Quick Assessment - MSTR_PP_Course1_MarketandTechnologyTrendsofProduc...

01 of 21
QUESTIONS
00:41:15
Choose the one statement that best describes about ICC, a standardization body for
various industry standards.

Mark
ICC is an international standardization organization for light, illumination, color and color
spaces. In 1931, it developed the CIE 1931 color space chromaticity diagram, which has
become widely used to express color spaces.
ICC is a non-governmental international organization to promote standardization in all
areas except electrotechnology, which is administered by IEC.
ICC is an international standardization organization for integrated color management of
various devices such as computers, printers, monitors, digital cameras and scanners.
ICC is an international body which establishes standards to be applied worldwide.
02 of 21
QUESTIONS
00:40:20
Which of the following workflows is described below? : As recent digital presses have
improved in quality and speed, they are increasingly used as full-production printing
presses to print what is usually printed by conventional offset printing presses
depending on the quantity or application of the print. Therefore, the workflow system
that enables optimization of PDF data delivered to each output device has been
developed.

Mark
PDF workflow
prepress workflow
RGB workflow
hybrid workflow
03 of 21
QUESTIONS
Choose the three statements that best describe the cost structure of the digital printing.

Mark
A plate is required for conventional printing regardless of the number of prints and thus
the plate cost is a constant expense. However, the cost of digital printing is associated
only to the number of prints.
Compared to conventional offset printing, digital printing offers greater cost efficiency
at lower print numbers.
When the number of prints exceeds a certain point, costs are higher with the offset
printing than digital printing.
The digital press is suitable for printing exactly the number of prints needed at suitable
costs.
04 of 21
QUESTIONS
Choose the three statements that best describe about Web-to-Print.

Mark
Web-to-Print, which is also expressed as W2P, is the function to receive print data via
the Web (Internet environment) or accept an order for printing job.
Web-to-Print allows the printing company to accept orders online, but the orderer
cannot edit/check the data online.
One of the main system forms of Web-to-Print is the system centering on data upload,
the other is the system that offers editing functions.
The Web-to-Print system is often used as a workflow system function by prepress
manufacturers in addition to stand-alone ordering systems.
05 of 21
QUESTIONS
Choose the two statements that best describe the features of the package printing
market. 0.5 THOI

Mark
Package printing is also called packaging material printing. Packaging materials are
divided into two types: carton box and soft packaging material.
Carton boxes are created by pasting offset-printed normal printing sheets on cardboard
because printing directly on cardboard is impossible.
Soft packaging materials or films are usually printed by sheet-fed offset printing.
A feature of package printing is high expectation for quality because it is used for
commodity packages.
06 of 21
QUESTIONS
Choose the three statements that best describe offset printing.

Mark
Offset printing uses an intermediate transfer medium, called a “blanket,” which lies
between the plate cylinder and paper. It is called “offset printing” because the inked
image is transferred (“off”) from a plate to a blanket and then transferred (“set”) to
paper.
Offset printing is also called lithography printing. The image area is lipophilic and the
non-image area is hydrophilic on the plate, and ink is applied to the lipophilic area only.
Since it is easy to improve the resolution and printing quality, offset printing is mainly
used for the printing on external packaging films
Due to its competitiveness in cost and production efficiency, offset printing is the most
dominant form of printing on paper.
07 of 21
QUESTIONS
Choose the three statements that best describe the events included in print workflow.

Mark
Delivery operation
Electronic order acceptance and Web-to-Print
Printed materials planning
Cost reduction
08 of 21
QUESTIONS
Choose the three statements that best describe the current situation, features, and
challenges of the form printing market. SAI NHA

Mark
The form printing market is facing a challenge of dealing with inventory called stock
forms. If any changes are made on the data or design of printing, stock forms will be
discarded.
High quality is requested because form printing often involves full color printing of
graphics and illustrations as in the case of commercial printing.
The form printing market is eager to provide more colorization of printed matter to
make it more attractive.
The form printing market has many printing companies aiming at business expansion by
using digital presses to handle small-lot full-color printing.
09 of 21
QUESTIONS
Choose the two statement that best describes about TIFF. SAI NHA

Mark
TIFF is a vector image data format developed by Aldus (later merged with Adobe
Systems).
TIFF is a format which allows flexible specification of various data using an identifier
called a “tag,” it can be used for multiple purposes such as print output and image
display.
TIFF supports various color spaces ranging from black-and-white to color and it is
intended to be used exclusively for print output.
TIFF can be used for the print output.
10 of 21
QUESTIONS
Choose the three statements that best describe flexographic printing.

Mark
The print quality used to be lower than that of the offset and gravure printings, and thus
was unsuitable for high quality images.
The name flexography is derived from its flexible plate materials.
The flexographic method is mainly used for general commercial printing such as catalog
and direct mails rather than for printing on the surface of cardboard, film and textiles.
Reproduction quality in flexographic printing has improved and thus demand for this
technology is expected to grow.
11 of 21
QUESTIONS
Choose the two statements that best describe about matrix code and it's use.

Mark
1D barcode as a greater data representation when compared to Matrix code; a large
volume of information including character string can be stored in the matrix code itself.
One of the typical matrix codes is a QR (Quick Response) code developed by DENSO
WAVE in 1994. The greatest feature is the ability of high-speed reading.
One practical example of the use of matrix code is the automatic access of a Website by
reading the matrix code containing the website data with a camera phone.
Illustration of a flower etc. cannot be embedded in matrix code.
12 of 21
QUESTIONS
Choose the two statements that best describe about EPS. SAI NHA

Mark
Encapsulated Pos ｔ Script (EPS) is an image data format described by PostScript.
Images combining vector data and bit-mapped data can be saved with EPS.
EPS files, unlike other image formats, cannot be pasted to the document with document
editing software.
EPS is used for describing text.
13 of 21
QUESTIONS
Chose the statement that best describes about the toner used for printing on a
transparent substrate such as film.

Mark
Printing on a transparent substrate such as film can not be done without white toner.
White toner is a type of high-chroma toner.
Liquid type white toner has not been in practical use.
Powder type white toner has not been in practical use.

