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One of the interactions between language variation and culture is the level of
directness in communication. High context cultures rely on subtle social
cues, physical context, and additional non-verbal cues to convey meaning
and communicate. On the contrary, low context cultures prefer to use
language to express ideas and direction in a clear and logical way. As a
result, what might seem direct and effective to one culture might come off as
offensive and rude to another.
The lack of fluency has shaped how most non-natives are perceived as well.
The repercussions of this biased perception are deep cut. Non-native
speakers tend to be perceived as less credible, making them feel that their
skills and ideas are unvalued. This also shapes power dynamics in
hierarchical organizations aggravating the issue. Regardless, when
organizations manage these challenges and proactively assign solutions to
communication disputes, they can enjoy the core benefits of creativity,
innovation, and rich global insights. Practically, this can be by implementing
effective language training sessions, assigning an inclusive common
corporate language, integrating cultural sensitivity. From the perspective of
leadership, managers could also implement top-down commitment and make
lasting changes.