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Project Title: Buying Patterns of Levi's Jeans

The document summarizes research on buying patterns of Levi's jeans. It includes the following key points: 1) There is a strong positive correlation between salary and average number of jeans bought per year, with higher salaries correlating to more jeans purchased. 2) Most people in the sample buy Levi's jeans sometimes, with 6% always buying Levi's and 4% never buying them. 3) On average, Levi's jeans last longer than unbranded jeans, with statistical tests showing the average life is significantly higher. 4) Different jeans brands and attributes like design, durability and fit influence preferences to varying degrees, while price and brand are less decisive factors.

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Vivekananda Pal
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135 views

Project Title: Buying Patterns of Levi's Jeans

The document summarizes research on buying patterns of Levi's jeans. It includes the following key points: 1) There is a strong positive correlation between salary and average number of jeans bought per year, with higher salaries correlating to more jeans purchased. 2) Most people in the sample buy Levi's jeans sometimes, with 6% always buying Levi's and 4% never buying them. 3) On average, Levi's jeans last longer than unbranded jeans, with statistical tests showing the average life is significantly higher. 4) Different jeans brands and attributes like design, durability and fit influence preferences to varying degrees, while price and brand are less decisive factors.

Uploaded by

Vivekananda Pal
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Project Title: Buying Patterns of Levis Jeans

Business Statistics

Group Member
Gulshan Pardesi Rahul Naidu Shailesh Chauhan Swapnil Shrivastav Vivekananda Pal

Co-relation & Regression between salary and average no. of jeans bought in a year

Salary 0 - 20000 20000 - 40000 40000 - 60000 60000 - 80000 80000 - 100000

Salary CI 10000 30000 50000 70000 80000

Avg. No Of Jeans bought in a year 6 4 8 10 12

14 12 10 Avg no of Jeans 8 6 4 2 0 0 10000 20000 30000 40000 50000 60000 70000 80000 90000 Salary CI y = 1E-04x + 3.3171 R = 0.7805

Co-relation: Strong positive co-relation between salary and


average no. of jeans bought in a year

Regression: Per unit of salary (10000) increases the average


no. Of jeans by 3

Percentage of People who buy Levis Jeans from Sample


% of People who buy Levi's Jeans
6% 51% very rarely Sometimes 39% 4% Never Yes always

Age Group of People from Sample

Age Group
70 61

No Of Respondents

60 50 40 30 20 10 0 10 -19 20 -29 Age Group 30-39 40 and above 3 7 0

Durability comparison between Levis & Non Branded Jeans


Ho: Avg. Life of Levis Jeans = Avg. Life of unbranded Jeans H1: Avg. Life of Levis Jeans > Avg. Life of unbranded Jeans The test statistics is F-Test Two-Sample for Variances

Mean Variance Observations df F P(F<=f) one-tail F Critical one-tail

Variable 1 Variable 2 3.71831 2.070422535 0.633803 0.380684105 71 71 70 70 1.664905 0.017274 1.485689

Here F>1 Reject Ho if only F>F critical one-tail However 1.66>1.48 F >F critical. Hence, reject Ho here.

t-Test: Two-Sample Assuming Equal Variances

Mean Variance Observations Pooled Variance Hypothesized Mean Difference Df t Stat P(T<=t) one-tail t Critical one-tail P(T<=t) two-tail t Critical two-tail

Variable 1 3.71831 0.633803 71 0.507243 0 140 13.78585 3.74E-28 1.655811 7.48E-28 1.977054

Variable 2 2.070422535 0.380684105 71

t Stat > t Critical Reject H0 and conclude that Average life of Levi's Jeans is more than non branded Jeans

Influence of Jeans Brands & Attributes on buying preferences


Factor Levis Lee PePe Wrangler Design 12 10 6 11 Durability 17 8 4 6 Fitting 36 5 16 12 Price 24 6 12 9

Ho: All Brands are equally effective with preference H1: All Brands are not equally effective with preference f > f critical Result: Reject H0 and conclude that All Brand is not equally effective with preference with 5 % level of significance Ho: All factors are equally effective with preference H1: All factors are not equally effective with preference f < f critical Result: Do not reject H0 and conclude that All Factor are equally effective with preference with 5 % level of significance Level of significance 5%

Anova: Two-Factor Without Replication SUMMARY Levis Lee PePe Wrangler Design Durability Fitting Price Count 4 4 4 4 4 4 4 4 Sum 89 29 38 38 39 35 69 51 Average Variance 22.25 108.25 7.25 4.916667 9.5 30.33333 9.5 7 9.75 6.916667 8.75 32.91667 17.25 176.9167 12.75 62.25

ANOVA Source of Variation Rows Columns Error Total SS 560.25 174.75 276.75 1011.75 df 3 3 9 15 MS F P-value F crit 186.75 6.073171 0.015176 3.862548 58.25 1.894309 0.201045 3.862548 30.75 1

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