COST ACCOUNTING Unit I Introduction: Understanding various cost elements Unit II Marginal costing and Cost Volume Profit

analysis-Introduction to Relevant Costing Unit III Budgeting: Concept of Budget; Budgeting and Budgetary Control Standard Costing: Concept of standard costs, establishing various cost standards, calculation of Material Variance, Labour Variance and its applications and implications. Unit IV Responsibility Accounting, Profit Centre, SBV Approach, Transfer Pricing Multinational transfer pricing, market based transfer pricing, cost-based transfer pricing, Cost of Quality and Time Neo Concepts for Decision Making: Activity Based Costing, Cost Management, Value Chain Analysis, Target Costing & Life Cycle Costing : concept, strategies and applications of each MARKETING Unit I Marketing Planning Introduction, Marketing Mix, Product Decisions, Product mix, Product-line decisions, new product development, product life cycle, Packaging, Branding -Brand decisions, Unit-II Pricing Decisions Pricing Objectives, Policies Methods of Setting Price, Various strategies of pricing.

Unit III Marketing Communication Decision Promotion mix decisions advertising, sales promotion, public relations, personal selling, Direct Marketing, Integrated Marketing Communication. Unit IV Channel Management Decisions Place: Importance of intermediaries, channel levels, marketing through channel partners, channel design decision, management of channel conflicts. Unit V Marketing Strategy

Introduction to Marketing Strategy, Competitive Marketing Strategy, Industry Analysis, Portors 5 Threat Models, Growth Stretegy, Ansoff Matrics.

LEADERSHIP 2 Unit 1 Group and Teams: Types of Groups - Stages of Group Development: The Five-Stage Model, The Punctuated Equilibrium Model - The Dynamics of Informal Groups: Norms and Roles in Informal Groups - Nature, Significance and Management of Informal Organizations Dynamics of Formal Work Groups - Teams in the Modern Workplace - Teams vs Groups Types of Teams - Quality Circles. Group decision-making. Communication: Role of Communication - Objectives, Barriers & Effective Communication Communication Processes: Types of communication - Interactive Communication in Organizations Cross cultural communication. Unit 2 Leadership: Understanding Leadership - Difference between a Leader and a Manager Leadership Theories Trait, charismatic, transformational and transactional theories. Theories - Behavioral Theories - Contingency Theories - Leadership Styles - Level 5 Leadership - Leadership Skills - Determinants of Leadership Challenges to leaderships in virtual teams. Power, Authority & Politics: Definitions of Power - Distinction Between Power and Authority - Bases of Power - Power Structure and Blocks impression management political behavior in organizations. Unit 3 Conflict & Collaboration: Sources of Conflict - Intra-individual Conflict - Interpersonal Conflict Intra &Inter group Behavior, Johari window and Conflict from inside out Organizational Conflict - Negotiations - Approaches to Conflict Management Collaboration. Stress Management: Causes of Stress Organizational and Extra Organizational Stressors Group Stressors Individual Stressors - Coping Strategy for Stress. Organizational Structure: Understanding Organizational Structure - Centralization, Decentralization, Flat and Tall Structures, Departmentalization, Behavioral Implications of different organizational designs. Unit 4

Organizational Culture: Meaning, creating and sustaining culture, culture as a liability, employee acculturation process, Hofstedes dimensions of culture, power model of culture, countries and culture, organizational climate. Organizational Change: Forces for Change - Managing Planned Changes - Resistance to Change - Approaches to Managing Organizational Change technology and change Theories of change, Organizational Development concept and action research.

INFORMATION MANAGEMENT Unit-1: Introduction to Information, Concept of Information Systems (IS), Types of IS, IS Framework , Need and importance of IS, Components of IS, EDI, Managerial Challenges of IS, Cross-functional Information System. Unit -2: Developing Information System Solutions: Overview of System Development Life Cycle (SDLC), introductory discussion on various phases of SDLC, Components of a Business Information Systems, Evaluating Hardware and Software, Types of Computer Hardware, Input and Output Devices, Storage Devices and Memory, Types of Software System Software and Application Software. Unit-3: Introduction to Operating System, Overview of Computer Networks, Types of Computer Network, Communication Media Coaxial Cables, Twisted Pair Cable, Optical Fiber, Introduction to Internet, Internet, Intranet and Extranet, Wireless and Mobile Networks, Mobile Communication, Adhoc Networks, Introduction to Bluetooth Technology. Unit-4: Applications of Information Technology in Business Decision Making, Decision Support Systems, Introduction to OLAP and OLTP, Business Applications of Information Systems Human Resource Management, Marketing, Manufacturing and Finance, Enterprise Resource Planning, Supply Chain Management, E-Commerce, Introduction to Mobile-Commerce UNIT 1 (2 Hours) INTRODUCTION TO OPERATIONS RESEARCH Introduction to OR; Scope, Techniques, Characteristics and Limitations of Operation Research; Methodology and Models in OR (only theory)

UNIT 2 (8 Hours) LINEAR PROGRAMMING PROBLEM (LPP) Introduction & Application of LPP in Management, Formulation of LPP, Solution of LPP by Graphical method: Multiple, Infeasible and Unbounded Solution; Simplex Method; Big-M Method; Formulation of Dual of a LPP.