14 of 21
QUESTIONS
00:39:16
For inkjet printing, choose the two descriptions that are correct regarding the printhead
transportation method which utilizes a fixed printhead.

Mark
line head
tandem head
line nozzle
multi-pass head
15 of 21
QUESTIONS
00:39:04
Which statement best outlines Drop on Demand (DOD) inkjet delivery Techologies?

Mark
The DOD inkjet system is used for full-color printing and monochrome text on cardboard
and barcode prints.
The thermal and piezo methods are the two used to dispense ink from printhead
nozzles.
The DOD inkjet system does not allow high-resolution images compared with the
continuous method.
A complicated ink recycling system is used to collect the ink that does not reach the
print media and send it back to the printhead.

16 of 21
QUESTIONS
For color management, choose the two items that best describe the definitions to
consistently reproduce target colors with stability.

Mark
tools
supports
operations
functions
17 of 21
QUESTIONS
00:38:57
Choose the one statement that best describes Data Print Service (DPS).

Mark
DPS is business that carries out for clients the procedure from envelope stuffing/sealing
to dispatching after completing the forms by printing addresses, names, and other
information in advance.
DPS deals with planning of designs of application forms and credit card statements and
the procedure from envelope stuffing/sealing to dispatching. Knowledge of planning and
marketing is absolutely necessary.
DPS is business that operates support centers. The main operation is management and
operation of call centers.
DPS procedure is to print the form section first, and then print the contents on the pre-
printed forms.
18 of 21
QUESTIONS
Choose all the statements that best describe color management.

Mark
Color matching is the process of matching the output colors to the respective target
colors.
Regular maintenance is crucial in keeping the stable printing quality of the printing
presses.
Standardization of printing environment and materials is a basic requirement for color
management. By standardizing not only temperature and humidity but also lighting
environment under which printed matter is evaluated, proper color management can be
performed.
Multiple color printers need only one type of color calibration because each printer can
reproduce identical colors.
19 of 21
 QUESTIONS
Choose all the statements that best describe the technological effectiveness of variable
printing. SAI NHA

Mark
Variable printing allows the reduction of component processing steps from some dozen
or hundred times in some cases to only once, improving effectiveness.
Special knowledge is not required for the variable printing data creation, because the
data can be generated by common DTP application software,
The elements (image, text, etc.) of the page for variable printing are separately
managed.
When the layout or the order of printing the elements (image, text, etc.) need to be
changed, only the job definition data is to be updated.
20 of 21
QUESTIONS
Choose all the statements that best describe the paper transfer method.

Mark
There are two primary paper transfer methods: One is sheet-fed using individual sheets,
and the other is web-fed using roll paper.
The sheet-fed printing press enables printing on flexible packaging materials like films
which are very thin and soft.
Web-fed is more suitable for large volume printing and where the same roll of paper is
used for multiple printing jobs.
For the sheet-fed (using paper feed trays), different sized papers cannot be set
simultaneously.
21 of 21
QUESTIONS
Choose all the statements that best describe the current situation of the publication
printing market.

Mark
The number of publications such as magazines and books has been dropping drastically
in recent years due to development of online media, which has decreased the need for
communication through paper-based media.
Publication of textbooks for correspondence courses, comic books, and self-publishing
books tends to be increasing.
Proposals for printing publications without using conventional presses but digital
presses alone are important and expected.
In the study-book market, variable printing technology is receiving attention to vary
contents of workbooks for individual use.
ĐÁP ÁN

Interaction ID Type Result Response

Choose the one statement that best Multiple Choice 1 3

describes about ICC, a standardization body
for various industry standards.
Which of the following workflows is
described below? : As recent digital presses
have improved in quality and speed, they
are increasingly used as full-production
printing presses to print what is usually
printed by conventional offset printing Multiple Choice 1 4
presses depending on the quantity or
application of the print. Therefore, the
workflow system that enables optimization
of PDF data delivered to each output device
has been developed.
Choose the three statements that best
describe the cost structure of the digital Multiple Select 1 1,2,4
printing.
Choose the three statements that best
Multiple Select 1 1,3,4
describe about Web-to-Print.
Choose the two statements that best
describe the features of the package Multiple Select 0.5 1
printing market.
Choose the three statements that best
Multiple Select 1 1,2,4
describe offset printing.
Choose the three statements that best
describe the events included in print Multiple Select 1 1,2,3
workflow.
Choose the three statements that best
describe the current situation, features, and Multiple Select 0 1,2,4
challenges of the form printing market.
Choose the two statement that best
Multiple Select 0 1,2,4
describes about TIFF.
Choose the three statements that best
Multiple Select 1 1,2,4
describe flexographic printing.
Choose the two statements that best
Multiple Select 1 2,3
describe about matrix code and it's use.
Choose the two statements that best
Multiple Select 0 3
describe about EPS.
Chose the statement that best describes
about the toner used for printing on a Multiple Choice 1 1
transparent substrate such as film.
For inkjet printing, choose the two
descriptions that are correct regarding the
Multiple Select 1 1,3
printhead transportation method which
utilizes a fixed printhead.
Which statement best outlines Drop on
Multiple Choice 1 2
Demand (DOD) inkjet delivery Techologies?
For color management, choose the two Multiple Select 1 3,4
items that best describe the definitions to
consistently reproduce target colors with
stability.
Choose the one statement that best
Multiple Choice 1 1
describes Data Print Service (DPS).
Choose all the statements that best
Multiple Select 1 1,2,3
describe color management.
Choose all the statements that best
describe the technological effectiveness of Multiple Select 0 1,2,3
variable printing.
Choose all the statements that best
Multiple Select 1 1,3
describe the paper transfer method.
Choose all the statements that best
describe the current situation of the Multiple Select 1 1,2,4
publication printing market.

Quick Assessment - MSTR_PP_Course1_MarketandTechnologyTrendsofProduc...

Lần 2
1. Which of the following workflows is described below? : As recent digital presses have improved in
quality and speed, they are increasingly used as full-production printing presses to print what is
usually printed by conventional offset printing presses depending on the quantity or application of the
print. Therefore, the workflow system that enables optimization of PDF data delivered to each output
device has been developed.

