m Business Communication

Communication in Everyday Life

CREDIT DISTRIBUTION, ELIGIBILITY AND PRE-REQUISITES OF THE COURSE

Course title Credits Credit distribution of the course Eligibility Pre-requisite of

& Lecture Tutorial Practical/ criteria the course
Code Practice (if any)
Business 2 1 0 1 Class XII NA
Communication

Learning Objectives

The Learning Objectives of this course are as follows:

 To train students to enhance written as well as oral communication in the corporate world.
 To help students in understanding the principles and techniques of business
communication.
 To understand the use of electronic media for communication.

Learning outcomes

The Learning Outcomes of this course are as follows:

 After studying this course, students will be able to explain the need for
communication in management.
 After studying this course, students will be able to appreciate the need of effective
writing for communication.
 After studying this course, students will be able to demonstrate the skill of effective report
writing and summarizing annual reports.
 After studying this course, students will be able to analyse business correspondence and e-
correspondence.
 After studying this course, students will be able to appreciate oral presentations.

SYLLABUS

Course Contents:

Unit 1: Introduction to the essentials of Business Communication (9 hours)

Meaning, process and functions. Need and importance. Medium: verbal & non-verbal
communication. Channels: formal & informal. Levels of communication. Direction of
communication: downward, upward, lateral, & diagonal. Effective communication:
difficulties/barriers and solutions. Interactive and non-interactive techniques of
communication. Listening as a tool of communication, Guidelines for effective listening.

Unit 2: Effective Writing (9 hours)

Guidelines for clear writing. References, bibliographical research tools. Citing methods,
footnotes, discussion footnotes. Use of library and internet for collection, classification and
interpretation of data and information.

Unit 3: Report Writing (9 hours)

Types of reports. Formal report: components and purpose. Organising information: outlining
10
 & numbering sections, section headings, sub-headings, & presentation. Writing reports on field
work/visits to industries, business concerns. Summarising annual reports of companies:
purpose, structure and principles. Drafting minutes.

Unit 4: Business Correspondence and E-Correspondence (9 hours)

Need and importance of business letters. Office memorandum, office circulars, notices and
orders. Technology for communication. Effective IT communication tools. Electronic mail:
advantages, safety and smartness in email. E-mail etiquettes.

Unit 5: Spoken English and Oral Presentation (9 hours)

Effective negotiation: elements, process and general guidelines. Telephonic conversation.
Conducting & facing interviews. Conducting & participating in group decisions. Making
presentations: content and organising. Features of a good presentation. Delivering a
presentation.

Practical Exercises:
The learners are required to:
 learn how to summarise annual reports of companies.
 prepare presentations using power-point.
 participate in Group discussions and mock interviews.
 smartly draft business emails.

Essential/recommended readings
 C.B.Gupta (2019). Essentials of Business Communication, Sultan Chand & Sons.
 Kaul, A. Effective Business Communication, 2nd ed. PHI learning
 Lesikar, R.V. & Flatley, M.E. (2001). Basic Business Communication Skills for
Empowering the Internet Generation, Tata McGraw Hill Publishing Company Ltd. New
Delhi.
 Ludlow, R. & Panton, F.(1992). The Essence of Effective Communications, Prentice Hall
of India Pvt. Ltd., New Delhi.
 Meyer C,Dev(2021). Communicating for Results,Oxford University Press
 Quintanilla, Kelly M, (2021), Business and Professional Communication, 4e, Sage
Textbook
 R. C. Bhatia (2008), Business Communication, Ane Books Pvt Ltd, New Delhi.
 Raman and Singh(2012). Business Communication. Oxford University Press
 Scot, O., Contemporary Business Communication. Biztantra, New Delhi.

Note: Learners are advised to use the latest edition of readings.

Examination scheme and mode:

Evaluation scheme and mode will be as per the guidelines notified by the University of Delhi.

