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    Lifebuoy

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    Pradeep Bandi
    The Indian soap market is worth approximately 7,000 crore rupees annually and is highly concentrated, with the top 50 companies holding around 90% of the market. The market is growing at 7% per year but could increase to 8%. Hindustan Unilever Limited (HUL) has the largest market share at 28.01%, followed by Godrej at 16.74% and Nirma at 9.20%. The remaining market is held by other companies such as ITC, Wipro, P&G, and Reckitt.

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    Lifebuoy

    Uploaded by

    Pradeep Bandi
    366 views10 pages
    The Indian soap market is worth approximately 7,000 crore rupees annually and is highly concentrated, with the top 50 companies holding around 90% of the market. The market is growing at 7% per year but could increase to 8%. Hindustan Unilever Limited (HUL) has the largest market share at 28.01%, followed by Godrej at 16.74% and Nirma at 9.20%. The remaining market is held by other companies such as ITC, Wipro, P&G, and Reckitt.

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    The Indian soap market is worth approximately 7,000 crore rupees annually and is highly concentrated, with the top 50 companies holding around 90% of the market. The market is growing at 7% per year but could increase to 8%. Hindustan Unilever Limited (HUL) has the largest market share at 28.01%, followed by Godrej at 16.74% and Nirma at 9.20%. The remaining market is held by other companies such as ITC, Wipro, P&G, and Reckitt.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    366 views10 pages

    Lifebuoy

    Uploaded by

    Pradeep Bandi
    The Indian soap market is worth approximately 7,000 crore rupees annually and is highly concentrated, with the top 50 companies holding around 90% of the market. The market is growing at 7% per year but could increase to 8%. Hindustan Unilever Limited (HUL) has the largest market share at 28.01%, followed by Godrej at 16.74% and Nirma at 9.20%. The remaining market is held by other companies such as ITC, Wipro, P&G, and Reckitt.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10

    Indian Soap Market

    The Indian soap market is worth 7000 crore approx. The Industry includes about 700 companies with combined annual revenue of about $17 billion www.indianmirror.com It is highly concentrated with the top 50 companies holding almost 90% of the market The market is growing at 7% a year, could increase to 8%
    HUL
    28.01%

    Godrej

    Nirma
    1.75% 54.30%

    6.74%
    9.20%

    ITC Others (Wipro, P&G, Reckitt,etc)

    www.managementparadise.com
    For WeP Peripherals only

    Competitors

    For WeP Peripherals only

    Product Life Cycle


    Development Introduction Growth Maturity Saturation Decline

    Sales

    Time

    For WeP Peripherals only

    Various Stages
    Launched in 1935 in India Lifebuoy Worlds largest selling soap brand Down market brand to Upscale brand First revamp: 2002, carbolic soap to toilet soap, contains Active B for superior bathing experience Market Share in bath soaps sector rose from 12% to 18% Second revamp 2004: A new curved shape (easy grip and modern look) Value Addition to product: Twice as good as others in preventing germs that cause body odour, acne and infections Lifebuoy varieties: Strong, Fresh, Gold and Naturals
    For WeP Peripherals only

    STP
    Then Segmentation Geographic Age Income Lifestyle Personality Target Positioning Rural Youngsters/Hard Workers Lower Sports oriented, outdoor oriented Achievers Product Specialization Now Rural + Urban Whole Family Lower + Middle Holistic view (Kids, Mothers) Caring Full Market Coverage

    Traditional, Male, Victorious Health for the entire concept of health family

    For WeP Peripherals only

    Brand Life Cycle

    Source: Idris Motee Brand 2.0 Advanced Brand Strategy Master Class
    For WeP Peripherals only

    Concept of Product in both Life Cycles


    Products have a limited life Product sales pass through distinct stages, each posing different challenges, opportunities, and problems to the seller

    Profits rise and fall at different stages of the product life cycle
    Products may require different marketing, financial, manufacturing, purchasing and human resource strategies in each life-cycle stage

    For WeP Peripherals only

    Brand Identity
    Product Life Cycle Brand Life

    Brand Identity
    Introduction Growth Maturity Decline Realization of the communicative function of the brand Source: Brand Life Cycle: Theoretical Discourses, Lina Bivainiene
    For WeP Peripherals only

    Newness/Recognition Values Relations Coherence

    Primary Awareness

    Long Term Awareness

    Brand Rejuvenation
    Review the current business strategy
    Offerings Costs of producing and delivering them Primary customers

    Conduct qualitative research with your current and former customers


    Most desirable customer What do they think and feel

    Conduct a competitive brand audit with your customers


    Consideration set Mindshare

    Conduct a visual and editorial audit of current marketing and communications


    For WeP Peripherals only 9

    For WeP Peripherals only

    10

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