Mark
PDF workflow
prepress workflow
RGB workflow
hybrid workflow
2. Choose the two statements that best describe the use of digital printing in the label
printing market.

Mark
The most important point in using a digital press is small-lot production. However, a digital
press for A3 paper is quite competent to deal with the lot size of average labels by using
imposition printing.
The label printing market is expected to expand rapidly in the future because it has many
large-scale enterprises that are willing to invest in introducing digital presses.
Label printing requires special media and finishing process. Therefore, it is important to
know the suitability of the digital press for special media before use.
Digitalization has progressed in the label printing market from an early stage. The improved
job environment, such as receiving digital data, indicates that the market has many
opportunities for using digital presses.
3. Choose the two statements that best describe about finishing system for digital printing.
(SAI NHA)

Mark
The finishing system for digital printing is divided into several inline finishing processes such
as simple bookbinding, offline folding and cutting for various patterns. It does not include
the large-scale envelop inserting and sealing system using web paper.
Perforation and marble for office use have been major functions of the conventional inline
finishing system.
Among various offline finishing systems, small-sized cutter-creasers for folding, cutting and
creasing have received attention.
Inline ring binding and varnish coating functions can be added to most digital presses as
optional features and used for various printing applications.
4. Choose the one statement that best describes about ICC, a standardization body for
various industry standards.

Mark
ICC is an international standardization organization for light, illumination, color and color
spaces. In 1931, it developed the CIE 1931 color space chromaticity diagram, which has
become widely used to express color spaces.
ICC is a non-governmental international organization to promote standardization in all areas
except electrotechnology, which is administered by IEC.
ICC is an international standardization organization for integrated color management of
various devices such as computers, printers, monitors, digital cameras and scanners.
ICC is an international body which establishes standards to be applied worldwide.
5. Choose three correct descriptions about the features of the light production printing
(quick printing) market.

Mark
The light production printing (quick printing) market conducts printing business using small
presses and copy machines.
The light production printing market includes the copy market that is expanding rapidly year
after year. It handles copying of drawings used in the civil engineering and building
industries.
The light production printing market also includes the Print Shop and PFP (Print for Pay)
market that offers printing services in a form of shops.
Orders received at PFP shops have significantly decreased. As a result, the market tends to
enhance the functions of printing plants rather than shops, shifting their business to sales to
major companies.
6. Choose the two statements that best describe about the use of light Cyan / Magenta
toner.

Mark
When subtle colors such as human skin are reproduced using conventional Cyan and
Magenta, halftone dots are not noticeable; therefore, light Cyan and Magenta should be
used.
Together with the original C, M, Y and K, light Cyan and Magenta are used in the six-color
printing.
The technique to use light Cyan and Magenta was originally applied to inkjet printing for
silver halide photography.
Adding light color toner allows strong colors to be reproduced smoothly.
7. Choose the three statements that best describe about Web-to-Print.

Mark
Web-to-Print, which is also expressed as W2P, is the function to receive print data via the
Web (Internet environment) or accept an order for printing job.
Web-to-Print allows the printing company to accept orders online, but the orderer cannot
edit/check the data online.
One of the main system forms of Web-to-Print is the system centering on data upload, the
other is the system that offers editing functions.
The Web-to-Print system is often used as a workflow system function by prepress
manufacturers in addition to stand-alone ordering systems.
8. Choose the two statements that best describe about JPEG.

Mark
JPEG is a digital data compression method for still images on computers.
As JPEG is a reversible image compression format, it can be used for print images if the
compression is limited to around 10%.
JPEG divides images into blocks of fixed size and compresses data in each block. As the
compression rate rises, block noise is generated at the block boundaries.
JPEG standard was set by ISO (International Organization for Standardization) operating as a
single organization.
9. Choose the two statements that best describe electrophotography.

Mark
Enlarging the printable area is easy in electrophotography. The press allows stable output
even when the area is enlarged and thus it is usable for many purposes.
The electrophotographic press is characterized by its ability to output high-resolution images
at high speed. Some models generate image quality as good as that of offset printing.
The electrophotographic press repeatedly forms images using an electrostatic charge.
There are two types of color materials used for electrophotographic printing: dry, which uses
fine toner powder, and wet, which uses liquid toner. The diameter of liquid toner particles
are bigger than that of the toner powder.
10. Choose the three statements that best describe the points to note regarding the use of
digital printing in the commercial printing market. (SAI NHA)

Mark
You can propose to customers a digital press operation with zero-inventory (no stock)
because it allows printing of a minimum number of copies after accepting an order.
Offset printing requires a further finishing process for even for small-lot printing. Inline
binding can be adopted as a finishing process for the digital press.
The digital press is overwhelmingly advantageous for small lots of one to a couple dozen
copies as well as for a few hundred copies because cost reduction in offset printing is not
proceeding.
Features of digital presses allow variable printing.
11. Choose the two statements that best describe about matrix code and it's use.
Mark
1D barcode as a greater data representation when compared to Matrix code; a large volume
of information including character string can be stored in the matrix code itself.
One of the typical matrix codes is a QR (Quick Response) code developed by DENSO WAVE
in 1994. The greatest feature is the ability of high-speed reading.
One practical example of the use of matrix code is the automatic access of a Website by
reading the matrix code containing the website data with a camera phone.
Illustration of a flower etc. cannot be embedded in matrix code.
12. Choose the one statement that best describes the commercial printing market.

Mark
Small-lot printing of commercial matter such as brochures and catalogs has been rapidly
increasing.
Environmental challenges regarding the processes of inventory and disposal of printed
matter have not been addressed.
In the case of offset printing, the lower the number of prints, the lower the unit price per
copy.
Electronic ordering cannot be used for offset printing.
13. Choose the two statements that best describe about EPS. 0.5

Mark
Encapsulated Pos ｔ Script (EPS) is an image data format described by PostScript.
Images combining vector data and bit-mapped data can be saved with EPS.
EPS files, unlike other image formats, cannot be pasted to the document with document
editing software.
EPS is used for describing text.
14. Choose the one statement that best describes about JDF, a job control format.