11
 Content Development and Media for Children

CREDIT DISTRIBUTION, ELIGIBILITY AND PRE-REQUISITES OF THE COURSE

Course Credits Credit distribution of the course Eligibility Pre-requisite
title Lecture Tutorial Practical/ criteria of the course
Practice (if any)
&
Code
Content 2 0 0 2 Class XII NIL
development
and Media
for Children

Learning Objectives

The Learning Objectives of this course are as follows:

 To explore and review current trends in media and content for children
 To plan developmentally appropriate media and content for children
 To create culturally appropriate content for learning

Learning Outcomes

After studying this course, the student will be able to:

 Identify forms of content and media available for children

 Understand the impact of content and media on thoughts, attitudes and values of
children
 Create age-appropriate content and media for children

SYLLABUS

Unit 1: Content for children: Relationship and interaction 20 hours

This unit will cover the different forms of content available to children and will create a linkage
between children, content and context
 Exploring different forms of content for children (exposure to history and folk forms)
 Children's usage and significance of print, audio visual content
 Review and analysis of available content for children
 Enabling parents/caregivers to be able to use content appropriately with children

Unit 2: Media for Children 20 hours

This unit will discuss the different forms of media available to children in the contemporary
context and also focus on advances in media technology
 Different media forms available for children

217
  Children’s use and significance of media forms
 Assessing the portrayal of children in media; assessing the quality of Print, App or TV
program, website, film
 Media literacy for children, parents and caregivers

Unit 3: Developing content and media for children 20 hours

This unit will enable students in developing content and media for children.
 Scripting for children: content and structure; Literature for and by children; Writing
stories/poems for children (significance of humour, wonder, logic)
 Music/ Dance/Theatre/puppetry as sources for content development and dissemination
 Creating age-appropriate content for:
- Developmental and domain specific needs
- Children activity box/ Preschool Kit
- Interactive Mobile applications/Digital content

Essential readings
 Condry, J. (1989). The Psychology of Television. Lawrence Erlbaum, Associates, Inc.
 Daniel,A.K. (2012). Storytelling across the Primary Curriculum. London: Routledge.
 Engel, S. (1999). The Stories Children Tell: Making Sense of the Narratives of Childhood.
USA: W.H.. Freeman and Company.
 Honig, A. (1983). Television and young children. Young children 38(4).
 Joshi, P. & Shukla, S. (2019). Child development and education in the twenty-first
century. Singapore: Springer International.
 Livingstone, S. (2002). Young People and New Media. New Delhi: Sage
 Prakash, S. &Mathur, P. (2000). Children and TV. NCERT,
 Real, M. R. (1996). Exploring Media Culture. New Delhi: Sage
 Singer D.G. & Jerome L. (2012). Handbook of Children and Media. California: Sage.

Suggestive Readings:
 Calvert, S.L. & Wilson, B.J. (2008). The Handbook of Children, media and Development.
United Kingdom: Blackwell Publishing.
 Jordan, A.B. & Romer, D. (2014). Media and the Well-Being of Children andAdolescents.
New York: Oxford University Press.

Note: Learners are advised to use the latest edition of readings.

Examination scheme and mode:

Evaluation scheme and mode will be as per the guidelines notified by the University of Delhi.

218
 ENVIRONMENTAL AUDITING

CREDIT DISTRIBUTION, ELIGIBILITY AND PRE-REQUISITES OF THE COURSE

Course title & Code Credits Credit distribution of the course Eligibility Pre-
criteria requisite
of the
Lecture Tutorial Practical/ course
Practice
ENVIRONMENTAL 02 0 0 02 Class XII NA
AUDITING

Learning Objectives
 To gain an understanding of the fundamental principles and components of environmental
auditing
 To train in conducting an environmental audit in any organization/ institution
 To implement critical thinking toward environmental problems and formulate local solutions
for their mitigation

Learning outcomes

After studying the course, the students will be able to:

 Conduct an environmental audit in a scientific manner
 Recommend organizations to adopt specific sustainable strategies
 Serve as catalyst to evolve sense of ownership and responsibility among
organizations/industries towards solving local environmental problems.
 Pursue environmental auditing for higher studies and a future career.

