Tutorial letter
Tutorial letter
Customer Service
MNM1502
Semester 1 and 2
IMPORTANT INFORMATION
Please register on myUnisa, activate your myLife e-mail account and
make sure that you have regular access to the myUnisa module
website, MNM1502-2025-S1/S2, as well as your group website.
Note: MNM1502 is a fully online module. It is, therefore, available only on myUnisa.
BARCODE
CONTENTS
Page
1 INTRODUCTION .......................................................................................................................... 4
2 MODULE OVERVIEW .................................................................................................................. 5
2.1 Purpose ........................................................................................................................................ 5
2.2 Outcomes ..................................................................................................................................... 5
3 CURRICULUM TRANSFORMATION ........................................................................................... 6
4 LECTURER(S) AND CONTACT DETAILS................................................................................... 6
4.1 Lecturer(s) .................................................................................................................................... 6
4.2 Department ................................................................................................................................... 6
4.3 University ...................................................................................................................................... 6
5 RESOURCES ............................................................................................................................... 6
5.1 Prescribed book(s) ........................................................................................................................ 6
5.2 Recommended book(s) ................................................................................................................. 6
5.3 Electronic reserves (e-reserves) ................................................................................................... 6
5.4 Library services and resources ..................................................................................................... 7
6 STUDENT SUPPORT SERVICES ................................................................................................ 8
6.1 The Unisa First-Year Experience Programme ............................................................................... 8
6.2 Using Recognition of Prior Learning (RPL) to apply for module credit within a qualification .......... 9
7. STUDY PLAN ............................................................................................................................. 11
8 HOW TO STUDY ONLINE .......................................................................................................... 13
8.1 What does it mean to study fully online? ..................................................................................... 13
8.2 myUnisa tools ............................................................................................................................. 13
9. ASSESSMENT ........................................................................................................................... 13
9.1 Assessment plan ........................................................................................................................ 13
9.2 Assessment due dates ................................................................................................................ 14
9.3 Submission of assessments ........................................................................................................ 14
9.4 The examination ......................................................................................................................... 15
9.4.1 Invigilation/proctoring .................................................................................................................. 15
10. ACADEMIC DISHONESTY ........................................................................................................ 16
10.1 Plagiarism ................................................................................................................................... 16
10.2 Cheating ..................................................................................................................................... 16
For more information about plagiarism, follow the link below: ................................................................. 17
11. STUDENTS LIVING WITH DISABILITIES .................................................................................. 17
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1 INTRODUCTION
Dear Student
Teaching and learning in a CODeL context involve multiple modes of delivery, ranging from
blended to fully online learning. As a default position, all post-graduate programmes are
offered fully online with no printed study materials, while undergraduate programmes are
offered using a blended mode of delivery where printed study materials are augmented with
online teaching and learning via the learner management system, myUnisa. In some
instances, undergraduate programmes are offered fully online as well.
Furthermore, our programmes are aligned with the vision, mission and values of the
University. Unisa's commitment to serving humanity and shaping futures – combined with a
clear appreciation of our location on the African continent – means that Unisa's graduates
have distinctive graduate qualities, which include:
• being independent, resilient, responsible and caring citizens able to fulfil and serve in
multiple roles in their immediate and future local, national and global communities
• having a critical understanding of their location on the African continent and taking
account of its histories, challenges and potential in relation to globally diverse contexts
• the ability to critically analyse and evaluate the credibility and usefulness of
information and data from multiple sources in a globalised world with ever-increasing
information and data flows and competing worldviews
This is an online module (all information is available via the internet), and we use myUnisa as
our virtual campus. myUnisa is an online system that is used to administer, document and
deliver educational material to you and support engagement with you. Look out for
information from your lecturer as well as other Unisa platforms to determine how to access
the virtual myUnisa module site. Information on the tools that will be available to engage with
your lecturer and fellow students to support your learning will also be communicated via
various platforms.
You are encouraged to log in to the module site on myUnisa regularly (that is, at least twice
per week).
