Nestle

INRODUCTION & HISTORY OF Nestl
Nestl the worlds number 1 food company, 8th biggest company of Europe 31st biggest company of world Having 2million 20 thousand people power all over the world 500 factories Present in 80 countries of globe
HOW THEY STARTED
Henri Nestl established Nestl in 1867in Switzerland His first customer was infant for whom first lectogen formula Farine Lacte
MARKETING OF HIS FARINE LACTE

Farine Lacte Nestl was being marketed in much of Europe due to its life saving specialty
MISSION
Good food good life
VISION
They want to explore all over the worldsfrom baker to babies, parents to pet owners single servings to catering: providing for all their needs always with the assurance of outstanding quality.
COMPANY STRUCTURE
Nestle head-office in Pakistan is in Lahore. It also has its registered office in Lahore. Nestle has divided the whole Pakistan in to three zones. Northern Zone Central Zone Southern Zone Nestle has 8 regional offices in all over the Pakistan. These offices work under their respective zonal offices.
FACTORIES
Nestle has two factories in Pakistan for the production of different food items. One in Sheikhupura near Lahore and other in Kabeerwala near Khanewal
CEO
MANAGEMENT DIECTOR
FINANCE MANAGER
MARKETING MANAGER
PRODUCTION MANAGER
NATIONAL SALES MAANGER
ZONAL SALES MANAGER NORTH
ZONAL SALESMANAGER CENTER
ZONAL SALES MANEGER SOUTH
SALES DEPT A/C DEPT SALES PROMOTION DEPT REGONAL SALES MAANGER SALES DEPT AREA SLAES SUPERVISOR SALES FORCE A/C DEPT
ORGANIZATIONAL CULTURE
Nestl has very strong flexible liberal structure with tight internal control with strict check & balances Zonal and regional managers are told budget limitations & targets guidelines from Vevy
ORGANIZATIONAL COMMITMENT
The Nestl Environment Progress Report 2000 describes the results of continuous improvement in their environmental practices This leadership is only possible through the collective commitment of the tens of thousands of individual Nestl employees who, on a daily basis, work to make this a better planet on which to live. This Report is dedicated to them.
RECRUITMENT
Each year, they recruit a number of top young graduates . All have strong academic qualifications, essential language skills and relevant internships or professional experience
RECRUITMENT CRITERIA
High degree of adaptability and mobility Unquenchable thirst for knowledge Superb communication skills The ability to assume control anywhere in the world
TRAINING OF PEOPLE
firstly they will gain experience in sales and marketing-related activities and other areas of the business (such as production, supply chain and information systems, finance and control,purchasing,comm unication and market research)
WHAT EMPLOYEES GAIN

Immediate job satisfaction Long-term career development Superior pay and benefits The personal growth that comes from experience and training Materialistic as well as internal motivation
DOWN WITH MISSION STATEMENT

Voice of actions,achievements & words and promises. An attitude to life and work. Different job at different place. Great businesses by great people Strength in diversity
REWARD & BENEFITS

Health screening/on-site occupational health facilities Sick pay 25 days' holiday Mobile phone on a business need basis Company bonus scheme Contributory final salary pension scheme Childcare vouchers (dependant on salary) Gym facilities at larger sites
LEADERSHIP PRINCIPLES
Their motto is "Teamwork with responsible leadership". Nestl is people & product oriented Value for its stake holder but would not favor short term profit at expense of long tem business development As decentralized as possible Concept of Continuous improvement of activities
Nestl FAVORS
Flat organization structure
Clear level of responsibility

Function responsibilities Team with its leader
BUSINESS PORTFOLIO
Nestle a multinational company has acquisited and merged with various companies SBUs like pharmacy, breakfast cereals and cosmetics, ice cream, frozen foods, sauces.
BABY PRODUCTS
'Farine Lacte' Nan Lactogen Cerelac
MILK AND DAIRY

Nido Nespray La Lechera
CHOCOLATE AND CONFECTIONARY

Kitkat Nestle crunch Polo Foxs Allens soothers Lion nuts Galak milky bar
BEVERAGES
Nescaf Milo Nestle Nesquik Nescau Nescaf Rich Blend Nescaf Encore Nescaf Frothy Nescaf Ice. Frost Nestle orange juice Carnation Libby Caro Nestea
BOTTLED WATER
Nestle pure life Ava Vittel Perrier Contrex, S.Pellegrino Levissima Vera Panna Frst Bismarck Naleczowianka Arrowhead Poland Spring Zephyrhills Deer Park Ozarka
BCG MATRIX
Stars Milkpak, Every day tea whitener
Cash cows Nido, Nescafe, Nestle pure life
Question marks ?? Maggi noodles

Dogs Confectionaries, Polo, Foxs, Kitkat
NUTRITION
INNOVATION AND RENOVATION
French Market Example of " Innovation as Growth Driver "
48 %
PRESENCE OF PRODUCTS
DEMAND & DIVISION OF ZONES

The demand for Nestl's product was so great that it was soon being sold throughout Europe and as far a field as Russia, the United States and Australia. World in three zones US, Asia, Oceania and Africa
AQUISITIONS AND MERGERS