SYLLABUS

Practical/Hands-on Exercises (02 Credits: 60 hours)

1. Prepare a working plan (in the form of a flowchart/ graphical abstract) for the environmental
audit of any organization/ institution focusing on pre-audit, on-site and post-audit objectives
and activities
2. Prepare a brief profile of any selected organization/ institution (Area, land use, green cover,
organizational setup, demography etc.) and discuss its environmental policy and the
environmental management systems
3. Prepare an interpretive electricity consumption report of the organization/ institution over a
five-year period (both actual or arbitrary data can be used).
4. Prepare an interpretive water consumption report of the organization/ institution over a five-
year period (both actual or arbitrary data can be used). Also, identify the sources of wastewater
discharge and its management, if any.
5. Survey the campus and prepare a list of the plant/ animal (or both) diversity, highlighting its
importance and threats faced.

185
 6. Prepare a monthly air quality level dataset nearest to the institution’s location, extracting data
from the National Air Quality Index (CPCB) website. Prepare a report on causes of variation
and measures taken by an organization to improve air quality levels
7. Prepare a comprehensive assessment report of Solid Waste Management at the organization/
institution highlighting compliance to Solid Waste Management Rules, 2016.
8. Formulate a scientifically sound protocol for identifying and disposing of e-waste and
hazardous waste at any organization based on E-waste (management) rules, 2016 and
Hazardous waste (management) rules, 2016.
9. Examine various environment-related practices and activities of the organization/ institution
that have impacted the neighbouring communities and prepare a social audit questionnaire for
studying the impact.
10. Compile the data, results, and analysis of all previous practicals and prepare a detailed
environmental audit report of your selected organization/ institution.

Teaching learning interface for practical skills

To impart training on technical and analytical skills related to the course objectives, a wide range of
learning methods will be used, including (a) laboratory practicals; (b) field-work exercises; (c)
customized exercises based on available data; (d) survey analyses; and (e) developing case studies; (f)
demonstration and critical analyses; and (h) experiential learning individually and collectively.

Prospective Sectors:
(a) Universities/Colleges, (b) Environmental Consultancies, (c) Environmental NGOs, and (d)
Indian Audit & Revenue Departments

Essential/recommended readings
 Cahill, L.B (2017). Environmental Health and Safety Audits: A Compendium of Thoughts and
Trends, 2nd Edition, Bernan Press.
 Council, N.C., Britain, G. and Unit, E.F., 2011. Handbook for Phase 1 Habitat Survey: A
Technique for Environmental Audit. Nature Conservancy Council.
 Ho G, Anda, M., Brennan, J., 2015. Water Auditing and Water Conservation. IWA Publishing
 Pain, S.W., 2010. Safety, Health, and Environmental Auditing: A Practical Guide. CRC Press.
 Thuman, A., Niehus, T., Younger, W.J., 2012. Handbook of Energy Audits, 9 th ed. Routledge,
Taylor and Francis
 Van Guilder, C.V., 2014. Environmental Audits. Mercury Learning & Information.

Suggested readings
 Barton, H., and Bruder N., 1993. A Guide to Local Environmental Auditing. Routledge, Taylor
and Francis

Examination scheme and mode:

Evaluation scheme and mode will be as per the guidelines notified by the University of Delhi.

186
 Image Styling

CREDIT DISTRIBUTION, ELIGIBILITY AND PRE-REQUISITES OF THE COURSE

Course Credits Credit distribution of the course Eligibility Pre-requisite

title Lecture Tutorial Practical/ criteria of the course
Practice (if any)
&
Code
Image Styling 2 0 0 2 Class XII NIL

Learning Objectives

The Learning Objectives of this course are as follows:

• To strengthen the student's hands on experience in using different tools of improving the
visual and non-visual appearance
• To train the students with technical and professional ways of understanding wardrobe
needs and their development
• To develop skills in understanding fashion trends for planning personal shopping .

