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Questionnaire M 26 Aug

Swati Singh is conducting a survey for her MBA course on advertising policies of HUL and ITC products. She is asking respondents to provide personal information and answer questions about which brands they recognize, advertisements they recall, and their opinions on different products and advertisements. The questionnaire contains 23 multiple choice and rating scale questions about soap, atta, tea, and notebook brands and their advertisements.

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Priyanka Baghel
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173 views

Questionnaire M 26 Aug

Swati Singh is conducting a survey for her MBA course on advertising policies of HUL and ITC products. She is asking respondents to provide personal information and answer questions about which brands they recognize, advertisements they recall, and their opinions on different products and advertisements. The questionnaire contains 23 multiple choice and rating scale questions about soap, atta, tea, and notebook brands and their advertisements.

Uploaded by

Priyanka Baghel
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Questionnaire

I Swati singh is a student of MBA 4th semester LNCT(MER) Indore. I am conducting a field survey about hindustan Unilever Limited(HUL) and ITC Limited products a comparative study of advertising policies as a part of my curriculam, the data of which would be kept confidential and I promise your view would not be shared with anyone. Please provide your kind support in filling questionnaire. PERSONAL INFORMATION :

Name Age group Sex Education Occupation a) under 25 (b) 25-35 (c) 35-45 (d) > 45 a) Male b) Female

..

Monthly income (in thousands) if any. a)Less than 10 (b) 10-20 (c) 20-30 (d) More than 30

Address .. . .

Contact no.

1-Do you know about HUL. a) Yes (b) No

2-Do you know about ITC Ltd. a) Yes (b) No

3-Name any five general use products you use in your daily life 1) 2) 3) 4) 5) 4- Can you recall any five celibrities who came in advertisements of soap Lux. 1) 2) 3) 4) 5) 5- Can you recall endorser of soap Vivel. a) Yes (b) No

6- If yes name the endorser. .. 7- Which advertisement you liked more (a)Rin advertisement pointing towards tide (b)Wheel advertisement with salman khan in it (i)- Only a. (ii)-Only b. (iii) Both

Rate the following on the scale of 1 to 5. 1=most affermative,2=affirmative, 3=nothing can be said ,4= not affirmative 5= negative 8- Do you like advertisement of Annapurna Atta 1 2 3 4 5

9- Do you like advertisement of Aashirvaad Atta 1 2 3 4 5

10-Would you purchase above mentioned brand of Atta next time in shopping mall. 1 2 3 4 5

11- Would you like to buy soaps in which celebrities appears 1 2 3 4 5

12- HUL products are attractive 1 2 3 4 5

13- HUL advertisements are attractive 1 2 3 4 5

14- ITC products are attractive 1 2 3 4 5

15- ITC advertisements are attractive 1 2 3 4 5

16- All HUL products use similar type of advertisement. 1 2 3 4 5

17- All ITC products use similar type of advertisement 1 2 3 4 5

Just name one word which comes into your mind when following things are said. 18- Vivel -----------------------------------19- John player -----------------------------------20- Best tea which makes you feel really fresh. -----------------------------------21- Soups you can make in home in less time. -----------------------------------22- Advertisement of notebook. ------------------------------------

23 - Have you ever seen logo of HUL in its television advertisement? a) Yes (b) No

24 - If yes do you like it ? a) Yes (b) No

Thank you.

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