Mark
JDF is a communication format used to command devices such as print presses and finishing
systems.
JDF defines various processing procedures after output such as color management, trapping
and imposition for a print job.
JDF establishes the standards for inline connection of post-processing equipment.
JDF refers to a proprietary network flow system of Horizon based on the concept of process
automation system by CIP4.
15. For gravure printing, choose the two statements that best describe the plate engraving
method which utilizes the surface opening of the cells and their depth simultaneously. 0.5

Mark
conventional method
electronic engraving method
in dot gravure
photogravure
16. Choose the two statements that best describes about special toner.

Mark
Special color toner is used to expand the range of color reproduction, enabling the output of
colors that cannot be reproduced with only the original four colors (C, M, Y, K).
Orange and Violet, which are the complementary colors to C, M and Y respectively, are used
for mixed color printing.
There is no such system that allows the digital press user to prepare special toners.
There is a system that allows printer manufacturers to order and prepare special toners
requested by users.
17. For color management, choose the two items that best describe the definitions to
consistently reproduce target colors with stability.

Mark
tools
supports
operations
functions
18. Choose all the statements that best describe screen printing.

Mark
Screen printing can be done on a curved surface, unlike offset printing and gravure printing,
and on various materials such as plastic and glass.
The plate used with screen printing has open areas, and ink on the plate is forced down
through the open areas, forming images on a printing material.
Screen printing production costs are lower than offset and gravure.
Screen printing is often employed in special printings such as raised printing (thick film
printing).
Mixed RGB-CMYK color management workflow used at printing companies is described as
follows. 19. Choose the two statements that best describe about the processes from the
generation of the data to CTP. ) 0.5

Mark
Generation of the data : For color environments related to data generation such as image
arrangement and color setting in the layout software, either CMYK or RGB color space, can
be used freely.
Confirmation of the data received : The file type and color mode of the data need to be
confirmed. For RGB data, printing conditions of profiles are not necessary.
Output of the color proof : Since the data includes multiple color modes, set to perform the
color separation using the color management system in the Raster Image Processor (RIP).
Confirmation of the color proof and CTP : In CTP after color proofing, the target colors will be
realized without color management because the output of CTP is different from that of the
color proof.
20. Choose all the statements that best describe the paper transfer method.

Mark
There are two primary paper transfer methods: One is sheet-fed using individual sheets, and
the other is web-fed using roll paper.
The sheet-fed printing press enables printing on flexible packaging materials like films which
are very thin and soft.
Web-fed is more suitable for large volume printing and where the same roll of paper is used
for multiple printing jobs.
For the sheet-fed (using paper feed trays), different sized papers cannot be set
simultaneously.
21. Choose all the statements that are correct regarding water-based, oil-based and
solvent-based inkjet inks.

Mark
Pigment-based inks allow the creation of an image with strong color.
Oil-based ink has better resistance to water and weather.
Solvent-based ink is used for prints used outside or other areas that require weather
resistance.
Since the UV-cured ink is force-cured, printing with UV ink can be done on various printing
media such as glass and films.
ĐÁP ÁN
Learning Activity Progress Details
MSTR_PP_Course1_MarketandTechnologyTrendsofProductionPrint_TEST

This quick assessment consists of 21 questions. Please click “Submit Assessment” after
having answered to all questions. Pass mark is 80%. When you click “Mark” icon on the top-
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Administrator kmit-admin@pub.konicaminolta.jp.
General

Content type: First launch date:

Quick Assessment 11 February 2025 00:14:09 MYT
Total score: Grade:
83.33% Completed prerequisite
Completion date: Time elapsed:
11 February 2025 00:49:46 MYT Minute(s): 4, Second(s): 30
Status:
Completed
 Return to
Objective/Interaction detail for
Progress
"MSTR_PP_Course1_MarketandTechnologyTrendsofProductionPrint_TEST"
Summary

Interaction ID Type Result Response

Which of the following workflows is described

below? : As recent digital presses have
improved in quality and speed, they are
increasingly used as full-production printing
presses to print what is usually printed by
Multiple Choice 1 4
conventional offset printing presses
depending on the quantity or application of
the print. Therefore, the workflow system that
enables optimization of PDF data delivered to
each output device has been developed.
Choose the two statements that best describe
the use of digital printing in the label printing Multiple Select 1 1,3
market.
Choose the two statements that best describe
Multiple Select 0 1,4
about finishing system for digital printing.
Choose the one statement that best describes
about ICC, a standardization body for various Multiple Choice 1 3
industry standards.
Choose three correct descriptions about the
features of the light production printing (quick Multiple Select 1 1,3,4
printing) market.
Choose the two statements that best describe
Multiple Select 1 2,3
about the use of light Cyan / Magenta toner.
Choose the three statements that best
Multiple Select 1 1,3,4
describe about Web-to-Print.
Choose the two statements that best describe
Multiple Select 1 1,3
about JPEG.
Choose the two statements that best describe
Multiple Select 1 2,3
electrophotography.
Choose the three statements that best
describe the points to note regarding the use
Multiple Select 0 3,4
of digital printing in the commercial printing
market.
Choose the two statements that best describe
Multiple Select 1 2,3
about matrix code and it's use.
Choose the one statement that best describes
Multiple Choice 1 1
the commercial printing market.
Choose the two statements that best describe
Multiple Select 0.5 1
about EPS.
Choose the one statement that best describes
Multiple Choice 1 2
about JDF, a job control format.
For gravure printing, choose the two Multiple Select 0.5 2
statements that best describe the plate
engraving method which utilizes the surface
opening of the cells and their depth
simultaneously.
Choose the two statements that best
Multiple Select 1 1,4
describes about special toner.
For color management, choose the two items
that best describe the definitions to
Multiple Select 1 3,4
consistently reproduce target colors with
stability.
Choose all the statements that best describe
Multiple Select 1 1,2,4
screen printing.
Mixed RGB-CMYK color management workflow
used at printing companies is described as
follows. Choose the two statements that best Multiple Select 0.5 1
describe about the processes from the
generation of the data to CTP.
Choose all the statements that best describe
Multiple Select 1 1,3
the paper transfer method.
Choose all the statements that are correct
regarding water-based, oil-based and solvent- Multiple Select 1 2,3,4
based inkjet inks.