Learning Outcomes

After studying this course the student will be able to:

• Demonstrate the practical ways to strengthen physical image based on body type, face
shape and personal style analysis.
• Understand the effect of elements and principles of design on visual appearance.
• Explain the fashion trends of apparel and accessories.
• Identify wardrobe elements and the processes of planning and organization.
• Plan personal shopping of apparel and accessories based on physical traits, personal
style and budget.

SYLLABUS
Practical

Unit 1: Physical traits and analysis 16 hours

Learning the first step in styling by developing skills to analyze individual characteristics
such as body type, proportions, face shapes etc.
Subtopics:
• Body types
• Body proportion
• Face shapes
• Personal colour analysis

214
Unit 2: Application of elements and principles of design for image styling 16 hours

Understanding the basics of design by learning about the various elements and principles of
design, their role in the success of a design, and their importance in personal styling.
Subtopics:
• Effects of design elements and principles on clothing and visual appearance
• Effect of garment components on visual appearance

Unit 3: Wardrobe planning 12 hours

Learning the skills of wardrobe planning, analysis and management as per apparel and
accessory needs.
Subtopics:
• Wardrobe analysis
• Wardrobe essentials
• Organization and categorization of wardrobe
• Elements of a basic wardrobe
• Optimising wardrobe and budgeting

Unit 4: The business of styling 16 hours

Understand the working of styling business. Developing the art of styling. Analyzing the
present market trends.

Subtopics:
• Dress vs Style
• Analysis of trends of apparels and accessories
• Survey of apparel and accessory stores/ brands with respect to style, size and price.
• Types of stylists: Freelance stylists, Celebrity stylists, Editorial stylists
• Marketing your business
• Forms and Contracts

Essential Readings
 Constantine, S. & Woodall, T. The Body Shape Bible: Forget Your Size Discover Your Shape
Transform Yourself, published by Weidenfeld & Nicolson (1877), ASIN: B01K14NWB8
 Funder, D.C. 2001, The Personality Puzzle (2nd ed), New York: W.W. Norton
 Phares, J.E. 1991, Introduction to Personality (3rd ed), New York: Harper Collins
 Rasband, J. Wardrobe Strategies for Women, published by Fairchild Books; Student edition
(September 18, 2001), ISBN-10: 1563672596

215
Suggested Readings
 Baumgartner, J. You are What You Wear, Da Capo Press (2012)
 Mc Call, Sewing in Color, Hamlyn Publishing Group 11th edition (1975)
 Romano, C. Plan your Wardrobe, New Holland Publishers (1998)
Vega, L. The Image of Success, American Management Association
(2010)

Note: Learners are advised to use the latest edition of readings.

Examination scheme and mode:

Evaluation scheme and mode will be as per the guidelines notified by the University of Delhi.

216
 Small Scale Catering

CREDIT DISTRIBUTION, ELIGIBILITY AND PRE-REQUISITES OF THE COURSE

Course Credits Credit distribution of the course Eligibility Pre-requisite

title& Lecture Tutorial Practical/ criteria of the course
Code Practice (if any)
Small Scale 2 0 0 2 Class XII NIL
Catering

Learning Objectives
The Learning Objectives of this course are as follows:
 To comprehend fundamentals of menu planning through management of resources in a
food service establishment.
 To develop insight for recipe standardization and to apply acquired skills in menu
planning and quantity food production.
 To use knowledge of preliminary steps for starting a small-scale catering unit.

Learning Outcomes
After studying this course, the student will be able to:

 Comprehend fundamentals of menu planning throughmanagement of resources in a food

service establishment.
 Develop insight for recipe standardization.
 Apply acquired skills in menu planning and quantity foodproduction
 Use the knowledge of preliminary steps for starting a small-scalecatering unit.

