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Business Intelligence

The Business Intelligence course aims to provide a comprehensive understanding of analytics and business intelligence principles, focusing on IBM Cognos Analytics and SQL query writing. Students will learn to create advanced reports, dashboards, and apply predictive analytics to enhance organizational performance. The course includes modules on analytics foundations, business intelligence applications, report design, and hands-on projects for practical experience.

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6 views3 pages

Business Intelligence

The Business Intelligence course aims to provide a comprehensive understanding of analytics and business intelligence principles, focusing on IBM Cognos Analytics and SQL query writing. Students will learn to create advanced reports, dashboards, and apply predictive analytics to enhance organizational performance. The course includes modules on analytics foundations, business intelligence applications, report design, and hands-on projects for practical experience.

Uploaded by

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Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Business Intelligence

Course Objective:
1. Acquire a deep understanding of analytics and business intelligence principles.
2. Develop proficiency in using IBM Cognos Analytics for data analysis and reporting tasks.
3. Master SQL query writing and summarization techniques for efficient data retrieval and analysis.
4. Gain insights into the significance of data-driven decision-making across diverse industries.
5. Learn to create advanced reports, dashboards, and visualizations to convey insights effectively.
6. Explore the application of predictive analytics in transforming organizational strategies and
processes.
7. Understand the role of analytics in enhancing business performance, managing assets, and
combating fraud.

Learning Outcome:
1. Understand fundamental analytics principles.
2. Utilize IBM Cognos Analytics proficiently for data analysis and reporting.
3. Master SQL query writing for effective data manipulation.
4. Apply data-driven decision-making across industries.
5. Create advanced reports, dashboards, and visualizations.
6. Implement predictive analytics techniques for forecasting and optimization.
7. Apply business intelligence strategies to enhance organizational performance.

Course Contents:

Module Contents No. of hours

Introduction to Analytics and Business Analytics


Foundations of Analytics, Historical evolution of analytics,
Contemporary significance of analytics, Future trends in analytics,
Business Analytics Fundamentals, Definition and importance of
Module-I business analytics, Types of analytics and their applications, Role of 8
predictive analytics in decision-making, Analytics Trends and
Predictive Enterprises, Analysis of past, present, and future analytics
trends, Transition towards predictive enterprise models, Case studies
showcasing successful analytics implementations
Business Intelligence and Analytics
Explaining what is analytics, Defining various types of analytics,
Demonstrating how to apply analytics, Describing business
intelligence, Demonstrating how to apply business intelligence
Module-II ,Learning how to access content, use reports, and create
dashboards, Learning how personalize the IBM Cognos Analytics
portal, Group, format, and sort list reports,
Describing the various options for aggregating data ,Creating a
multi-fact query ,Creating a report with repeated data, Creating 8
filters to narrow the focus of reports ,Examining detail filters and
summary filters ,Determining when to apply filters on aggregate
data, Formatting and sort crosstab reports , Creating complex
crosstab reports using drag and drop functionality, creating
crosstab reports using unrelated data items, creating charts
containing peer and nested columns, presenting data using
different chart type options, adding context to charts, Creating and
reuse custom chart palettes

IBM Cognos Analytics


Author Reports Advanced & Active Reports: create reports based
on query relationships, create advanced dynamic reports, Design
effective prompts, create additional advanced reports, Examine the
Module-III report specification, distribute reports through bursting, Enhance 8
user interaction with HTML.

Advanced Query Modeling and Report Layout Design with SQL


Customization
Building query models and connect them to the report layout
Editing an SQL statement to author custom queries,
Adding filters and prompts to a report using the query model,
Module-IV
Creating reports by merging query results, Creating reports by
joining queries, Combining data containers based on relationships
from different queries, Filtering reports on session parameter
8
values, Navigating a briefing book using a table of contents,
Creating dynamic headers and titles that reflect report data,
Navigating to specific locations in reports, Creating a customer
invoice report, Controlling report displays using prompts,
Specifying conditional formatting values using prompts, Specifying
conditional rendering of objects based on prompt selection,
Creating sorted and filtered reports based on prompt selection,
Creating a report that displays summarized data before detailed
data, Highlighting alternate rows in a list report ,Creating a report
using an external data file
IBM Cognos Analytics:
Introduction to IBM Cognos Active Reports, Use Active Report
connections, Active Report charts, visualizations and decks.
Project: Design and Develop an Interactive Active Report
Module-V Dashboard for Sales Analysis, Implementing Dynamic 8
Data Visualization in Active Reports for Financial Performance
Analysis

PROJECT 1. Sales Report by Region


2. Product Inventory Report
3. Sales Performance Analysis by Region and Product
Category 20
4. Customer Complaints by Product and Issue Type
5. Employee Performance Report

Self-Paced Self-Paced Learning


Learning Includes unit-wise assessments, in-depth LMS-based learning, 20
and a final exam.

Text/Reference Books:
1. Liautaud, Bernard, and Mark Hammond. e-Business intelligence: turning information into
knowledge into profit. McGraw-Hill, Inc., 2000.
2. Anandarajan, Murugan, Asokan Anandarajan, and Cadambi A. Srinivasan, eds. Business
intelligence techniques: a perspective from accounting and finance. Springer Science &
Business Media, 2012.

Further suggested Reading:


1. Michalewicz, Zbigniew, et al. Adaptive business intelligence. Springer Berlin Heidelberg,2006.

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