0% found this document useful (0 votes)
38 views34 pages

Ede Microproject 61

This microproject report focuses on the supply chain management of Amul Dairy products, detailing the processes from milk collection to distribution. It outlines the history of Amul, its product profile, and the various functional departments involved in production, finance, marketing, and logistics. The report also highlights challenges faced in the supply chain and production stages, emphasizing the importance of efficient management in meeting consumer demand.

Uploaded by

dipakkhandare246
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
38 views34 pages

Ede Microproject 61

This microproject report focuses on the supply chain management of Amul Dairy products, detailing the processes from milk collection to distribution. It outlines the history of Amul, its product profile, and the various functional departments involved in production, finance, marketing, and logistics. The report also highlights challenges faced in the supply chain and production stages, emphasizing the importance of efficient management in meeting consumer demand.

Uploaded by

dipakkhandare246
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 34

GOVERNMENT POLYTECHNIC KHAMGAON

(DEPARTMENT OF MECHANICAL ENGINEERING)

A
Microproject Report On
Prepare a report on supply chain management of Amul
Dairy products.
Submitted in partial fulfillment of requirement of
DIPLOMA IN MECHANICAL ENGINEERING
Submitted by
Name Enrollment No. Roll No.
Dipak W. Khandare 2200210382 61
Jay S. Attarkar 2200210386 62
Manjiri S. Sarbhakun 2200210387 63

Guided by
Prof. G.T. Padmane

1
GOVERNMENT POLYTECHNIC KHAMGAON
(Department of Mechanical Engineering )

CERTIFICATE
This is to certified that Roll No: 61,62,63 has successfully
completed the micro project title as Prepare a report on Amul
Dairy products under the Course Entrepreneurship Development
(22032) for partial full fill towards Completion of diploma in
mechanical engineering from Government Polytechnic
Khamgaon , Institute code (0021).

Signature of mentor signature of HOD.


Prof G.T.Padmane

2
ACKNOWLEDGEMENT
The real spirit of achieving a goal is through the way of excellence
And lustrous. Discipline. I would have never succeeded in
Completing my task without the cooperation, encouragement And
help provided to me by various personalities.First of all, we would
like to thank our principal Dr. S S. Prabhune, Who provided with
the necessary facilities and advice. We are Also thankful to Prof.
G.T.Padmane .Head of Mechanical Department for this valuable
suggestion and support. With Greater pleasure we are really
thankful to guide Prof. G.T.Padmane for His valuable suggestion,
support and sincere guidance for the Completion of this project
.Also, I would like to thanks to all teaching and non- teaching
staff Of the Department for their encouragement, cooperation
and Help. My greatest thanks Are to all who wished me success
Especially my parents, my friends whose Support and care makes
Me stay on earth.

3
CONTENT
Introduction .................................................................... 5
History ............................................................................ 6
Product profile ................................................................ 8
The process flow of Amul Dairy.................................... 14
Processing of milk ......................................................... 15
Functional department ................................................... 17
Production department .................................................... 22
Finance department ......................................................... 24
Marketing department ..................................................... 25
Human resource department ............................................27
Purchase and store department........................................ 28
Dispatch and logistics ..................................................... 28
Source of mode of transport ........................................... 29
Milk quality and quantity............................................... 31
Finding........................................................................... 32
Conclusion .................................................................... 33
References .................................................................... 34

4
INTRODUCTION :-
Supply Chain Management can be defined as the management of flow of products and
services, which begins from the origin of products and ends at the product’s
consumption. It also comprises movement and storage of raw materials that are involved
in work in progress, inventory and fully furnished goods.
The main objective of supply chain management is to monitor and relate production,
distribution, and shipment of products and services. This can be done by companies with
a very good and tight hold over internal inventories, production, distribution, internal
productions and sales.
Supply Chain Management can be defined as the management of flow of products and
services, which begins from the origin of products and ends at the product’s
consumption. It also comprises movement and storage of raw materials that are involved
in work in progress, inventory and fully furnished goods.
The main objective of supply chain management is to monitor and relate production,
distribution, and shipment of products and services. This can be done by companies with
a very good and tight hold over internal inventories, production, distribution, internal
productions and sales.

5
History :-
COMPANY PROFILE & COMPANY OVERVIEW

In the year 1946 the first milk union was established. This union
was started with 250 litters of milk per day. In the year 1955
AMUL was established. In the year 1946 the union was known as
KAIRA DISTRICT CO-OPERATIVE MILK PRODUCERS’
UNION. This union selected the brand name AMUL in 1955.

