Scribd Logo
Upload

Welcome to Scribd!

  • 318 views

    Indian Liquor Industry

    Uploaded by

    bhatiasaniya
    Wine or beer consumed in moderation can be part of a healthy lifestyle when paired with meals and shared with family or friends. However, binge drinking or heavy consumption should be avoided. The document discusses the growth of India's liquor industry from INR 900 crores in 1999 to INR 8500 crores currently, driven by deregulation, changing attitudes, and liberalized trade policies. It notes both the economic opportunities and public health challenges presented by increased alcohol availability and consumption in India.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    Indian Liquor Industry

    Uploaded by

    bhatiasaniya
    318 views15 pages
    Wine or beer consumed in moderation can be part of a healthy lifestyle when paired with meals and shared with family or friends. However, binge drinking or heavy consumption should be avoided. The document discusses the growth of India's liquor industry from INR 900 crores in 1999 to INR 8500 crores currently, driven by deregulation, changing attitudes, and liberalized trade policies. It notes both the economic opportunities and public health challenges presented by increased alcohol availability and consumption in India.

    Original Description:

    ethics and issues in indian liquor industry

    Original Title

    indian liquor industry

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Wine or beer consumed in moderation can be part of a healthy lifestyle when paired with meals and shared with family or friends. However, binge drinking or heavy consumption should be avoided. The document discusses the growth of India's liquor industry from INR 900 crores in 1999 to INR 8500 crores currently, driven by deregulation, changing attitudes, and liberalized trade policies. It notes both the economic opportunities and public health challenges presented by increased alcohol availability and consumption in India.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    318 views15 pages

    Indian Liquor Industry

    Uploaded by

    bhatiasaniya
    Wine or beer consumed in moderation can be part of a healthy lifestyle when paired with meals and shared with family or friends. However, binge drinking or heavy consumption should be avoided. The document discusses the growth of India's liquor industry from INR 900 crores in 1999 to INR 8500 crores currently, driven by deregulation, changing attitudes, and liberalized trade policies. It notes both the economic opportunities and public health challenges presented by increased alcohol availability and consumption in India.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 15

    "Wine or beer can be a part of the lifestyle.

    One glass can pair with healthy foods, eaten at proper time, maybe together with family of friends. There is no place for binge drinking or any other form of heavy consumption,"

    An awareness cum presentation on


    THE INDIAN LIQUOR INDUSTRYS PROHIBITED GROWTH:THE LEGAL ENVIRONMENT

    INDUSTRY OVERVIEW
    Indian Liquor Industry with market value of INR 8500 Crs. against INR 900 Crs. in 1999 & is growing at 12-15% P.A over last 2 years. The Indian liquor industry comprises of -IMFL, Indian Made Foreign Liquor, and -Country Made Liquor IMFLs total business in market INR 6150 Crs. Country Made Liquors business INR 2350 Crs.

    CULTURAL & SOCIETAL DIFFERENCES


    Indian people hold 3 different types of opinions for all the 3 classes of people:- Upper Class: STATUS SYMBOL - Middle Class: CHANGE IN THE LIFESTYLE - Lower Class: REDUCE THEIR TENSION & MISERIES
    In India consumption of alcohol is considered as a TAABOO Religious restrictions on the consumption of liquor

    Alcoholic Beverages (8500 Crs.) - IMFL (6150 Crs.) * Brown Spirits # Whisky # Brandy # Rum * White Spirits # Vodka # Gin -COUNTRY LIQUOR * Licensed * Illicit

    IMFL v/s COUNTRY LIQUOR


    Indian Made Foreign Liquor (IMFL) is western-style hard liquor such as whisky, rum, vodka etc., manufactured in India Country liquors are indigenous recipes such as fenny, toddy & arrack (in Hindi: desi sharab) The term IMFL is the official term used by government, business & print media The starting ingredient is a neutral spirit distilled from molasses, a by product of the sugar industry Blended with grain or malt-based whisky, which may include imported Scotch whisky

    RESTRICTIONS ON LIQUOR CONSUMPTION


    (1) (2) (3) (4) (5) Legal Drinking Age Drunk Driving Law Advertisements Dry Days Dry Days by State

    LEGAL ENVIRONMENT
    The state shall endeavor to bring about prohibition of the consumption of intoxicating drinks. Production, distribution & sale under EXCISE RULES Alcohol sales restricted in many states, and around school/college & place of worship Legal drinking age Advertisements, 1999 In 2000, deregulation of alcohol production & liberal imports of alcoholic beverages Entry of foreign players Lifting of Quantitative restrictions (QRs) April 1st 2001, lifted a long standing ban on the import of liquor In 2002, basic custom duty reduced from 182% to 166%

    GROWTH DRIVERS
    Deregulation & tax reduction Countrys demography Uniform excise duty across states & revenue-sharing agreements for inter-state sales in 2004 Market liberalization Change in attitude towards alcohol consumption

    CHALLENGES
    High taxation
    State wise regulations Social taboo Consequences of men often spending large portions of their meager daily wages on liquor while their families go without food & shelter Support to the prohibition of alcohol by some womens social groups

    CHALLENGES
    Ban on advertising Counterfeit Point of sales and unorganized retail Aggressive official anti-alcohol abuse initiative through advertisements & campaigns

    ADVANTAGES OF BEER
    Source of vitamins, minerals and flavonoids Coronary heart disease (CHD) Cholesterol X-Rays radioprotection Cheaper

    DISADVANTAGES OF BEER

    Beer belly Heartburn Blood pressure. Intoxication & Dehydration Impairment of driving-related skills

    CONSUMPTION OF ALCOHOL IS INJURIUS TO HEALTH SO STAY SAFE AND DRINK WISELY.

    DONT BE A BINGE DRINKER, BE A WISE & HEALTHY DRINKER.

    You might also like

    pFad - Phonifier reborn

    Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

    Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


    Alternative Proxies:

    Alternative Proxy

    pFad Proxy

    pFad v3 Proxy

    pFad v4 Proxy