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Design Brief Development Exercises

The document outlines exercises designed to help students define project goals and objectives for design briefs. It includes practical activities such as problem framing, stakeholder mapping, and brainstorming constraints to ensure clarity and specificity in project scopes. Additionally, a design brief template is provided to guide students in articulating their design challenges, target users, goals, and success criteria.

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Satish Perabathula
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0 views3 pages

Design Brief Development Exercises

The document outlines exercises designed to help students define project goals and objectives for design briefs. It includes practical activities such as problem framing, stakeholder mapping, and brainstorming constraints to ensure clarity and specificity in project scopes. Additionally, a design brief template is provided to guide students in articulating their design challenges, target users, goals, and success criteria.

Uploaded by

Satish Perabathula
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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📄 Design Brief Development Exercises to Define Project

Goals and Objectives

🎯 Objective

 Identify a clear problem statement


 Define the users, goals, and constraints
 Frame the scope of the project
 Align the team before ideation begins

🧪 Practical Exercises for the Classroom

🔹 1. Problem Framing Canvas

⏱ Time: 30–40 minutes


Materials: A3 printouts of a canvas or whiteboards

📝 Canvas Sections:

1. Who is the user?


2. What is the user trying to do?
3. What is stopping them?
4. What frustrates or limits them?
5. What is the goal of the solution?
6. Success metrics?

🎓 Learning Outcome:

 Identify root causes, not symptoms


 Set a grounded foundation for the brief

🔹 2. "What, Why, Who, How" Drill

⏱ Time: 20–25 minutes


Format: Individual or pairs

📝 Instructions:

1. Provide a sample topic or let students choose.


2. Ask them to answer:
o What problem are we solving?
o Why does this problem matter?
o Who is affected?
o How can success be measured?

Then have students write a 2-paragraph draft of a design brief based on their answers.

🔹 3. Stakeholder Mapping

⏱ Time: 25–30 minutes


Goal: Understand all people affected by the design

📝 Instructions:

1. Draw a stakeholder map: user at center, other stakeholders around (family, society,
businesses, environment).
2. For each, ask: “What do they want or need?”

🎓 Learning Outcome:

 Realize broader impact


 Design for multiple stakeholders

🔹 4. Design Constraints Brainstorm

⏱ Time: 15 minutes
Format: Groups or individual

📝 Instructions:

1. Prompt: “What factors might limit your design?”


2. Students brainstorm and categorize constraints:
o Technical
o Economic
o Social
o Environmental
o Time-related

Then incorporate these into the brief draft.

🔹 5. Bad Brief vs Good Brief Comparison


⏱ Time: 15–20 minutes
Goal: Teach clarity and specificity

📝 Instructions:

1. Provide two briefs:


o One vague and confusing
o One clear, specific, user-centered
2. Ask students to:
o Highlight what’s missing or unclear in the bad brief
o Rewrite it in their own words to improve it

📄 Design Brief Template (Give to Students)

Design Challenge:
State the design problem clearly and concisely.

Target Users:
Who are you designing for? Describe their needs.

Goals of the Project:


What do you aim to achieve?

Constraints:
Budget, time, technology, environment, etc.

Success Criteria:
How will you measure if the solution is effective?

Team Roles (Optional):


Who does what in your team?

✅ Tips for Teachers

 Encourage team discussion before writing briefs


 Push students to revisit and refine briefs after user research
 Ask: “Is this a solution or a problem?” (To avoid premature ideas)

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