SYLLABUS

Unit 1: Introduction to Food Service 12 hours

Kinds of food service establishments, kinds of food service outlets

 Market survey of various food products raw and processed in different kinds of markets.
 Survey of a nearby small-scale catering unit

219
 Unit 2: Food Production 32 hours
- Menu planning: Importance of menu, factors affecting menu planning, types of menus, menu
planning for different kinds of food service units, features of good menu card
- Basics of food purchase, receiving and storage
- Quantity food production: standardization of recipes, quantity food preparation techniques,
recipe adjustments and portion control
- Hygiene and Sanitation

□ Planning menus within specified budget for the following:

- Menu for a birthday party/ nursery school.
- Packed tiffin lunch for MNC employees.
- Cyclic menu for catering breakfast, lunch and dinner for PG/ hostel girls.
□ Evaluation of menu card
□ Visit to a small-scale catering unit
□ Use of computers in inventory and billing
□ Standardization of a recipe
□ Scaling up of recipe for large number of customers (75)
□ Food stall/ event catering
□ Demonstration of specific dishes for entrepreneurial set up
□ Use of checklist to assess implementation of good hygiene and sanitation practices in a
small-scale catering unit

Unit 3: Planning of a Food Service Unit 16 hours

- Preliminary planning: survey of types of units, identifying clientele, menu, operations and
delivery
- Planning the set up:
- Identifying resources (money, manpower, time, facilities, equipment, utilities, types of
kitchen areas, flow of work and work area relationship), types of services and delivery system,
business registration
- Basics of Finance (Components of cost and factors affecting them, determining the selling
price)

 Market survey/visit for equipment

 Development of a business plan

Essential/Recommended Readings
 Desai V. (2011) The Dynamics of Entrepreneurial Development and Management,
Himalaya Publishing House Pvt. Ltd., Mumbai.
 Mohini, S. (2005) Institution Food Management New Age International Publishers.
 West, B.B.& Wood, L. (1988) Food Service in Institutions 6th Edition Revised By Hargar
FV, Shuggart SG, &Palgne Palacio June, Macmillan Publishing Company New York.

Suggested Readings
 Knight, J.B. & Kotschevar, L.H. (2000) Quantity Food Production Planning &
Management 3rd edition John Wiley & Sons.
 Payne-Palacio, J. & Theis, M. (2011) Foodservice Management: Principles and Practice
12th edition.

220
  Taneja, S. & Gupta, S. L. Entrepreneur Development- New Venture Creation. Galgotia
Publishing Company

Note: Learners are advised to use the latest edition of readings.

Examination scheme and mode:

Evaluation scheme and mode will be as per the guidelines notified by the University of Delhi.

221
 Social Media Marketing

CREDIT DISTRIBUTION, ELIGIBILITY AND PRE-REQUISITES OF THE COURSE

Course Credit Credit distribution of the course Eligibili Pre-

title s Lectur Tutoria Practical/ ty requisite of
& criteria the course
e l Practice
Code (if any)
Social 2 1 0 1 Pass in XII Pass in ‘Digital
Media Marketing’
Marketing (SEC-Sem 1)

Learning Objectives
 To provide basic knowledge of social media marketing concepts
 To enhance skills as social media marketer and start a career in social media marketing.

Learning Outcomes
After completion of the course, learners will be able to:
1. Evaluate the role of social media in marketing, advertising and public relations.
2. Assess the optimal use of various social media platforms for social media marketing.
3. Analyse the importance of social media for developing an effective marketing plan, and assess
ways to measure its performance.
4. Describe practical skills required for creating and sharing content through online communities and
social networks.
5. Demonstrate and appreciate social media ethics to use social media spaces effectively.

SYLLABUS:
Unit 1: Introduction to Social Media Marketing: (4 hours)
Social Media Marketing- Concept and Importance.
Social Media Platforms- Online communities and Forums; Blogs and Microblogs, Social Networks,
other contemporary social media platforms: Goals, Role in Marketing and Use as listening tools. Trends
in SMM. Social Media Influencers.

