ISHAN CONTRACTOR

Copyright © 2025 Ishan Contractor

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Edition:
First Edition – March 2025
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Self-published by Ishan Contractor
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and prompt engineering strategies discussed in this book
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 Preface
AI has evolved rapidly, reshaping the way we interact with
technology and process information. Mastering prompt
engineering is no longer just a niche skill, it has become an
essential tool for anyone looking to leverage AI effectively.

Whether you're a writer refining your storytelling, a

developer optimizing code generation, a marketer crafting
persuasive copy, or a business owner automating
workflows, the ability to craft precise and powerful
prompts can dramatically enhance your productivity,
creativity, and decision-making.

AI is only as powerful as the instructions it receives, and by

learning how to communicate with these advanced
systems effectively, you can unlock their full potential.
From foundational techniques to advanced strategies, this
book will guide you through the principles of prompt
engineering, helping you transform AI from a simple tool
into a powerful ally in your personal and professional life.
 Table of Content

Introduction

Chapter 1 - Basics of Prompting

Chapter 2 - Fundamentals of AI

Chapter 3 - Prompting Techniques

Chapter 4 - System Control

Chapter 5 - Industry Specific Prompts

Chapter 6 - Future of Prompting

Conclusion
 Introduction
Imagine having a highly skilled assistant at your fingertips,
one capable of answering complex questions, generating
creative content, and automating tedious tasks. However,
like any assistant, its effectiveness depends entirely on
how well you communicate your instructions. If you’re
vague or unclear, you’ll get mediocre results. But if you
craft precise, structured, and context-rich prompts, you
can unlock AI’s full potential—transforming it from a basic
tool into a powerful ally.

This book will take you on a journey from the fundamentals

of prompting to advanced strategies that push AI beyond
its perceived limitations. Inside, you’ll discover:
How AI models interpret and respond to language—and
why your input matters.
The different types of prompts and how to craft them
for maximum clarity and precision.
Practical applications across various industries,
including content creation, coding, data analysis,
customer support, and automation.
Methods to fine-tune and optimize your prompts for
accuracy, consistency, and efficiency.

By the time you finish this book, you’ll know how to

leverage it as a powerful tool for creativity, productivity,
and problem-solving.
 Chapter 1- Basics Of Prompting
Understanding Prompt Engineering
In a world where AI is becoming a daily household name,
Prompt Engineering has come to be an essential skill. It is
the art of generating precise and structured content by
providing the AI with To-The-Point instructions.

Just like coders write code to generate a particular output,

prompt engineers use prompting to generate the desired
output which is most relevant to the use-case at hand.

The Growing Role of AI

AI powered tools are taking over the world and have
become a regular need in every industry that we can think
of. From delivering new content to generating images to
even writing complex codes, AI has made everything easier
and more accessible.

The 3 major industries that have completely changed with

the help of AI are:

1) Content Creation

2) Automation

3) Analysis
Programming Language of AI
Just like we write codes on different platforms for
different purposes , we can think of prompts as the
programming language and the AI tool as the platform
where we execute the program.

Prompts follow the same principles as any programming

language. Just like a programming language has a syntax,
prompts also follow a sequence that allows the user to
generate useful output.

Inaccurate and
Generic Prompt
Vague Response

Accurate and
Specific Prompt
Specific Response

As we go through the modules we will explore the different

methods used in prompting and the different ways in which
users can refine their prompts.

The whole purpose of understanding prompts is to help

manipulate AI models and unlock their true potential. The
more we precise the prompt, the more refined is the
answer.
Why Prompt Engineering Matters
As we all know the world wide web is an infinite pool of
resources and every AI model created till now sources it’s
information from here. It is of utmost importance that the
output data generated by the AI model is most relevant to
the instructions/commands it is fed.
Prompting is not just about generating an output, it is
about generating the most relevant output and making it
more and more relevant by refining the prompts.

For Example:
“Write about the World Cup” - This prompt generates a very
vague output where the sport is not mentioned and neither
is the year.

“Write about the 2014 FIFA World Cup in 100 Words” - This
prompt generates a specific result based on the
constraints given.
 Chapter 2 - Fundamentals of AI
Understanding Large Language Models (LLMs)
LLMs operate by leveraging deep learning, identifying
complex patterns in vast datasets, and making prediction-
based decisions to generate human-like responses.

How AI Models Process Language

LLMs usually produce exact matches based on the input
provided. There is a small process behind this:
Input - User enters a prompt.
Tokenization - Prompt is broken down into packets.
Context - Analysis of previous prompts entered(if any).
Mapping - Words are mapped out which resemble the
input the most.
Response - Unique response is generated.

