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TPAP

The National Tourism Development Plan (NTDP) 2023-2028 aims to enhance the Philippines' competitiveness in tourism by addressing external challenges such as competition from other Southeast Asian countries and changing traveler preferences. It emphasizes the need for infrastructure development, diversification of tourism products, and improved governance through collaboration among stakeholders. The overarching goal is to create a globally competitive, environmentally sustainable, and socially responsible tourism industry that fosters inclusive growth.

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33 views3 pages

TPAP

The National Tourism Development Plan (NTDP) 2023-2028 aims to enhance the Philippines' competitiveness in tourism by addressing external challenges such as competition from other Southeast Asian countries and changing traveler preferences. It emphasizes the need for infrastructure development, diversification of tourism products, and improved governance through collaboration among stakeholders. The overarching goal is to create a globally competitive, environmentally sustainable, and socially responsible tourism industry that fosters inclusive growth.

Uploaded by

rialyntan963
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Tan, Rialyn F.

BSTM 2A

Tourism Policy Planning and Development

National Tourism Development Plan (NTDP) 2023-2028

External Analysis

Competition from other Southeast Asian countries:

The NTDP acknowledges that the Philippines is lagging behind other Southeast Asian countries in
terms of tourist arrivals. This highlights the need for the Philippines to improve its competitiveness in
the region.

Global Economic Trends:

The NTDP recognizes that global economic trends, such as inflation and rising energy prices, can
impact tourism demand. This underscores the need for the Philippines to be resilient to external
economic shocks.

Changing Traveler Preerences:

The NTDP acknowledges the growing demand for sustainable and responsible tourism. This
emphasizes the need for the Philippines to adapt to changing traveler preferences and promote
sustainable tourism practices.

Internal Analysis

Infrastructure Development:

The NTDP recognizes that the Philippines needs to improve its infrastructure, including roads,
airports, seaports, and transportation, to support tourism growth. This highlights the need for
significant investments in infrastructure development.
Tourism Product Development:

The NTDP identifies the need to diversify the tourism portfolio beyond traditional beach destinations.
This emphasizes the need to develop new tourism products, such as cultural tourism, adventure
tourism, and wellness tourism.

Tourism Governance:

The NTDP acknowledges the need to strengthen tourism governance through collaboration between
national and local stakeholders. This highlights the need for better coordination and collaboration
among different government agencies and tourism stakeholders.

Goals

The NTDP's overarching goal is to establish a globally competitive, environmentally sustainable, and
socially responsible tourism industry that promotes inclusive growth.

Objectives:

1. Improvement of tourism infrastructure and accessibility.

2. Cohesive and comprehensive digitalization and connectivity.

3. Enhancement of the overall tourist experience.

Strategies

1. Promoting the Philippines domestically and internationally.

2. Enhancing the overall tourism experience.

3. Strengthening tourism governance through collaboration.

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