Lecture 5
Lecture 5
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Therefore, the Committee recommended setting up of the Banking Codes and Standards
Board of India (BCSBI).
As per Annual Report of RBI dated 25th August 2020, Reserve Bank
of India (RBI) has decided to dissolve the Banking Codes and Standards
Board of India (BCSBI).
The Code has been revised in August 2009, in 2014 and again in January 2018
in order to bring about greater transparency, further enhancements in banking
practices relating to customer service, a more responsive grievance redressal system
in banks and provide additional protection to customers.
Provisions of the Code may have set higher standards than those prescribed in
the regulatory instructions and such higher standards will prevail as the Code
represents best practices voluntarily agreed to by the member banks as their
commitment to customers.
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d. Promote a fair and cordial relationship between customers and their banks;
Act fairly and reasonably in all banks' dealings with customers by:
c. Making sure Member Bank's products and services meet relevant laws and
regulations in letter and spirit and are appropriate to customer needs and in line with
the banking scenario, including digital banking.
d. Ensuring that member banks dealings with customer rest on ethical principles
of integrity and transparency.
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1. Right to Fair Treatment
The member banks will help customer to understand how former's financial products
and services work by:
a. Giving the customers timely and adequate information about them and the
necessary safeguards in any one or more of the following languages Hindi, English or
the appropriate local language.
b. Ensuring that bank's advertising and promotional literature are clear and not
misleading. The member banks will make every effort to ensure that the contracts or
agreements they frame are transparent, easily understood by and well communicated to
customers. The price of their products, the associated risks, the terms and
conditions that govern use over the product's life cycle and mutual responsibilities
will be clearly disclosed.
The member banks will ensure that customers are not subjected to unfair business or
marketing practices, coercive contractual terms, negative confirmations or misleading
representations.
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2. Right to Transparency, Fair and Honest Dealing
c.Ensuring that customers are given complete
information about the member banks' products and
services, minimum balance requirements, the interest
rates and service charges, besides the terms and
conditions applicable to customers in a transparent
manner through the following methods as per the
preference of the customers.
1. By sending SMS or e-mails
2. Through electronic or print media
3. Display on our website
4. Display on branch notice board
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2. Right to Transparency, Fair and Honest Dealing
d. Giving customers' information on the facilities provided to them and
how they can avail of these and whom and how they may contact for
addressing their queries.
e. Displaying in the Member bank branch, for customer information.
This code was brought out by BCSBI in May 2008 and sets
minimum standards of banking practices for banks to follow
when they are dealing with Micro and Small Enterprises
(MSES) as defined in the MSMED Act, 2006.
The code had been revised in 2015.
This Code will apply to all the products and services listed
below, under current regulatory instructions, whether they are
provided by branches, subsidiaries, joint ventures or agents,
across the counter, over the phone, by post, through interactive
electronic devices, on the internet or by any other mode.
However, all products discussed here may or may not be
offered by member banks.
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Current accounts, term deposits, recurring deposits, and all other deposit accounts.
Payment services such as payment orders, remittances by way of Demand Drafts and wire transfers,
electronic transactions like Real Time Gross Settlement (RTGS), Electronic Funds Transfer (EFT), National
Electronic Funds Transfer (NEFT) or any other mode.
Banking services related to Government transactions.
Loans and other credit facilities which include fund based such as cash credit, overdraft, cheque and
bill purchase/discounting (both inland and foreign), negotiation under reserve of documents tendered
under Letter of Credit (both inland and foreign) and non-fund based such as establishment of inland
and/or foreign Letter of Credit (D/P or D/A), issuing of Guarantee (both inland and foreign), Inland or
foreign bill or cheque for collection, Co- acceptance and validation of bills, buyer's credit, etc.
Foreign Exchange Services as permitted under Foreign Exchange Management Act (FEMA)/ Reserve
Bank of India's guidelines including money changing.
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E:-Within 30 days of lodging a complaint with the bank, if the customer does not get
response/ satisfactory response and wish to pursue other avenues for redressal of grievances, they
may approach Banking Ombudsman appointed by RBI under the Banking Ombudsman
Scheme.
The bank staff would explain the procedure in this regard.
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GENERAL INFORMATION
A centralized Receipt and Processing Centre has been set up at RBI, Chandigarh for
receipt and initial processing of physical and email complaints in any language.
The Regulated Entity will not have the right to appeal in case where an Award is issued
by the ombudsman against it for not furnishing satisfactory and timely
information/documents.
The Executive Director -in charge of Consumer Education and Protection Department
of RBI would be Appellate Authority under the Scheme.
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Classification of Customers
BENEFITS OF CRM
An effective CRM implementation in retail banking will benefit the banks in more than way. The
following are some of the important benefits that accrue to banks and enhance the customer focus
of the banks:
i. Improves the customer satisfaction and cross selling potential for the banks.
ii. Helps the banks to derive increased share of wallet from the customer.
iv. Helps to take on competition as CRM results in more customer focus and retention.
v. Helps to understand Customer Lifetime Value through the structured data base on a
dynamic basis.
vi. Help in cross selling its products.
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CRM Analysis and Findings in Banks in respect of Retail Banking
Data Warehouse and Data Mining
Data mining is since becoming more intelligent and
offer information on the customer in real time.
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Loan is for purchase or construction of a residential property or as re-finance (takeover) of the principal
amount outstanding under a loan taken earlier for purchase or construction of a residential property.
However, in case of loan for construction, the construction should get completed within - 5 Years of
raising the Loan.
Deduction can be claimed only from the financial year when the purchase/construction is completed.
The lender issues a certificate at the end of the financial year mentioning therein the interest and
principal paid during the year in respect of that loan.
The tax benefit here can be claimed till the time repayment of loan continues.
Deduction is only applicable on home loan paid for first house property.
The division takes place in the same proportion in which the asset is
owned by each co-applicant.
b. Married couples will be eligible as joint borrowers for joint assistance. In such cases, the age
criteria for the couple would be at the discretion of the RML lender, subject to at least one of them
being above 60 years of age and the other not below 55 years of age.
c. Should be the owner of a residential property (house or flat) located in India, with clear title
indicating the prospective borrower's ownership of the property.
f. The prospective borrower(s) should use that residential property as permanent primary residence.