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An elevator pitch[1]

An elevator pitch is a concise presentation designed to introduce yourself or your business in about 30 seconds, ideally using 75 words. It should clearly state a problem, present a solution, explain your credibility, and include a call to action. Practicing your pitch is essential for confidence and effectiveness in networking situations.

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Vaishali Gulhane
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6 views

An elevator pitch[1]

An elevator pitch is a concise presentation designed to introduce yourself or your business in about 30 seconds, ideally using 75 words. It should clearly state a problem, present a solution, explain your credibility, and include a call to action. Practicing your pitch is essential for confidence and effectiveness in networking situations.

Uploaded by

Vaishali Gulhane
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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What is an elevator pitch?

Short, sharp, and on-the-spot


presentations
A Twitter version of your Introduction or
business plan/proposal.

First Contact : Maybe 3 Tweets worth of


Info
Most people speak 120-200 words per minute;

Use a comprehensible 75 words (slightly slower


than the average speaking speed) in your 30-
second elevator pitch.

Speaking slowly (while still showing your passion


for the subject) demonstrates confidence and
competence.
Don’t just wing it and stumble your way through a
rambling, improvised elevator speech the next time
you get a chance to speak with an industry
influencer.

Create and practice your elevator pitches right away–


you never know when you’ll run into that next big
opportunity.

Business networking means always having a business


card in your hand and a smile on your face.
Give the same care and attention to the way you
describe yourself (and your company) as you do to
your professional attire, branding, and product
design.
You can use an elevator pitch for everything
from getting a job/promotion to landing a
new client or investor. You can use these
short, refined introduction speeches in all
areas of business communication.
Use a simple elevator speech template

State the Problem


Present Your Solution
Explain Why People Should Trust You
Describe Your Value Proposition
Offer a CTA (Call to Action)

As you practice your speech out loud, keep tweaking your


phrasing to sound personable and precise. Just remember to
maintain a maximum of 75 words!
A simple Harvard-MIT elevator pitch template

Problem: “[Customer Type] are often frustrated by the effort it takes


to [Action].”
Solution: “[Your New Solution] eliminates the need to [Customer’s Old
Solution].”
Why You: “For [Duration], [Customer Type] have trusted [Your
Company] to provide the best solutions in [Customer’s Industry].”
Value: “With [Your New Solution], you can [spend less/make more]
[time/money] [Action].”
CTA: “I’ll give you a call to learn more about your situation (Get
Contact Info). Thanks for your time.”
Elevator pitch example #1: Nice and simple

“Farmers are often frustrated by the effort it takes to hand-


shear their Sheep. QuickCut eliminates the need to chase,
restrain, and trim these beautiful beasts. For over 5 years,
Sheep farmers have trusted QuickCut to provide the best
solutions in Sheep ranching. With our safe and reliable drone
aircraft, you can spend less time shearing and manage a
larger herd. I’ll give you a call to learn more about your
situation. Thanks for your time.”
UC Davis:

Introduction
Smile and make a “hooking” statement to capture your audience’s attention.
Introduce yourself (and your company).
Explain what you do and why you love it.
You and your company
Describe the contributions you’ve made, including the problems you’ve solved.
Give a short, striking example of your value.
Explain your interest in your listener(s).
Benefits
Describe your product/service/solution.
List the ways people benefit from working with you (instead of your competitors).
Provide a brief story about a satisfied customer.
Call to Action
Ask for an appropriate response to this interaction (contact info, a referral, an
appointment, etc.)
Elevator pitch example #2:

“Do you hate shearing stubborn Sheep by hand?

I’m Jack Singh from QuickCut. I enjoy connecting animal lovers to


technologies like our QuickScoop waste solution.
I’m here at the Sheep Festival to learn from you, the experts. Our hands-
free QuickCut shearing system outperforms hand-shears so you can limit
your employee hours.
We saved one Farmer, Baban Mikaba, over 40 hours weekly.
When can I visit your farm, demonstrate our product, and meet your
neighbors?”
Monroe’s Motivate Sequence – From Purdue University
Get Attention
Establish a Need
Satisfy This Need
Visualize Consequences
Present a CTA
Elevator pitch example #3:
“Yuck–I can’t believe how much loose Sheep hair floats
around in our barn. I just got some in my mouth!
Wouldn’t it be great if someone kept this place hair-free?
I’d be glad to go around and scoop it all up. If we added a
Chief Wool-Gatherer position, it would surely pay for
itself by reducing waste and increasing profits. Tell the
boss you want me to start, right away!”
Take the necessary time to sculpt, polish, and practice your
speech

Present yourself with class and style..

Whether you sell big or flop the first time, you’ll gain the
experience you need to keep improving.

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