The brand name Amul means “AMULYA”. This word


derived form the Sanskrit word “AMULYA” which means
“PRICELESS”. A quality control expert in Anand had
suggested the brand name “AMUL”. Amul products have been in
use in millions of homes since 1946. Amul Butter, Amul Milk
Powder, Amul Ghee, Amulspray, Amul Cheese, Amul
Chocolates, Amul Shrikhand, Amul Ice cream, Nutramul, Amul
Milk and Amulya have made Amul a leading food brand in India.
(The total sale is Rs. 6 billion in 2005). Today Amul is a symbol
of many things like of the high-quality products sold at reasonable
prices.

6
Pune plant :-
AMUL SATELLITE DAIRY CHANDOLI, RAJGURUNAGAR ,PUNE

Amul Satellite Dairy was establish in 2003 near the Rajgurunagar. It unit of Kaira District

Co-operative milk plant Anand Gujarat.

Year of establishment:- 2003

Distance from the city:- 40 km

From Pune city

Total area of dairy :- 2 Acres

Total RCM centre :- 61 society

7
Product profile :-
AMUL mainly does purified milk and milk products. The products that are produced by these
units are:-

1) Amul Gold

Amul milk is containing 6.0% Fat and 8.5 % SNF.9.0 % rich, creamier and tastier and it is ideal
for preparing home-made sweets .
Available in 500ml., 1ltr packs, 6 ltr packs

8
2) Amul Taaza

TAAZA milk containing 3.5% Fat. And S.N.F 8.6% rich. It is useful for baby products.
Available in 500ml., and 1ltr packs.,6 ltr

9
3) Amul Cow milk

Amul cow milk containing 3.8%Fat. And S.N.F 8.6% rich..

Available in 500ml., and 1ltr packs.

10
4) Amul Butter milk

Amul butter milk containing 1.5% fat

Available in 2ooml.500mi, and 1ltr packs.


5) Amul Masti Dahi

Amul Masti Dahi contening 3.1% fat

Available in 200gm,400gm & 1kg packs.

Available in 200gm,400gm & 1kg packs.


PRODUCTION
MANAGER

HR MANAGER

FACTORY HEAD MAINTANCE


MANAGER

SHIPPING
MANAGER

QUALITY MANAGER
The Process Flow of the AMUL Dairy :-

Raw milk reception Clarification Standardization


Raw
.

Processed Milk Pasteurization Homogenization

Deep Chilling Dispatch

Raw Milk Reception:

Raw milk received through insulated road/rail tankers at a


very low temperature thus retaining the freshness of milk.
The milk goes for more than 15 stringent quality tests
before it is accepted for the processing of milk.

Milk achieved from individual producers is checked for all


basic quality parameters meeting the company
specification and required norms at respective collection
and chilling centres.

Milk is then supplied to the dairy units through insulated


milk tankers at <4 degree C.

14
Processing of Milk:-
Clarification:

The chilled milk from the silos goes to the clarifier after
pre-heating. The clarifier spins the milk at very high speed,
removing all the dust particles that are invisible to naked
eyes.

Standardization:

Milk from different breeds of cow and buffalo may vary in


its composition. Hence, to make Milk uniform in
composition, before supply to the market, it is standardized
by raising or lowering its fat and SNF percentage present
in the milk to a desired level, so as to deliver the milk to
consumers as per prescribed norms of FSSAI.

Homogenization:

In this process, the milk is processed at very high pressure


during which the large fat globules presently in milk are
broken down into tiny droplets. The milk fat gets evenly
distributed in the milk and milk become whiter and thicker.

15
Pasteurization:

The milk is then pasteurized, named after Louis Pasteur, a


French Scientist who invented the process to use in wine.
Pasteurization was first applied by Dr. Soxhiet of
Germany. This involves heating of milk to 72 degree
Celsius for 15 second and then cooling it down to 4 degree
Celsius. The process kills all pathogenic bacteria present in
the milk making. It makes milk safe for consumption.
Pasteurization, unlike boiling does not affect the nutritional
value of the milk.

16
Functional department :-
Operations & Supply Chain Management
As mentioned earlier, the strategy, design and practices in
AMUL’s network are strongly driven by the objective of
establishing and operating an efficient supply chain from
milk production and procurement to product delivery to
customers. Management of this network is built around two
key elements – (a) coordination of the diverse elements of
the network and (b) use of appropriate technology that
includes product, process and information technology and
managerial practices and systems. In what follows, we
describe various features of these elements that have
contributed to the evolution of an efficient supply chain.

