Subject: - E-Commerce

Code:- BCMSER251C
Full Marks: - 100
Classification:- SE (Skill Enhancement)
Credits:- 3
E-Commerce Course Outcomes:
CO# COGNITIVE COURSE OUTCOMES
ABILITIES
1 REMEMBERING To relate the concept of E-commerce and traditional
commerce.
2 UNDERSTANDIN To describe E-Commerce based on different business
G models and strategies.
3 APPLYING To practice, classify and compare between different
modes of electronics payment mechanisms.
4 ANALYSING To analyse functions, scopes and risks involved in E-
Commerce Industry.
5 EVALUATING Assess and evaluate emerging ethical, legal, and
AND policy issues related to internet regulation AND to be
CREATING able to work with E-Commerce Business
Content:
• The syllabus
• Concepts of e-commerce
• Advantages and disadvantages of e-commerce
• Introduction to e-commerce business models (B2B, B2C,
C2C, B2G, C2G, G2G)
The syllabus
Unit Unit Name Topics
Number
TH 1 Overview of 1.1 Concepts, advantages, disadvantages, ecommerce business models
E- (introduction, key elements of a business model and categorizing major
Commerce E-commerce business models - B2B, B2C, C2C, B2G, C2G, G2G), Revenue
Models of e-commerce (Advertising Revenue Model, Sales Revenue
Model, Subscription based Revenue Model, Referral fee Revenue
Model, Pay Per Click Revenue Model).
1.2 Basic concepts of Internet Architecture – Types of Server (Web,
Database, Mail, File), Protocol (http, ftp), WWW, URL. Basic concepts of
Web publishing (domain registration, web hosting, launching).
TH 2 Transactions 2.1 E -Payment System : Methods of e – payment (Debit Card, Credit
in Card, Smart Cards, e - money), payment gateways. Online banking
Ecommerce (concept, importance, electronic fund transfer – RTGS, NEFT). Basic
concept of CBS. Risks involved in e - payments (Tax evasion, Fraud,
Impulse buying, Payment conflict).
Unit Unit Name Topics
Numbe
r
TH 3 Security and 3.1 Dimensions of Ecommerce security, Security threats in the
Encryption Ecommerce environment – malicious codes (virus, Trojan, worm),
hacking, spoofing, sniffing, phishing, cybervandalism.
3.2 Technology solutions (Encryption, Decryption, Symmetric &
Asymmetric Encryption, Secured Electronic Transaction (https, SSL),
protecting networks (Firewall, DMZ))
TH 4 Mobile 4.1 Challenges of Ecommerce – Global Mobile E-Commerce – Secure
Commerce Mobile Commerce
4.2 Secured Payments through Mobile – First Mobile Commerce
Service.
Concepts of e-commerce (Electronic Commerce)
• The process of buying, selling,
transferring or exchanging of
products, services and/ or
information using computer
networks (Internet)
• More formally, digitally enabled
commercial transactions
between and among
organizations and individuals
• Popular examples of E-
commerce websites are Flipkart,
Olx, Amazon, Ebay etc.
Applications of E-Commerce:
Most common applications of E-Commerce
• Online Retailing and Wholesale
• Online Marketing
• Internet banking
• Manufacturing
• Online Booking
• Online Publishing
• Digital Advertising
• Digital payment
• Online Auctions
Traditional commerce vs. e-commerce
TRADITIONAL COMMERCE E-COMMERCE
Meaning
Traditional Commerce comprises to be a E-commerce means executing the
branch of trade, which concentrates on transactions or exchange of data, on the
the exchange of goods and services, internet.
without the use of internet
Accessibility
Limited Any time
Scope
Restricted to a definite area Across the globe
 TRADITIONAL COMMERCE E-COMMERCE

Processing of Transactions
Manual Automatic
Marketing
One way One to one
Payment
Cash, Debit or Credit card, cheque, Debit or Credit card, NEFT or
etc., Cash on Delivery (COD) etc.,
Delivery of products
Instantly Takes some time
 TRADITIONAL COMMERCE E-COMMERCE