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Because this is a fully online module, you will need to use myUnisa to study and complete the
prescribed learning activities. Visit the website for MNM1502 on myUnisa frequently. The
website for your module is MNM1502-2025-S1/S2.
2 MODULE OVERVIEW
2.1 Purpose
Students who have completed this module successfully, will be able to operate in diverse
service-oriented environments. Through exploration of the nature of customer services, effective
communication strategies and the influence of physical factors and servicescape design,
students will have the skills necessary to promote inclusive and sustainable service delivery
systems. Through the incorporation of training methods for service staff, assessing service
quality, and understanding the role of technology in modern customer service practices,
students will be positioned to promote decent work and economic growth in South Africa.
Ultimately, the students will possess the knowledge and skills needed to contribute positively to
reducing inequalities and fostering economic growth within the South African and global context.
2.2 Outcomes
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3 CURRICULUM TRANSFORMATION
Unisa has implemented a transformation charter that places curriculum transformation high on
the teaching and learning agenda. Curriculum transformation includes student-centred
scholarship, the pedagogical renewal of teaching and assessment practices, the scholarship of
teaching and learning, and the infusion of African epistemologies and philosophies. All of these
are being phased in at both programme and module levels. As a result, you will notice a marked
change in the teaching and learning strategy implemented by Unisa, together with the way in
which the content is conceptualised in your modules. We encourage you to embrace these
changes during your studies at Unisa, responsively and within the framework of transformation.
The primary lecturer for this module is Dr. Sebilaro SLN Mosupyoe.
Department: Department of Marketing and Retail Management
Telephone: 012 429 4510
E-mail: mosupsln@unisa.ac.za
4.2 Department
You can contact the Department of Marketing and Retail Management as follows:
E-mail: marketing@unisa.ac.za
4.3 University
Contact addresses of the various administrative departments appear on the Unisa website:
http://www.unisa.ac.za/sites/corporate/default/Contact-us/Student-enquiries.
Please include your student number in all correspondence and communicate only using
your myLife e-mail address.
5 RESOURCES
5.1 Prescribed book(s)
None
5.2 Recommended book(s)
None
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Recommended guides:
To view the Library orientation video – please click here : Unisa Library and Information
Services Video_1_1 (2).mp4
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6 STUDENT SUPPORT SERVICES
The Study @ Unisa brochure is available on myUnisa at www.unisa.ac.za/brochures/studies.
This brochure contains important information and guidelines for successful studies through
Unisa.
If you need assistance concerning the myModules system, you are welcome to use the
following contact details:
You can access and view short videos on topics such as how to view your calendar, how to
access module content, how to view announcements for modules, how to submit assessments
and how to participate in forum activities by visiting https://dtls-
qa.unisa.ac.za/course/view.php?id=32130.
Registered Unisa students receive a free myLife e-mail account. Important information,
notices and updates are sent exclusively to this account.
Please claim your e-mail account immediately after registering at Unisa by following this
link: https://www.unisa.ac.za/static/myunisa/Content/Announcements/Documents/Claim-
myUnisa-myLife-Nov-2017.pdf
Note that it can take up to 24 hours for your account to be activated after you have claimed it.
Your myLife account is the only e-mail account recognised by Unisa for official
correspondence between you and the University and it will remain your official primary e-mail
address on record at Unisa.
Many students find the transition from school education to tertiary education stressful and this is
often true for students enrolling at Unisa for the first time. Unisa is a dedicated open distance
and e-learning institution and is very different from face-to-face/contact institutions. It is a mega
university and all its programmes are offered through either blended learning or fully online
learning. For these reasons, we offer first-time students additional/extended support to help
them navigate the Unisa teaching and learning journey seamlessly and with little difficulty and
few barriers.
Unisa’s First-Year Experience (FYE) Programme has been specially designed to provide you
with prompt and helpful information about the services that the institution offers.
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FYE Website
www.unisa.ac.za/FYE
E-mail Support
fye@unisa.ac.za
Referrals to
other support
services FYE1500
e.g., Counselling;
Post- Reading & Writing myUnisa; Study
Registration workshops Skills; Academic &
Orientation Digital Literacies;
etc
To ensure that you do not miss out on important academic and support communication
from the SRU, please check your myLife inbox regularly.