Supply chain of AMUL dairy:

I. Supply of inputs for dairying in form of fodder,


animal feed plant, veterinary aids for the animal
(cattle and buffalos).
II. Milk is taken out from the mulching animal on the
daily basis by the dairy farmers (large, medium and
small scale farmers).
17
III. Collection of milk by collection centers (various milk
cooperatives societies).
IV. Milk collected by the cooperative societies are sent to
the dairy plants where chilling of milk, processing and
packaging of milk and milk product, transportation of
milk and milk product is carried out.
V. The transportation of chilled milk and milk products
from one place to another is done through the means
of refrigerated vans, or insulated milk tankers.
VI. Final processed milk and milk products are
transported to various retails outlets, supermarkets,
and to retails markets from where the processed milk
and milk products finally reaches to their end
customers.

Issues and challenges in value chain

1. Meeting seasonal spikes in demand and ability to


measure the quality of procured milk at the source.
2. Complex logic of payments to producers based on fat,
solid non-fat (SNF) and quality of milk received.

18
3. Keeping track of truck and tanker routes, as well as
capabilities for viewing, monitoring and payment
based on route or distance.
4. Visibility into the shelf life and stock-outs of raw
material.

Issues and Challenges at the Production and


Standardization stage
1. Manual and time-consuming processes for milk
standardization calculation, handling production
planning based on nonstandard raw material,
addressing growing food concerns from consumers.
2. FAT accounting and effective tracking of FAT loss
in the production process.

Issues and Challenges at the small suppliers’ level

1. Inadequate feeding of animals


2. More disease incidence
3. Low genetic potential of animals
4. Lack of chilling capacities
5. Exploitation of farmers
6. High production costs
7. Delayed payment of dues

19
Issues and Challenges at Collection location Level

1. Milk base mainly consisting of small holders


2. Involvement of too many intermediaries
3. Gaps in information
4. Absence of a screening system
5. Lack of Infrastructure
6. Manipulation of the quality of milk by the farmers

Issues and Challenges at the Processing stage Level

1. Seasonality of production and fluctuating supply


2. Absence quality standards
3. Adulteration and Food safety
4. Lack of trained and skilled workers

Issues and challenges at the Storage and Logistics stage


Level

1. Lack of cold storage facilities


2. Gap in the cold chain and transport facilities

20
Issues and Challenges at the Co-operative Level

1. Less number of member farmers


2. Lower participation in the decision making process
3. Losses
4. Low prices of milk
5. Inefficient servic

Distribution:
GCMMF coordinated with various unions to get a regular
supply of milk and dairy products. The processed milk
and dairy products were procured from district dairy
unions and distributed through third party distributors. To
ensure quality and timely deliveries, GCMMF and the
district unions had several mechanisms in place. The VCS
constantly monitored the deliveries of the milk collected
and ensured that the milk was picked up on time. The
unions monitored the supplies of milk and the distribution
of finished products.

21
Production Department:-
The most important part in any organization is firm,
company or co-operative sectors. Production can be made
for the middle users or for the end-users (direct
consumers). Production do the main work of converting
raw material into semi-finished or finished goods, it
depends on what kind of production the organization is
doing.

In the context of AMUL Dairy, people have endless


demand for milk and milk products. AMULDAIRY
undertakes the procurement of milk and its production
likewise satisfying the needs and demand of people. It
estimates the demand and accordingly production is done
for which arrangement of Raw material, finance and
provision for selling is made by
AMULDAIRY.
The Production Department is interrelated with the
Personnel, Finance, and Marketing Department. On an
average 2 lakes liters of milk is processed by AMUL
dairy.

22
Activities of Production Department:

▪ There are mainly Eight (8) activities done by the


Production Department. They are as follows:

1. Raw Material Receiving Dock

2. Clarification

3. Homogenization

4. Pasteurization

5. Chilling

6. Processed Milk

7. Deep Chilling

8. Dispatch In Insulated Tankers

AMUL Dairy has set up a modern plant for the production


process. It has established its plant in a modern high tech
style which functions nearly 80% automaticall

23
Finance Department :-
Finance is the most crucial part in any organization.
Finance is required in each & every stage of the business.
Business is nothing but a process of making money through
money. The finance department of a business takes
responsibility for organizing the financial and accounting
affairs including the preparation and presentation of
appropriate accounts, and the provision of financial
information for managers
The primary purpose of the Finance Department is to
monitor and report on the financial position of the AMUL
Dairy and to provide an excellent level of service to their
public customers and customers in other City Departments.
It can be acquired through various sources. After the
acquisition of finance, the work of utilization of finance is
to be decided. The finance department has to deal with not
only the procurement of finance but also with the proper
utilization of it. Finance is the basic requirement for
purchase of assets, production of goods, marketing, selling,
etc.

24
Marketing Department :-
“It is clearly said that Marketing Department is the Front
Face of any organization or firm”. This is said because
marketing is the only means from where the consumers can
know about the upcoming products of the firm or
organization. This indirectly gives result in increased sales
of products.