Quick Assessment -
MSTR_PP_Course2_OperationTechnologyforProductionP...
01 of 21
QUESTIONS
00:41:37
Choose all the statements that best describe the purpose of using the workflow.

Mark
Cost reduction by creating an effective production flow thorough the automated printing
processes
Productivity improvement by reducing bottlenecks in current processes
Realization of effective production by putting more emphasis on manual work
Cost reduction by reducing sales man-hours
02 of 21
QUESTIONS
00:41:32
Choose all the statements that best describe the quality of printed matter and
determinants of quality.

Mark
Printed matter as products should be free from defects such as blotches and wrinkles.
New technologies such as digital printing are used in production.
High-resolution printed matter is supplied stably and uniformly.
Printed matter has value, when viewed from end-users’ standpoint.
03 of 21
QUESTIONS
Choose all the statements that best describe the features of AM screening.

Mark
AM screening is a screening method of representing color density by varying the sizes
of halftone dots.
A feature of the AM screening method is irregularly arranged halftone dots.
AM screening enables reproduction of uniform and beautiful flat tints with no granular
impression.
AM screening does not produce moiré, which is an advantage.
04 of 21
QUESTIONS
Choose all the statements that best describe color separation.

Mark
Color separation refers to the separation of color data to four components for printing:
cyan (C), magenta (M), yellow (Y) and black (K).
Only one combination pattern of color separation exists.
The quality of output image may vary depending on separation method.
Color management systems have grown common for color separation in recent years.
05 of 21
QUESTIONS
Choose the two statements that best describe the use of variable printing. (SAI NHA)

Mark
Variable printing is a digital press printing technology.
Variable printing can create any kind of printed matter.
High-value-added salable printed matter cannot always be created even by variable
printing.
Variable printing is merely a function for creating effective direct mail.
06 of 21
QUESTIONS
Choose the three statements that best describe the use of Web-to-Print.

Mark
The use of Web-to-Print guarantees business success.
Target clientele should be identified.
Cost-effectiveness should be assessed and the system expansion should be according
to the pace of customer growth.
The types of print products to provide should be specified.
07 of 21
QUESTIONS
Choose the three statements that best describe GCR.

Mark
In GCR, the upper limits of black ink can be set but the total ink coverage of CMYK
cannot.
GCR enables easy gray balance control in highlighted areas.
GCR is a technique for replacing all gray tones otherwise made from CMY with K.
Reducing the number of mixed colors by GCR enables stable color reproduction.
08 of 21
QUESTIONS
Choose the three statements that best describe gray balance.

Mark
Gray is an achromatic color.
Gray balance refers to color balance when gray (achromatic color) is reproduced by the
three colors of CMY.
Gray balance may be lost even when gray is reproduced exclusively by black.
Poor gray balance may cause the inclusion of color into gray which is supposed to be
achromatic.
09 of 21
QUESTIONS
Choose the two statements that best describe the workflow format and tool.

Mark
Tools and formats specialized for digital press workflow must be used.
Since a packaged workflow system software is available, there is no need for system
development.
Clarification of the printing environment and introduction purpose before selecting a
workflow system is important.
A workflow system of suitable size and with necessary functions should be selected.
10 of 21
QUESTIONS
00:41:12
Choose the three statements that best describe technologies used to increase apparent
resolution.

Mark
Multi-bit printing is often used to increase apparent resolution without changing the
physical resolution.
Electrophotography employs two multi-bit printing methods: the variable dot size
method and variable density method.
In multi-bit printing, 2-bit data is also called two-valued data and 3-bit data is three-
valued data according to the number of available dot sizes.
Use of light Cyan or light Magenta may be a method of making dots inconspicuous,
attaining smoother image resolution (apparent resolution) than output resolution.
11 of 21
QUESTIONS
Choose the two statements that best describe the use of variable printing technology.

Mark
Technology that involves replacement of text data is not called variable printing.
Variable printing is effective for creating paper-based marketing tools.
Complicated variable printing including image data printing requires dedicated
software.
Variable printing data has a common format structure and is created by the ordinary
DTP process.
12 of 21
QUESTIONS
Choose the two statements that best describe the use of color management.

Mark
Introducing a color management system enables perfect matching of colors between
various devises.
Clarifying the objective of color management system use is crucial, because some
systems offer a solution for individual jobs such as outputting the colors displayed on
monitor from a printer, and some a total color management solution ranging from
design to printing.
Unmatched colors may occur even when a color management system is incorporate into
the printing system. The target level of how precisely colors should be matched needs
to be decided before use of the system.
Color management system performs computations automatically, there is no need to
understand how data is computed.
13 of 21
QUESTIONS
Choose the two statements that best describe the use of K color in color separation.

Mark
Some color data can be represented by either a three-color model (CMY) or a four-color
model (CMYK).
Use of K color is to sharpen the highlight areas of printed matter.
K color has an important role in adjusting the gray balance.
Black and white color data cannot be represented by a three-color model (CMY), and
always requires K color.
14 of 21
QUESTIONS
Choose the most important requirement of direct mail.

Mark
The printed matter is printed beautifully and vividly in color.
The printed matter has a low response rate.
Characters in the printed matter are printed clearly.
The printed matter increases the rate at which envelopes are opened, viewed, and
responded to.
15 of 21
 QUESTIONS
Choose the one statement that best describes dithering, one of the gradation
expression technologies using screening

Mark
Pattern dithering allows high-speed processing.
Dithering creates different-sized halftone dots and arranges them in a scattered
manner.
Pattern dithering allows high-quality gradation expression.
Error diffusion dithering distributes the difference between the original pixel value and
the threshold, or error, to neighboring pixels in order to maximize overall image error.
16 of 21
QUESTIONS
Choose the one statement that best describes output resolution.

Mark
Output resolution always agrees with the image resolution of the print data.
Output resolution is a value indicating the fineness of printing. It is expressed in dpi (dot
per inch).
Although finer images can be output at higher output resolution, individual dots become
larger in size.
The higher the output resolution, the less the occurrence of faulty images.
17 of 21
QUESTIONS
Choose the one statement that best describes color management system and its
selection.

