Total REward Strategy
Total REward Strategy
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o Employee assistance programs – These provide additional
assistance to employees who may be experiencing challenges in
their relationships, finances, or mental health.
o Employee resource groups – Such groups provide a social hub for
employees who share similar backgrounds or interests to form
friendships and professional networks within the organization.
o Diversity, Equity, Inclusion & Belonging (DEIB) programs – These
have blossomed over the past few years in many organizations
to review and address how equitable and inclusive organizations
are for diverse employee populations.
o Company-sponsored events – These events allow a cross-section
of employees to socialize together and sometimes with their
families (like a ‘Family Day’) to build friendships within and to
foster belonging to the organization.
o Opportunities to volunteer – Giving back to those in need also
contributes to employee wellbeing.
o Remote work and flexible work schedules – These are more in
demand due to the pandemic and increased recognition of the
importance of family. Such arrangements also provide a form of
safety for family life and relationships.
While all employees may not need these types of recognition, all
employees need respect in the workplace. Respect is a form of
recognition that all employees need to maintain a sense of
dignity and psychological safety in the workplace.
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Why does your organization need a total rewards strategy?
There are some obvious reasons why organizations should have a strong
total rewards strategy. The following are some you should consider:
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prospective employees. This helps an organization attract a diverse
candidate base and makes the recruitment of new workers faster.
Employee satisfaction and employee engagement – There is a
strong potential for high employee satisfaction as employees evolve
and transition from one stage of life to another, yet still have their
needs met through an effective total rewards program. Also, when
employees feel they’re rewarded fairly, it also keeps them engaged.
Employee retention – An effective total rewards strategy stimulates
employee wellbeing, engagement, motivation, all of which are key for
retaining employees.
Competitiveness – A total rewards strategy makes organizations
more competitive within their industry by incentivizing excellence in
performance. And as we’ve mentioned above, the organization can
also successfully compete for talent and become the employer of
choice in their area of business.
Improved business performance – When your organization can
attract and retain talented employees, it is likely to achieve the
organizational goals and outperform its peers. To put it another way,
engaged, high-performing employees often result in top-performing
companies.
When creating your total rewards strategy, you’re likely not starting from
scratch. You can conduct a rewards audit to find out where you currently
stand. What is your current compensation package like? What’s your
compensation philosophy? How are you doing with the other components of
total rewards? You may find that some components are stronger than others.
This evaluation will give you an idea of what you should prioritize and focus
on.
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What do your employees think about your current rewards, and what are
they missing? You can do a survey or organize an employee focus group to
find out. Also, you can gather stay- and exit interview data related to
rewards.
Asking your employees what they would like to add to their rewards package
is an excellent way to understand your workforce’s preferences.
Share the results of the audit and employee feedback with the organization
leadership. Explain the potential challenges of not having a strong total
rewards strategy, such as not being able to attract and retain talent. You will
need their buy-in and insight into organizational strategy and company
goals, but also gain their approval of your rewards budget.
What do you want to achieve with your updated total rewards strategy? And
how does this support your specific business goals? Asking these and similar
questions will help you identify what to focus on in building your strategy.
For instance, you might have identified a problem with engagement across
your organization, which causes increased employee turnover. People are
not engaged, as they feel that their contributions aren’t recognized and
appreciated, and they end up leaving. Then, your total rewards strategy can
put an extra focus on the recognition element.
For example, at AIHR, one of our core values is “hunger to grow”. So in our
case, our total rewards strategy also puts emphasis on professional and
personal development opportunities.
When creating your strategy, make sure that the elements are balanced.
Also, see what options there are to personalize and customize the rewards.
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While some of your employees might appreciate paid gym membership,
others might value lunch allowance.