Popular AI Models in Use

GPT4 Gemini

Claude CoPilot
Common Limitations and Biases
Since AI is essentially a tool , certain limitations do apply to
the AI model.
Real Time Data - In most cases AI is trained on old data
and might not have the most accurate data available.
Reasoning - AI is trained to give logical and analytical
answers, but still lacks the ability to help with abstract
reasoning.
Context - A particular AI model at one point in time
works most accurately if the context remains the
same. If the context changes the AI might not be able
to present precise answers.

The data that is used to train AI is generated/made by

humans, which makes it possible for biases to be included
in the answers generated by AI.

It is almost impossible to completely remove these biases

from the generated answers, however it is possible to
minimize their occurrence:
Don’t consider AI output as the final output.
Always double check the facts with multiple sources.
Avoid rigid tones.
Promote neutral ground for controversial topics.
 Chapter 3 - Prompting Techniques
Simple Prompting (Basic)
This is the simplest, least complex form of prompting. It is
good to use this when seeking simple answers. These kind
of prompts are very straightforward but may end up being
vague if not given a certain direction.

Bad Example

“Tell me about cars”

This gives a general output that doesn’t specify the year,

make, model of the car. This will lead to a very vast output
and identifying the necessary information might be
difficult.

Good Example

“Tell me about Ferrari cars from 2015 - 2020”

This prompt specifies the company, years of production

and this will allow the model to generate a specific
response that the user is actually looking from.
Contextual Prompts (Context Based) (Basic)
This type of prompt provides a basic background to the
model that allows it to specify the output, taking all the
information from the input.

Bad Example

“Explain quantum physics”

This gives a general output that doesn’t specify the level

of physics that needs to be explained. It is a vast realm
that can vary from grade 11 to a PhD and the answer might
not be specific. It will have unnecessary information

Good Example

“Explain quantum physics as if you are teaching a 2nd year

engineering student”

This prompt specifies the level of quantum physics that is

needed by a 2nd year engineering student and hence will
produce a far better and targeted output which will only be
necessary for that user.
Role Based Prompts (Intermediate)
Thi prompt will assign/give the AI model an
identity/profile/character that they have to act as. This
allows the model to provide an answer specific to a
profession or realm.

Bad Example

“What is multi-nodal prompting”

This gives a generic definition as the answer and might not

be as specific as the user intends it to be.

Good Example

“You are an expert prompt engineer, explain the concepts

of multi-nodal prompting”

This prompt applies the persona of the model as a prompt

engineer and this will allow the answer to be more precise
and in accordance to the user’s need.
Step Based Prompts (Intermediate)
This will allow the AI model to break down complex
instruction into steps which will be able easier to
understand for the general audience. This method caters
to a large majority of users.

Bad Example

“How to make pizza”

This gives an unstructured answer to the question and

isn't necessarily helpful if specifics are not given.

Good Example

“Describe how to make pizza from scratch for 2 people,

including the process time and ingredients measurement”

This prompt will give a step by step rundown of how to

make a pizza. It will also specify the ingredients needed as
well as their respective measures for 2 people. It will also
help define the process time and make a better pizza than
what would have been made if just the “how to make pizza”
prompt was entered as input.
Few Shot Prompts (Advanced)
This prompt involves giving examples to the the AI model
before it actually processes the real query that needs an
output. This helps the model to understands the conditions
more better and adapts to give a more specific answer
according to the examples.

Bad Example

“translate good evening everyone”

This particular prompt only has input and no particular

information to look at before translating the phrase.

Good Example

“hello - bonjour , goodnight - bonne nuit - good , good

morning - , translate the phrase to french”

This prompt gives a very specific direction on the language

that the words need to be translated to as well as
providing examples so that the model is not confused.
Chain of Thought Prompts (Advanced)
This type of prompt let’s the AI model know that the output
has to be in a systematic form and should be stepwise so
that it is easy to understand. Mostly mathematical outputs
are in this form as they can get fairly complex and AI helps
to understand them easily.

Bad Example

“How far will a car go at 75kmph for 3.5 hours”

This gives a straight answer in most cases and will not

showcase any working to make it easy to understand

Good Example

“A car moves at 75kmph, calculate the total distance it

covers and explain each step.”

This prompt will give a step by step calculation as well as

show the formula used for the entire calculation. It will
include different units as well as an explanation for each
step.
Self Reflective Prompts (Expert)
This type of prompt will ask the AI to critique and assess
it’s own answer and then improve upon it. This is most
useful for content creation and quality assessment.

Bad Example

“Give me an idea for generating passive income”

This gives a straight answer, it might give you multiple

answers without letting you know the most viable option in
this case.