Marketing - in other sense, means promoting the product


publically and to bring revenue through sales. Marketing
Department does the function of creating demand in people
and generates sales from it, which completely depends on
marketing department.

AMUL dairy is having a full-fledged marketing dept.


where all the functions related to marketing are performed.
As a part of marketing strategy AMUL Dairy has increased
its Morning milk centers.

25
There is a well versed Quote saying that “Employees are
the assets of any organization” Which depicts that they are
most important tool of organization. Thus to maintain them
for the organization, Personnel department (Human
Resource Department) is kept for the well being of
employees.

The function of Human Resource Department can be seen


in each and every department of any organization. Thus it
can be easily said that “The Human Resource Department”
is the heart of any organization. The function of Human
Resource Management is to manage the people working in
the organization. It mainly focused on the intrapersonal
relationship and interpersonal relationship of employees.

Human Resource Management in simple words means


planning, organizing, directing and controlling of
procurement, recruitment, selection, training and
development, compensation, integration, maintenance,
appraisal, allocation and separation of Human Resources.

26
Purchase and Store Department :-

Inventory Management System


In AMUL dairy, the store department uses the FIFO
method. I.e. First in First Out method of inventory
management

Purchase Procedure

AMUL Dairy’s main raw material is milk. The purchase


department has only to pick up just 10% of other raw
material. The purchase procedure is as under:

1. First of all respective department heads find out


their need and get it approve by the managing
director.
2. Then they contact the stores department.
3. After this they send an indent to the purchase
department.
4. The purchase department then asks for quotation
from the suppliers.
5. After the quotations are received will then be
selected.
6. The least cost giving suppler will then be selected.

27
Dispatch and logistics:-
All activities carried out under the supervision and order
General Manager of Marketing head i.e. order of milk and
milk products are dispatched as per the order of customers
and retailer and all records of dispatch are kept in dispatch
register and computer.

In dispatch department the work is divided in 2 shifts

1. Afternoon
2. Evening

28
Sources Of Mode Of Transportation :-
There are trucks, tempos, insulated vans, three wheeler
tempos are used to deliver the milk and the milk products
in all the two shifts.

Loading and Unloading Time Calculation

This time calculate on the basic of no. of labour for


loading and unloading. It’s also depends size of truck
means no of crates in on t truck and distances between the
truck and godown. One truck loading required 1 ½ hr for
loading with 4 labours. Unloading also required same
time as like the loading the truck.

Table No. 4.1 No. of labours for loading the truck


Time No. of No. of Crates
(min) Labour /truck
15 4 400
30 4 600
45 4 800
60 4 1000
75 4 1200

29
NO.OF DISTRIBUTORS

25
50

30 PUNE
NASHIK
AURANGABAD
NAGPUR
60

Tanker for Collective centers:

First they were selected the no. of collective centre and


milk procurement in the same route. It helps to select the
size of container required for same route for collecting the
milk. The effective management is possible by route
management of the truck.

30
Milk Quantity and Quality:

First they were selected the no. of collective centre and


milk procurement in the same route. It helps to select the
size of container required for same route for collecting the
milk. The effective management is possible by route
management of the truck. For Example. One route and no.
of cooperative society as calculate like.

Quality parameter

1 Urea detection

2 Ammonia fertilizer detection

3Nitrate fertilizer / pond water detection

4 Starch and flours detection

5 Sugar and sucrose detection

6 Glucose detection

7 Salt detection

8 Acidity

9 SNF ( solid not fat )


31
finding :-
1) Direct milk bill payment to farmers. After every 10 days
cycle payment has made to farmers.

2) Produce meeting to be conducted at DCS level for the


better transparency and improvement in trust level.

3) Amul focus on that to maintaining good rates in flush


season.

4) Random visit of quality person to attend the reception ,


collection of doubtful samples and adulteration test. All per
strictly monitored for good since .

5) Veterinary service started at all target area.

6) Amul provides good quality of cattle feed to Amul milk


producers.

7) Bonus to milk producer for year 2014-15. Distributed near


about 7 core rupees farmers on bank.

8) Amul provided milk adulteration kit at per level .it helps to


know identify the Milk adulteration at per.

32
conclusion :-
AMUL, is playing a vital role in serving the rural class &
contribution for the economic up

Lift ment of farmers. It is helping the farmers by giving


them all facilities to rural people by supplying fodder &
feed, improving the breed by artificial insemination with
the help of their veterinary services. AMUL is reaping
profit by equipping the latest technology& producing
better quality products. It is serving the best quality milk &
milk products to its customers, thereby maintaining their
top position in the market. It has atomized manufacturing
and every process is computerized. In other words, through
automation it has achieved great success and a good
recognition.

33
REFERENCES :-

www.amul.com

www.wikipedia.org

www.googlemaps.com

34

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy