Scribd
Upload
13 views

Dm Course Detailed Syllabus

The document outlines a comprehensive digital marketing course syllabus covering various modules such as Introduction to Digital Marketing, SEO, SEM, SMM, WordPress, Email Marketing, Affiliate Marketing, and AI Applications & Tools. Each module includes detailed topics such as keyword research, on-page and off-page SEO techniques, PPC campaign management, social media strategies, and tools for content creation. The course aims to equip participants with essential skills and knowledge for effective digital marketing.

Uploaded by

sastitechs
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
13 views

Dm Course Detailed Syllabus

The document outlines a comprehensive digital marketing course syllabus covering various modules such as Introduction to Digital Marketing, SEO, SEM, SMM, WordPress, Email Marketing, Affiliate Marketing, and AI Applications & Tools. Each module includes detailed topics such as keyword research, on-page and off-page SEO techniques, PPC campaign management, social media strategies, and tools for content creation. The course aims to equip participants with essential skills and knowledge for effective digital marketing.

Uploaded by

sastitechs
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 7

Detailed Digital Marketing Course Syllabus

Module-1: Introduction to Digital Marketing

 Basics of Internet
 Introduction to Digital Marketing
 Understanding Basics of HTML
 Research of Keywords with Google Planner & Other Keywords Planner Tool
 How to select Domain Name?
 Naming of Pages and Folder
 How to use pictures for Digital Marketing

Module-2: SEO (Search Engine Optimization)

 What is SEO?
 Types of SEO?
 What is google algorithms
 SEO Tools & How To use them

On-Page Optimization

 What is on-page?
 What is keywords?
 What is tags?
 How to use title tag?
 Length of tags
 What is meta tags, meta description?
 How to use meta tag?
 Usage of header tags (h1 to h6)
 What is anchor tag? Where we use it?
 Check Charset encoding information
 Favicons
 Canonical links
 Rich snippet
 Page content
 Keyword Density
 Website Speed
 Adding of robots.txt
 What is google analytics?
 How to link google analytics
 Xml sitemap creation

Off-Page Optimization

 Link building
 Using classified for inbound traffic
 Who is linking to us? Fixing bad links
 What are PA and DA?
 Do-follow vs no-follow
 Article Submission

www.infinite-vision.co.in | www.infinitevision.in
Detailed Digital Marketing Course Syllabus

 Blog Writing
 Guest blogging
 Micro Blogging
 Directory submission
 Listing in Business sites
 PPT submission
 Link Submission
 Social bookmarking
 Image/Infographic/slideshow submission
 Video submission
 Review and comment writing

Module 3: SEM (Search Engine Marketing)

 PPC Training Introduction


 PPC Account Setup
 Google AdWords
 Yahoo Search Marketing
 Set-up PPC Campaign
 PPC campaign Navigation
 Use My Client Centre (MCC)
 What is “Click-through-Rates” (CTRs)
 What is Impression?
 What is Conversion?
 What is “Cost/Conversion”?
 How to increase CTR & Conversion
 What is Tracking Code?
 How to do Keyword Research for PPC
 What is Keyword Research?
 Research PPC Keywords
 Select Targeted/related Keywords
 Analyze Competitors keywords
 Find Keywords popularity & Search Volume
 Categorize Keywords in Ad groups
 PPC Keywords tools and resources
 How to Create Ads for PPC Campaigns?
 Create Effective Ads Ad groups
 Bids Management in PPC
 What is bidding?
 What is Quality Score?
 How Quality Score Effect on Bids?
 How to Increase Position on Search using ppc?
 Bid for Ad position
 Importance of bidding techniques
 How important is Landing Page for PPC
 What is Landing Page?
 Important of Landing Page
 Optimize your landing pages

www.infinite-vision.co.in | www.infinitevision.in
Detailed Digital Marketing Course Syllabus

 How to Increase conversion rates?