6.2 Using Recognition of Prior Learning (RPL) to apply for module credit within a
qualification
Now that you are a registered student, you are advised to familiarise yourself with the learning
outcomes of the module or modules you have chosen. If you have been exposed to those
learning outcomes for three years or more – either through work experience or other
involvement – you can apply to be exempted from completing assessments and writing
examinations. As part of your application for this exemption, you will be required to compile a
portfolio of evidence substantiating how your experience is equivalent to the learning outcomes.
The diagram below shows the steps involved in obtaining recognition of prior learning (RPL) for
module credit. For more information on the process, RPL fees, and the contact details of your
college RPL coordinator, visit the Unisa website: www.unisa.ac.za/rpl.
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7. STUDY PLAN
Learning Unit Topic Time allocated Date to be Date to be completed 2nd Main learning areas
completed 1st semester
semester
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Learning Unit Topic Time allocated Date to be Date to be completed 2nd Main learning areas
completed 1st semester
semester
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Studying fully online modules differs completely from studying some of your other modules at
Unisa.
• All your study material and learning activities for online modules are designed to be
delivered online on myUnisa.
• All your assessments must be submitted online. This means that you do all your
activities and submit all your assessments on myUnisa. In other words, you may NOT
post your assessments to Unisa using the South African Post Office.
• All communication between you and the University happens online. Lecturers will
communicate with you via myLife e-mail and SMS. Lecturers will also make use of
Announcements and Discussion Forums on myUnisa to communicate with you. You
can also use all of these platforms to ask questions and contact your lecturers.
• Note that due POPIA we can only communicate with you via your myLife e-mail
address, so please do not send e-mails from your private Gmail or work accounts.
It is very important that you log in to myUnisa at least once a week to do the following:
• Check for new Announcements: Announcements are automatically sent to your myLife
e-mail, which you can set up to auto-forward to your private e-mail, but occasionally we
will upload an Announcement on the myUnisa page.
• Check the Discussion Forum: Fellow students may have asked important questions on
the Discussion Forum for which the lecturer provided answers. There are also
discussion activities that you need to take part in and forums where you can chat with
other students.
• Lessons or Additional Resources: Additional activities or resources may be posted
during the semester to enhance your study material.
We hope that by giving you extra ways to study the material and practise all the activities, you
will succeed in the online module. To get the most out of the online module, you MUST go
online regularly to complete the activities and assessments on time.
9. ASSESSMENT
9.1 Assessment plan
• To complete this module, you will be required to submit a number of assessments and
one examination.
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• All information about when and where to submit your assessments will be made available
to you via the myModules site for your module.
• Due dates for assessments as well as the actual assessment questions will be available
on the myModules site for this module.
• To gain admission to the examination, you must submit all your assessments.
• Your assessments will contribute towards your year mark, which will count 40% towards
your final mark for the module.
• You will receive examination information via the myModules site. Please watch out for
announcements on how the examination for this module will be conducted.
• The examination will count 60% towards the final module mark.
9.2 Assessment due dates
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may be forum discussions and so on. All assessments must be completed on the
assessment links available on the respective module platforms.
• To complete quiz assessments, please log in to the module site where you need to
complete the assessment. Click on the relevant assessment link (Assessment 1,
Assessment 2, etc). There will be a date indicating when the assessment will open for
you. When the assessment is open, access the quiz online and complete it within the
time available to you. Quiz assessment questions are not included in this tutorial letter
(Tutorial Letter 101) and are made available online only. You must therefore access and
complete the quiz online where it has been created.
• It is not advisable to use a cellphone to complete quizzes and you should please use a
desktop computer, tablet or laptop for this task. Students who use cellphones find it
difficult to navigate the Online Assessment tool on the small screen and often struggle
to navigate between questions and successfully complete the quizzes. In addition,
cellphones are more vulnerable to dropped internet connections than other devices. If at
all possible, please do not use a cellphone for this assessment type.
