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    Questionnaire On Consumer Perception About Small Car

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    ashvinposhiya
    This document contains a questionnaire regarding consumer purchase decisions for small cars in Rajkot, India. It collects information on demographics, income level, previous car purchase experience, budget, research sources, factors considered in selection like price and mileage, promotional tools, and room for improvements. Respondents are asked to rate different small car options on various attributes and selection criteria. The goal is to understand consumer preferences to help car companies with marketing and product development.

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    Questionnaire On Consumer Perception About Small Car

    Uploaded by

    ashvinposhiya
    378 views4 pages
    This document contains a questionnaire regarding consumer purchase decisions for small cars in Rajkot, India. It collects information on demographics, income level, previous car purchase experience, budget, research sources, factors considered in selection like price and mileage, promotional tools, and room for improvements. Respondents are asked to rate different small car options on various attributes and selection criteria. The goal is to understand consumer preferences to help car companies with marketing and product development.

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    Questionnaire on Consumer Perception About Small Car

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    This document contains a questionnaire regarding consumer purchase decisions for small cars in Rajkot, India. It collects information on demographics, income level, previous car purchase experience, budget, research sources, factors considered in selection like price and mileage, promotional tools, and room for improvements. Respondents are asked to rate different small car options on various attributes and selection criteria. The goal is to understand consumer preferences to help car companies with marketing and product development.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    378 views4 pages

    Questionnaire On Consumer Perception About Small Car

    Uploaded by

    ashvinposhiya
    This document contains a questionnaire regarding consumer purchase decisions for small cars in Rajkot, India. It collects information on demographics, income level, previous car purchase experience, budget, research sources, factors considered in selection like price and mileage, promotional tools, and room for improvements. Respondents are asked to rate different small car options on various attributes and selection criteria. The goal is to understand consumer preferences to help car companies with marketing and product development.

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    Questionnaire

    Consumer Purchase Decision with Specific Focus On Small Car Segment In Rajkot
    A. Name: - ___________________________________________ B. Address:-___________________________________________ ___________________________________________ C. Phone No:-__________________________________________

    (1) Which of the following age group do you belongs to? 25 to 30 36 to 40 46 to 50 [ ] [ ] [ ] 31 to 35 41 to 45 50 & above [ ] [ ] [ ]

    (2) Which of the following category appropriately describe your work? Services Students Others [ ] [ ] [ ] Businessman Professional [ ] [ ]

    (3) Which of the following category do you belongs to? 10,000-15,000 20,000-25,000 30,000 Above [ ] [ ] [ ] 15,000-20,000 25,000-30,000 [ ] [ ]

    (4) Are you buying Car first time or second time? (A) First Time [ ] (B) Second Time [ ]

    (5) What amount represents an ideal budget for you to buy a Car? ___________________________________________

    (6) Where would you or where from do you get the relative information for buying a car for yourself? (A) Television (D) Mechanics [ ] [ ] (B) Friends (E) Magazines [ ] [ ] (C) Dealers (F) Car owners [ ] [ ]

    (7) For what reason you select a small car?


    {Rate your Decision (1- High importance; 5- less importance)}

    Attributes
    Easy Driving Lower Maintenance. Cost Small Parking Space Affordability Others

    Nano

    Maruti 800

    Alto

    Wagonr

    I10

    Etios liva

    Beat

    (8) Who is the Decision Maker for buying of new Car? (A) Key Perso n [ ] (B) Wife (C) Children [ ] (D) Others.______

    [ ]

    (9) Which factors you consider to compare car?


    {Rate your Decision (1- High importance; 5- less importance)}
    Attributes Nano Maruti 800 Alto Wagonr I10 Etios liva Beat

    Brand Features Celebrity Endorser Resale Value Fuel Efficiency Maintenance Cost Top Speed of cars

    (10) Which factor is considered while buying a car?


    {Rate your Decision (1- High importance; 5- less importance)}
    Attributes Nano Maruti 800 Alto Wagonr I10 Etios liva Beat

    Mileage Maintenance After sales Service Re-sale Value Look Others

    (11) Which promotional tools will be considered by you while buying a car?
    {Rate your Decision (1- High importance; 5- less importance)}
    Attributes Nano Maruti 800 Alto Wagonr I10 Etios liva Beat

    Discount Rate Special Gifts Exchange Bonus Free Maintenance Free Services Others

    (12) Comment on the cars as to how can there be any improvements?

    Company and Car Model Selected by Respondent Opinion ________________________


    Give your suggestion.

    _________________________________________________________________ _________________________________________________________________
    Thanking you for your kind co-operation and for your precious time.

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