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Scribd Upload A Document: Vijay Kapanipathi Rao

This document is a project report comparing soft drinks and fruit juices. It begins with an acknowledgment section thanking various people for their guidance and support. The executive summary overviews that soft drinks were previously more common but health consciousness is increasing demand for juices. The report analyzes consumption patterns, health factors, status symbols, and lifestyle changes. It determines the major players in each market and concludes with the average preferences of different age groups.
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0% found this document useful (0 votes)
39 views

Scribd Upload A Document: Vijay Kapanipathi Rao

This document is a project report comparing soft drinks and fruit juices. It begins with an acknowledgment section thanking various people for their guidance and support. The executive summary overviews that soft drinks were previously more common but health consciousness is increasing demand for juices. The report analyzes consumption patterns, health factors, status symbols, and lifestyle changes. It determines the major players in each market and concludes with the average preferences of different age groups.
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Explore Vijay Kapanipathi Rao / 62 Download this Document for Free 1 A Project Report on Contemporary IssueTitled Soft Drink and Fruit Juices International School Of Informatics &Management (2010-2012) Submitted to : Submitted by: Mrs. Geeti Sharma Arpitshukla Lecturer, IIIM PGDM/10/40PGDM SEM I,A special THANKS to my senior (MAM):VAISHALI WADHWANI , IIM, JAIPUR

2 Acknowledgement Perseverance, inspiration and motivation have always played a keyrole in the success of any venture. A successful and satisfactorycompletion of any project is the outcome of the invaluable aggregatecontribution of different personal fully in radical direction, explicitlyor implicitly.Whereas vast, varied and valuable reading efforts leads tosubstantial acquisition of knowledge via books and allied informationsources, true expertise excludes from collateral practical works andexperiences.Words have never seemed as inadequate as now, when We areendeavoring to express our heartfelt gratitude at the culmination of the project, to all those made it possible. Even the best effort is wastewithout proper guidance and advice. We highly solicit to FACULTY NAME for launching us into this foray. We are indebted to Sir for giving time-to-time suggestion and his valuable guidance, co -operation, inspiration and keen supervision to project.Last but not the least; We are grateful to god, our parents, elders andfriends for encouraging us to take up this challenging task. Arpit Shukla

3 EXECUTIVE SUMMARY Soft Drinks were common preference among all the individuals before juices were being introduced, With the changing lifestyle andincome levels, people are shifting their consumption patterns andhave therefore become more health conscious thus leading toincrease in demand of juices. Market Research is based on someunderlying parameters like: y Changing consumption pattern y H ealth factor y Status consciousness y V arying lifestyleThe basic subject matter of the research, comparative analysisof Soft Drinks and Juices is focused to study the mind/taste of different age group of people.The study starts with determining the major players in the softdrinks and the juices market, their overall consumption patternamong the people and ends up with the conclusion as per thestate of mind of the average rational human being.

a comparitive study onsoft Drink and fruit Juice Download this Document for FreePrintMobileCollectionsReport Document This is a private document. Info and Rating Follow arpitshukla0 Share & Embed Related Documents PreviousNext 1.

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Jagdeep Singhleft a comment plz sir send me his project on my email ................. jagdeepsingh029@gmail.com 03 / 11 / 2012 Reply Upload a Document Search Documents

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