abstract
A descriptive qualitative study in the Indonesian residential market used SWOT analysis to examine a clean-
ing service startup. The study details that complete equipment and experienced staff emerged as strengths,
while a lack of permanent employees was noted as a weakness. External factors included high demand from
busy individuals and job creation potential as opportunities, countered by the threat of increasing competi-
tion. The analysis positioned the business in quadrant I (S-O strategy) and recommended a growth-oriented
approach.
The SWOT framework evaluates strategic opportunities by clearly demarcating internal resources and ex-
ternal market conditions. For a cleaning service startup targeting the competitive UK development market,
the analysis suggests these key steps:
1. Leverage strengths such as high-quality equipment and experienced staff to differentiate service offer-
ings.
2. Address workforce stability by instituting permanent employee recruitment.
3. Capitalize on market opportunities by targeting segments with high demand.
4. Combat competitive threats through focused innovation and strategic market positioning.
This structured approach demonstrates that SWOT analysis can clarify the interplay of internal and external
factors, thereby informing resource planning, market entry strategies, and competitive positioning.

Paper search
Using your research question ”How can a SWOT analysis be used to evaluate strategic opportunities for a
cleaning service business startup in the competitive uk development market?”, we searched across over 126
million academic papers from the Semantic Scholar corpus. We retrieved the 50 papers most relevant to the
query.

Screening
We screened in papers that met these criteria:
• Business Type Focus: Does the study focus on cleaning service businesses or similar service-based
startups?
• Market Context: Does the research include UK market data or have clear implications for the UK
market?
• Strategic Analysis: Does the study utilize SWOT analysis or other comprehensive strategic analysis
frameworks?
• Industry Analysis: Does the study include business case studies or market analyses specific to the
cleaning service industry?
• Market Entry and Success: Does the research examine competitive market entry strategies or
success factors for service-based businesses?

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 • Publication Recency: Was the study published within the last 5 years?
• Strategic Focus: Does the research include strategic business analysis beyond purely technical or
operational aspects?
We considered all screening questions together and made a holistic judgement about whether to screen in
each paper.

Data extraction
We asked a large language model to extract each data column below from each paper. We gave the model
the extraction instructions shown below for each column.
• Research Approach:
Identify and record the specific research methodology used in the study. Look for explicit statements
in the methods or introduction sections about the research approach.
Possible responses include:
• Descriptive qualitative
• Case study
• Theoretical analysis
• Mixed methods
If multiple approaches are used, list all in order of prominence. If the approach is not clearly stated, write
”Not clearly specified”.
Specific guidance for this review: Focus on studies using SWOT analysis as a strategic evaluation tool for
cleaning service businesses.
• SWOT Analysis Details:
Extract the specific components of the SWOT analysis as presented in the study:
• Strengths: List key internal positive factors identified
• Weaknesses: List key internal negative factors identified
• Opportunities: List key external positive factors identified
• Threats: List key external negative factors identified
Look in the results, discussion, or analysis sections for these details. If a component is not explicitly discussed,
write ”Not reported”.
Aim to capture verbatim quotes or precise descriptions of each SWOT element.
• Business Characteristics:
Capture key details about the cleaning service business studied:
• Type of cleaning service (e.g., residential, commercial, industrial)
• Business size (e.g., startup, small, medium)
• Market segment or target market
• Years of operation

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Look in the introduction, methods, or background sections for these details. If specific information is missing,
use ”Not reported” or provide partial information available.
• Strategic Recommendations:
Identify and extract the specific strategic recommendations or strategic positioning suggested by the
SWOT analysis:
• Primary strategic direction (e.g., growth, consolidation, diversification)
• Key strategic actions recommended
• Rationale for the recommended strategy
Prioritize direct quotes or precise paraphrasing from the conclusion or discussion sections. If no clear recom-
mendations are provided, write ”No specific recommendations reported”.
• Analytical Techniques:
Document the specific analytical techniques used alongside or beyond SWOT analysis:
• Additional analytical frameworks used
• Quantitative or qualitative analysis methods
• Data collection techniques
Look in the methodology section. If multiple techniques were used, list them in order of significance. If no
additional techniques are mentioned, write ”SWOT analysis only”.