Mark
ICC-based color management systems are often designed to operate in a closed
environment and therefore cannot be used commonly for various environments.
Pertinent points include how the system and preferable color management environment
will be used.
ICC-based color management systems are not built into PC operating systems such as
Macintosh and Windows.
In a series of printing processes, a color management system is not incorporated in a
prepress workflow system and therefore needs to be introduced separately.
18 of 21
QUESTIONS
In variable printing, character code is an issue upon textual data job entry from a host
system database. Choose the one statement that best describes the problem.

Mark
If textual information containing special character codes are imported, characters may
be printed randomly.
Host system database uses the same character codes as Windows and Macintosh.
If any text including special character codes is imported, error alarm will always be
caused.
The same character codes may display different character-shapes from various fonts.
19 of 21
QUESTIONS
Choose the one statement that best describes small-lot printing using digital printing.

Mark
Small-lot printing means that digital printing replaces strength of conventional printing.
Small-lot printing is the collective term for printing business run by small companies
using digital presses.
Small-lot printing data is processed mainly by the DTP process. The quality of the digital
press is not important.
The first application of the digital press was for the small-lot printing field where
conventional types were unable to support.
20 of 21
QUESTIONS
A change in cost awareness lies behind the expansion of the production print market.
What is the name of the business to revamp a company's printing purchasing system?

Mark
Print management
Cost management
Print auction
Print procurement
21 of 21
QUESTIONS
00:40:50
Choose the one statement that best describes the operation of Web-to-Print.

Mark
As this is a transaction via the Internet, attention to security is not necessary.
To develop business towards companies, attracting customers by methods such as
posting advertisements should be strategically implemented.
As this business style has little direct connection with customers, response to inquiries
and complaints should be appropriately implemented.
Simply launching a Web site and waiting for customers is sufficient.
ĐÁP AN NÈ MẤY NÍ

Interaction ID Type Result Response

Choose all the statements that best

Multiple Select 1 1,2
describe the purpose of using the workflow.
Choose all the statements that best
describe the quality of printed matter and Multiple Select 1 1,3,4
determinants of quality.
Choose all the statements that best
Multiple Select 1 1,3
describe the features of AM screening.
Choose all the statements that best
Multiple Select 0.68 1,3
describe color separation.
Choose the two statements that best
Multiple Select 0 2,3
describe the use of variable printing.
Choose the three statements that best
Multiple Select 1 2,3,4
describe the use of Web-to-Print.
Choose the three statements that best
Multiple Select 1 2,3,4
describe GCR.
Choose the three statements that best
Multiple Select 0.68 1,2
describe gray balance.
Choose the two statements that best
Multiple Select 1 3,4
describe the workflow format and tool.
Choose the three statements that best
describe technologies used to increase Multiple Select 1 1,2,4
apparent resolution.
Choose the two statements that best
describe the use of variable printing Multiple Select 1 2,3
technology.
Choose the two statements that best
Multiple Select 1 2,3
describe the use of color management.
Choose the two statements that best
describe the use of K color in color Multiple Select 1 1,3
separation.
Choose the most important requirement of
Multiple Choice 1 4
direct mail.
Choose the one statement that best
describes dithering, one of the gradation Multiple Choice 1 1
expression technologies using screening
Choose the one statement that best
Multiple Choice 1 2
describes output resolution.
Choose the one statement that best
describes color management system and its Multiple Choice 1 2
selection.
In variable printing, character code is an
issue upon textual data job entry from a
Multiple Select 1 1,4
host system database. Choose the one
statement that best describes the problem.
Choose the one statement that best
describes small-lot printing using digital Multiple Choice 1 4
printing.
A change in cost awareness lies behind the
expansion of the production print market.
Multiple Choice 1 1
What is the name of the business to revamp
a company's printing purchasing system?
Choose the one statement that best
Multiple Choice 1 3
describes the operation of Web-to-Print.
Quick Assessment - MSTR_PP_Course3_ProductionPrintSystemPropos

01 of 15
QUESTIONS
00:29:15
Which statements best describe points in proposing the print applications of package
and packaging material? (Check all that apply.)

Mark
It is critical to set up a system to efficiently deal with high-mix, low-volume printing. The
number of samples can be some hundred pieces.
Different from final packaging materials, the capability to print on various types of
packaging materials can be ignored for printing sample packages.
Since special colors are often used for packaging material printing, accurate color
management is needed.
To create sample packages close to the end-product, the use of finishing processes is
important.
02 of 15
QUESTIONS
00:29:09
Which statements best describe characteristics of the print applications of statement
and TransPromo? (Check all that apply.) SAI

Mark
Statements include telephone bills, card account statements and other printed notice
forms.
Conventionally notice forms have often been color-printed, but recently, text has
comprised the main content.
Customers for this category are very sensitive about security because they handle
customers' personal information.
Since the contents are printed in large quantity and must be inserted into envelopes,
sheet-fed digital presses are used for connection with a finishing system.
03 of 15
QUESTIONS
Which statements best describe points in proposing the print applications of manuals?
(Check all that apply.)

Mark
Small-lot printing of the needed number of copies utilizing digital printing functions is
effective.
Color management system enables management of print data revision history.
Although manuals are increasingly distributed as digital data, emphasizing to customers
advantages of printed manuals is vital.
When a manual needs to be created in a short period of time, the use of finishing
processes is advantages.
04 of 15
QUESTIONS
Which statements best describe points in proposing the print applications of album,
photograph collections, and picture books? (Check all that apply.) SAI

Mark
Web-to-Print system is used to increase orders from general consumers regardless of
location.
The biggest advantage is to enable variation book-to-book, and variable printing is not
used.
Digital cameras have become increasingly sophisticated year-by-year, and color
management is not required.
Finishing process technology including bookbinding to enhance texture adds values.
05 of 15
QUESTIONS
Which statements best describe cost simulation for introducing a system? (Check all
that apply.)

Mark
Setting depreciation cost, average selling price and average manufacturing cost is
useful for a sales simulation.
The sales should be simulated based on the predetermined number of print copies per
month.
The operating profit should be calculated by deducting manufacturing costs from the
sales and adding depreciation costs to the solution.
The amount of operating profit can be used to set a sales target (number of print
copies) and check the validity of the investment.
06 of 15
QUESTIONS
Choose the two statements that best describe knowledge of your customer's business
circumstances.