Good Example

“Give me an idea for generation passive income, do a SWAT

analysis on it”

This prompt will give the user an idea and assess it for
strengths as well as weaknesses. This will further allow the
user to make a more informed decision.
Multimodal Prompts (Expert)
This type of prompt involves giving multiple types of inputs
to generate more effective output. The inputs can be in
multiple forms such as text, image and audio

Bad Example

“(Insert any graph) + what do you see in this”

Even though there is an image , the prompt given is not

accurate enough to analyze the graph accurately.

Good Example

“(Insert any graph) + provide an analysis of the graph and

also showcase the trends in revenue per month
throughout the year”

This prompt will generate a statistical analysis on the graph

while giving a rundown of the revenue generation per
month. This will help to identify trends in a more detailed
manner.
Chain Prompts (Advanced)
In this method multiple prompts are given and all of them
are sequential and related to the previous prompt in
certain aspects

Bad Example

“(Insert any graph) + what do you see in this”

Even though there is an image , the prompt given is not

accurate enough to analyze the graph accurately.

Good Example

“(Insert any graph) + provide an analysis of the graph and

also showcase the trends in revenue per month
throughout the year”

This prompt will generate a statistical analysis on the graph

while giving a rundown of the revenue generation per
month. This will help to identify trends in a more detailed
manner.
 Chapter 4 - System Control
Any kind of prompt that is put into the AI model is also
known as a system level instruction and this acts as the
guideline needed to get appropriate responses.

These guidelines allow the user to change different

aspects of the model such as it’s personality, tone and
type of response.

Most used tonal sentiments:

Creative - imaginative writing style, narrative based on

prompt.
In-Formal - casual manner of responses.
Formal - professional response.

Any user that uses an AI model, uses it with one thing in

mind and that is to make tasks easier. It can range from
very simple tasks to very complex tasks and that’s why it
is important to know how to give system level instructions
correctly.
Prompts With APIs and Automation
AI can be used for multiple functions like, chatbots and
applications. It can also be integrated into workflows for
different system designs. This allows for automation of
tasks that are mostly repetitive.

APIs Integrated for Automation:

Send a request using a structured prompt.
AI sends a response in text format in most cases.
Response processed into the application and later
used for integration.

Common AI Models

Model Strength Best Practice

Explanation and Multistep

GPT4
Reasoning Prompts

Context Context Based

Claude
Retention Prompts

Multimodal Multimodal
Gemini
answers Prompts

Debugging,Codi Step-By-Step
CoPilot
ng Prompts
Chapter 5 - Industry Specific Prompts
Content Creation
AI helps with content creation by helping with ideas,
formatting, checking grammar as well as brainstorming
through infinitely vast data.

How AI Enhances Content Writing

Idea Generation: "Suggest 10 trending blog topics on AI

in marketing."
Outlining & Structuring: "Create an outline for a blog
post about sustainable business practices."
Content Expansion: "Expand this paragraph into a more
engaging section with examples."
Editing & Refinement: "Improve grammar, clarity, and
engagement level for this paragraph."

Example Prompt

"Write a 1000-word blog post on the impact of AI on

remote work, including productivity benefits, challenges,
and future trends. Use a conversational tone and include
real-world examples."

By using specific and structured prompts, writers can

produce high-quality content with minimal effort.
Coding and Debugging
AI-powered tools like GitHub Copilot, ChatGPT, and Gemini
assist developers by generating code snippets, optimizing
performance, and debugging errors.

Using AI for Code Generation & Troubleshooting

Generating Code: "Write a Python function to scrape

data from a website and store it in a CSV file."
Debugging: "Fix the error in this Python code and
explain the issue."
Optimizing Code: "Refactor this JavaScript function to
improve efficiency."
Explaining Concepts: "Describe how recursion works in
Python with examples."

Example Prompt

"Find and fix errors in the following JavaScript function that

calculates factorials. Provide an explanation for the
changes."

By providing detailed prompts with clear objectives, AI can

generate accurate and efficient coding solutions.
Data Analysis
AI enhances data visualization, interpretation, and report
generation, helping analysts extract insights faster. Tools
like Power BI, Python, and Excel AI features streamline the
analysis process.

How AI Assists in Data Analysis

Data Cleaning: "Generate Python code to clean a

dataset by removing null values and duplicates."
Visualization: "Create a Power BI visualization that
shows sales trends over the last five years."
Insights & Interpretation: "Analyze this dataset and
summarize key business trends."
Predictive Analysis: "Use machine learning to forecast
next quarter's sales based on historical data."

Example Prompt for Power BI

"Explain how to create a Power BI dashboard that tracks

monthly revenue, customer retention, and product
performance using AI-assisted insights."

With structured prompts, AI can significantly boost data-

driven decision-making.
CSO (Customer Support Operations)
Businesses use AI-powered chatbots to handle customer
queries, provide instant responses, and enhance user
satisfaction. Tools like ChatGPT, Zendesk AI, and Intercom
AI improve support automation.