 Use ‘Calls to Action’
 Cost/Conversion
 PPC reporting structure
 Campaign Performance Reports
 Keywords Performance Reports
 Ad group Performance Reports
 Ads Performance Reports
 PPC Campaigns Tools
 Google Ads

Module-4: SMM (Social Media Marketing)

 What is SMM
 Importance of SMM
 SMM vs SMO
 What type of accounts to concentrate?

Facebook Marketing

 Introduction
 Competitive research & analysis
 Audience targeting
 Bidding Strategies
 Remarketing Strategy
 Strategy presentation by participants
 Types of fb ads
 What is FB Pixel?
 Importance of ctr( click through rate)
 Targeting & optimizing copy of your ad
 Live fb communities
 Community building on fb
 Fb brand page orientation
 How FB Shows post on feed.
 Creating brand ambassadors on fb
 Leveraging fb insights for success
 Fb marketing success stories

Instagram Marketing

 Introduction
 Analyze brands
 Strategy of Instagram
 Picture dimension
 Filters in Instagram
 How to find right hashtag?
 Instagram Ads
 Increase Followers

www.infinite-vision.co.in | www.infinitevision.in
Detailed Digital Marketing Course Syllabus

LinkedIn Marketing

 Linked in leveraging for B2B


 Overview of linked in
 Lead generation through individual profiles
 Lead generation for enterprise, company page ,ads , Strategy, groups
 Profile makeover, answer, groups , status update recommendation
 Open discussion on approach to leverage them
 Roi measurement framework
 Roi metrics dashboard creation
 Roi measuring tools
 Key competence
 LinkedIn Sales Navigator
 Examples of ORM
 Areas to Google in ORM
 Generating report for ORM
 Monitoring of Search result
 Monitoring of complaint sites
 Monitor sites and blogs
 Case study
 Tools for managing reputation

Twitter Marketing

 Introduction
 Profile Creation and customizing
 Types of tweets and statistics
 Content strategy for twitter
 Analysis of big brands
 What is hashtags
 Tools for twitter marketing
 Twitter analytics
 Twitter Strategy
 Twitter campaigns
 Engaging customer through leadership
 Leveraging lists

YouTube Marketing

 Creation of channel
 Statistics of video marketing
 Viral video examples
 How to optimize a video
 You tube engagement metrics
 YouTube Analytics
 Increasing subscribers

www.infinite-vision.co.in | www.infinitevision.in
Detailed Digital Marketing Course Syllabus

 Annotation and cards


 Usage of playlist
 Understanding copyrights

Pinterest marketing

 Introduction
 Usage of Pinterest
 How brands use Pinterest
 Customize profile
 Pins and links
 Boards in pinterest
 Using infographics
 Integration of pinterest in site
 Tool for pinterest
 Sell Ecommerce Products

Module 5: WordPress

 Introduction
 How to configure domain & hosting
 How to install wordpress
 Navigate around the wordpress dashboard
 Create pages and posts
 Difference between pages and posts
 Understand plugins & themes and how to find/install them
 Protect their wordpress website from hackers and spammers
 Create a Responsive Website that looks good on any browser

Module 6: Email Marketing

 Introduction Of Email Marketing


 Benefits of email marketing
 Email marketing Software
 Email marketing goals
 Strategy of email marketing
 Behavior Based Email (Drip Sequence)
 Email Automation
 HTML Email
 Email Tracking
 Increase Email Subscriber
 Follow-up & Upsell Through Email
 Conclusion

Module 7: Affiliate Marketing

 Introduction

www.infinite-vision.co.in | www.infinitevision.in
Detailed Digital Marketing Course Syllabus

 Ways of Affiliate Marketing


 Affiliate Network
 How to create account and choose affiliate product?
 Create Landing Page
 Collect Emails
 Setup Ads
 Analytics

Module 8: AI Applications & Tools

 SEO Audit
- AIOSEO
 Content Writing
- Chat GPT 4.0
- Claude 3.5
- Gemini
 Images Creation
- DALL-E-3
- Leonardo-AI
- Ideogram-AI
- Meta-AI

www.infinite-vision.co.in | www.infinitevision.in

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy