2.10
2.10
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An external cost is the damage not factored into the market transaction e.g. the consumer throws
their McDonalds packaging onto the street and the Government has to hire cleaners to collect the
litter Your notes
The social cost includes both the private cost and the cost to society
It is a better reflection of the true cost of an economic transaction
Social cost = private cost + external cost
Private, Social and External Benefits
External benefits occur when the social benefits of an economic transaction are greater than the
private benefits
A private benefit for a consumer, producer or government is what they actually gain from
producing or consuming a good/service e.g. a bee farm gains the private benefit of the income
from selling their honey
An external benefit (positive externality) is the benefit not factored in to the market transaction
e.g. The bees from the bee farm pollinate the nearby apple orchards
The social benefit includes both the private benefit and the external benefit to society
It is a better reflection of the true benefit of an economic transaction
Social benefit = private benefit + external benefit
Examiner Tip
Market failure results in the overconsumption of demerit goods and goods with external costs and
the underconsumption of merit goods and goods with external benefits. Your understanding of this
concept is frequently tested in MCQ.
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Demerit These are goods which have harmful They are over-provided in a
Goods impacts on consumers/society market and their consumption
often creates external costs
They are often addictive
Governments often have to
E.g. Gambling, alcohol, drugs, sugary regulate these goods in such a way
foods/drinks that they raise the prices and/or
limit the quantities consumed
Merit Goods These are goods that are beneficial to They are under-provided in a
society but consumers under-consume market and their consumption
them as they do not fully recognise the generates both private and/or
private or external benefits external benefits
E.g. Vaccinations, education, electric cars Governments often have to
subsidise these goods in order to
lower the price and/or increase the
quantities consumed
Public Public goods are beneficial to society but Non-excludability refers to the
Goods would be under-provided by a free inability of private firms to exclude
market as there is little opportunity for certain customers from using their
sellers to make profits from providing products. In effect, the price
these goods/services as they are non- mechanism cannot be used to
excludable and non-rivalrous in exclude customers e.g. street
consumption lighting
Good examples include national defence, Non-rivalry refers to the inability of
parks, libraries and lighthouses the product to be used up, so there
is no competitive rivalry in
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Examiner Tip
When explaining externalities, your syllabus focusses on the external costs and benefits. It does not
specifically refer to negative/positive externalities of production or consumption. That language
has been included here as it helps to deepen your understanding which will help you to better
answer both MCQ and structured questions on market failure. You can use this economic language
knowing it will enhance your answers.
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Examiner Tip
The material on this page is frequently examined in the Paper 2 structured questions. You will be
asked to evaluate the effectiveness of taxes, subsidies, maximum & minimum prices. To do so:
1. Consider the advantages & disadvantages of each method of intervention
2. Explain that several methods of intervention are likely to be more effective than a single method
e.g. smoking is taxed & highly regulated (age restrictions, packaging restrictions, display
restrictions)
3. Consider different market segments and their responsiveness e.g. wealthy consumers will less
responsive (inelastic demand) to tax increases than poorer consumers (elastic demand)
Maximum Prices
A maximum price is set by the government below the existing free market equilibrium price and
sellers cannot legally sell the good/service at a higher price
Governments will often use maximum prices in order to help consumers. Sometimes they are used for
long periods of time e.g. housing rental markets. Other times they are short-term solutions to unusual
price increases e.g. petrol
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Your notes
The maximum price (Pmax) sits below the free market price (Pe) & creates a condition of excess
demand (shortage)
Diagram analysis
The initial market equilibrium is at PeQe
A maximum price is imposed at Pmax
The lower price reduces the incentive to supply and there is a contraction in QS from Qe → Qs
The lower price increases the incentive to consume and there is an extension in QD from Qe → Qd
This creates a condition of excess demand QsQd
Advantages Disadvantages
Some consumers benefit as they Some consumers are unable to purchase due to the
purchase at lower prices shortage
They can stabilise markets in the short- The unmet demand usually encourages the creation
term during periods of intense of illegal markets (black/grey markets) as desperate
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Minimum Prices
A minimum price is set by the government above the existing free market equilibrium price and sellers
cannot legally sell the good/service at a lower price
Governments will often use minimum prices in order to help producers or to decrease consumption
of a demerit good e.g. alcohol
The imposition of a minimum price (Pmin) above the free market price (Pe) creates a condition of excess
supply (surplus)
Diagram analysis
The initial market equilibrium is at PeQe
A minimum price is imposed at Pmin
The higher price increases the incentive to supply & there is an extension in QS from Qe → Qs
The higher price decreases the incentive to consume & there is a contraction in QD from Qe → Qd
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The Advantages & Disadvantages of Using Minimum Prices in Product Markets Your notes
Advantages Disadvantages
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Your notes
A national minimum wage (NMW1) is imposed above the market wage rate (We) at W1
Diagram analysis
The demand for labour (DL) represents the demand for workers by firms
The supply of labour (SL) represents the supply of labour by workers
The market equilibrium wage & quantity for truck drivers in the UK is seen at WeQe
The UK government imposes a national minimum wage (NMW) at W1
Incentivised by higher wages, the supply of labour increases from Qe to Qs
Facing higher production costs, the demand for labour by firms decreases from Qe to Qd
This means that at a wage rate of W1 there is excess supply of labour & the potential for
unemployment equal to QdQs
The Advantages and Disadvantages of a Minimum Wage in Labour Markets
Advantages Disadvantages
Guarantees a minimum income Raises the costs of production for firms who may respond
for the lowest paid workers by raising the price of goods/services
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Higher income levels help to If firms are unable to raise their prices, the introduction of a
increase consumption in the minimum wage may force them to lay off some workers
economy (increase unemployment) Your notes
May incentivise workers to be
more productive
Indirect Taxation
An indirect tax is paid on the consumption of goods/services
It is only paid if consumers make a purchase
It is usually levied by the government on demerit goods to reduce the quantity demanded (QD)
and/or to raise government revenue
Government revenue is used to fund government provision of goods/services e.g education
Indirect taxes are levied by the government on producers. This is why the supply curve shifts
Producers and consumers each pay a share (incidence) of the tax
The impact of an indirect tax is split between the consumer (A) & the producer (B)
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Diagram analysis
The government places a specific tax on a demerit good Your notes
The supply curve shifts left from S1→S2 by the amount of the tax
The price the consumer pays has increased from P1 before the tax, to P2 after the tax
The price the producer receives has decreased from P1 before the tax to P3 after the tax
The government receives tax revenue = (P2-P3) x Q2
The consumer incidence (share) of the tax is equal to area A: (P2-P1) x Q2
The producer incidence (share) of the tax is equal to area B: (P1-P3) x Q2
The QD in this market has decreased from Q1→Q2
If the decrease in QD is significant enough, it may force producers to lay off some workers
Advantages Disadvantages
Reduces the quantity The effectiveness of the tax in reducing the use of demerit
demanded of demerit goods goods depends on the price elasticity of demand (PED)
Raises revenue for Many consumers who purchase products that are price
government programs inelastic in demand will continue to do so
It may help create illegal markets as consumers seek to avoid
paying the taxes
Producers may be forced to lay off some workers as output
falls due to the higher prices
Examiner Tip
This further develops the exam tip mentioned above. When analysing the impact of taxes on a
market it is worth highlighting the elasticity of the product as it influences who pays more of the tax
(producer or consumer).
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The more price inelastic the product, the greater the proportion of the tax will be passed on to
consumers by producers as the QD will fall less proportionately than the price increase. The more
price elastic the product, the smaller the proportion of the tax will be passed on to consumers by Your notes
producers as the QD will fall more proportionately than the price increase. (See sub-topic 2.7.2 for
more on PED)
Producer Subsidies
A producer subsidy is a per unit amount of money given to a firm by the government
To increase production
To increase the provision of a merit good
The way a subsidy is shared between producers & consumers is determined by the price elasticity of
demand (PED) of the product
Producers keep some of the subsidy & pass the rest on to the consumers in the form of lower
prices
A diagram which demonstrates the cost of a subsidy to the government (A+B) and the share received by
the consumer (A) & producer (B)
Diagram analysis
The original equilibrium is at P1Q1
The subsidy shifts the supply curve from S → S + subsidy:
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Advantages Disadvantages
Can be targeted to helping specific industries Distorts the allocation of resources in markets
e.g. it often results in excess supply when used
Lowers prices & increases demand for merit in agricultural markets
goods
There is an opportunity cost associated with
Helps to change destructive consumer the government expenditure - could the
behaviour over a longer period of time e.g. money have been better used elsewhere?
subsidising electric cars makes them
affordable and helps motorists to see them as Subsidies are prone to political pressure &
an option for the masses - & not just the elite lobbying by powerful business interests e.g.
most oil companies receive subsidies from
their respective governments (despite making
$billions in profits each year)
State Provision Public goods are beneficial They are usually Paid for through
of Public for society & are not provided free at the general taxation
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generate even
higher external
costs on society Your notes
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