Business Management - Attitudes
Business Management - Attitudes
Business Management - Attitudes
2. Continuance Commitment
Employee’s remain in an organization because they
believe that if they leave they will lose their
investment of time, effort and benefits and they
cannot replace these investments.
3. Normative Commitment
Perceived obligation to remain in the organization
Persuasion and Attitude Change
Message
Characteristics: Present both sides
Values
► General and enduring beliefs about right and wrong.