Week 4 Lecture 4 Ucc 301
Week 4 Lecture 4 Ucc 301
The research design can also be seen as an umbrella word and can be split into the following:
(i) Sampling design: deals with the method of selecting items to be observed in the
study.
(ii) Observational design: relates to conditions under which the observations are
made.
(iii)Statistical design: concerns with the question of how many items are to be observed and how
the information and data gathered are to be analyzed.
(iv) Operational design: deals with the techniques by which the procedures specified in the three
categories above can be carried out.
(iv) Exploratory / formulative research studies: emphasize discovery of ideas and insights.
Hence uses survey of relevant literature to build upon the work of others; experience survey of
people who have had practical experience with the problem; analysis of insight-stimulating
examples usually used where there is little experience to serve as a guide. It uses existing records
and unstructured interviewing among other methods and is flexible in design.
(v)Descriptive research studies: are concerned with describing the characteristics of a particular
individual or a group. Studies concerned with specific predictions, with narration of facts and
characteristics concerning individual, group or situation.
(vi)Diagnostic research studies: determine the frequency with which something occurs or its
association with something else. For example, studies concerning whether certain variables are
associated.
(vii) Hypothesis testing studies: These studies are known as experimental studies. The
researcher tests the hypothesis of causal relationships between variables. They require
procedures that will not only reduce bias and increase reliability, but will permit drawing of
inferences about causality.
In both descriptive and diagnostic research studies the researcher defines clearly what they
want to measure, and find adequate methods of measuring it along with a clear-cut definition
of the population they want to study. The research design must make enough provision for
protection against bias and must maximize reliability with due concern for the economical
completion of the study. The design should be rigid and focus on:
(i) Formulating the objectives
(ii) Designing the methods of data collection
(iii)Selecting the sample
(iv) Collecting data
(v) Processing and analyzing data
(vi) Reporting the findings
The table below summarizes the differences in research designs in exploratory studies and
descriptive/diagnostic studies
And the research may have the following questions as a guide to the selection of a research
design for a study:
What is the study about?
Why is the study being made?
Where will the study be carried out?
What type of data is required?
Where can the required data be found?
What periods of time will the study include?
What will be the sample design?
What techniques of data collection will be used?
How will data be analyzed?
In what style will the report be prepared?
Importance of research design
Helps to estimate the cost of the research
Helps to estimate the time to be taken for the research
Determines data analysis technique
Determines sampling methods
Determines data collection methods
SUMMARY
Research design refers to the way a study is planned and conducted, the procedures, and techniques
employed to address the research problem or question. The main objective of a research design is to
enhance validity of research findings by controlling potential sources of bias that may distort findings.
Research design is an umbrella word and can be split into Sampling design, Observational design,
Statistical design and the Operational design. Description of the overall research design to be adopted
by a study must specifically describe the various components.
The choice of the research design in a particular study will be guided by what the study is about, Why
the study is being made, Where it will be carried out, the type of data required and where it’ll be
found, the periods of time the study will include, the sampling design, techniques of data
collection and data analysis that will be used /applied.
SELF-TEST QUESTIONS