Cardd
Cardd
A' Good morning, This is MTB Company. I’m A. How can I help you?
B: Hi, this is B from the Sales department. I need last year's sales report for Athena
customer. Could you send it to me, please?
A: I'm sorry I couldn't quite catch that. Could you repeat that, please?
B: I need last year's sales report for Athena customer as soon as possible.
A: I got it. I'll send it to you by email immediately.
B: That sounds great!
A: Is there anything else I can do for you?
B: Please prepare everything for the 9 a.m. video conference tomorrow.
A: All preparations are completed
B: Perfect! Thanks again for your help. I should get back to work now.
A: You're welcome. Have a good day.
UNIT 3: BUSINESS MEETINGS
Work in pairs. Make a conversation about the meeting agenda for the next business
meeting. Perform the conversation in front of the class.
UNIT 4: MARKETING
A: Good morning. Do you know our company is going to advertise a new clothing
line for men?
B: Yes, I’ve heard that. We have $10000 for this campaign. What do you think about
the options?
A: I think we should use TV Commercial because it will reach a wide audience. It’s
also effective at capturing attention.
B: No, I don’t think so. It’s very expensive and might not be targeted to specific our
audience.
A:Yeahh. We can consider a magazine ad. If we placed it in a lifestyle magazine, it
would target a specific group that might be interested in our product. Plus, it’s
more cost-effective than TV commercial.
B: Yes, but it only reaches a smaller audience, and may not be as attractive as
other options.
A: That’s true. Do you have any idea?
B: What about a pop-up ad? It’s very cheap and can be highly targeted to online
shoppers, which can work well if we sell online.
A: I don’t know but I think pop-ups can be annoying and often ignored, so this might
not be the most effective choice.
B: It’s a difficult choice. Given our budget, maybe the magazine ad is the best choice.
It’s cost-effective and can target the right audience if we choose the right magazine.
A: I agree with you. So we choose a magazine ad to promote a new clothing line for
men. Let's report our idea to the manager.
B: Let’s get started.
A: Good morning. I think we should take some time to discuss the suitable strategy
for our company
B: Hello... I'm always available.
A: What do you think about Strategy 1? Is it suitable for our company?
B: I think it's not good. Lower price is our strength, so we should take advantage of it,
instead of increasing it.
A: I agree with you. As we saw in the Opportunities section, the Internet has great
potential, so we can use it to advertise. How about Strategy 2?
B: I think it is a good choice. Because customers know what they want to buy, so
selling customized computers is a smart idea to attract them.
A: That's right. And we can also take advantage of the Internet to advertise.
B: Yeah. So Strategy 2 is good. What is your opinion about strategy 3?
A: It’s a poor choice. Because I think the higher price can destroy our company's
strength
B: Exactly. And Creating new relationships with retailers is too costly and may not be
effective. Such a bad choice
A: So we agree to choose Strategy 2, right?
B:Certainly . So now, let’s report our idea to the manager.
A: OK. Let’s get started.
UNIT 5: CUSTOMER SERVICE