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    Dairy Milk Marketing Mix Questionnaire PDF

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    The document is a 15 question survey about consumer preferences and perceptions of Dairy Milk chocolate. It collects demographic information and asks respondents about their consumption habits of Dairy Milk, how they rate Dairy Milk on various quality parameters, advertising preferences, and perceptions of Dairy Milk promotions. The survey aims to understand customer loyalty to the Dairy Milk brand and gather feedback to help improve the product.

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    Dairy Milk Marketing Mix Questionnaire PDF

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    The document is a 15 question survey about consumer preferences and perceptions of Dairy Milk chocolate. It collects demographic information and asks respondents about their consumption habits of Dairy Milk, how they rate Dairy Milk on various quality parameters, advertising preferences, and perceptions of Dairy Milk promotions. The survey aims to understand customer loyalty to the Dairy Milk brand and gather feedback to help improve the product.

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    183022052-Dairy-Milk-Marketing-Mix-questionnaire.pdf

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    The document is a 15 question survey about consumer preferences and perceptions of Dairy Milk chocolate. It collects demographic information and asks respondents about their consumption habits of Dairy Milk, how they rate Dairy Milk on various quality parameters, advertising preferences, and perceptions of Dairy Milk promotions. The survey aims to understand customer loyalty to the Dairy Milk brand and gather feedback to help improve the product.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    204 views2 pages

    Dairy Milk Marketing Mix Questionnaire PDF

    Uploaded by

    backup cmbmp
    The document is a 15 question survey about consumer preferences and perceptions of Dairy Milk chocolate. It collects demographic information and asks respondents about their consumption habits of Dairy Milk, how they rate Dairy Milk on various quality parameters, advertising preferences, and perceptions of Dairy Milk promotions. The survey aims to understand customer loyalty to the Dairy Milk brand and gather feedback to help improve the product.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    QUESTIONNAIRE FOR CONSUMERS

    1) What is your age?

    2) You are (please tick)?

     Male Female

    3) Have you ever tried Dairy milk?

     Yes No

    4) Most of the time you prefer?

     Dairy Milk
     Any other brand, please specify

    5) How often do you have Dairy Milk?

     Daily Weekly Others, Specify

    6) How do you rate Cadbury on the below parameters

    PARAMETERS 1 2 3 4 5 1 – Very Good


    Taste
    2 – Good
    Quality
    Price 3 – Average
    Packaging
    4 – Poor
    Availability
    Perceived Brand Value 5 – Very Poor

    7) Have you had any complaints?

     Yes No

    8) Why do you prefer Dairy Milk?

     Quality Availability
     Price Others, please specify

    9) If Dairy Milk is not available

     Then you buy some other chocolate, if yes which do you prefer
     Try if it is available in other shop
    10) What further improvement do you want in Dairy Milk?

    Quality Price
    Availability Packaging
    Taste Others, please specify

    11) What kind of advertisement you prefer?


     TV Newspaper
     Magazine Outdoors

    12) Rate the following statements based on your perception.

    1 – Very Good

    2 – Good

    3 – Average

    4 – Poor

    5 – Very Poor

    Promotions 1 2 3 4 5
    Does Advertisement make you feel that you should buy Dairy Milk?
    How would you rate the quality of promotions?
    Do you think the ads are interesting?

    13) What strikes you most in the ads?

    Brand Ambassador Slogan Other


    Story Jingle

    14) Which is your favourite product of Cadbury?

    Dairy Milk 5 star Other


    Perk Bar-One

    15) When you hear chocolate, which one comes to mind first?

    16) Do you think they should introduce sugar free dairy milk?

    Yes No

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