EQUADOR

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Location: Western South America, bordering the Pacific Ocean at the Equator, between Colombia and Peru

Capital: Quito Climate: tropical along coast, becoming cooler inland at higher elevations; tropical in Amazonian jungle lowlands Population: 13,927,650 (July 2008 est.) Ethnic Make-up: mestizo (mixed Amerindian and white) 65%, Amerindian 25%, Spanish and others 7%, black 3% Religions: Roman Catholic 95%, other 5% Government: republic

Ecuador is a place with many cultures diffused in it. Ecuador Culture is not a single culture, rather it is a blend of a whole range of cultures, representing every level of this very heterogeneous community. Ecuador's official language is Spanish, but Quichua, an Inca language is spoken by the Indian population. Besides Spanish there are about ten native languages still used. Among the tourists, English is the most spoken foreign language. The tourists are even fond of the Architecture and Ecuador Art.

Culture in Ecuadorsill prevails like before. In

addition to different hereditary cultures, Ecuador is home to a Mestizo culture and a sizable AfroEcuadorian culture, the descendants of African slaves who worked on coastal sugar plantations in the 16th century. In the present days, the AfroEcuadorians are popular for their marimba, an enthusiastic type of Ecuador Music and Dance festivals.

The most common greeting is a handshake with direct eye contact

and a smile. While shaking hands, use the appropriate greeting for the time of day: "buenos dias"(good morning), "buenas tardes" (good afternoon), or "buenas noches" (good evening). People that are close greet in a much more tactile manner; men embrace and pat each other on the shoulder (called an "abrazo"), and women kiss once on the right cheek. Always let the Ecuadorian determine when to move to this level of formality. Always refer to people by the appropriate honorific title (Senor or Senora) and their surname. In general, only close friends or family use first names. Once someone uses your first name it is a sign that you may also do so.

Ecuadorians give gifts for birthdays, Christmas or New Year, as

well as religious events in a persons life. A young girls 15th birthday is considered a special date and is much celebrated. If invited to an Ecuadorian home, bring flowers, good quality spirits, pastries, imported sweets for the hosts. A bouquet of roses is always well received. Do not give lilies or marigolds as they are used at funerals. Do not give scissors or knives as they indicate you want to sever the relationship. If you know the person well, perfume is an excellent gift.

Ecuadorians are more formal in their business dealings than many

other cultures. Shake hands when meeting someone and also when leaving. Handshakes are generally not very firm. A man extends his hand to a woman. Maintain eye contact when greeting people. Professional or academic titles with the surname are used in business. Common titles are "Doctor" (medical doctor or Ph.D.), "Ingeniero" (engineer), "Arquitecto" (architect), and "Abogado" (lawyer). If someone does not have a title, the honorific Senor or Senora is used with the surname. Always wait until invited before moving to a first-name basis. Business cards are exchanged during the initial introductions. Try to have one side of your business card translated into Spanish.

As a visitor you may get by without speaking

Spanish as senior personnel are usually fluent in English. It is however a good idea to learn some basic phrases to demonstrate an appreciation of their language. Some funny phrases can also help break the ice. Ecuadorians are essentially concerned with the people they are doing business with not the company. As a result they will spend time talking about issues that have nothing to do with business. This should be viewed as relationship building time and indulged in as much as possible. Wait for your counterparts to instigate a change in topics.

Avoid confrontation and be careful not to

embarrass people or public place them in awkward positions. Calling attention to someones error demonstrates a lack of finesse. Never let someone think that you do not trust them; since trust and personal relationships are the cornerstone of business you must ensure that this is solid. A persons word is his bond. Never make promises you cannot keep.

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