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    Borjan

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    Uzma Gujjar
    Borjan began in 1986 as a footwear seller called Prestige with its first store opening in Lahore. Borjan values honesty, caring for employees, and giving back to society. It offers customers credit card payment, gifts on occasions, and free after-sales service. Borjan's mission is to provide latest fashion and the best shopping experience with excellent customer service. Its vision is to become a leading brand in Pakistan and neighboring countries. Borjan's slogan is "Fashion Forward" and its goals include long-term profitable customer relationships and short-term sales and customer targets.

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    Borjan

    Uploaded by

    Uzma Gujjar
    749 views13 pages
    Borjan began in 1986 as a footwear seller called Prestige with its first store opening in Lahore. Borjan values honesty, caring for employees, and giving back to society. It offers customers credit card payment, gifts on occasions, and free after-sales service. Borjan's mission is to provide latest fashion and the best shopping experience with excellent customer service. Its vision is to become a leading brand in Pakistan and neighboring countries. Borjan's slogan is "Fashion Forward" and its goals include long-term profitable customer relationships and short-term sales and customer targets.

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    borjan

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    Borjan began in 1986 as a footwear seller called Prestige with its first store opening in Lahore. Borjan values honesty, caring for employees, and giving back to society. It offers customers credit card payment, gifts on occasions, and free after-sales service. Borjan's mission is to provide latest fashion and the best shopping experience with excellent customer service. Its vision is to become a leading brand in Pakistan and neighboring countries. Borjan's slogan is "Fashion Forward" and its goals include long-term profitable customer relationships and short-term sales and customer targets.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    749 views13 pages

    Borjan

    Uploaded by

    Uzma Gujjar
    Borjan began in 1986 as a footwear seller called Prestige with its first store opening in Lahore. Borjan values honesty, caring for employees, and giving back to society. It offers customers credit card payment, gifts on occasions, and free after-sales service. Borjan's mission is to provide latest fashion and the best shopping experience with excellent customer service. Its vision is to become a leading brand in Pakistan and neighboring countries. Borjan's slogan is "Fashion Forward" and its goals include long-term profitable customer relationships and short-term sales and customer targets.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 13

    Presented by:

    Uzma and huma

    Histor y of BORJAN
    In 1986 the company named as Prestige was only the seller of ladies and gents footware.Pretige company has launched its outlet in the major cities of Pakistan in the 1st march 1986 with head office Lahore.

    BORJAN VALUES
    To Do best with HONESTY
    To care for our own PEOPLE To give back to the SOCIETY

    Business INNOVATION

    CUSTOMER BENEFIT
    Facility of credit card
    Surprise gifts for customers on special occasions Free after sale service

    Keeping informed the target customer

    MISSION STATEMENT
    We promise customer care and peace of mind by providing very
    latest fashion but also provide the best possible shopping experience, excellent customer care services and peace of mind to our customers.

    VISION OF BORJAN
    Borjan has become a leading organization not only in Pakistan but also its neighboring nations so that our brand and utility product become the first choice of consumers to make them look and feel smart.We intend to continue and provide the most modern and comfortable footware to our customers

    SLOGAN OF BORJAN
    Fashion Forward

    HIERARCHY
    Manager Assistant manager Marketing agents
    Guard

    Sales boys
    Sweeper

    GOALS OF BORJAN
    Long Term goals: Building profitable customer relationships Improve profits Fashion forward

    GOALS CONTD
    Short term goals Minimum sale of 800,000 per month Minimum number of 50 valued new customers per month

    GOALS CONTD
    Strategic goals: Maintaining a strong position in Gujar khan by innovation stragety Operational Goals Rs.70000 sale per day Maintaining strong customer relationships every day

    GOALS CONTD
    Single use goals: Providing customer offers on special events Standing goals: Maintaining good relations with customer by providing them quality products and behavior

    SWOT analysis
    Strength: Known brand, brand value Weakness: Low customer range due to expensive products as compared to others Opportunity: Great customer valuation Threats: Great competition in the market

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