Physical inspection
Goods can be inspected physically Goods cannot be inspected physically
before purchase. before purchase.
Resource focus
Supply side Demand side
Customer interaction
Face to face Screen to face
Usability
Traditional commerce is done where E-commerce is used to save valuable
digital network is not reachable. time and money.
Advantages of E-commerce
Disadvantages of E-commerce
The New Face of E - commerce
• Uber and other firms with similar business models
• Lyft (a ride service similar to Uber’s)
• Airbnb (rooms for rent)
• Heal (doctor home visits)
• Handy (part-time household helpers)
• Instacart (grocery shopping)
• Washio (laundry service)
• BloomThat (flower delivery)
• These are the pioneers of a new on-demand service e-commerce
business models spanning over major industries - from
transportation to hotels, real estate, house cleaning, maintenance,
grocery shopping…
Some relevant concepts:
• Internet - worldwide network of computer networks
• Web - one of the Internet’s most popular services, providing access to
billions of web pages
• App (short-hand for application) - a software application (mobile /
desktop)
• Mobile browser - version of web browser software accessed via a
mobile device
• Artificial intelligence (AI) - simulation of human intelligence processes
by machines, especially computer systems; needed for voice
commerce, virtual assistance, smart search, automation and more…
Working distinction between e-commerce and e-business
E-Commerce and E-business are two different phenomena…
• E-Business:- a broader aspect; not only the buying and selling of products or
services but also includes digital enabling of transactions and processes within a
firm, involving information systems under the control of the firm
For example:
• A company’s online inventory control mechanism is a component of e-business
• Such internal processes do not directly generate revenue for the firm from outside
businesses or consumers; E-commerce always does
• E-business applications turn into e-commerce precisely when an exchange of
value occurs
• A firm’s e-business infrastructure provides support for online e-commerce
exchanges
• The same infrastructure and skill sets are involved in both e-business and e-
commerce
 What do you think?
Will apps make the web irrelevant?
Categories of E-commerce
Category Description Example
Business-to- When a business markets its Alibaba, IndiaMART are India’s online
business products or services directly to
marketplaces, connecting buyers with
(B2B) other businesses. suppliers.
Business-to- When a business markets its Amazon is a general merchandiser that
consumer products or services directly to
sells consumer products to retail
(B2C) consumers; most widely known consumers, through its website.
form of commerce. Purchasing food from a grocery store,
taking dinner at a restaurant, watch a
movie at a theater
Consumer-to- Consumers sell goods or Ebay.in, OLX.com, Quikr.com etc.
consumer services directly to other
(C2C) consumers by using third-party
websites or marketplaces
Categories of e-commerce (continues…)
Category Description Example
Business to When a business markets its products Business pay taxes, file reports,
government and services directly to a government ammunition manufacturer sells
(B2G) agency. ammunition to the Army
Consumer to This model enables the consumer to Payment of the electricity bill
Government connect directly to the government through the government website,
(C2G) An emerging model whose primary payment of health insurance,
goal is to make it easier for people to renewing licenses etc.
use online services from government
agencies
Government to Electronic sharing of data and/or Bhoomi Project: Online Delivery
Government information systems between of Land Records; automates the
(G2G) government agencies, departments or transmission of 20 million rural
organizations land records to Karnataka's 6.7
million farmers.
QUIZ:
1. Business-to-consumer (B2C) electronic commerce occurs when a person
sells an item through a web auction site to another person – TRUE / FALSE
2. In some cases, business processes which uses traditional commerce
performs very effectively, and technology cannot improve upon them –
TRUE / FALSE
3. Which of the following has less possibility to lend through E-commerce?
a. Greeting cards b. Books c. High value diamonds d. Clothes
4. Which segment does Amazon.com belong?
A. B2B B. B2C C. C2B D. C2C
5. _______ is a function of E commerce.
A. Marketing B. Supply Chain C. Finance D. All of the options
Answers:
1. Business-to-consumer (B2C) electronic commerce occurs when a person
sells an item through a web auction site to another person – TRUE / FALSE
2. In some cases, business processes which uses traditional commerce
performs very effectively, and technology cannot improve upon them –
TRUE / FALSE
3. Which of the following has less possibility to lend through E-commerce?
a. Greeting cards b. Books c. High value diamonds d. Clothes
4. Which segment does Amazon.com belong?
A. B2B B. B2C C. C2B D. C2C
5. _______ is a function of E commerce.
A. Marketing B. Supply Chain C. Finance D. All of the options
Suggested Text Books: (Theory)
1. Kenneth C. Laudon and Carlo Guercio Traver, E-Commerce, Pearson Education.
2. David Whiteley, E-commerce: Strategy, Technology and Applications, McGraw Hill Education

*Suggested Text Books: (Practical)