CEtech
CEtech
There are many ways through which information GENERALIZED ADVANTAGES AND
technology has become such as integral part of our DISADVANTAGES OF INFORMATION
daily lives; we have incorporated it into our lives as a TECHNOLOGY
part of routines.
For instance, we plan our busy schedules on our Along with specific contributions to certain fields,
personal laptops or on our cellular phones. This shows information technology also has a few general
how much we depend on information technology that advantages for society.
we have even started planning our lives and goals by
the help of it. Advantages
• With improvements in information technology,
Indeed, it has made life extremely organized and globalization has increased.
structured but at the same time we have failed to • The world is brought closer, and the world’s
acknowledge the threats and dangers that it brings economy is quickly becoming a single
along with it. interdependent system.
We cannot ignore the fact that there are over thousands • Information can be shared quickly and easily from
and thousands of cyber intrusions each day which has all over the globe.
ended up affecting the lives of people in an unfavorable • Barriers of linguistic and geographic boundaries
manner. can be torn down as people share ideas and
information with each other.
For example, online banking systems have allowed
• Communication has become an easier, cheaper,
hackers to steal money and many awful incidents have
and faster system with the help of information
taken place because of this technological advancement
technology.
and facility provided to the people.
Using the internet, people can speak to each other
IMPORTANCE OF INFORMATION TECHNOLOGY all over the world using video conferencing.
Evidence shows that our ancestor was using different Skype is one helpful application that allows users
kinds of apparatus to convey information to its recipient. to communicate to other Skype users for free.
Some make fire to produced smoke signals, others
\
uses pens and paper to transport data to different • Social media is also another area of
places. communication available because of information
technology.
Information technology before was at some sort limited
in every sector of banking industry, engineering - A social networking Web site encourages
business and computer society. members to share their interests, ideas, stories,
photos, music, and videos with other registered
It’s been a long time since we are confronted by the users. Also called an online social network
importance of information technology; the only
difference was how advance it is in terms of usability. • Businesses have become more cost effective for
both themselves and their consumers using
• But how important is the advancement of information information technology.
technology into our lives?
• What is the part that this technology can show in Information technology has also created new jobs.
present society? Programmers, systems analyzers, hardware and
• Will it be beneficial to all? software developers, and web designers all owe
their jobs to information technology.
As a general view, information technology today permits
us to gather, handle and interconnect a gigantic volume Without such advances, these jobs would not exist.
of information. And its sustainable development Disadvantages
improves its competence, capability swiftness and • Unfortunately, along with the creation of new and
precisions of any components it provides. interesting jobs, information technology has also
Information technology has achieved a lot in this led to a rise in unemployment.
present era and will continue to evolve. • By streamlining the business process, job
redundancies, downsizing, and outsourcing has
It’s more than a combination of computers and
occurred. Many low and middle level jobs have
communication technology. It is indeed truthful to say
been turned to other countries, leaving more
that the information technology has successfully
people unemployed.
infiltrated human existences, occupying the biggest part
• Many people also credit information technology with a • Currently Big data, Google Analytics and
lack of job security. As new technology is released and Microsoft CRM Dynamics are also great tools to
jobs require more and more training, it’s important for extract useful information which can impact on
employees to stay in a learning mode in order to keep decision making.
their job. These online tools not only provide real time
responses from the potential audience but also
ROLE OF INFORMATION TECHNOLOGY IN DAILY ensure the accuracy of data by minimizing the risk
LIFE of human errors.
IT is a set of tools that can help provide the right people
with the right information at the right time. Though IT is Marketing and Business Growth
not a solution to everything, for IT to work, people Must • The heart of the business success lies in its
learn how to use it. marketing which enables the management to
identify its target audience first and then observe
THE ROLE OF INFORMATION TECHNOLOGY IN their trends and needs.
BUSINESS SUCCESS
Innovation is the great way to success in this digital The overall marketing covers public relation,
age. The path of innovation in business means doing advertising, promotion and sales which
something different, smarter or better that will make a subsequently impact on business growth.
positive difference in terms of value, quality or
productivity by using emerging or proved technologies • Digital Marketing is a modern phenomenon
of the world. which let you promote your products or services all
over the world.