Mark
Knowledge can be obtained not only from operation-related information but also from
information about facilities.
Knowledge helps you see your customer's business direction in the future.
Knowledge doesn't include corporate activities such as introducing an automation
system or addressing environmental issues.
Knowledge does not help you find some differentiators against your competitors.
07 of 15
QUESTIONS
Choose the two statements that best describe characteristics of the print applications of
direct mail.

Mark
Good design and form of paper direct mail can improve visibility and legibility.
Printed direct mail cannot be connected to online media such as Website.
Direct mail is effective to bring in new customers but not to retain existing customers.
Direct mail with content varied for each target group using the variable printing function
is highly effective.
08 of 15
QUESTIONS
Choose the three statements that best describe the points in selecting a system to be
proposed.

Mark
Whether the system is suitable for the customer's business operation should be
carefully examined.
Attention should be paid to the system's high performance. The higher the performance
the better, even if the quality is excessively high.
Compatibility with peripheral and existing systems is a critical point.
Whether the selected system can capitalize on the customer's strengths should be
considered.
09 of 15
QUESTIONS
Choose the two statements that best describe characteristics of the print applications of
business cards, personal cards, and postcards as digital print applications. SAIII

Mark
Choose the two statements that best describe characteristics of the print applications of
business cards, personal cards, and postcards as digital print applications.
Potential customers are businesses only.
inkjet printers for household use is said to be the main competitor.
The unit value is small and the printing company cannot expect sales and profit.
10 of 15
QUESTIONS
Which two of the following factors can be identified as strengths in the SWOT analysis
for a printing company?

Mark
The company is highly trusted in its community.
Both high-mix and low-volume applications are sure to increase.
The company has fully-depreciated presses and thus they are cost-competitive.
Internet printing business is expanding.
11 of 15
QUESTIONS
00:28:47
Choose the three statements that best describe the benefits of knowing a customer's
equipment and systems.

Mark
A customer's equipment can teach you about their business, products and major
applications.
Knowing the model and purchase years reveals a customers cycle of business
investment and business direction.
Knowing the numbers of sheet-fed or web-fed rotary presses helps you see the
breakdown of sales by product.
Learning the features of a customers primary products will identify the focus of their
business efforts and provide you with key information on what differentiates them from
their competitors.
12 of 15
QUESTIONS
Choose the two statements that best describe the steps to create a system proposal.

Mark
System performance is the only item to be explained to customers when you make a
proposal.
Providing solutions against the customer's problems is a basic objective of a proposal.
The kind of advantages the system will bring to the customer should be clarified in your
proposal.
A proposal does not need to include the cost simulation.
13 of 15
QUESTIONS
Choose the three statements that best describe the points in making a system proposal.

Mark
To improve the customer’s existing systems
To propose a new business model
To take a one-sided approach of emphasizing attractive system performance
To identify the customer needs
14 of 15
QUESTIONS
Choose the two statements that best describe what can be learned from a customers
corporate financial statements.

Mark
Their profit structure.
Trends in the number of their employees.
Changes in the company's management policies.
The financial state of their business.
15 of 15
QUESTIONS
Choose the two statements that best describe characteristics of the print applications of
manuals.

Mark
Almost all product operating manuals are printed in color.
The quality of digital printing is far inferior to that of offset printing.
Manuals are increasingly sent to users in PDF format so that they can be referenced
online and printed on a home printer as needed.
Many manufacturers maintain a digital press in their factory and they print the needed
number of copies according to the number of shipments.

Interaction ID Type Result Response

Which statements best describe points in

proposing the print applications of package
Multiple Select 1 1,3,4
and packaging material? (Check all that
apply.)
Which statements best describe
characteristics of the print applications of
Multiple Select 0 2,3
statement and TransPromo? (Check all that
apply.)
Which statements best describe points in
proposing the print applications of Multiple Select 1 1,3,4
manuals? (Check all that apply.)
Which statements best describe points in
proposing the print applications of album,
Multiple Select 0 1,3
photograph collections, and picture books?
(Check all that apply.)
Which statements best describe cost
simulation for introducing a system? (Check Multiple Select 1 1,2,4
all that apply.)
Choose the two statements that best
describe knowledge of your customer's Multiple Select 1 1,2
business circumstances.
Choose the two statements that best
describe characteristics of the print Multiple Select 1 1,4
applications of direct mail.
Choose the three statements that best
describe the points in selecting a system to Multiple Select 1 1,3,4
be proposed.
Choose the two statements that best
describe characteristics of the print
applications of business cards, personal Multiple Select 0 3,4
cards, and postcards as digital print
applications.
Which two of the following factors can be
identified as strengths in the SWOT analysis Multiple Select 1 1,3
for a printing company?
Choose the three statements that best
describe the benefits of knowing a Multiple Select 1 1,2,4
customer's equipment and systems.
Choose the two statements that best Multiple Select 1 2,3
describe the steps to create a system
proposal.
Choose the three statements that best
describe the points in making a system Multiple Select 1 1,2,4
proposal.
Choose the two statements that best
describe what can be learned from a Multiple Select 1 1,4
customers corporate financial statements.
Choose the two statements that best
describe characteristics of the print Multiple Select 1 3,
applications of manuals.

Quick Assessment -
MSTR_PP_Course4_BusinessSkillsRequiredinProposal-...
01 of 15
QUESTIONS
00:29:51
Which statements best describe the customer-oriented concept? (Check all that apply.)

Mark
Customer-oriented concept is a main concept in modern marketing.
Companies develop a marketing program that can satisfy every need in every market.
The needs of the target market must be clarified by direct customer survey and
continuous improvements in product after release.
To maintain repeat customers, customer satisfaction is of importance.
02 of 15
QUESTIONS
Which statements best describe one-to-one marketing? (Check all that apply.)

