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Facebook Ads Check list

The document outlines a step-by-step guide for creating and managing Facebook ad campaigns. It includes defining campaign objectives, targeting audiences, setting budgets, creating ad content, and tracking performance. The final steps emphasize reviewing compliance with policies and optimizing campaigns based on performance metrics.

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bilewget2021
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6 views

Facebook Ads Check list

The document outlines a step-by-step guide for creating and managing Facebook ad campaigns. It includes defining campaign objectives, targeting audiences, setting budgets, creating ad content, and tracking performance. The final steps emphasize reviewing compliance with policies and optimizing campaigns based on performance metrics.

Uploaded by

bilewget2021
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 4

Step Task Details

Choose from Awareness, Traffic, En-


Select Campaign Goal gagement, Leads, Conversions, or Sales.
1 Define Campaign
Objectives
Define measurable goals (e.g., drive
Set Clear Objectives 1,000 visits to the website).

Specify demographics, location, lan-


Define Target Audience guage, interests, behaviors.

Choose Audience Type Select Saved, Custom, or Lookalike


audiences.
2 Audience Targeting
Exclude specific groups, such as existing
Add Exclusions
customers or certain locations.

Save Audience Save for future use if needed.

Set Campaign Budget Choose Daily or Lifetime budget.

Select Bidding Type Opt for automatic or manual bidding.


3 Budget and Schedule

Set start and end dates for the cam-


Define Campaign Schedule
paign.
Choose specific times for the ad to
Enable Ad Scheduling run, if necessary.
Images or Videos Use high-quality visuals, following rec-
ommended dimensions (e.g., 1080x1080
for images).

Test Different Visuals Run A/B tests with different images or


videos.
4 Ad Creative Create clear, engaging text with a strong
Ad Copy
call-to-action (CTA).
Ensure the headline grabs attention and
Headline & Description
description reinforces the message.

Adhere to Facebook’s character


Character Limits limits for text.

Select automatic or manual placements


Choose Placement Strategy based on strategy.

Specify preferred placements (e.g.,


5 Placements Customize Placements Facebook Feed, Instagram Stories, Mes-
senger).

Remove placements that don’t align


Exclude Irrelevant Placements
with your goals or audience.

Choose Single Image, Video, Carousel,


Select Ad Format Collection, or Instant Experience.

6 Ad Format Optimize Format Elements


Ensure all elements (e.g., carousel
images, collection products) are fully

Experiment with various ad formats for


Test Different Formats
better engagement.
Install Facebook Pixel Add Pixel to website for conversion track-
ing.

Set Up Custom Conversions Define specific conversions (e.g., com-


7 Tracking and Analytics pleted purchases, sign-ups).

Verify pixel placement and ensure it’s


Test Pixel Functionality working correctly.

Add UTM Parameters Use UTM codes for tracking on Google


Analytics.

Ensure Compliance with Policies Follow Facebook’s ad policies to avoid


restricted content.

8 Review Facebook Ad
Policies
Steer clear of banned elements (e.g., be-
Avoid Prohibited Content fore-and-after images, prohibited words)

Review Ad Copy and Creatives Confirm that text and visuals comply
with Facebook guidelines.
Verify all settings (budget, targeting,
Double-Check Settings placements, creatives) before launch.

Either publish immediately or schedule


9 Launch and Monitor Publish or Schedule Ad for a later time.

Watch initial results closely, especially


Monitor Ad Performance
within the first 24-48 hours.

Track Key Metrics Monitor CTR, conversion rate, CPC,


ROAS, and other metrics.

Adjust budget, targeting, or creatives


Make Adjustments as needed.

Pause underperforming ads and


10 Optimize and Adjust Pause or Scale Ads increase budget on successful ones.

Test different ad components for


Conduct A/B Tests future campaign improvements.

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