• For written assessments, please note the due date by which your work must be
submitted. Ensure that you follow the guidelines given by your lecturer to complete the
assessment. Click on the submission button on the relevant assessment shell on
myModules. You will then be able to upload your written assessment to the myModules
site for the modules that you are registered for. Before you finalise the upload, double-
check that you have selected the correct file for uploading. Remember, no marks can be
allocated for incorrectly submitted assessments.
Examination information and details on the format of the examination will be made available to
you online via the myUnisa site. Look out for information that will be shared with you by your
lecturer and e-tutors (where relevant) as well as for communication from the University.
9.4.1 Invigilation/proctoring
Since 2020, Unisa has been conducting all its assessments online. Given the stringent
requirements imposed by professional bodies as well as increased solicitation of Unisa’s
students by third parties to unlawfully assist them with the completion of assessments and
examinations, the University is obliged to assure the integrity of its assessment integrity by
using various proctoring tools: Turnitin, Moodle Proctoring, and The Invigilator app. These tools
authenticate the student’s identity and flag suspicious behaviour to assure the credibility of their
responses during assessments. The description below is for your benefit, as you may encounter
any or all of these in your registered modules:
Turnitin is plagiarism software that facilitates checks for originality in students’ submissions
against internal and external sources. Turnitin assists in identifying academic fraud and
ghostwriting. Students are expected to submit typed responses when using the Turnitin
software.
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The Moodle Proctoring tool is facial recognition software that authenticates students’ identities
during their quiz assessments. This tool requires access to a student’s mobile or laptop
camera. Students must ensure that their cameras are activated in their browser settings prior to
starting their assessments.
The Invigilator is a mobile application-based service that verifies the identity of an assessment
participant. The Invigilator app detects student dishonesty-by-proxy and ensures that the
assessment participant is the student registered for the module concerned. This invigilation tool
requires students to download the app from the Google Play Store (Android devices), the
Huawei AppGallery (Huawei devices) or the Apple App Store (Apple devices) on their camera-
enabled mobile devices prior to their assessment.
Students who are identified and flagged for suspicious or dishonest behaviour arising from the
invigilation and proctoring reports will be referred to the disciplinary office for formal
proceedings.
Please note:
Students must refer to their module assessment information on their myModule sites to
determine which proctoring or invigilation tool will be used for their formative and summative
assessments.
The quiz assessment utilises the Moodle Proctoring tool, and written assessment utilises The
Invigilator app or Turnitin tools. Please note that Turnitin is used only for typed responses.
• Copying and pasting from any source without acknowledging that source.
• Not including references or deliberately inserting incorrect bibliographic information.
• Paraphrasing without acknowledging the source of the information.
10.2 Cheating
Cheating includes, but is not limited to, the following:
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If you are a student with a disability and would like additional support, or if you need additional
time for assessments, you are invited to contact Dr. Sebilaro SLN Mosupyoe via e-mail:
mosupsln@unisa.ac.za, to discuss the assistance that you need.
13. IN CLOSING
Do not hesitate to contact us by e-mail if you are experiencing problems with the content of this
tutorial letter or with any academic aspect of the module.
Remember that the module requires you to work on at your studies – the more you do, the more
you will get out of your studies. We wish you a fascinating and satisfying journey through the
learning material and trust that you will complete the module successfully.
14. ADDENDUM
Information on the compulsory assignments for this module is contained in ANNEXURE A
(semester 1) and (semester 2).
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ANNEXURE A: TIPS TO REDUCE PROBLEMS WHEN TAKING ONLINE
ASSESSMENTS:
If you lose access in the session while taking an assessment for some or other reason, and
there is still time left to complete it, return to the course site and go back into the assessment.
You should be able to pick up where you have left off.
If you do not see the “Begin assessment” button, clear your browser history and cache on your
device and try again. There is a guide on myUnisa on how to do this.
Timed assessments: Be aware that the timer keeps running while you are out of the
assessment, so try to return to the assessment as quickly as possible. The assessment
will submit automatically when the time limit is reached, even if you are no longer in myUnisa.
Unisa 2025
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