How AI Improves Customer Support

Answering FAQs: "Create an AI chatbot response for a

customer asking about return policies."
Handling Complaints: "Generate a professional
response for a customer reporting a delayed order."
Providing Personalized Recommendations: "Suggest
three product recommendations based on past
purchases."
Automating Workflows: "Write a chatbot script for
handling refund requests efficiently."

Example Prompt for Customer Support AI

"Simulate a customer support conversation where the AI

guides a user through resetting their account password.
Keep responses clear and friendly."

With smart AI integration, businesses reduce response

time, improve accuracy, and enhance customer
satisfaction.
SEO and Marketing
AI is transforming content marketing, ad copywriting, and
SEO strategies by generating high-quality, engaging, and
optimized content.

How AI Enhances Marketing & SEO

SEO-Optimized Content: "Generate a 500-word blog on

'Best Email Marketing Strategies' with SEO-friendly
keywords."
Ad Copywriting: "Write a compelling Facebook ad
promoting a fitness coaching program."
Social Media Content: "Create five Instagram captions
for a new tech gadget launch."
Keyword Research: "Suggest high-ranking keywords for
a blog about electric vehicles."

Example Prompt for AI Marketing

"Generate a persuasive LinkedIn post promoting a new AI-

powered project management tool. Highlight its key
features and benefits for remote teams."

By leveraging AI in marketing, businesses can reach their

audience more effectively and boost engagement.
Education
AI is revolutionizing education by enabling personalized
learning experiences, automating assessments, and
enhancing student engagement.

How AI Supports Learning

Personalized Tutoring: "Explain Newton’s laws of

motion in simple terms for a 10th-grade student."
Automated Assessments: "Generate five multiple-
choice questions on World War II with answer
explanations."
Knowledge Synthesis: "Summarize key takeaways from
a research paper on climate change."
Study Plan Generation: "Create a two-week study
schedule for a student preparing for SAT exams."

Example Prompt for AI-Assisted Tutoring

"Explain the Pythagorean theorem with a real-world

example and step-by-step proof. Use a conversational
tone suitable for high school students."

By integrating AI into education, students and educators

gain access to customized learning experiences that
improve comprehension and retention.
Chapter 6 - Future of Prompt Engineering
Next Steps for AI
The field of AI will soon have ground breaking changes
which will lead to models processing text, images and
videos together. Some say that even real time interactions
will be a regular household name when it comes to AI.

Key Trends in AI Evolution

Multimodal AI: Future models will seamlessly handle

text, images, and videos in a single prompt. Example:
"Analyze this chart and summarize the key business
trends in 100 words."
AI-Powered Creativity: Tools like DALL·E, Sora, and
Runway AI are redefining content creation, enabling
users to generate high-quality visuals and videos
alongside text prompts.
Greater Personalization: AI will adapt to individual
users' styles, learning preferences, and communication
patterns for tailored responses.

What This Means for Prompt Engineering

As AI capabilities expand, prompting will become more

complex yet more powerful, requiring users to master
multi-input prompts and refined instruction techniques.
Heavily Targeted Industries
AI is set to transform industries by automating tasks,
enhancing decision-making, and driving innovation.

AI’s Role in Future Industries

Research & Development: AI will assist in scientific

discoveries, drug development, and climate modeling,
accelerating breakthroughs.

Example: AI models predicting protein structures in

biomedicine.

Education & Personalized Learning: AI tutors will

provide adaptive learning experiences, helping
students grasp complex topics in customized ways.

Example: AI-driven platforms offering real-time

tutoring and exam preparation.

Business & Automation: AI will streamline operations,

customer service, and marketing, enabling companies
to scale faster with AI-driven insights.

Example: AI-powered business analytics

dashboards offering real-time strategy
recommendations.
 Conclusion
Prompt engineering is both an art and a science, allowing
users to communicate effectively with AI to achieve better
outcomes. Mastering prompts means understanding AI’s
capabilities, structuring inputs effectively, and iterating for
improvement.

Core Lessons from This Book :

AI is only as good as the prompts it receives – clear,

structured prompts lead to better responses.
Context matters – detailed prompts provide AI with the
necessary background for accuracy.
Different models require different strategies – GPT-4,
Claude, Gemini, and others respond uniquely to
prompts.
Advanced techniques like role-based prompting,
chaining, and API integration enhance AI utility.
AI is a tool, not a replacement – ethical prompting
ensures responsible and beneficial AI use.

As AI continues to evolve, prompt engineering will remain a

crucial skill, empowering professionals across industries to
work smarter and unlock AI’s full potential.