Joint venture with Milkpak with Fontalia for bulk water with LOral Chef America Acquisition Nestl Waters acquires Saint Springs.
ASIA --A DYNAMIC MARKET

Nestl Pure Life In Asia Launched in Pakistan in 1998 New markets in China, Thailand, and the Philippines. Nestl Waters is number one in Vietnam with its La Vie brand. Annual consumption per person varies in Asia, from 1.2 L in Pakistan to 47 L in Thailand.
AREAS OF TECHNOLOGY
Concentration on R&D department. Standardization of laborarties. Quality maintenance of products Addition of confectionaries Changes in existing products Biotechnology adoption
MANAGEMENT PROCESS
PLANNING
ORGANIZING
LEADING
CONTROLLING
Recognition R&D Plan Formulation Estimation
People Process Situation
Decentralized People oriented Motivating activities
Comparing of Manufactured products
PLANNING
Needs of people are observed Plans by the process of market share Estimate the cost & expected profit
ORGANIZING
Nestle organizes the activities like Which kind of people are required Process that would be controlled by them & under which situation this process would be done
LEADING
Nestle is more people oriented and product oriented Then it is system oriented As decentralized as possible
CONTROLING
Comparing of manufactured products with standard products After feed make make any change if required
SWOT ANALYSIS
STRENGHT Value added products Brand name Six brands having 70% group sales R&D department Unique features and technologies 40 & 60% test result criteria
SWOT ANALYSIS
Weakness Less knowledge about host country Opportunity Market expansion by using biotechnology Threat Baby milk action New and indirect competitors Product acceptance
PRODUCT COMPARISION
COMPANY PRODUCT
QUALITY
SERVICE Excellent Normal Normal
LOCATION
EXTRA FACILITY Good Normal Average
Nestl Haleeb Halla
Better Normal Good
Excellent Normal Good
MARKET SHARE OF PRODUCTS

60% 14% 9% 9% 5% 11% Milk Cereals Maggi Sauces Mineral Water & Juices Others
PEST ANALYSIS
Political Strictly comply with rules and regulations Application as well Opposition of unjustified bans Economic Nestl's business objectives is to manufacture and market the Company's products to create value that can be sustained over the long term for consumers, shareholders, employees, business partners and the large number of national economies in which Nestl operates.
PEST ANALYSIS
Social Cutting the importing cost Hygienic environment for manufacturing Collection of expired cereals Helping to decrease unemployment in country Technological Strong belief on innovations Change in existing products Biotechnology
MARKETING MIX
Products Dairy products Soluble coffee Mineral water Other beverages Infant foods and dietetic product Frozen foods Chocolate and confectionery
MARKETING MIX
Price Own set of techniques Emphasis on market demand Buying power of customer Companys effect on prices Price structure in Pakistan Place Place for customers Products availability Middle man and distribution
MARKETING MIX
Promotion Using available promotional tools Promotional themes Other ways Prizes Door step service Free sampling
PORTERS FIVE MODEL

Threat of new entrants entrants
suppliers Bargaining power of suppliers
Rivalry among current competitors
substitute Threat of substitute
buyers Bargaining power of buyer
FUTURE PLANS
NESTLE has a plan that in year 2005 it will be the largest company of Pakistan according to the turnover. They are also introducing Sweet Treats in the market, and some new tastes. They say that At any time they can do any thing.
Conclusion
Nestle is a market leader due to different reasons: Its price is high against its competitors but it matches its quality with its competitors. Nestle is using its brand name to promote this product. Its packing is good. We can easily find Nestle from any retailer shop. Nestle brand name is very popular as compared to its competitors. Due to its advertisement, Nestle attracts more customers and it has a very prosperous future if it continues to promote its and bring all the possible innovational aspects using different product line strategies. It has maintained the quality of its products like NIDO.

Nestle

Uploaded by

Copyright:

Available Formats

Nestle

Uploaded by

Document Information

Original Description:

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Nestle

Uploaded by

Copyright:

Available Formats

INRODUCTION & HISTORY OF Nestl

HOW THEY STARTED

MARKETING OF HIS FARINE LACTE

NATIONAL SALES MAANGER

ZONAL SALES MANAGER NORTH

ZONAL SALESMANAGER CENTER

ZONAL SALES MANEGER SOUTH

WHAT EMPLOYEES GAIN

DOWN WITH MISSION STATEMENT

REWARD & BENEFITS

Clear level of responsibility

MILK AND DAIRY

CHOCOLATE AND CONFECTIONARY

Question marks ?? Maggi noodles

INNOVATION AND RENOVATION

French Market Example of " Innovation as Growth Driver "

DEMAND & DIVISION OF ZONES

AQUISITIONS AND MERGERS

ASIA --A DYNAMIC MARKET

Recognition R&D Plan Formulation Estimation

People Process Situation

Decentralized People oriented Motivating activities

Comparing of Manufactured products

SERVICE Excellent Normal Normal

EXTRA FACILITY Good Normal Average

Nestl Haleeb Halla

Better Normal Good

Excellent Normal Good

MARKET SHARE OF PRODUCTS

PORTERS FIVE MODEL

suppliers Bargaining power of suppliers

Rivalry among current competitors

substitute Threat of substitute

buyers Bargaining power of buyer

You might also like

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.