Unit 2: Social media marketing Plan and Performance Measurement: (6 hours)

SMM Plan- Setting Goals, Determining Strategies, Identifying Target Market, Selecting Tools,
Selecting Platforms, Implementation: Measuring Effectiveness - Conversion rate, amplification rate,
applause rate: on page and on post level.
Unit 3: Content Creation and Sharing using Case Campaigns: (5 hours)
Blogging, Streaming Video and Podcasting: Criteria and approach-70/20/10 with risk variants, 50-50
content, Brand Mnemonic, Brand story. Contextualising content creation. Social Media Ethics.
Practical Exercises: 30 hours
The learners are required to:
1. Discuss the importance of social media in marketing, advertising and public relations by analysing

71
 relevant case studies.
2. Examine the use of social media by your institution to improve alumni engagement.
3. Identify social media platforms for marketing a good, a service, an institution, an event and a person.
4. Promote any college event of your choice using social media. Measure the effectiveness of your
campaign.
5. Create a blog/ vlog on any topic of your interest. Measure performance of your blog post.
6. Prepare a social media marketing plan for any product of your choice.
7. Prepare a calendar for scheduling various posts/campaigns via buffer or tweet deck. Find out the
conversion rate, amplification rate, and the applause rate. Calculate the engagement rate and economic
value/per visitor of the concerned campaigns.
8. Observe the engagement rate in twitter campaigns of your college and suggest improvements, if needed.
9. Assess the reviews/ratings, comments, likes, and dislikes of blog posts in the categories of health and
nutrition, or yoga counselling, or family therapy.
10. Examine the twitter handles of Delhi Government or of Delhi University and find out how consistent
they are in their reaction checks?
11. Design a social media plan for sensitising citizens for timely tax payments (Assuming that you are an
honest tax-payer and feel that everyone should be like you).

Essengtial Readings
● Ahuja V(2015).Digital Marketing.Oxford University Press.
● Blanchard, O. (2011). Social Media ROI: Managing and Measuring Social Media Efforts in
Your Organization. United Kingdom: Pearson Education.
● Charlesworth, A. (2014). An Introduction to Social Media Marketing. United Kingdom: Taylor
& Francis.
● Gupta, S. (2020). Digital Marketing. India: McGraw Hill Education (India) Private Limited.
● Johnson, S. (2020). Social Media Marketing: Secret Strategies for Advertising Your Business
and Personal Brand on Instagram, YouTube, Twitter, And Facebook. A Guide to being an
Influencer of Millions. Italy: AndreaAstemio.
● Keller, K. L., Kotler, P. (2016). Marketing Management. India: Pearson Education.
● Maity M(2022). Digital Marketing.Oxford University Press.
● Mamoria C.B, Bhatacahrya A,Marketing Management. Kitab Mahal, Delhi
● Mathur,V. & Arora,S. Digital Marketing PHI Learning
● McDonald, J. (2016). Social Media Marketing Workbook: How to Use Social Media for
Business. United States: CreateSpace Independent Publishing Platform.
● Parker, J., Roberts, M. L., Zahay, D., Barker, D. I., Barker, M. (2022). Social Media
Marketing: A Strategic Approach. United States: Cengage Learning.
● Quesenberry, K. A. (2015). Social Media Strategy: Marketing and Advertising in the Consumer
Revolution. United States: Rowman & Littlefield Publishers.
● Rishi, B., Tuten, T.L., (2020) Social Media Marketing, 3ed., Sage Textbook
● Setiawan, I., Kartajaya, H., Kotler, P. (2016). Marketing 4.0: Moving from Traditional to
Digital. Germany: Wiley.

Examination scheme and mode:

Evaluation scheme and mode will be as per the guidelines notified by the University of Delhi.

72