Currently online shopping, digital marketing, social • It is a broad term which includes many concepts
networking, digital communication and cloud computing like search engine optimization (SEO), pay per
etc. are the best examples of change which came click (PPC), blogging, discussion forum, email shot,
through the wave of information technology. SMS, MMS, social media marketing and
Now accurate business planning, effective marketing, Smartphone app advertisement etc.
global sales, systematic management, real time
monitoring, instant customer support and long term Customer Support and Satisfaction
business growth cannot be achieved at the optimum • Higher level of customer satisfaction is the key to
level without IT. success which cannot be achieved without a real
time customer support process.
The importance of IT in Business • Business success depends on knowing its
The success of every business depends on certain customer’s needs, trends, behaviors and
factors. Some of which are: satisfaction level.
• accurate analysis • Effective communication is the best tool to
• choosing the right technology understand the customer demands, problems and
• future vision. their solutions.
• Information technology is the only technology which
provides you the opportunity to analyse specific data
and plan your business journey accordingly.
• It also provides you many tools which can solve
complex problems and plan the scalability (future
growth) of your business.
In the modern age, it is proved that digital marketing is a IT provides many channels to communicate with
great tool which let you promote your products or the customer such as:
services to the global market while sitting in the comfort • email
of your remote office or home. • webinar
• social media
Decision Making • member portals
• Speed and accuracy are at the heart of making right • online newsletters
decision for your business. • text or multimedia messaging through the smart
• Every successful organization has to go through a phone
comprehensive market research process which enables Enterprise organizations normally use customer
management to make the right decision. relationship management systems (CRM) to hold
• Market research (online surveys, forums, blogs, and valuable data for understanding customer
group discussions using World Wide Web and in-person behaviors and future needs.
interviews)
These documents become instantly available
Resource Management and Globalizations to everyone in the company, regardless of
• Resource management plays a crucial role in their geographical location.
business success. Companies are able to store and maintain a
• When it comes to medium or large organization, it is tremendous amount of historical data
very hard for the top management to manage all the economically, and employees benefit from
resources manually. immediate access to the documents they
• These resources may include tangible, financial or need.
human resources etc.
• A decade ago, most of the resource management • Management Information Systems
solutions were desktop based. Storing data is only a benefit if that data can be
• Through the use of internet and cloud technology used effectively. Progressive companies use that
which enables software engineers to introduce cloud data as part of their strategic planning process as
based ERP (Enterprise Resource Planning) solutions. • well as the tactical execution of that strategy.
Now, the managers can manage or monitor their
organizational resources virtually anywhere in the world • Management Information Systems (MIS) enable
by using their personal computer, laptops, tablets or companies to:
Smartphone. to track sales data, expenses and productivity
levels
Role in the Modern Organization
to track profitability over time
• Communications
to maximize return on investment and identify
• Inventory Management
areas of improvement
• Data Management
to assist managers track sales on a daily
• Management information Systems
basis, allowing them to immediately react to
• Customer Relationship Management
lower-than-expected numbers by boosting
• Communication
employee productivity or reducing the cost of
For many companies, email is the principal means of an item.
communication between employees, suppliers and
customers. • Customer Relationship Management
live chat systems Companies are using IT to improve the way
online meeting tools they design and manage customer
video-conferencing systems relationships.
Voice over internet protocol (VOIP) Customer Relationship Management (CRM)
telephones and smart-phones systems capture every interaction a company
has with a customer, so that a more enriching
• Inventory Management experience is possible.
Inventory management systems track the quantity of
each item a company maintains, triggering an order of
additional stock when the quantities fall below a
predetermined amount.
The POS system ensures that each time an item is
sold, one of that item is removed from the inventory
count, creating a closed information loop between all
departments.
• Data Management
Today, most companies store digital versions of
documents on servers and storage devices.
UNIT II