UNIT 3 (10 Hours) TRANSPORTATION & ASSIGNMENT PROBLEMS Transportation Models; General Structure; Various methods for finding initial solution: North West Corner Method, Least Cost Method, Vogels Approximation Method; Finding

Optimal Solution: Stepping Stone Method, Modified Distribution Method; Variations: Unbalanced Transportation Problem, Maximization Problems, Concept of Degeneracy; Assignment problems; General Structure; Finding Optimal Solution; Hungarian Method; Maximization problem, Restrictions on Assignments, Alternate Optimal solutions.

UNIT 4 (6 Hours) NETWORK ANALYSIS Network Analysis Terminology; Networking Concepts; Rules for drawing network diagram; CPM Computations: CPM Terminology, Finding critical path Different Floats; PERT Computations: Computation of earliest and latest allowable times, Probability of meeting the scheduled dates; difference between PERT and CPM, Concept of Project Crashing (Theory only)

UNIT 5 (4 Hours) DECISION THEORY Statistical Decision Theory for making decisions, List of Alternatives, States of Nature, Payoffs, Payoff Table, Decision Making under Certainty, Decision Making under Uncertainty, Decision Making under Risk .

UNIT 6 (4 Hours) QUEUING MODELS. Queuing Models: Introduction; Characteristics of Queuing models, Models for Arrival and Service Times; Single Poisson arrival with Exponential Service Rate; Applications of Queuing models. FINANCIAL MANAGEMENT Unit-1 Core of Financial Management: Scope, finance functions, objective of financial
management; profit Vs wealth maximization, Role of financial manager

Time Value of Money: Concept, rationale, present value: single cash flows, annuity,
uneven cash flows, future value: single cash flows, annuity, uneven cash flows, perpetuity, loan amortization schedule.

Unit-2 Strategic Financial Decisions: Concept and measurement of Cost of Capital: Concept, Significance, Specific cost of capital, cost of debt, cost of equity, cost of
preference shares, cost of retained earning & Weighted average cost of capital.

Leverage: Operating Leverage, Financial Leverage, Combined Leverage, Indifference

Capital Structure: concept, types, relevance & irrelevance concept of Capital structure:
theories (NI.NOI & MM- approach)

RESEARCH METHODOLOGY
UNIT I (5 Sessions)

Introduction: Concept of Research and Its Application in Various Functions of Management, Types of Research Process of Research: Steps Involved in Research Process. Research Design : Various Methods of Research Design.
UNIT II (6 Sessions)

Collection of Data: Concept of Sample, Sample Size Determination and Sampling Procedure, Selection of Sample Member, Measurement & Scaling Techniques. Types of Data: Secondary and Primary, Various Methods of Collection Data, Preparation of Questionnaire, Types of Questions, Precautions in Preparation of Questionnaire and Collection of Data.
UNIT III (4 Sessions)

Analysis of Data: Coding, Editing and Tabulation of Data, Various Kinds of Charts and Diagrams Used in Data Analysis, Descriptive Statistics & its interpretation
UNIT IV (8 Sessions)

Test of Statistical Hypothesis: Test of Hypothesis, Null and Alternate Hypothesis, Types of Errors in Testing of Hypothesis. Parametric and Non-Parametric Tests Analysis of Variance (ANOVA)
UNIT V(10 Sessions)

Advance Multivariate Analysis: Multiple Regression, Factor analysis,

POM

1 Unit I Introduction of Production and Operations Management: Transformation process model, Decision Making in Production, Responsibilities of Production Manager; Product Design, Modular Design, Value engineering & Value analysis. 2 Unit II Facilities Location, Factors affecting Location Decision, Facility Layout, Types of Layout, Process Selection, Different Types of Processes. 3 Unit III Production Planning and Control: Production planning and scheduling techniques for various process choices, Just-in-time systems, Aggregate Planning and Master Production Scheduling. 4 Unit IV Quality Management: Basic Concepts of Quality, Dimensions of Quality, Total Quality Management (TQM) model; Six Sigma, Statistical Quality Control (SQC) Techniques. 5 Unit V Inventory Management Objectives, Inventory control techniques- ABC-analysis. Maintenance Management: preventive versus breakdown maintenance; Total productive maintenance (TPM)