Mark
One-to-one marketing is a concept to allow a different approach to meet the needs of
each customer.
One-to-one marketing mainly aims to acquire new customers and puts little weight on
maintaining a continuous relationship with existing customers.
By forming a strong relationship with customers, companies are able to create
customers with a high lifetime value (LTV).
One-to-one marketing is also referred to as channel marketing.
03 of 15
QUESTIONS
Which statements best describe the Five Forces analysis. (Check all that apply.)

Mark
Companies use this analysis to grasp the entire market structure in order to secure
competitive advantages when serving their customers.
This method allows companies to analyze competition rivalry within an industry.
The five forces include the following three external factors: competitive rivalry within an
industry, bargaining power of customers, and bargaining power of suppliers.
The five forces include the following two internal factors: threat of new entrants and
threat of substitute products.
04 of 15
QUESTIONS
00:29:41
Which statements best describe mass marketing? (Check all that apply.)

Mark
Mass marketing is a marketing approach to segment the market and narrow down the
target to meet various needs of individual market segments.
Mass marketing is a marketing approach targeting the general consumer market as a
whole without a specific target segment.
Products and services are mass-advertised, mass-produced and mass-distributed.
Due to recent diversification of values among people, mass marketing is a highly
efficient approach.
05 of 15
QUESTIONS
00:29:39
Which one of the following terms denotes a marketing flow in which analysis, target
setting, market approach and other element are integrated?

Mark
Targeting process
Marketing promotion
Marketing process
Marketing mix
06 of 15
QUESTIONS
00:29:37
Choose the one statement that best describes the social-oriented concept.

Mark
This concept pursues aggressive sales and promotion.
Under this concept, companies should not only think of the relation between their own
business and customers but also act to contribute to the long-term benefit of the entire
society.
This concept consists of production-oriented and seed-oriented concepts.
As no confrontation or contradiction may arise between consumer needs and long-term
social needs, a company objective can be set based only on the benefit of consumers.
07 of 15
QUESTIONS
00:29:36
Which one of the following marketing concepts consists of production-oriented and
seed-oriented concepts?

Mark
Sales-oriented concept
Product-oriented concept
Customer-oriented concept
Social-oriented concept
08 of 15
QUESTIONS
00:29:34
Choose the two statements that best describe points in identifying each factor of SWOT.

Mark
External and internal factors should be listed as specific and numerous as possible.
The four SWOT factors should be considered all together, not separately.
Identification of factors must be done unemotionally and objectively.
Thinking independently without having group discussions is important.
09 of 15
QUESTIONS
00:29:31
Choose the two statements that best describe "Place" strategy.

Mark
Place strategy determines channels to distribute products.
The control of the distribution channels is easier than the other Ps of the marketing mix.
Open distribution policy is to distribute products openly and extensively rather than
limiting sales outlets.
Exclusive distribution policy is to select distribution channels according to selling power,
financial power, and level of cooperation.
10 of 15
QUESTIONS
00:29:28
Choose the three elements of the four Ps, other than Product, of the marketing mix.

Mark
Price
Promotion
Process
Place
11 of 15
QUESTIONS
00:29:26
Choose the two statements that best describe "Price" strategy.

Mark
Price is directly linked with both sales and profits of each company and delivers a strong
message to customers.
If a company tries to drive the market by emphasizing value, they will set higher price
to promote their brand.
Cost-oriented pricing is an approach to determine price by market supply and demand.
Price strategy of new products has the following two types: penetration pricing or
skimming pricing.
12 of 15
QUESTIONS
00:29:24
Choose the three statements that describe the KJ method.

Mark
It is a technique for solving problems through group work.
It is used to organize and systematize many ideas.
It enables you to structure the situation by eliminating any preconceived ideas and
prejudices.
It enables you to create a new idea by effective elimination of alien data that appear to
be irrelevant.
13 of 15
QUESTIONS
00:29:22
Choose the three statements that best describe the definition of marketing.

Mark
Marketing is a concept covering all activities of companies and nonprofit organizations
to create products and services.
Philip Kotler is known as a modern marketing guru.
For general companies, marketing operations include all activities that are directed
toward customers.
All activities involved in manufacturing, R&D, accounting and HR divisions are also
included in marketing operations.
14 of 15
QUESTIONS
00:29:20
Which one of the following statements best describe "Product" strategy?

Mark
In considering product strategy, knowledge of product characteristics is important.
Product characteristics include type, price range, and buyers.
Products are classified by physical characteristics as consumer goods for individual
consumption or industrial goods for production.
Products are classified by their intended use into nondurable goods, durable goods, and
services.
15 of 15
QUESTIONS
00:29:17
Choose the two statements that best describe core competence.

Mark
A core competence is a capability unique to the company.
A core competence is human resources that the company possesses.
A core competence is a combination of unique technologies, skills and knowledge to
create customer value.
A core competence is facilities owned by the company.

Interaction ID Type Result Response

Which statements best describe the

customer-oriented concept? (Check all Multiple Select 1 1,3,4
that apply.)
Which statements best describe one-
to-one marketing? (Check all that Multiple Select 1 1,3
apply.)
Which statements best describe the
Five Forces analysis. (Check all that Multiple Select 1 1,2
apply.)
Which statements best describe mass
Multiple Select 1 2,3
marketing? (Check all that apply.)
Which one of the following terms
denotes a marketing flow in which
analysis, target setting, market Multiple Choice 1 3
approach and other element are
integrated?
Choose the one statement that best
Multiple Choice 1 2
describes the social-oriented concept.
Which one of the following marketing
concepts consists of production- Multiple Choice 1 2
oriented and seed-oriented concepts?
Choose the two statements that best
describe points in identifying each Multiple Select 0.5 3
factor of SWOT.
Choose the two statements that best
Multiple Select 1 1,3
describe "Place" strategy.
Choose the three elements of the four
Ps, other than Product, of the Multiple Select 1 1,2,4
marketing mix.
Choose the two statements that best
Multiple Select 1 1,4
describe "Price" strategy.
Choose the three statements that
Multiple Select 1 1,2,3
describe the KJ method.
Choose the three statements that best
Multiple Select 1 1,2,3
describe the definition of marketing.
Which one of the following statements
Multiple Select 1 1,2
best describe "Product" strategy?
Choose the two statements that best
Multiple Select 1 1,3
describe core competence.