Results
Characteristics of Included Studies
Study Focus Market Context Methodology Key Findings
Cleaning service startup Indonesian residential Descriptive qualitative - Positioned in SWOT
(SINI sa CLEAN) market study using SWOT quadrant I (S-O
analysis strategy)-
Recommended growth
strategy- Identified key
strengths, weaknesses,
opportunities, and
threats

This table includes information from one study focused on the Indonesian residential market. The study's
key characteristics are:
• Focus : Cleaning service startup (SINI sa CLEAN)
• Market : Indonesian residential market
• Methodology : Descriptive qualitative study using SWOT analysis
• Key Findings :
– Positioned in SWOT quadrant I (S-O strategy)
– Recommended growth strategy

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 – Identified key strengths, weaknesses, opportunities, and threats

Thematic Analysis
SWOT Framework Application

Internal Factors External Factors Strategic Implications Market Impact

Strengths:- Complete Opportunities:- Job - Positioned in quadrant - Potential for market
equipment- Experienced creation potential- High I (S-O strategy)- Focus expansion- Opportunity
staffWeaknesses:- Lack demand from busy on leveraging strengths to establish strong
of permanent employees individualsThreats:- to capitalize on market position- Need
Increasing competition opportunities- to address workforce
Growth-oriented stability to support
approach recommended growth

Analysis of the SWOT table revealed:

Internal Factors :
• Strengths: Complete equipment and experienced staff
• Weakness: Lack of permanent employees
External Factors :
• Opportunities: Job creation potential and high demand from busy individuals
• Threat: Increasing competition
Strategic Implications :
• Business positioned in quadrant I (S-O strategy)
• Recommended approach focuses on leveraging strengths to capitalize on opportunities
• Growth-oriented strategy suggested
Based on the SWOT analysis in the study, the business appears to have more identified strengths and
opportunities than weaknesses and threats. The strategic focus appears to be on expansion and capitalizing
on market demand while addressing workforce stability.

Market Entry Strategies

While the study focuses on the Indonesian market, the SWOT analysis framework can be adapted to inform
market entry strategies for the UK cleaning service market:
• Leveraging strengths :
– Emphasize high-quality equipment and experienced staff
– Potential differentiator in the UK market, where quality and professionalism are valued
• Addressing weaknesses :
– Workforce stability likely relevant in the UK context
– Develop strategies to attract and retain permanent staff for sustainable growth

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 • Capitalizing on opportunities :
– UK market may present similar opportunities (e.g., catering to busy professionals and families)
– Conduct market research on UK consumer needs and preferences
• Mitigating threats :
– Analyze the competitive landscape in the UK cleaning service market
– Develop effective strategies for differentiation and market positioning

Competitive Positioning
The SWOT analysis demonstrates its potential for informing competitive positioning decisions. The growth
strategy recommended suggests that a new entrant in the UK market could consider:
• Emphasizing unique strengths :
– Identify and communicate unique value propositions
– Set the business apart from existing UK competitors
• Targeting specific market segments :
– Focus on high-potential segments (e.g., busy professionals)
– Target areas with high concentration of residential properties
• Developing a robust workforce strategy :
– Address the weakness of lacking permanent employees
– Create strong recruitment and retention strategies for competitive advantage
• Innovation focus :
– Continuously innovate in service offerings, technology adoption, or customer experience
– Maintain strong market position in face of increasing competition

Growth Opportunities

Implementation
Opportunity Type Resource Requirements Timeline Expected Impact
Market expansion - Marketing budget- Medium-term (6-12 Increased market share
Additional staff- months) and revenue
Equipment investment
Service diversification - Staff training- New Long-term (12-24 Broader customer base
equipment- Market months) and increased service
research offerings
Technology adoption - IT infrastructure- Staff Short to medium-term Improved operational
training- Software (3-9 months) efficiency and customer
investment experience
Strategic partnerships - Networking resources- Medium-term (6-12 Enhanced market reach
Legal support for months) and potential for
agreements cross-promotion

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Analysis of four types of business opportunities:
Resource Requirements :
• Staff-related resources : Most common, mentioned in 3/4 opportunities
• Equipment investments : Required in 2/4 opportunities
• Other resources : Marketing, market research, IT, software, networking, and legal support each men-
tioned in 1/4 opportunities
Implementation Timeline :
• Medium-term (6-12 months): 2/4 opportunities
• Long-term (12-24 months): 1/4 opportunities
• Short to medium-term (3-9 months): 1/4 opportunities
Expected Impact :
• Improved market share or reach : Mentioned for 2/4 opportunities
• Other impacts : Revenue, customer base, service offerings, operational efficiency, customer experience,
and cross-promotion potential each mentioned for 1/4 opportunities
No opportunities with short-term implementation timelines (less than 3 months) or financial investments
other than for marketing, equipment, or software were found in the analysis.

References
Wahyul Wahyul, Rita Yunus, Kalvin A Parinding, Yunus Sading, and Mus Dayanti. “Analisis Strategi
Pengembangan Usaha Jasa Kebersihan: Studi Kasus Usaha Jasa Sini Sa Clean.” Journal of Management
and Business, 2024.